CARL lAEMMLE offers HON ROE SALISBURY in a Magnificently Mounted Romantic Drama DIBECTED BY DOUGLAS GECRARD UHIVEPSAL SPECIAL ATTRACTION mm m *nou&e III D II DICUE/ Univer-ral T p e c { CI 1/ AttKabti'on In Her Newe/f Special Ailraciion^ A REAL and intimate view of a life of which your audiences know only one side. Not alone a picture of the glamour of the footlights, but one that gives you the real inside — a close-up of the fiery jeal- ousy, the sly intrigues, the human side of all that goes to make up life on the stage, not forgetting the tired business man who suddenly spies a pretty new face among the dainty sprites who dance and sing. A PICTURE in which Mary MacLaren's charming youth, innocence and beauty stand out in delightful relief against a background of very understandable pas- sions— the hard-to-forget drama of a young girl whose finer instincts made her finally rebel against her carefully calcu- lated plans for success at another's ex- pense. See it — show it — they'll like it. It's a bit of real life. ■i 1 and . mcHE/ h OBfhe sCurrent" "tome tonie Lassie PEOPLE like certain screen stars for certain things, and they like MARY MAC LAREN for a rare quality which instantly wins sympathy, no matter in what predicament she is placed. Now add fine intelli- gence and beauty and you'll know why every one of the four pictures shown here has proved a hit. If you have missed one, see it today at your nearest Universal Ex- change—you'll be doing your- self and your patrons a good turn. QmazM CAQLLAEnrUE From the SATUDDAY EVENIN6 POST " THE TUDEE eODPATHEOi/^" ''The best picture I ever made." JACK FORD ^^Rare AppeaP^ SAYS Movinfil Picture World (?[DDUR /r HtNtlY C. RCWIAND TO THE EXHIBITOR Herewith are shown the four posters pre- pared for exploiting "T H E PEDDLER OF LIES" They are beautifully lithographed in five colors. Here is a Money Lobby 'J'HIS lobby was arranged specially for this picture and for that rea- son it does not show the entrance to the ticket booth. The picture was taken in the morning with a view to showing the ingenious method of ad- vertising this Special Attraction, which has played all around the Memphis territory and yet made a hit and drew a record crowd when it played at the Princess Theatre. You will notice in the lobby that the Rich part of the title "The Little Brother of the Rich" has been emphasized. The manager of the Princess had booked the Rainbow Comedy "All for the Doughbag" at the same time and he combined both titles in a regular "Money" display in the lobby. He had bags full of money hung all over the place, which gave a most opulent look to the lobby. This idea, with the regular one-sheet and three-sheet pos- ters issued with both the comedy and the feature completed a display that certainly got the money. Princess Theatre, Memphis, Term., and "All for the Doughbag," with Dunhan and Bartine Burkett. A Strong Week at the U. S. Theatre 'J'HE United States Theatre of Cleveland, 0., believes in playing a good thing to the limit. That is why Max Marcus, the manager, books almost a solid week of Special Attractions when he can get them. For instance, he played Salisbury in "The Man in the Moonlight" on one Monday, Mae Murray in "What Am I Bid" on Tuesday, Olive Tell in "The Trap" on Wednesday, Harry Carey in "The Ace of the Saddle" on Thursday. On the rest of the week, he also had Universal pictures on the program. Friday he played Marie Walcamp in "Tempest Cody Bucks the Trust." Saturday he played Corbett in "The Midnight Man." The U. S. Theatre has a very ornate program of pocket size printed in two colors. It would be a pleasure to reproduce the clever thumb nail cuts with which each day of the program is ornamented, but blue ink will not reproduce. This is, however, the general arrangement. Wednesday, Nov. 26. OLIVE TELL in 'The Trap" "Man should not concern himself about the past life of the woman he marries if he loves her," he said the day they were married. Was he just like other men ? This is one problem put forth in this drama of vigorous life in the Yukon. Also Episode 11 of "THE CARTER CASE," the big mys- tery Serial, starring Herbert Rawlinson— and "CHASING HER FORTUNE," as funny as they make 'em.— "LINDA LOU," by the U. S. Orchestra— MONROE SALISBURY Monday, Nov. 24. Thursday, Nov. 27. A Big Thanksgiving Show — Continuous HARRY CAREY 'The Man in the Moonlight." "No man who wouldn't fight for him;* no girl he couldn't kiss." Such is the epitome of the chai-acteristics of Ros- signol, the most feared and admired outlaw the Canadian Northwest ever saw. Don't miss this thrilling drama of the Roval Mounted. Also Cleo Madison in Episode 5 of "THE GREAT RA- DIUM MYSTERY," and a Mutt & Jeff Comedy Cai-toon— Also an International News — "And He'd Say Oo La La Wee Wee," by the U. S. Orchestra. MAE MURRAY in "What Am I Bid" The beautiful Follies girl has a part worthy of her. This picture was taken in America's scenic wonderland, the The cast includes Ralph Graves, for- 'The Ace of the Saddle" They stole his cattle and kidnapped his girl, but he got 'em all back and didn't even pull his gun. How did he do it? See it now — you'll know. A laugh and a thrill and a scream — the best close-ups of hard riding you ever saw — a picture with a punch. Also the last Episode of "THE GREAT GAMBLE," and the first and exclusive pictures showing the actual sinking of Merchant Vessels by German Subrnarines. This picture was taken as concrete evidence by the German govern- ment.— Also a new Harold Lloyd Comedv, "Count Your Votes." "Dreamy Alabama" by the U. S. Orchestra. Tuesday, Nov. 25. CLARA WILLIAMS Friday, Nov. 28. Lake Tahoe region, merly of Cleveland. Also starting the biggest serial of love and adventure ever filmed, "SMASHING BARRIERS," with William Duncan— and "The Judge," a snappy comedy. "When the Preacher Makes You Mine," by the U. S. Orchestra. 'Three of Many" Here is a photoplay treat indeed. An interesting and dramatic story told in a compelling way. Clara Williams carries the main role to dramatic heights. Don't miss this big feature. — Also — MARIE WALCAMP in 'Tempest Cody Bucks the Trust." And "HIS MASTER'S VOICE," a rip-roaring comedy. "SMILE DEAR," by the U. S. Orchestra. -THE MOVING PICTURE WEEKLY- "The SherifiF's Oath." Two Reel Western Drama. Featuring Hoot Gibson & Josephine Hill. CAST. Jim Morraine "Hoot" Gibson His Father Arthur Mackley His Mother Martha Mattox Mary Anice .- Josephine Hill Her Father - Jim O'Neal Bart Hawkins Bert Frank Crowfoot .......William Harrison JIM MORRAINE, newly elected sheriff of Tenstrike county, calls on Mary Anice to ask her to maiTy him. He meets her father, who, learn- ing his mission, orders him off the place. Jim's father volunteers to go and see Anice. Meanwhile Bart Haw- kins, Jim's rival, has also been kicked off the place by old Anice, for the same reason. Bart's Indian sei-vant, Crowfoot, is gathering firewood in the ravine which separates Anice's cabin from Bart's. When Old Morraine asks Anice why he objects to Jim, Anice insults him and the two men come to grips. Mor- raine pulls his gun and fires at Anice who is standing on the brink of a steep slide. Anice, startled, by the shot which misses him and goes through Crowfoot's hat, steps back and tumbles down the slide. He is stunned. Morraine thinking he has killed the old man, resolves to make a get-a-way. Anice comes too, and struggles to his feet, but Bart who has seen the whole incident, sees a way to get rid of Anice and calmly shoots Anice dead. Crowfoot has seen both inci- dents. Jim, as sheriff, is brought to the scene of the murder. He knows that his father has been to see Anice, and suspects him. He goes home and finds his father's gun with one sheel spent. Old Morraine make no attempt to conceal his action from Jim. Jim, however, holds to his oath and arrests his father. His mother casts him off. The verdict of the jury is "Guilty" and the sentence is death. Jim, takes off his badge and resigns his office. Bart kicks Crowfoot out, on the day of the hanging, and in revenge he goes to Mary and tells her that Bart Hawkins killed her father. Telling Crowfoot to wait in her cabin Mary finds Jim and teUs him. Jim phones to the Govemor, but he is on an auto trip. Jim tells the sheriff to arrest Bart and tells Mary to get Crowfoot while he rides to intercept the Gov- emor for Morraine's pardon. He overtakes the Govemor, drop- ping down a cliff into his machine, but the govemor does not believe the story. Jim holds him up and tells him he has to get to the jail and stop the hanging or he will get to the other world first. They drive to the jail, arriving twenty minutes be- fore the time set for the hanging. But Crowfoot cannot be found and the Governor says he cannot inter- fere. Bart who saw the Indian in Mary's cabin has become suspicious, so he questions the Indian and finding that he has seen the murder, he shoots him. The clock is one minute befoi-e the fatal hour, when Crowfoot, just able to crawl, gets to the jail and tells his story before he dies. Morraine is dragged from the scaffold and saved while Bart is held for his double crime. Jim and Mary are united. "Good Little Brownie." Two Reel Century Comedy. Featuring Brownie the Century Won- der Dog. Merta Sterling, Cliff Bowes and Virginia Warwick. Directed by Billy Watson. (Copyright 1920 by Century Comedy Company J^APPY HENRY was in love with Virginia Vamp, who was by the way, considerable vamp. Henry took her to the beach one day, to hit the high spots for a nickle, but Virginia grew tired of him, and when Near Bear Billy, whose stand was just crowed with girls, called her, she left Henry flat. But Henry, nothing daunted stole a counter and set it up right in back of Near Beer Billy's key of beverage. He put up a sign, two glasses for a nickle and tapped Billy's keg of Near Beer. Everything was going beautifully until Lota Fat asked for a pickle sandwich and he had to steal one of Billy's. But Billy's part- ner, Brownie, caught him in the act and led Henry a merry chase all over the place, finally making him take to the open sea. Henry told his two pals that under a certain umbrella on the beach was the girl he meant to make his wife. But they chose the wa'ong umbrella and kidnapped Lota Fat, putting her in a big potatoe sack. After much trouble they ai-rived at the Justice of the Peace's house and forced him to marry Heniy and what was in the potatoe sack. Just as the ceremony was fin- ished, who should appear but Vir- ginia Vamp and Near Beer Bill, to congratulate him. When Henry saw what he had married, he went out like a light. HARRY CAREY in "RIDERS OF VENGEANCE" story by G. B. LANCASTER Directed by JACK FORD PRISCILLA DEAN in "PRETTY SMOOTH" by BAYARD VEILLER Directed by ROLLIN STURGEON MONROE SALISBURY in "THE SLEEPING LION" by ELLIOT J. CLAWSON Produced by RUPERT JULIAN MARY MacLAREN in "THE WEAKER VESSEL" by ELMER ELLSWORTH Directed by RUPERT JULIAN HARRY CAREY in BRET HARTE'S "THE OUTCASTS OF POKER FLAT" Directed by LYNN REYNOLDS HEDDA NOVA in "THE SPITFIRE OF SEVILLE" by JOSEPH FRANKLIN POLLAND Directed by GEORGE SEIGMANN MONROE SALISBURY in "THE MAN IN THE MOON- LIGHT" by ELLIOTT J. CLAUSON Directed by PAUL POWELL MARY MacLAREN in "THE PETAL ON THE CUR- RENT" bv FANNIE HURST Directed by TOD BROWNING J 38- THE MOVING PICTURE WEEKLY "ELMO THE FEARLESS." Episode 3. "The Life Line." ^GAIN Elmo's great strength saves the day and Edith and he set out on their return to the camp. But Guy Hatherton, after hearing Dan's story of the wreck, sets out with Lu- cille to make a last effort to finish the business. A canoe takes them swift- ly down the river. Elmo and Edith on the cliffs above, recognize their pursuers and Elmo ropes Lucille from the canoe and drags her up the cliff. "We'll find out who this girl is," he tells Edith. Guy is overturned into the water and making his way to shore sets out to get at grips with Elmo. Leaving Lucille with Edith, Elmo climbs down the crags to meet his adversary. Lucille, seizing her chance, attacks Edith, and quickly overcomes her. She now plans to de- ceive Elmo again and changes clothes with the unconscious Edith. Elmo beats Guy and returns to the girls. Lucille passes herself off as Edith, who in the meantime has wan- dered off in a dazed condition and fallen from the cliffs to the river be- low. Unaware of what has happened, Elmo accompanies the false Edith to the little lumber town, where he un- expectedly encounters Guy. Elmo de- cides to have him arrested for at- tempted murder. Lucille pretends to agree to the plan, but upon arriving at the sheriff's office, she tells Elmo that she has changed her mind and refuses to swear to the warrant. In the meantime, Edith has been rescued by a man-ape known as Jacko. The animal takes her to his cave and ministers to her. Edith writes a note which she gives to Jacko, together with her handker- chief, telling the creature to find El- mo and give him her note. Guy has persuaded Lucille to sign a lease of Stilwell's mineral rights in the name of Edith Stilwell. Elmo, completely fooled, witnesses the lease, after do- ing which he leaves. At this moment arrives the man-ape. But instead of gi\ing the note to Elmo, Jacko makes a mistake and hands it and the hand- kerchief to Guy. Elmo recognizes Edith's initial on the handkerchief, and also glimpses her signature on the note. At once realizing that Lu- cille has duped him, he attacks Guy in an attempt to recover the bogus lease and the note. The sheriff and his men rush to Guy's aid, and after a desperate fight, Elmo is overcome and handcuffed in the sheriff's office. Guy sends Dan to the man-ape's cave, with instructions to get Edith and put her out of the way for good. Elmo breaks loose from his bonds and makes a flying leap to a horse out- side. The sheriff ropes him, but Jacko coming to Elmo's aid, attacks the sheriff, driving him indoors. El- mo takes the opportunity and escapes on a second horse. Guy and his gang now rush to a bridge spanning a dangerous canon, where they loosen the planks. Elmo comes galloping down the grade and across the bridge. The trap gives way and he is plunged with the horse down to his doom. At this moment appears the Mystery Man, who begins shooting at the gang. New Screen Magazine. No. 54. IJENRY WALKER of Tennessee has discovered a new and very profit- able game, which is called "Go Seek the Hide." It is a skin game that requires no investment except time and patience, and ink, raccoon and bear skins bring good prices. The modem fairy godmother is Dame Fashion, for in her hand she holds the beauty that will transform any cm- derella into a shimmering fairy princess— if she has the magic pass- ^vord— "money." A funny cartoon in which a dog and a pussy cat battle with boxing gloves; a close-up inter- view with the ferret, not the tax kind, but the rat's most deadly enemy ; and some laughographs that are found in the want ad columns of daily newspapers on the order of "Wanted— Front parlor steam-heated by bach- elor with no children" — complete this issue. THE BIG TWELVE ROBERT ANDERSON in "COMMON PROPERTY" By E. J. CLAWSON Directed by PAUL POWELL ORA CAREW in "LOOT" By ARTHUR SOMERS ROCHE Directed by WM. C. DOWLAN MARY MAC LAREN in "BONNIE BONNIE LASSIE" By HENRY C. ROWLAND Directed by TOD BROWNING FRANK MAYO in "THE BRUTE BREAKER" Written and Directed by LYNN REYNOLDS HARRY CAREY in "THE RIDER OF THE LAW" By A. G. LANCASTER Directed by JACK FORD KENNETH HARLAN and HELEN JEROME EDDY in "THE TREMBUNG HOUR" By K. B. CLARK Directed by GEO. SEIGMANN MONROE SALISBURY "HIS DIVORCED WIFE" By ELMER ELLSWORTH PEAKE Directed by DOUGLAS GERRARD FRANK MAYO "A UTTLE BROTHER OF THE RICH" By JOSEPH MEDILL PATTERSON Directed by LYNN REYNOLDS HARRY CAREY in "THE ACE OF THE SAD- DLE" By E. J. JACKSON Directed by JACK FORD OLIVE TELL "THE TRAP" By RICHARD HARDING DAVIS and JULES ECKERT GOODMAN Directed by FRANK REICHER FRITZI BRUNETTE in "THE WOMAN UNDER COVER" By SADA COWAN Directed by GEO. SEIGMANN MONROE SAUSBURY "SUNDOWN TRAIL" By J. G. HA WES Directed by ROLLIN STURGEON ■THE MOVING PICTURE WEEKLY- 3i) 'THE UON MAN. Episode 10. "A Perilous Plunge." CAST. Stella Kathleen O'Connor Westcott Jack Perrin Enright Henry Barrows Lacey Leonard Clapham Lion Man Slim Pagett Celeste Gertrude Astor Wang William Carroll Ching C. Norman Hammond Looking down, Stella sees West- cott speeding by helplessly on the flat car, and hastily climbing down, she leaps to the car as it passes be- low her. She frantically endeavors to re- leases Westcott, as the car approaches the end of the track, below which is a deep pit, but the car leaps over the end of the track, with Westcott and Stella on it. "The Latest in Pants." Lyons Moran Star Comedy. THE BIG MONEY 12 "Under Suspicion" with ORA CAREW and FORREST STANLEY Story by MILDRED CONSIDINE Directed by WM. DOWLAN "Lasca" with EDITH ROBERTS and FRANK MAYO Story by FRANK DESPREZ Directed by NORMAN DAWN HARRY CAREY in "A Gun-Fightin' Gentleman" with KATHLEEN O'CONNOR Story by HARRY CAREY and JACK FORD Directed by JACK FORD MARY MacLAREN in "The Pointing Finger" with DAVID BUTLER Adapted from the novel, "No Experience Required" By FRANK R. ADAMS Directed by EDWARD KULL "The Day She Paid" with FRANCELIA BILLINGTON Adapted from the story "Oats and the Woman'^ By FANNIE HURST Directed by REX INGRAM ."The Triflers" with EDITH ROBERTS DAVID BUTLER FORREST STANLEY Story by JOSEPH FRANKLIN POLAND Directed by CHRISTY CABANNE (Continued on page 40) gTELLA is saved from the clutching hands of the Chinese Mandurin by the arrival of Westcott, the Sheriff and the mob. Wang's place is wrecked and Wang jailed. I Enright, Lacey, Ching and Celeste, at Chinsr's house, had discovered the will, and Enright is about to burn it as the Lion Man enters. Throwing down a small smoke bomb he snatches the will and departs. Westcott and Stella arrive, take Enright, Lacey and Ching prisoners, but Celeste, forces Westcott and Stel- la to put up their hands. The ap- nroach of the Sheriff, forces Enright, Lacey, Celeste and Ching to flee, and commandeering a passing automobile, thev drive off. But, on the road to Topaz, the stolen car is ^vrecked, and Enright, Lacey, Celeste and Ching take refuge in a deserted stone quarry. Westcott and Stella, also start for Topaz. i Lacey and Ching look down and sees ' the Lion Man riding up. They rope him and pull him up as Westcott and Stella drive un. Westcott fights off the men and the Lion Man drops back to the ground and leaves. Stella eoes to Westcott's assis- tance, and with a revolver, holds the men off and she and Westcott start away. But the revolver is not loaded, and as Enright and Lacey begin to fire upon them, they are forced to seek shelter in a nearby cabin. Enright. Lacey, Ching and Celeste start to batter down the door. Stella finds a nhone and summons the , Sheriff and a nosse. I Westcott and Stella as a last re- sort take refuge in a closet. Break- ing in. Lacey goes to the door of the closet and emnties his revolver at it. I But nnon onening the door they find , that Westcott and Stella have ecaped bv tearinsr out a hole in the roof. I They rush outside, just as Westcott iumns: down on the other side of the cab'n and is pursued by Chins'. Enright and Lacey take Westcott to a small flat car and tie him on it and then start it down the steep Stella is caught by ChiT\g on one of the high bnildinp-s. but as she is fight- ing him off, he loses his balance and f«n« to his death below. CAST. Eddie Eddie Lyons Lee Lee Moran Aunt Grace Marvin Her Ward Charlotte Merriam Man Across the Hall Harry Rattenbury His Wife Elsie Cort £^DDIE and Lee are out of work, out of money and out of food. They buy their clothes on the dollar down and dollar a week plan, but fail to meet their payments and the hard- hearted tailor comes to their room and takes all their wearing apparel. The boys are prisoners in their room. To make matters worse they receive a wAre from their rich Aunt who noti- fies them that she is coming with her beautiful young ward to visit the boys and that she expects them to en- tertain her well. In the meantime the man across the hall has enjoyed a splendid break- fast which nearlv ruined the dav for the boys by its fragrant odor drifting over the transom into their room. When the man comnletes his break- fast he takes his wife and suit cases and leaves to catch a train for a long journey. The boys overhear them de- parting. When the couple leave the bovs go over to the room across the hall, get in and heln themselves to food and clothing. The clothing was made for the man who was twice as his: as the boys, but any old nort in the stonn was the motto of Eddie and Lee at that time. The man and his wife miss their train and start to return home. In the meantime the Aunt and her ward arrive and find the boys dressed in the bis* pants of the man across the hall. The boys exnlain their garb by claiming that it is the latest style. They put on the stolen food which does not suit the Aunt, who is fond of fruit. She sends the boys after fruit. The boys find some monev in the pants thev have stolen and thev sro after the fruit. On the way the bovs run Into the returning man and wife and the clothe.9 Pirecfed by Noi-mdn Pawn UNITERSAlSPECIALArTllACllO 1 REVNOLD^ Hq looked like ^ iypsy; loved like a Sdtilor and fought like a ti^er offers mm Stttutdtiy Evening Poif WKinvjical BoirvMvee mm i HE action is fast throughout and the picture holds its interest to the finish," says George T. Pardy in the Exhibitor's Trade Review. "Plenty of dramatic action," says The Moving Picture World, while the Motion Pic- ture News advises you "Here is first- class direction, excellent continuity, considerable action and wonderful photography." ftrivcml Special Attraction 4 mm jgp iii. ^inaieu nfii 'Miaiaig iiaii iik inn ^igigv ~' jiBiV'-^iBiB jnii iianikiigil — nif- |ni| |iBn.Jiaii jbib ~ pjiiu Bigi iigii ligigiiiaii igi| iiaii ■aiaiiiiii lati IF V!4 ^11!' ji!>l !i|>'*i|i|i! ii|i| |i|i^|iaii MaiBi-ipl ilMiaiai! !i|ii iiBi^ Bi| ^niBiai iai|'_ iiaii iilMiB.aiB ,mm' mmm ii|ii ii|iBi|i|i| inig laia iaia»' inii ii|ii '«iaia 'laigi^ ^i|i| Mil lllli il|ll '^IB iiaiBIBIBir aiBinaii Ii|ibibi|ib.. mu.m,, iipi 'iiBi mm BiBiBii iiaiL^.aigir ligHBiBir' Bi|iBi|i! wir-iiiiH A PICTURE of a different sort, yet fully as strong in its appeal to all classes of patrons, is "The Pointing Finger," the story of an orphan girl who, under stigma, leaves the dreary orphanage and has to disguise her beauty to make a living. MacLaren personality dominates this genuinely human little drama. Play it with the assurance that the market offers nothing cleaner or finer. DIRECTED BY EDWARD KULL <vas 1 \o knoNv the leak? in the wine cellar" TAMES J. CORBETT is the most popular, best known actor-athlete in the world. He rose to a world's champion- ship in the realm of sport. He is rapidly approaching a similar- ly coveted goal in the world of pictures. It's because Jim Cor- bet t has one of the best heads that Nature ever put on a per- fect body, and uses them both to the limit. 'Ih humorous hi^hli(}hfs, senfim^nt and pa/hor keep the audience comf^nfJy //i/eivf/ed'* N.Y. REVIEW and a figW I'hal furnished. ^om(? fun How'd ij' like -a job as a Princess? DIRECTED BY "III (^ivQ IjOU I'WO minuVes l*o decide" IN "The Prince of Avenue A," big, genial, frank. Gentleman Jim has a part that fits him so well that you know instinctively that he ate, slept and lived the role of the son of a New York political boss. This picture is a world's champion of its kind. There are no challengers. Everybody in the world knows Jim Corbett. That's why this Corbett picture wi'l be a knockout in your theatre. Play it. SPECIAL- ATTRACTION i. Tke Story of Rutter TWENTY years ago "experts" said that the demand for rubber, by reason of the coming of the automo- bile, was in excess of the supply, and that if the automobile industry was to be developed much further it would be necessary to find some other re- silient substance from which to make tires. Nothing of the kind has hap- pened. Rubber is still being used for automobile tires and for a thousand other purposes not dreamed of in the year 1900. Whence comes the rubber? That question was asked of Harry Levey, managing director of the Educational Department of the Universal Film Manufacturing Company, some eight months ago and he made up his mind to find the answer. The answer has just reached New York in tin cans — tin cans filled with some thirty thousand feet of negative motion pic- ture film made by Roswell Johnson, of the Universal-Educational staff, in Sumatra and other parts of the Far East. According to letters received from Johnson, he has lived a life of ad- _ venture since he started out to make 3^- """^ a celluloid history of the rubber in- dustry. His first stop for work was at Sumatra, where he found that an American automobile tire manufac- turing company has developed from some twenty thousand acres of jungle land a rubber plantation that looks like Central Park. Only American III entei-prise, directed by an American, could have brought about such a de- velopment from the tropical jungle with native labor to depend upon. The man who did it is William Vaughn, who is shown in one of the accompanying illustrations. Aside from the rubber industry, Mr. Johnson filmed the additional thousands of feet of film. All this material, in- natives of Sumatra and Borneo, their manner of living and eluding the storj^ of nibber, is to be released by the Uni- the scenic wonders of the Far East. When he had finished versal-Educational Department for theatrical sho-wing. In with the islands he went on to India whence he is sending Sumatra and in Borneo, as well as in other wilder islands, Mr. Johnson found interest in motion pictures as keen as it is on Broadway, particularly among the feminine part of the population. He has sent back many try-outs of Far Eastern Mary Pickfords and Dorothy Phillipses for the inspection of film producers and the general public. His picture of a dramatic play given in Sumatra by means of characters painted on palm leaves, after the fashion of a marionette show, is something new for the United States and undoubtedly will create a sensation when shown. Some of the palm leaf plays run for months, Mr. Johnson says. "I was amazed to learn of the wonderful accomplishment of American industry in this far-away part of the world" says Mr. Johnson in one of his letters, quaintly typed by a Chinese girl on an American typewriter. "But everywhere I have traveled it has been the same. Americans never realize the greatness of our country until they get away from it and see what fellow-Americans are doing toward the development of the world. Making a rubber garden out of virgin jungle is only one of the things I have seen." Mr. Johnson developed his pictures at night with the aid of Chinese laboratory helpers. He found that the Sumatra sunshine was more brilliant and better adapted to motion pictures than even the sunshine of southern California. Going on with his personal experiences, Mr. Johnson says: "The Governor of Siak got me to film his capital to show American mayors how a city should be run. He gave me an elephant for a Christmas present, but I don't know how I am going to get him home." The Industrial and Educational Department of the Uni- versal, under the personal supervision of Harry Levey, is working night and day on these Far East wonder pictures and they will be ready for circulation within a few weeks under the Universal-Exhibitor plan of direct payments. 34- THE MOVING PICTURE WEEKLY- International News. No. 6. Hearst News. No. 6. Airplane Brings News of Wrecked Ship's Plight. — New York City. Sub-Titles. — A Curtis airplane flies over the stranded Princess Anne to re- port on the ship's desperate condition. And on the return trip takes a peep at the Statue of Liberty. And a glimpse of the snowbound towers of lower Manhattan. War Flame Throwers Help in Snow Removal. — New York City. Sub-Titles. — Strapped to the backs of two doughboys the "American flamenwerfers" are tried out on the snow in Central Park. But the "old- fashioned" snow shovel proves more effective on Broadway. France Welcomes the Shah of Per- sia.— Paris, France. Sub-Title. — Minus his royal regalia, the Eastern potentate arrives for a brief vacation from kingly cares. Troops Guard Piers in Cuban Dock Strike. — Havana, Cuba. Sub-Titles. — Business men, soldiers and prisoners take a hand in breaking the tie-up. Cuban troops guard the strikebreakers. After a hard day's work — very, very near beer. The sup- ply is large. This immense brewery keeps Havana from getting thirsty. Daffy News. East vs. West. — An Industrial Con- trast. Sub-Titles. — At Hoboken, N. J., an electric loading machine coaling a Uner. At Navasaki Japan, women are the coaling "machines." Storm Wrecks the Famous Board- walk.— Atlantic City, N. J. Sub-Title. — The sea wall at Long- port, just completed, smashed by mountainous waves. Expensive bun- galoes in ruin. Mighty Fleet Rests in Winter Quar- ters.— Chjuantancmio Bay, Cuba. Removing the Danger From War's Remnants. — Dave, Belgium. Sub-Titles. — Explosives gathered by the Recovering Service, now nearing the completion of its gigantic task. Destroying shell fuses in a broiling oven. Border Troops in Preparedness Re- view.— El Paso, Texas. Sub-Titles. — A bridge, built in rec- ord time, is blown up before the cav- alry can cross. A crack cavalry troop in striking manoeuvres. Major Gen- eral Howze praises the skill displayed. The United States Army is seeking 75,000 recruits and offers greater op- portunities than ever before in the Nation's history. Storm Plays Havoc On Atlantic Coast. Sub-Titles. — Powerful breakers re- duce seaside hotels at Rockaway Beach to driftwood. High tide and wind con- vert Norfolk, Va., into an American Venice — minus the gondolas, French Honor the Heroes at Zee- brugge. — Calais, France. Sub-Titles. — Marshal Foch takes part in laying cornerstone of memorial to British sailors who died to block U- boat bases. The cornerstone in place. Fleets of the East and West in Prac- tice. Sub-Titles. — Uncle Sam's guardians of the Atlantic and Pacific plug the bull's-eyes — the rifle pit at Guanta- namo Bay, Cuba. At sea on the U. S. S. New Mexico, flagship of the Pa- cific fleet — 5 inch gun practice. Ad- miral Rodman and Commander Brain- erd observe the results. When the monster 18 inch turret guns speak — a language understood by all races. In the Public Eye. — Corncob pipes furnish diversion for Representatives Quinn (Mass.) and Rucker (Miss.). — Washington, D. C. Sub-Title. — The Countess of Sand- wich, American wife of the Earl of Sandwich, and her daughter. Lady Faith Montagu. Metropolis Digs Way Out From Snow Blanket. — New York City. Sub-Titles. — Bonfires — anything to get rid of the snow. Trenches of snow — the Public Library at 42nd Street and 5th Avenue. In the City of Babel Where East Meets West. — Constantinople, Turkey. Sub -Titles.— Waterfront of Sultan's Capital where Mohammedan, Gentile and Jew intermingle in a strange con- fusion of tongues. In the fish market — rife with an ever-present odor of the Orient. The peddler's wares, calcu- lated to lure the coppers from the youthful Turk. Rescue Passengers on Steamer Aground. — Off Rockaway Point, N. Y. Svh-Titles. — Steamers and tugs stand by as huge waves threaten to smash to pieces the stranded Princess Anne. A life saving crew puts off in a desperate effort to rescue passen- gers. Landing the rescued at Battery Park, New York City, to rush those sufferinp- from exposure to city hos- pitals. Dr. E. N. Garnsburgh. one of the rescued, who rendered medical aid to his unfortunate fellow passengers. Cantain J. W. Hallock and Lieutenant Roberts of the police patrol boat that rescued the passengers. Border Guards in Review for Pershing. — El Paso, Texas. Sub-Titles. — "Cats" haul the pon- toons. Where's that doughbov that said a supply train had no "pep"? Up and at 'em! "Indoor Sports" CaHoon by "Tad." Special Attractions From April, 1919 MAE MURRAY in "WHAT AM I BID?" by HARVEY THEW Directed by ROBERT LEONARD RUPERT JULIAN "THE FIRE*FLINGERS" Story by WM. J. NEIDIG Directed by RUPERT JULIAN PRISCILLA DEAN in 'THE EXQUISITE THIEF" by HARVEY GATES Directed by TOD BROWNING HARRY CAREY in "BARE FISTS" by EUGENE LEWIS Directed by JACK FORD MAE MURRAY in "THE DEUCIOUS UTTLE DEVIL" by HARVEY THEW Directed by ROBERT LEONARD MONROE SALISBURY in "THE BUNDING TRAIL" by STUART PATON & JOHN CLYMER Directed by PAUL POWELL MARY MacLAREN in "THE UNPAINTED WOMAN" by SINCLAIR LEWIS Directed by TOD BROW^NING MAE MURRAY in "THE BIG MONEY PER- SON" by REBECCA HOPPER EASTMAN Directed bv BOB LEONARD tThe moving picture weekly- -35 Art Atmospkere m ''Burnt Wmgs" WHEN Frank Mayo, Universal star, learned that in his next production, ''Burnt Wings," he would be called upon to play the part of an artist, he set about the task of famil- iarizing himself with the routine of studio life. Edward Scholl, the well known New York painter and a friend of Mayo's, is at present en- gaged on a number of sittings in Los Angeles, and has opened a studio in the Southern Cali- forna city. The actor spent several days with the artist, learning how to adjust an easel, how to handle a palette, brush and stump and how to feel at home in a smock and tam. "Burnt Wings" is the title undei which this unit of the S R O 12 will be released. As "The Primrose Path" it was a huge stage success by Bayard Veiller, author of "Within the Law" and "The Thirteenth Chair," and was used as a starring veliicle by the author's gifted wife, Margaret Wycherly. Its scenes are laid in Paris and New York. It is being directed at Universal City by Christy Cabanne, who is himself a successful artist. He secured a dozen young women students of the California Art Institute. In addition there are five French actors ap- pearing in "The Primrose Path." Marcel Blanc plays the part of a doctor; Rene Guignar,d ap- pears as a French officer; Meyer Ouhayon por- trays the role of an art connoisseur, while Etta Ormond and Eugene Ponyet appear as the pro- prietors of a lodging house in the students' quarter of the French capital. Brands from the Burning Universal Film Exchange, Minneapolis, Minn. Gentlemen : — Have just finished a run of your picture, "Three Mounted Men," starring Harry Carey. It is surely a fine picture and in fine shape. I did a good business and my patrons were well pleased. Yours very truly. A. H. BAKER, Manager of Motion Picture Theatre, Lanesboro, Minn. Universal Film Exchange, Minneapolis, Minn. Gentlemen : — We have just finished running your picture, "The Man in the Moonlight," with Monroe Sahs- bury. It is a well acted picture, especially the fifth reel. Yours truly, O. S. NORDINE, Manager Motion Picture Theatre, Karlstad, Minn. Universal Film Exchange, Minneapolis, Minn. Gentlemen : — Regarding your picture, "The Talk of the Town," starring Dorothy Phillips, this picture is great in every way, except it is not a family pic- ture. Yours very truly, PAUL GOSSMAN, Manager Majestic Theatre, Belle Plains, Minn. Universal Film Exchange, Minneapolis, Minn. Gentlemen : — "The Silk Lined Burglar" is a very good picture and was well liked by all. Yours truly, J. C. SPRINGER, Manager Motion Picture Theatre, Millville, Wis. Universal Film Exchange, Minneapolis, Minn. Gentlemen : — Have run your picture, "The Brute Breaker," starring Frank Mayo. This is a very good big tim- ber camp story, with plenty of action, fine scenery and good photography. It held attention from be- ginning to end. Yours very truly, MANAGER, HOWARD THEATRE, Alexandria, Minn. Universal Film Exchange, Minneapolis, Minn. Gentlemen : — "The Spitfire of Seville," starring Hedda Nova, is a good clear picture with good settings. Yours very truly, STRAND THEATRE, Isabel, S. D. 36- THE MOVING PICTURE WEEKLY- Universal Program drags em in Canadian Universal Film Co., Calgary, Alta. My Dear Mr. Kohn: — Kindly send me a revised schedule of the Century Wild Animal Comedies we shall be receiving in the near future. This request is being made as 1 feel these comedies are worthy of considerable exploitation. In view of the standard maintained in them during the past four or five, I intend in future to feature these comedies. They are positive knockouts with our patrons here. And, whilst writing, let me go on record in saying that I consider the new "Big Twelve" to be the best, and most consistent, pictures that money can buy. We ran "Loot" last Sat- urday to solid capacity, and had patrons wait- ing out in a snowstorm until ten-fifteen at night waiting to get in. Honestly, I don't know if its "Elmo the Mighty," your features, or .your comedies, that "drag 'em in" for us, but the fact remains that we do the biggest Satur- day business in this city of any of the three houses with our Universal Program. Let the opposition keep their opposition programs — it's Universal for us. Sincerely yours, LEN S. BROWN, Manager Colonial Theatre, Lethbridge Alta. P. S. — And please remember I've been run- ning Universal since the old Licensed and Inde- pendent Days. "THE DAY SHE PAID" Story by Fannie Hurst. Scenario by Hal Hoadley. Five Reels. Universal. Reviewed by MARION RUSSELL. O verlana Red as tke Critic of tke News sees it — THERE is no denying the strength of this feature. The Harry Carey offerings have been conceived on such program foundations that when a work of the calibre of "Overland Red" happens along it is entitled to the highest praise by virtue of its vividness and vitality. No matter if the theme is not entirely logical the director has so treated it that it carries a semblance of reality. The star assumes the role of a tramp here — a diflferent characteriza- tion for him, and so colorful is it drawn and executed that the figure will be long remem- bered. It is a story which is strong in all the neces- sary ingredients, and no doubt it would score even though Lynn Reynolds gave it an or- dinary production. But undoubtedly he was inspired by the rich assortment of incidents and the picturesque characters, and so the picture is embellished with high lights (they look like Reynolds' own), and richly scenic back- grounds. The plot moves forward with ever- increasing action, although this element is be- wildering at times, because of its rapidity. Carey's tramp, in some respects, is his best con- tribution to the screen. He makes it a rollick- ing likeable figure, who accepts everything with a keen sense of humor, but who is re- sourceful enough to take care of himself and those who have earned his affection. The picture is well fortified with romantic moments and the humor and pathos are ele- ments which are emphasized for their full values. Mr. Carey is supported by Harold Goodwin and Vola Vale, two players who are genuine in their interpretations. The former may be put down as one of the most capable juveniles on the screen. He is tremendously in earnest and always natural. H. H. Knibbs is the author of this different Western. An abundance of atmosphere and heart-inter- est of a convincing kind make this a very ac- ceptable picture. The presentation is of a high grade, featuring manniking in a swell dress establishment, reminiscent of "Lombardi, Ltd.," but sufficiently original to register many diamatic situations. From The Billboard. Laurence Reid, Motion Picture News, Feb. 22, 1920. THE MOVING PICTURE WEEKLY- -37 "Officer, Call a Cop." Lyons-Moran Star Comedy CAST Eddie Eddie Lyons His Sweetheart ... Charlotte Merriam Lee Lee Moran His Sweetie Elsie Wilson Father Fred Gamble FDDIE and Lee are calling on their girls, who are sisters. It is mid- night and the two young couples are sitting on the sofa spooning. The door bell rings. The father has re- turned home unexpectedly. He has forbidden the boys to come into his house and has threatened violence. The girls hide the boys. In the meanwhile the maid has been entertaining a policeman in the kitchen. The cop has his coat and cap off. When the bell rings the maid and the cop hide in the pantry. The girls admit father and explain that they locked the door because they feared burglars. The father tells them to go to bed that he has some work to do. He tips over a screen and finds Eddie hiding there. He gets the tele- phone and orders a cop to come and arrest Eddie. Lee overhears this and sneaks out of his hiding place in the next room and into the kitchen, where he finds the officer's cap and coat. Lee puts these on, goes around to the front door, rings the bell and poses as the officer. Eddie escapes when he hears the bell ring and runs upstairs. A chase follows. Ed- die trying to avoid Lee, thinking he is a real cop. They finally escape from the house and just when they think they are safe the cop who lost his cap and coat nails them and takes them to the station. Current Events. No. 6. Cuba's Paradise of the Turf. — Ha- vana, Cuba. Sub-Titles. — American sporting fra- ternity gathers where the palm tree grows and the ponies run. James S. Carmody, fifteen-year-old Brooklyn boy. king of the jockies. Uncle Sam's Tanks in Endurance Test. — El Paso, Texas. Sub-Title. — Land battleships of the Mexican border guards do some rough-and-tumble work. Do/me Fashion's Studio. — A glimpse of the latest in 1920 styles for the beach. — New York City. Sub-Titles. — For milady's boudoir. For the outdoor "kiddies." Nation Protests Sale of Ships to Britain. Sub-Titles. — Here is the monster Leviathan, which the Shipping Board proposes selling to British maritime interests at a tremendous sacrifice. The transport Mt. Vernon, formerly the Kronsprinz Cecile, one of the thirty ships which the British plan to buy at one-third their value. An- other of the proposed sacrifices — the S. S. George Washington, called the "Presidential ship." Armenian "Kiddies" Get American Help. — Beirut, Syria. Sub-Titles. — Near East relief feeds orphans who, a few months ago, were picked up starving — innocent victims of the barbarous Turk. Oh, boy! American jam! An Armenian Huckleberry Finn. In the Public Eye. — Thomas A. Edi- son— "Wizard of Electricity" — as he appeared on his seventy-third birth- day.— Orange, N. J. Sub -Titles. — Ignace Jan Paderew- ski, formerly premier of Poland, now temporarily an exile in Switzerland- home of ex-statesmen and ex-kings. Walker D. Hines, Director General of Railways, who has refused the demand of the railway men for an increase in wages. Trains Crash! — Fast passenger traffic is blocked by freight wreck. — Lamokin, Pa. Just Dogs! — But very elite — no pro- letarians— at the Westminster Kennel Club show. — New York City. Sub-Titles. — "Start something! Just start something, that's all!" The "bearded lady" was among the prize winners. "Buddy" — a champion bull terrier. One of the veterans who saw service in France. Skimming Down the Old Toboggan Slide. — Quebec, Canada. Americans Visit Famous Citadel of Salidan. — Aleppo, Syria. Sub-Titles. — Arabs for the first time permit "infidels" to enter the gates of the foitress built by the once mighty Sultan of Egypt and Syria — opponents of the Crusaders. Watering the "North Syrian Express" for a trip across the desert. "Padding the sand" — good for a seven day jaunt without a drink. HARRY CAREY in "RIDERS OF VENGEANCE" story by G. B. LANCASTER Directed by JACK FORD PRISCILLA DEAN in PRETTY SMOOTH" by BAYARD VEILLER Directed by ROLLIN STURGEON MONROE SALISBURY in "THE SLEEPING UON" by ELLIOT J. CLAWSON Produced by RUPERT JULIAN MARY MacLAREN in "THE WEAKER VESSEL" by ELMER ELLSWORTH Directed by RUPERT JULIAN HARRY CAREY in BRET HARTE'S "THE OUTCASTS OF POKER FLAT" Directed by LYNN REYNOLDS HEDDA NOVA in "THE SPITFIRE OF SEVILLE" by JOSEPH FRANKLIN POLLAND Directed by GEORGE SEIGMANN MONROE SALISBURY in "THE MAN IN THE MOON- LIGHT" by ELLIOTT J. CLAUSON Directed by PAUL POWELL MARY MacLAREN in "THE PETAL ON THE CUR- RENT" bv FANNIE HURST Directed by TOD BROWNING 38- THE MOVING PICTURE WEEKLY "Loose Lions and Fast Lovers" Two-Reel Century Comedy Featuring Century Lions (Copyright 1920 by Century Comedy Co.) /"•IRUS was the man about the farm, chief of police, sheriff, and everything imaginable in his home town. He was young and handsome and in love with one of his Mother's summer boarders. The summer boarder, Lois Neilson, had long for- gotten whether it was winter or summer she was waiting for. The chickens (the feathery kind) were very fond of Ciiiis and when he slumbered beneath the haystack, they fondly pecked at his toes. Jumbo, the dog, chased the chickens and ducks and a funny situation occured when one duck turned back and chased the dog. A gem-laden boat docks at their port, and when two crooks come to Cirus with a hard luck story that they are taking things easy, he helps them inspect the town. On the same boat, some stowaways come to life and make their escape. These stowaways happen to be about six nice 'n pretty lions, with teeth and everything. They jazz up the tpwii, frighten everybody onto the stove in Cirus's kitchen and we leave the n to a roasting time, with the lions ready to devour the burnt offerings. "The Lion Man." Kpiscde 11 "AT THE MERCY OF MONSTERS" Stella Kathleen O'Connor Westcott Jack Perrin Enright Henry Barrows Lacey Leonard Clapham Celeste Gertrude Aster Lion Man Mack Wright Bill Harry De More XHE hand car on which Westcott had been tied with Stella, who has made a leap upon it and is endeav- oring to release him, px-es over an embankment into a pool of water, but Westcott and Stella mariage to swim ou*", unhurt. Enright, Lacey and Celeste, seeing the Sheriff and his poose riding up, steal Westcott's car. Westcott and Stella are taken by the posse back to town. Again back at the mine, Westcott confesses to Stella that he is out of funds and that he must shut down the mine as he has not the money to pay his workmen. Stella tells him that she has some money due her from an inheritance, and offers to turn this over to him for an interest in the mine, an offer which Westcott glad- ly accepts. A-'ay day is past due, and Vveslcoti's miiicin, eggtju on uy uiu, one oi i-iacey s xuen, are m an ugiy moou. bteiia receives wora tnat uie hioney has arrived and sne hastily naes w town lor it. Leal-ning oi this, iiUi notiues Ji^nright and JLacey, wno de- vermine to capture her on ner way back, f rom ambush Stella is dragged from her horse, taken to the side of tne road and tieu up. ii^nright and Lacey leave with tne money, and Celeste is left to guard her. Hut the Lion Man appears, releases Stella and assists her to tie Celeste to the tree. Telling Stella to wait, the Lion Man tosses in a note at En- light's cabin stating that if the money is not left at a spot near the cabin, at once. Celeste's life will be the forfeit. Enright and Lacey replace the money in the box in which it had been shipped, as a plan comes to Lacey. He substitutes for the money an infernal machine, placed in the box in such a way that whoever opens it will be blown to pieces. This box is left at the designated place and carried by the Lion Man to Stella. Urged on by Bill, the miners have surrounded Westcott's cabin and are angrily demanding their pay. West- cott is trying to put them off until Stella's arrival, and is wondering what is detaining her, as she rides up. The men angrily take the box from her, and opening it, a terrific explosion occurs that wounds many of them. Now thoroughly enraged, and believ- ing that the box was only a trick to destroy them, the men surround the cabin in which Westcott and Stella take refuge, pile brush about it and set it on fire. The cabin begins to blaze furiously, Westcott and Stella overcome by the smoke and heat, sink to the floor. THE BIG TWELVE ROBERT ANDERSON in "COMMON PROPERTY" By E. J. CLAWSON Directed by PAUL POWELL ORA CAREW in "LOOT' By ARTHUR SOMERS ROCHE Directed by WM. C. DOWLAN MARY MAC LAREN in "BONNIE BONNIE LASSIE" By HENRY C. ROWLAND Directed by TOD BROWNING FRANK MAYO in "THE BRUTE BREAKER" Written and Directed by LYNN REYNOLDS HARRY CAREY in "THE RIDER OF THE LAW" By A. G. LANCASTER Directed by JACK FORD KENNETH HARLAN and HELEN JEROME EDDY in "THE TREMBUNG HOUR" By K. B. CLARK Directed by GEO. SEIGMANN MONROE SALISBURY "HIS DIVORCED WIFE" By ELMER ELLSWORTH PEAKE Directed by DOUGLAS GERRARD FRANK MAYO "A UTTLE BROTHER OF THE RICH" By JOSEPH MEDILL PATTERSON Directed by LYNN REYNOLDS HARRY CAREY in "THE ACE OF THE SAD- DLE" By E. J, JACKSON Directed by JACK FORD OLIVE TELL "THE TRAP" By RICHARD HARDING DAVIS and JULES ECKERT GOODMAN Directed by FRANK REICHER FRITZI BRUNETTE in "THE WOMAN UNDER COVER" By SADA COWAN Directed by GEO. SEIGMANN MONROE SAUSBURY SUNDOWN TRAIL" By J. G. HAWES Directed by ROLLIN STURGEON THE MOVING PICTURE WEEKLY- 39 ELMO THE FEARLESS. Episode 4. "The Flames of Death." CAST The Stranger Elmo Lincoln Edith Stilwell Louise Lorraine Robert Stilwell, hee father, William Chapman Paul Horton Ray Watson Dan Bulger Frank Ellis Guy Hatherton Gordon McGregor Check© V. L. Barnes ^T this moment the Mystery Man appears on the scene. He shoots, driving the gang away, and then draws Elmo up to safety by means of the rope — disappearing as suddenly as he hau appeared. Elmo continues to Edith's rescue on foot, and meets Cnecko, who has discovered that Dan has found Edith at his cave and made off with her. With almost human in- telligence, the man-ape undertakes to lead Elmo to the rescue. In the mean- time, Guy overtakes Dan and the girl. Guy wants to have her killed, but Dan refuses, saying he wants her for him- self. The two men begin to quarrel fiercely. Elmo comes on the scene. Edith, unconscious, lies on the river bank. Elmo, on the cliffs above, swings to a tall, slender tree, which he weighs down till he can reach Edith, whom he picks up while the men are fighting. Getting back to the cliffs, he makes off, followed by Guy and Dan, who have discovered the ruse. Elmo and Edith now hurry to Guy's house, hoping to there find the bogus lease. However, the mystery man has beaten them to it, and already taken the lease from Guy's desk. Elmo is therefore unable to find it. They discover that Lucille is in the kitchen helping the cook. They plan to cap- tui-e her and make her tell where the lease is. They are successful in get- t'ng the girl, but she is unable to tell them what they want to know. The cook now discovers that Lucille is a prisoner and leaps through the win- dow for help. His apron catches on the stove, overturning it. The cook <^nds Guy and Dan and tells them of Lucille's predicament. They hurry to the rescue. Elmo forces Lucille to hide with him in a closet, while Edith tries to pass herself off as Lucil'e, thus helping to fool Guy into telling h'^r where the lease is hidden. But warned by the cook, Guy and Dan know her for Edith Stilwell and make her their prisoner. At this moment Elmo comes from the closet— a desper- ate fight follows — Elmo is hurled through a trap into the cellar belov?. But now it is discovered that the over- turned stove has set the house on fire. The flames leap up. Guy and Dan manage to escape, but Lucille, over- come by the smoke, falls through the trap into the cellar, where Elmo lies, knocked down by the stove as it fell through the kitchen floor. "A Red Hot FinUh." Two-Reel Rainbow Comedy Featuring Virginia Warwick, Pat Harmon and Cliff Bows Copyright 1920 Rainbow Comedy Co. JLilSTER Moon and Pretty Star, were sweethearts, until our vir- tuous friend Venus came along and flirted with Moon. Pretty Star gets jealous and throws Moon into the tank in the bathing pavillion, which they are managing. "Dirty Mike," a confederate of Moon's has kidnapped the heiress v/ho rightfully owns the bathing pavillion. He forces her to be his servant and wait on him. He manufactures T.N.T. cocktails and canon ball frappes. He sends a note to Moon threatening to expose him unless Moon comes across with some dough. Moon goes after "Dirty Mike," but on his way, he sees a wagon full of fruit and steals it from the poor ped- dler. The peddler chases him and gets the cops after Moon. Moon suc- ceeds in petting to "Dirty Mike's place and hides before the cops ar- i*ivG. When all is quiet "Dirty Mike" de- mands monev from Moon. Letty, the heiress overhears them say that the pavillion belongs to her. She loses no time in disposing of the villains and together vdth her sweetheart they run the place. She also owns a bank adjoining the swimming pool, and she appoints her "sweety" the man- ager. The villains return with revenge on their brain and dirty work in their hands, they blow un the bank, steal Letty, escape in a "baby tank." Joe, our hero, pursues them, erets Letty away from the villains, and the fade- out shows our wild and woolly vil- lains embarking over a cliff on the road to "no man's land." THE BIG MONEY 12 "Under Suspicion" with ORA CAREW and FORREST STANLEY Story by MILDRED CONSIDINE Directed by WM. DOWLAN "Lasca" with EDITH ROBERTS and FRANK MAYO Story by FRANK DESPREZ Directed by NORMAN DAWN HARRY CAREY in "A Gun-Fightin' Gentleman" with KATHLEEN O'CONNOR Story by HARRY CAREY and JACK FORD Directed by JACK FORD MARY MacLAREN in "The Pointing Finger" with DAVID BUTLER Adapted from the novel, "No Experience Required" By FRANK R. ADAMS Directed by EDWARD KULL "The Day She Paid" with FRANCELIA BILLINGTON Adapted from the story "Oats and the Woman" By FANNIE HURST Directed by REX INGRAM "The Triflers" with EDITH ROBERTS DAVID BUTLER FORREST STANLEY Story by JOSEPH FRANKLIN POLAND Directed by CHRISTY CABANNE (Continued on page 40) 40- "Hair Trigger Stu£F." Two-Reel Western Drama -THE MOVING PICTURE WEEKLY — CAST Jim Dawson Hoot Gibson Maisie _ Mildred Moore Buzzard George Field Jane Goold Beatrize Dominguez Ping Tote Du Crow Sheriff Chas, Newton Deputy Andy Waldron JIM DAWSON and his wife started their married life with a different viewpoint. Jim trusted nobody — Maisie tx-usted everybody. By a series of incidents the pendulum was swung the other way and Jim began to be as trusting as Maisie. Whereupon the very first person who happened along with a hard- luck story was taken straight to Jim's heart. But the person in ques- tion happened to be one of a gang of bank-thieves and the result of Jim's trust was that he himself was robbed of a thousand dollars and made the goat in a little matter of the escape of one of the bank-robbers from jail. Jim tackled the situation, recaptured the robber and recovered his thousand dollars, but at the last minute he came near being put out of business by a trick of one of the thieves. To his rescue came Ping, the Chinese cook, whom Jim had tumed out of the house on the previous day on an entirely unjust suspicion. So Jim came to the conclusion that trust was a matter of fifty-fifty — trust and judgment. New Screen Magazine No. 55. ■yilE famous Ida of the song, is not the only one who loved sweet ap- ple cider as little Leon Wolcott of Redbank, N. J., will testify. He dis- covered a new use for his father's auto jack and sells his cidal" to pass- ersby. Mr. Victor Daniel Brenner is the man who designed the Lincoln Penny. He is a Russian bom sculptor who has won scores of the world's most coveted awards for his art. Then we are given a glimpse of Dame Fashion as she will appear in her summer togs. It is the fashion now to give exclusive models names to fit them, so your new gown of silver lace with a motif of embroidered roses will carry the picturesque name of The Three Roses, while a daring combina- tion of red, blue and green satin, taffeta and straw \vill bear the inter- esting name of Poppy. The amazing part of Japanese movies is the ability of the actors to appear and vanish at convenient moments. Just when the villian is going to murder the heroine- bing — she vanishes into thin air. This issue of the New Screen Magazine closes with some funny answers that children attending the schools m New York City's ghetto, gave to examma- tion questions. "The Story of the Jaguar." Major Jack Allen Animal Hunt Special THE Jaguar Club composed of fear- less hunters, was always good for a yarn, for one could not belong to the Club unless he had captured a jaguar dead or alive, but no member of the club seemed to think that one could be captured alive. For that rea- son Dick Harraty felt that he ^yas taking the long end of a sure-thing bet when he wagered Major Jack Al- len that there wasn't a man on earth who could capture a Jaguar alive. Two days had elapsed now, and the Major had not been heard from. "I knew I'd win that bet," said Har- raty. "That beast is more than fero- cious. I know, because I took one once, but I had to shoot him," and he launched into a highly spiced account of how he had been forced to shoot a jaguar in the Brazilian jungles. "So you see, fellows," he said, as he con- cluded his naiTative, "why I felt per- fectly safe in wagering Allen $5,000 that he couldn't capture one alive." The remark was scarcely out of his lips when a fast driven automobile wheeled into the gateway and stopped on the lawn. Dick and his friends ran down to meet the car for Major Jack Allen, "the man who never used a gun," had just debarked over the starboard wheel. "Sorry. Dick. You loose the bet. Our friend the jaguar is in our midst and very much alive," and he pointed to a taupaulin heaving violently in the tonneau. Dick wasn't convinced and he raised a comer of the nibber and let it fall again with an exclamation, while the Major launched into the details of the jaguar hunt without waiting to be asked. The three friends were so taken up with the story that when Al- len had finished they started to walk to the club house. "One moment, please," said Allen. "I believe there is a $5,000 check com- ing to me, is there not?" And there was. THE BIG MONEY 12 (Continued from page 39) MONROE SALISBURY in "The Phantom Melody" with JEAN CALHOUN Story by F. McGREW WILLIS Directed by DOUGLAS GERRARD HARRY CAREY in "Marked Men" with WINIFRED WESTOVER Adapted from the story, 'The Three Godfathers" By PETER B. KYNE Directed by JACK FORD MARY MacLAREN in "Rouge and Riche»" with ROBERT WALKER Story by W. CAREY WONDERLY Directed by HARRY FRANKLIN JAMES J. CORBETT in "The Prince of Avenue A" with MARY W ARREN \dapted from his stage success of the same name by Charles E. and Frank T. Dazey Directed by JACK FORD "The Peddler of Lies" with FRANK MAYO and ORA CAREW Adapted from the Saturday Evening Post Story. "The Peddlar," by Henry C. Rowland Directed by WILLIAM C. DOWLAN MARY MacLAREN in "The Forged Bride" with J. BARNEY SHERRY Story by J. G. HAWKS Directed by DOUGLAS GERARD Carl Laeminle offers The'Mn^aniel&uvei^dal ^iar EDIT ROBERTS TRIFIERS The Sfory ofa Ftelif^ Ftefendei' Dn^ed by Qi&fg C^anne THE only possible reason, to our mind, that you could have for not playing this sure-to-please comedy-romance now would be that you have already played it — or it might be that you overlooked the guarantee the critics give you when they say — ''It will prosper at the box-office and please the audi- ence" (Exhibitors Herald). "Here's plenty of comedy with many amusing situations. It will hold your patrons with keen en- joyment" (Motion Picture News), while the Moving Picture World advises you — "A sure attraction, with Edith Roberts its chief charm." UNIVERSAL SPECIAL ATTRACTION^ M AIXlEj WALCAM P - "the dragon s net / Come out of this! A giri can't touch pitch and stay clean'— uittdn itorv. imfwessively loUMd ejxeptlonaUrweUdcleit Says M,R,MEWS W m ii From Peter B. Kyne*$ Saturday Eveniittf Post Story 'TheTliree Godfathers' . DIRECTED BY JACK FORD "UARRY CAREY in this picture comes into his ^ own. 'Marked Men' is one of his best. It is human and at times so powerful, it touches every heartstring." Harrison's Reports. "A human story impressively told and exceptionally well acted." N. Y. Morning Telegraph. ARIIY CARCY The Serial whh the All Star Cast HERE'S a super-serial that starts oif with that tremendous sweep which never fails to bring the fans back keen for the next chapter, and here's a big all- star cast— every one a head- liner — that you can depend on to put the punch into every scene of one of the most thrill- ing serial stories ever screen- ed. Get the Lion's share of big business. See "The Lion Man." Book it. £ DIRECTED BY AL. BUSSELL KATHLEEN OCONNOG JACK LEONARD CLAPHAM GERTRUDE ASTOR JIM FARLEY HENRY BARROWS J. BARNEY SHERRY AND A MOST OF TALENTED UNIVEI5.SAL PLAYER.S LIOM MAM THE STRANGEST CHARACTER EVER SCREENED YOUR UNIVERSAL EXCHANGE // / ART ACORD THE KING OF THE COWPUNCHERS, WHO FIGHTS A BAND OF DEVIL-MEN ET your audiences know what a tremeU' dous star Art Acord really is. This ■"— ^ serial gives him unlimited opportunities to display the wonderful horsemanship and fear> lessness that have won him more rodeo champion- ships than probably any other man in the world. It fulfills the promise of ability contained in his memorable two-reel Westerns. The moment your patrons see this saddle king in action they'll be fascinated by his personality and the weird, thrilling Moon Riders themselves. They'll be crazy to see every episode in which this one man pits his bravery and skill against a band of devil-men. DIRECTED BY REEVES EASON THEY'LL "EAT IT UP. »> Just one Whirlins "The MOON RIDERS (Released April 26) A SERIAL AS BIG AS ALL OUTDOORS ^^qpHE MOON RIDERS" is exactly and pre- cisely the kind of serial that Universal knows, by years of experience, pulls crowds — a welding of the realistic and the fantas- tic. This serial was built with brains and it will bring business. Book "The Moon Riders" as the third of your "FULL HOUSE FIVE." Leave your serial wor- ries to Universal. On a proposition like our "FULL HOUSE FIVE" we cannot afford to let you down for a single episode. We have got to make good and you know it. We are making good — and you know that, too. ACT NOW! 18 EPISODES Gallop of m im mm mm CAN you think of any star with a record like Elmo's? Can you call to mind any other serial headliner with an unbroken list of hits — hits — hits that can match up half way with Elmo's ? Think of the millions of fans who mar- veled at the mighty blacksmith in "The Birth of a Nation" — try to figure how many tens of thousands more he thrilled as the two-sword giant in "Intolerance," and the millions more Elmo added to his following with "Tarzan of the Apes" and then still more with "The Beast of Berlin"! In "Elmo the Mighty" the great Elmo scored another mighty tri- umph, and more — for eighteen solid weeks he packed the money into the box- office — if you played him, you know. No wonder the FULL HOUSE FIVE is booking up like hot cakes, no wonder exhibitors straight across the country are clamoring for Elmo in his next crashing big offering, "Elmo the Fear- less." Don't wait, or you'll lose out. Grab Number Two of the FULL HOUSE FIVE— quick. INTOLERANa YOUR THEAmE NAME HEI3,E SNATCHED FROM THE PITOF HORROR J {^;DARINC,DASHING. FIGHTING ELMO LINCOLN FAMOUS STAR OF "ELMOTHE MIGHTY- SUPPORTED BY^LOUISE LORRAINE ^ANOTHER UNIVERslJ! SERIAL WONDE ELMOtbcFEARLEf/ 2 COIUMNS lee your bi^ Cam|>Ai^ii Book for complete Lirt of Ads and Su^^iBrtians Book these Two Now and Fill your Hand Eddie POLO in Number Four of Your Full- house Five You know perfectly well that you'll show EDDIE POLO when he comes driving through with his big, new serial, "THE VANISHING DAG- GER," so why not book him now — and get your sum- mer time serial worries off your chest? TTiat's why he's Number Four of your Full-house Five — to keep your business up to the limit. Book him today and next June you'll say: "Thanks!" "He Waicamp The Woman who Knows No Fear HERE'S a new kind of Serial — made overseas — no "studio stuff," but the real Japanese locations, that starts in the land of the cherry-blossom and sweeps across the Pacific into the good old U. S. A. —with MARIE WALCAMP right in the middle of every scene, giving your people thrills and chills and a shiver every minute. Book her now and clean up the best and biggest serial year in your history — made so by Universal's "FULL-HOUSE FIVE"— three Serial Aces — two Serial Queens. Book MARIE WALCAMP. the Woman who knows No Fear, in "The DRAGON'S NET' -THE MOVING PICTURE WEEKLY- ARE YOU GUILTY? No. 258 Straight f rom tke Slioulder Talk ty Carl Laemmle, President, Universal Film Manufacturing Company fPT^ NE of the worst evils practiced by small exhibitors is the use of mounted posters. Of course no first-class exhibitor follows this practice. He is too good a showman, too good a merchant. In other lines of business, the man with goods to sell puts his best foot foremost. Even the smallest merchant in the cheapest street makes the very best window-display he can possibly dig up. He does not put his worn-out, fly-specked goods in the window. He uses his best. In this respect he is a better showman than the theatre man who uses mounted posters. Mounted posters are bound to misrepresent your show. They are dirty, cracked and mussy after being used only once. They are anything but an attractive invitation for people to enter your house. The excuse given for the use of mounted posters is that the small exhibitor ''can't afford" to buy fresh, new, clean paper. The truth of the matter is that he can't afford to use anything but clean paper. The true showman, the successful showman, never lets the people see the seamy side of his business. The first principle of showmanship in any line of business on earth is a good clean front. You can't have a clean, attractive front with dirty, second-hand post- ers. You might as well smear your front with dirty paint, never wash your lobby, and let things go to pot generally as to try to get people to come in by advertising your show with posters which repel ! Theatres all over the world are doing the biggest business in history. If you are not participating in this remarkable prosperity, maybe I've given you a tip on one of your worst failings as a show- man! THE Moving Picture Weekly A MAGAZINE FOR MOTION PICTURE EXHIBITORS PubUshed Weekly by the MOVING PICTURE WEEKLY PUB. CO. »600 BROADWAY, NEW YORK CITY Paul Gulick, Editor. Takkington Baker, Bus. Mgr. (Copyright, 1920, Universal Film Mfg. Co. All Rights Reserved.) Vol. 10 MARCH 6, 1920. No. 3 SEX AND THE SCREEN A Defense of Movies as They Are Censored To the Editor of The Tribune. Sir: An item in "The Tribune," under the headline "Churchill Denounces Stage," has just come to our atten- tion. From the clipping it appears that Thomas W. Churchill, formerly president of the Board of Education, denounced the stage and motion pictures in an address before the National Motion Picture League, at the Broad- way Tabernacle, declaring that the majority of present- day plays and screen attractions depend for their popu- larity on "sensationalism and sex appeal." The Nationsd Board of Review, a volunteer organiza- tion reviewing about 99 per cent of all dramatic pictures exhibited in this countrj' and co-operating throughout the country with numerous groups and public officials having in charge the local regulation of motion pictures, is com- pelled to take issue with this sweeping statement. It is admitted that the motion picture, like the play, must deal in thrills if it is to make an appeal to the popular audi- ence. But to present thrills upon the screen or the stage is certainly no crime. It is done in direct answer to popu- lar demand. The great power of the motion picture is that it supplies thrill and romance to the great mass of people in whose lives the thrilling and the adventurous are singularly missing. The pictures relieve a suppression. They allow people whose existence is drab to imagine themselves as heroes and heroines. Sensationalism may be quite as innocuous as matter-of-fact realism. To imply that sensationalism is necessarily related to indecency and unfitness for the mind of the general public is erroneous in a high degree. As for "sex appeal," the pictures are less culpable — if, indeed, the presentation of sex, the great fundamental in life, is culpable — than the press and the popular maga- zines. Aside from this, to attempt to divorce sex from drama or from any presentation or revelation of life is to take the motive power away from the vehicle. Does Mr. Churchill remember that probably in no great play on the English-speaking stage or on any other stage, and in no great book in any language, has the element of sex been entirely subordinated or left out? The gist of the matter is that opinions differ, and what may be objectionable to Mr. Churchill may be entirely un- objectionable to his neighbor, who is as well qualified to hold an opinion as Mr. Churchill. The criticism of the motion pictures is largely based on an attempt to define by rule of thumb what is moral and what is not moral. It is a mischievous desire to guard one's neighbor from influences from which one's neighbor in most cases does not wish to be guarded. Mr. Churchill is further alleged to have announced that an inquiry is being made in the public schools of New York to determine just what effect motion pictures have on the minds of young children. In this connection it is interesting to note that an investigation recently carried on by the National Board of Review into the charge that the motion picture was responsible for a large proportion of juvenile delinquency conclusively proves that this is not the fact. The most experienced persons in the work of juvenile courts almost without exception have declared and gone on record that the screen's connection with the cause of juvenile error is practically nil. WILTON BARRETT, Secretary the National Board of Review. New York, Feb. 13, 1920. THE MOVING PICTURE WEEKLY 11 It's just that difference between a feature and a 'filler'-the difference between pictures the audience makes it a point to see and pictures they feel like walking out on, that makes or mars the value of a News Service-which is the reason why exhibitors straight across the country- prefer the service whose facilities, equip- ment and efficiency ^ive them the big world events first-while interest is fresh and keen. More exhibitors subscribe . T^l • y T^l 1 International News ) "I -| to Ihe bi^ three |~iSNe~j ■■■released through Universal --- than to a-n-y o-t-n-e-r N-E-A^-S S-e-r-v-i-c-e . COMEDIES npHE biggest houses in the country are playing these Century Lion Comedies and are making them regular features of their programs. The reason is — a Century Lion Comedy is, first of all, good comedy, and second, it adds the supreme joy (for grown-ups no less than kids) of seeing the big kittens romp in at crucial moments and send the fun up to one-hundred-and-three-per-cent. You can judge for yourself as to the popularity of the Century Lions by the fact that the first of these comedies made such a hit that it was at once fol- lowed by the production of nine more — and they're calling for them to-day faster than ever. See any one of the list given here at your nearest Universal Exchange — you'll book them all — theyVe all howls! Directed by Fred C. Fishback. Lions trained by Charles Gay "Looney Lions Monkey Business." "Frisky Lions and Wicked Husbands." "Howling Lions and Cir- cus Queens." "A Lion Special." "Lonesome Husbands and Loose Lions." "A Lion in the House." "Daring Lions and Diz- zy Lovers." "African Lions and American Beauties." "Weak Hearts and Wild Lions." "Naughty Lions "box OtTiCC NAJOR ALIENS PICTURES HE CAPTUI^ES msEisasiiiYE Thrilling/ Entertainln^f Instructive / /{iready - -released TRAILING :?%LEOPABD" ''DEAR Tl^APPlNG" ''LION trapping'' c om THE yTORY ^ THE JAGUAR THE ^TORY of THE WOLF^' ''TIGER LAND" WORLD WONDE Gore Brothers, the biggest theatre holders in Los Angeles, have bought the NEW SCREEN MAGAZINE for their Kinema Theatre. NEW SCREEN tS PICTURIZED DO your globe trotting in the comfort of your nearest theatre by following the New Screen Magazine. It brings the world's choicest tid-bits of everything home to you. A liberal education with- out study. World wonders, world geniuses, freaks, science, invention, art and a great big dose of laugh- ter at the end. A thrill, a surprise or a smile every minute. If your program needs a bright spot it needs the New Screen Magazine. Get it! MAGAZINE 1^ IDE? Say, Hoot Gibson gallops rig into your heart! It's that broad op grin that makes folks call him "the smili whirlwind." Man alive, that boy ne\ takes time to mount a horse ! He just n: urally melts into the saddle. Watch h doit. It' s a trick most men couldn't lea in a dozen life times. Your audienc know it. That's why they all "root i Hoot." And that's why you want to pi every demed one of his pictures. AmmnfmnoMf wenty ^ Minutes or Fun arib^ Thrills FEATURING GIBSON "Held Up for the Makin's. "Hair Trigger Stuff." "The Sheriff's Oath." "Roarin' Dan." "West Is Best." "The Jay Bird." "The Double Hold Up." •The Lone Hand." "Runnin' Straight." Others "The Sage Brush Gentleman" (Bobby Bums and Charlotte Merriam) "Kaintuck's Ward" (Bobby Bums and Peggy O'Dare) "Blind Chance" (Bobby Bums and Peggy O'Dare) Lifons^oran Comedy Cock fail overtf woek 'till iMaif 24ih Some Recgut Roloases "Non-Skid Love*' ''Old Clothes for New" ''The Latest in Pants" ] "Officer Call a Cop" "Wtves and Old Sweethearts" This Week that Shimmie" LYONS-MOPAN oAri n ozincement lawitig lhat your audiencey pr^v ^ imttsement h tra^edif butth€itOw \obo comec^iait in slop shop clotiies is no lomjer zvhat thoi/ tifantla fau^h at, Vniversal purposes to tneleasv ctt an earltf ctafe a Jeriero^!?ive ireel ComedM jdrvrmas a la mode.^aluriit^ Utose rufo ctoH^^ul exemplars of upfoctate, it/ell-cuvsxecl enfertaitiittemt IMWShMOM ^(flrt? Comeicttf Drattti^f ^tke heifer ttfpe iviU Ae ntacte yi'em thehert ^ all ana ferial jfltr rectlltf popular com- edjltf-lhe li/^ anouttd us everif cfau. ^fiei/ll Ae ori^ltf as a new pemt^c&att £ts £t hoU9tcis foof^, dressed /He 43 hridetfroont ott his 2€»eddin^ ntorti. /Hid u>e ttunv fhei/'ll find ifou HMtlch- inef and zvaitin^-/vr Utet/ll striAe the neu} note in l^ntedif Ziriama SmI the Screen has lon^ been <%»^/».r/^ ^^eanfime.pave the wat/ by sUowimq the jCitfons and C^onxn One -reel irsaed ^verif Tveek - advance advertis-in^ that both platfts and pays- Carl Laemmle presents rcy Directed by Lynn F. Reynolds HERE'S wonderful Harry Carey in, without question, one of the best pictures ever made to draw crowds. "Hats off to Harry Carey," says Marion Russell in The Billboard; "the whole coun- try should enjoy this desert story." "Harry Carey makes this tramp a rollicking, like- able figure who accepts everything with a keen sense of humor. In many respects this is his best contribution to the screen," says the M. P. News. Undoubtedly here's a picture to conjure with — an offering that will make a record for your box office. Don't hesitate. Book it today. He looked like ^ irpsy; lovcA like a jailor M\d f ou^Kt like a ti^er FMNK in a tn^QniiiCatvt piciuri^aiiotv of ^tttutd^y Evening 9osi WKimsical 12AN Illustration from "Tlie Gift of Heaven" Universal Educational Coffee Film. Universal Film for Coffee Week <ele a,^ e A DD to the powerful pull of this popular idol the fact that in "The Prince of Avenue 'A' " he is seen in a feature play that fits him as splendid- ly as his own dress clothes, and you will realize that here is an attraction with a double punch. ''Humorous sit- uations and elements of sentiment and pathos keep the spectator con- stantly interested, to say nothing of the colorful characterization," says the New York Review, while the Bill- board adds — "Here are all the ingre- dients that make a picture successful — the fight scene alone will set the crowd howling with delight." ■yHE latest addition to the ever increasing number of stage children who are "making good" on the screen is Thelma Percy, who has been engaged by Universal as leading Iddy vHth Eddie Polo in his latest serial, "The Vanishing Dagger," by Hope Loring. Miss Percy, who is but seventeen years old, has been on the stage ever since she was nine, making her first appearance with Maude Adams as one of the fairies in "Peter Pan." Since then she has played children roles in a number of Broadway productions until her sister, Eileen Percy, made such a success in Universal and other motion pictures that she advised Thelma to come to Cali- fornia, where the "water's fine." It must have been then that she passed through Cleveland and was interviewed by the famous Billy Leyser of the Cleveland News, an in- terview which you will see on page 36 of this book. Many other prominent film stars began their public career as children on the dramatic stage. Mary Pick- ford played with Belasco when she was in short frocks; Mary Miles Minter made a hit in "The Littlest Rebel" when she was six; Priscilla Dean played little Minna in "Rip Van Winkle" with Joseph Jefferson; Viola Dana began acting before she was ten; Ernest Truex was a child phenomenon on the stage when he was five years old; Josephine Hill was prima doima of the Pollard Lilli- putians when she was four years old; Frank Mayo played little Dave in "Davy Crockett" with his famous grand- father when he was five years old; Dorothy Phillips was playing with a stock company in Baltimore when she was still a school girl; David Butler was plajang child- ren's parts in a San' Francisco stock company of which his father was director. The list could be continued. Universal Film for Coffee Week (Concluded from page\26) whicli Ruth Dwyer plays the feminine lead. It is the gen- eral rule in America that coffee, to be palatable, must have sugar. Realizing this the directors and scenario writers of Universal's educational staff collaborated and wrote a romance around the story of coffee and they aver that Miss Dwyer supplies the necessary sweetening quali- ties by being as sweet as three lumps all by herself. That the picture might be flawless from a technical an- gle before releasing it, Mr. Levey gave a private showing of "The Gift of Heaven" before a super-critical audience comprising noted coffee men of New York City. They unanimously stamped the picture with their approval and were particularly impressed with the more technical scenes showing the growing, diying and roasting processes. The Hotel Biltmore's coffee room and some of the oldest and quaintest coffee houses that could be found in various parts of the counti-y as well as other locations, figure in the picture which tends to make the film not only instruc- tive but more entertaining than the usual run of educa- tional pictures. "The Gift of Heaven" will appeal to every housewife in America and evei-y man who loves good coffee. ■THE MOVING PICTURE WEEKLY- •35 larrison Says: m regard to ^ ^Overland Red witk Harry Carey EIRE is a picture you should be proud to show. It is one of those that set ever heartstring to vibrating. It is the kind that refines the feelings, making a picture patron come back for more. And 6on*t think for a minute that there is anything extraordinary about the plot; for there is not. It is just human — a page from life. But in this very simplicity lies its strength 2is well as its charm; which is a conclusive proof that an author need not seek far to find suitable screen material. It lies close to his door. Though a Western, it is a picture any theatre could run. — Universal. Serial Comments POLICE PROTECTION Sept. 23, 1919. Universal Film Exchgs., Portland, Ore. Gentlemen: — P. S. Business on "Elmo the Mighty" is still on the in- crease and it will be necessary to ask for police protection, as the crowds get so excited I am afraid they will break up my chairs. Business on episode Number 5 was one- third more than on episode one. I think it will be some time before the world will see another serial equal to "Elmo the Mighty." LEW F. CULLINS, The New Casino Theatre, The Dalles, Oregon. HIGHLY SATISFACTORY Universal Film Exchange, Minneapolis, Minn. Gentlemen : — I am playing your serial "The Lure of the Circus" and have played up to the tenth episode. So far the picture has been highly satisfactory with good attendance. Yours very truly, S. M. ISAAK, Manager Moving Picture Theatre, Anamoose, N. D. HAS ACTION Universal Film Exchange, Minneapolis, Minn. Gentlemen: — "The Midnight Man" is one of the best serials I ever saw. Every episode has action. Yours very truly, S. VANDERLUIS, Mgrr., New Home Theatre, Minneapolis, Minn. A MONEY MAKER Universal Film Exchange, Minneapolis, Minn. Gentlemen: — Your serial "The Lure of the Circus" is a money maker and an audience satisfier. It is different from the regular line of serials. Yours truly, ALBERT GILRUTH, Mgr., Picture Theatre., Watertown, S. D. "'Marked Men" Made Convicts Cry MANY photoplays are advertised with a guaranty to "make strong men weep" but few are warranted to bring tears to the eyes of a convict. In a recent letter from Frederick Mark, chairman of the entertain- ment committee of the Mutual Welfare League, of New York's famous Sing Sing Prison, Universal received posi- tive proof that one of its pictures, "Marked Men," starring Harry Carey, deeply affected the inmates of that institu- tion. Universal supplies Sing Sing with regular cinema pro- grams, twice a week, free of charge. "Marked Men" re- cently shown there, deals with escaped convicts who are turned to the right through the influence of a waif. "The story of how a little baby, found in the desert, led three escaped convicts into the way of being noble. God- fearing men," wrote Mark, "is told with infinite tender- ness that leaves one with a lump in his throat, while some of the humorous scenes are tinged with a pathos that forces a tear through the smile. It was a good picture for us to see, indeed for any man or woman to see, I wish to tliank Universal for the interest it has taken in the men here. More than one, heretofore a desperado, has been shown through pictures that it pays to go straight." 36- -THE MOVING PICTURE WEEKLY— Headache? No. Sleepingf No. Posing BY BILLY LEYSER (Frovi the Cleveland News) Time Recently Place There Scene Boss OflSce THE CAST Boy Himself Boss Himself Thelma Herself "gOY, stop that check." "And boy, don't wind the clocks, feed the cat or answer the phone. Take a day, week, month or year off. Draw your pay for a couple o' years, take a note to my wife that I've lost my memory and wandered away — throw my trunk out the window and let the house bum down. I'm not in." The boy tore a couple hundred pages off the calendar, tried to think of something that'd take two years to finish, decided to buy something on the installment plan, then wandered out around the state asylum to play with the squirrels. Thelma Percy had sent in her card to see the boss. The card bore her reproduction which is pictured above. (No. It's on page thirty-four.) Editor. The boss looked so long and often at the card while swiving in his swivel chair that he contracted whirling sen- sations in his head. The picture as you can plainly see, is one of descriptive attitude. Thelma is either a muscle dancer posing as looking at the muss the muscles are making in her arm, or she had the headache and is seen in the position of holding one's head tryinf to re- member what occurred the night be- fore, or she is taking a nap while standing. The boss tried to figure out whether Thelma was a waitress in a Greek classic restaurant or a high diver with a circus. He wasn't sure and didn't care. He knew Thelma wasn't like anything he had out home — and was equally positive that she wasn't a relative of any of his wife's folks. "This Jane," mused the boss as he wggled his mustache, "is either an advertisement for some Rock of Gi- braltar insurance company or the ad- vance agent for a hokus-pokus out- fit of dancing burlesque damsels. Anyhow, she's good to look upon." And the black screen of forgetful- ness fell between the boss and those dependent upon him. He opened the door and bade Thelma enter. "Whither which?" asked the boss. "I'm an actress," answered Thelma. "Art from Heaven?" asked the boss. "From New York," answered Thel- ma. " 'Tis the other place," mused the boss. "I want to go into pictures," said the girl. "What's holdin' you back?" asked the boss. "An opportunity," said the girl. "You're hired," said the boss, shift- ing gears on his mustache. And Thelma went into moving pic- tures. The boss claims credit for her ad- vancement, and for the good judgment he showed in engaging her. Since his family left him he seeks only the Greek expression of beauty, not ac- quired by the eating of ham and or buckwheat cakes, or food with vary- ing degrees of fat-producing power. Anyhow, and seriously, Thelma Percy is Universal's new serial star. In a comparatively short time she has surprised the picture world with her artistic work, and has been acclaimed by sculptors and artists as one of the most perfect types of American beauty on the screen. She is appearing next in Universal's big serial, "The Vanishing Dagger." Eddie Polo plays opposite her. Eddie, it is generally known, very recently broke his leg. He isn't recovering quite as rapidly as he should, which recalls to our mind that song of re- cent popularity about a man not wanting to get well. Boy, come back to work. Tke Full H ouse Fi gOM E bright individual in the Sales Department of the Universal con- ceived the idea that the uncertainty of the success of serial bookings could be eliminated and the run absolutely safeguarded to an exhibitor by an adaptation of the series plan of book- ing which has proven itself so satis- factory in the booking of feature pic- tures. It was a daring plan and if it could be put through would relieve the exhibitor from the greater part of his booking worry and would enable him to plan his serials almost a year in advance. Sure, it was a fine thing for the exhibitor, but could the production department at Universal City possibly manage to produce five serials at al- most the same time? That was the big question. It was put up to the studios and Tarkington Baker, general manager, who is personally in charge of all production activities at Univer- sal City, devised the plan of serial making which made it possible for the huge studios at the coast to put on five seiials at once. It cost a lot of money, but it will be worth it in the end. And it will give the exhibitor something he has never had before. That is how the Full House Five came into existence. Now a word about what constitutes this full year ive of serial successes. First there is "The Lion Man" with that pair of in- teresting and daring performers, Jack Perrin and Kathleen O'Connor and a cast of supporting players which in- cludes J. Barney Sherry, Gertrude Astor, Leonard Cl^ham and Henry Barrows. The story was a famous novel entitled "The Strange Case of Cavendish" and the serial was direct- ed by Albert Russell, brother of Wil- liam Russell. The second serial in the series is "Elmo the Fearless," starring Elmo Lincoln. He is assisted by Louise Lorraine, a beautiful new lead- ing lady, and Gordon McGregor, Wil- liam Chapman, Frank EUis, Ray Watson and V. L. Barnes. The storj' was written by Henry A. Gooden and was directed by J. P. McGowan. "The Moon Riders," with Art Acord and Mildred Moore, is being directed by Reeves Eason, while Eddie Polo himself is directing the serial in which he is to appear as the star, "The Van- ishing Dagerer." Polo is to have a new leading lady also in Thelma Percy, whose sister Eileen has appeared in a number of Universal Pictures. The last serial in the series is Marie Wal- camp in "The Dragon's Net," a story of the Far East and produced in the Far East by Henry McRae. •THE MOVING PICTURE WEEKLY- ■37 "My Dog Pal." Two-Reel Century Comedy, Directed by Fred C. Fishback. QLD "Pop" Walker owned a farm, two babies, a wonderful dog and other interesting things. Bud the grandson, and Merta the grand- daughter made things pretty lively for "Pop." Their dog "Brownie" see- sawed for them all day long. When the postman came Brownie jumped off the see-saw and sent the two of them spinning through the air. "Brownie" always up to mischief, steals the food from "Pop," Bud is accused of it and is given a severe spanking. A letter arrives for "Pop" advis- ing him that he has been made the sole proprietor of the "Lily White Cafe," owing to the death of his uncle John Barleycorn. They pack up and venture forth to take possession of the Cafe. There the girls shimmy and dance for old "Pop." He makes Bud the cook. Merta attempts to sing for the au- dience, but they all run out. The manager orders her under the sink with her pipes. The manager and head waiter plan to rob "Pop" of the money they have taken in. Brownie overhears the plot and steals the money from the Man- ager. The Manager and the head waiter go outside thinking they have the money, and throw bombs into the cafe to blow it up. Brownie imns af- ter the bombs and puts them un- derneath the box on which the two thieves are sitting. The bombs ex- plode and knock the two crooks into smitherins. Brownie brings the money to "Pop" and a happy ending follows. New Screen Magazine. No. 56. IT is rather difficult to think of any- thing as big as a whale in con- nection with tiny, artistic Japan, but the picturesque Nipponese coast town of Aikawa is the headquarters for the whaling industry in the Flowery Kingdom. John Burroughs, world- famous and beloved naturalist, has learned to "commune with Nature's visible form" and speaks her "va- ried language." He has lived on a farm near West Park, N. Y., since 1874, gathering a wealth of knowl- edge about birds, beasts and boughs. The amusing adventures of Cinema Luke come next and Luke almost proves to his maker, Leslie Elton, that his sweetheart is not in love with him, but with Luke. "Time waits for no man," and the four dial elec- tric clock on the Metropolitan build- ing, N. Y., is no exception. It cost $100,000 of man-made money, though. Some laughographs, consisting of ad- vertisements taken from the daily press, complete the magazine this week. HARRY CAREY in "OVERLAND RED" by HENRY H, KNIBBS Directed by LYNN REYNOLDS FRANK MAYO in "BURNT WINGS" Adapted from the stage play "THE PRIMROSE PATH," by BAYARD VEILLER Directed by CHRISTY CABANNE MARY MAC LAREN in "THE ROAD TO DIVORCE" by J. GRUBB ALEXANDER Directed by PHILIP ROSEN EDITH ROBERTS in "THE DARING DUCHESS" Directed by HARRY FRANKLIN FRANK MAYO in "THE GIRL IN No. 29" by ELIZABETH JORDAN Directed by JACK FORD HARRY CAREY in "BULLET PROOF" by JOHN FREDERICK Directed by LYNN REYNOLDS TSURU AOKI in "LOCKED LIPS" by CLIFFORD HOWARD Directed by WILLIAM C. DOWLAN EDITH ROBERTS in "JEWEL" by CLARA LOUISE BURNHAM Directed by ROLLIN STURGEON HARRY CAREY in "BLACK SHEEP Directed by LYNN REYNOLDS EDDIE LYONS and LEE MORAN in "EVERYTHING BUT THE TRUTH" by EDGAR FRANKLIN TSURU AOKI in "A TOKIO SIREN" by GWENDOLYN LEWIS Directed by NORMAN RAMY "VIRGINIA" by IDA M. EVANS 88- — THE MOVING PICTURE WEEKLY "Elmo the Fearless.' Episode 5 The Smugglers' Cave CAST The Stranger Elmo Lincoln Edith Stilwell Louise Lorraine Robert Stilwell, her father, William Chapman Paul Horton Ray Watson Dan Bulger Frank Ellis Guy Hatherton Gordon McGregor Checko V. L. Barnes ^LMO and Edith are rescued from the burning house. Lucille is killed, but Guy and Dan escape. A note reaches Edith, telling her that her father is a prisoner of the smug- glers at Hell's Point and that tne ship's safe has been located — also that the smugglers are making prepara- tions to salvage the safe. Guy steals this note and wires Horton what he has learned. Elmo and Edith get a car and set out for the caves at Hell's Point. Horton picks up Guy and the gang and follows. Us- ing guns, they force Elmo from the road and his car goes over the cliff into the sea. Believing Elmo and Edith dead, Horton and the gang hurry on to the smugglers' cave, where they find Silver Dick, the chief, and his men testing the new diving suits. Stilwell is there, a prisoner, and Horton and he have bitter words. In the meantime, Elmo and Edith, hav- ing saved themselves by jumping as the car pitched over the bluffs, make their way in a boat to the rope lad- der that hangs down the face of the cliff from the mouth of the cave, two hundred feet above water. They both start up, E<^th in front. It now hap- pens that Horton, anxious to get at the safe lying at the bottom of the sea, has persuaded Silver Dick to make an immediate attempt to salvage it. The gang starts down and discovers the presence of Elmo and Edith on the ladder. A fight follows — Edith is noosed by a rope and drawn up into the cave. A couple of the smugglers start down the ladder. Elmo pitches one off to his death. The second man attatcks him with a knife. Elmo gets the knife away from him and chases him up the ladder. As the man beats it into the cave, Silver Dick cuts the ladder loose and Elmo is sent flying through the air. -While this is happen- ing, Checko, believing Edith is his daughter, Lucille, has locked himself in the inner cave with her. The man is apparently crazy. Edith is terrified for her life. FRANK MAYO in 12 "Wives and Old Sweethearts" Lyons-Moran Star Comedy CAST Eddie _ - Eddie Lyons Eddie's Bride Charlotte Merriam Lee . Lee Moran Lee's Bride Alma Bennett gDDIE has been married a few days and is happy in the thought that his wife's mother has left them all alone in the home. In the meantime Lee and Alma are making their getaway from the crowd after just having been mar- ried. They lose the crowd and then Lee's wife suggests that they spend the eVening at her friend's home, meaning Charlotte. She does not know that Charlotte is married to Eddie, an old sweetheart of hers, neither does she know that Char- lotte used to be an old sweetheart of Lee's. Arriving at the home the meeting takes place much to the embarrass- ment of all concerned. When night comes the couples have arranged to meet in the parlor and return the old love letters, etc. The wives are caught and jealousy ensues between the boys, culminating with the expose and happy ending. THE BIG TWELVE ROBERT ANDERSON in "COMMON PROPERTY" By E. J. CLAWSON Directed by PAUL POWELL ORA CAREW in "LOOT" By ARTHUR SOMERS ROCHE Directed by WM. C. DOWLAN MARY MAC LAREN "BONNIE BONNIE LASSIE" By HENRY C. ROWLAND Directed by TOD BROWNING "THE BRUTE BREAKER" Written and Directed by LYNN REYNOLDS HARRY CAREY in "THE RIDER OF THE LAW" By G. B. LANCASTER Directed by JACK FORD KENNETH HARLAN and HELEN JEROME EDDY in "THE TREMBLING HOUR" By K. B. CLARK Directed by GEO. SEIGMANN MONROE SALISBURY in "HIS DIVORCED WIFE" By ELMER ELLSWORTH PEAKE Directed by DOUGLAS GERRARD FRANK MAYO in "A UTTLE BROTHER OF THE RICH" By JOSEPH MEDILL PATTERSON Directed by LYNN REYNOLDS HARRY CAREY in "THE ACE OF THE SAD- DLE" By E. J. JACKSON Directed by JACK FORD OLIVE TELL in "THE TRAP" By RICHARD HARDING DAVIS and JULES ECKERT GOODMAN Directed by FRANK REICHER FRITZI BRUNETTE in "THE WOMAN UNDER COVER" By SADA COWAN Directed by GEO. SEIGMANN MONROE SALISBURY "SUNDOWN TRAIL" By J. G. HAWKES Directed by BOLLIN STURGEON THE MOVING PICTURE WEEKLY- -39 'Runnin* Straight." Two-Reel Western Drama CAST Jim Hardy Hoot Gibson Tom Anderson Ted Brook Mary Virginia Faire Colonel Anderson L. M. Wells Spider Capt. Anderson Maggie Rhea Haines JIM WARD, a product of the big city, fell in with the Spider and his gang. These gentry did a flourishing trade in safe-breaking and Jim be- came adept at twirling the tumbler. With the gang was Maggie — and she and Jim became friends — and more. Then Jim was caught red-handed on one of the Spider's jobs and he re- tired to Sing-Sing for a stretch. The evidence against Maggie was vague, so she got off. While Jim was in jail, Maggie thought things over and cut loose from the Spider and when Jim came out, Maggie got word with him be- fore the Spider could spin another web and she made Jim promise to inin straight. Jim nearly starved, but he wouldn't break faith with Maggie so he caught the "Box Car" Limited and went West. In the little town of Sawbuck he found a big house with an open win- dow and in the window shone a light. Jim went in and found a safe. While trying the tumblers the cop saw Jim at work. He steoped into the room and trod on the burglar-alarm which Jim had stepped over. That brought Colonel Anderson, the Sawbuck City banker, downstairs and he explained to the cop that the window had been left open for his son's return. Jim was amazed and the Colonel explained that he had driven his own son out of the house — regretted it ever since — and had left the window open and the Harht shining each night to bring his Tom, home. As Tom didn't come, the Colonel meant to give Jim a chance. He was quick at fig- ures and the Colonel took ,him into the bank and gave him a home in the big house, where he met Mary, the Colonel's ward. Jim and Mary were fast friends and — nothing more, because Mary told Jim all about Tom and how she loved him. One night when Jim was at the bank, Tom Anderson did come back. He went to the bank, broke in through a window and "souped" the vault. Jim found him at work. The explosion of the vault as the door blew out put Tom off his guard for a moment and Jim got his gun from him and held him up. Then he rec- ognized Tom from his photograph and told him that this would surely kill the Colonel. Tom broke down and vdshed he could go back, but there was the wrecked vault to account for. Jim told Tom to go home "straight." Jim would attend to the vault. So Tom went home and found the open window and the light shining. Jim stayed in the bank and saw tiie best chance in the world to get rich quick staring him in the face, but he re- membered the Colonel's square deal and his own promise to Maggie and he didn't take as much as a dollar bill. He just left and started hobo- ing back East to Maggie. And the job in the bank was put down to Jim's account. ySHO. 12 International News No. 7. Record Speed Made in Destroyer Test. — Off Graves Light, Mass. Sub-Titles. — The Auburn making 35 knots an hour. Racing a sub chaser. Throwing out a smoke screen. The "Biff Three" Clash With Pres- ident Wilson. World Ski Champions in Thrilling Carnival. — Revelstoke, B. C. Daffy News. How to Keep Fit. — C. B. Durborow, champion swimmer, urges daily bath like this — br-r-r. — Riverton, N. J. Kaiser Karl's Palace an American Food Kitchen. — Schonbrunn, Austria. Explosion on Ship Causes a Spectac- ular Blaze. — Havana, Cuba. Sub-Titles. — Flames, spreading to the adjacent wharf, causes loss of three million dollars. The American steamship Vrookland bums to the water's edge in Havana Harbor. International Presents the Great Earthquake in Southern Mexico. Sub-Titles. — First and exclusive pictures of the vast upheaval which wiped out scores of villages, killed thousands, and caused a loss of mil- lions of dollars. Striking views of the devastation in Vera Cruz. A few of the thousands made homeless vainly seeking shelter. The ruined church at Teosello. where a bare handful escaped annihilation. Lingering earth tremors continue their work of destruction be- fore the camera's eye. White Cross workers effect a rescue. General Can- dido Aguilar and his staff aid in the relief work. "First aid" for a youth- ful victim of the disaster. A river cre- ated by the "demons of destruction." Beneath the swirling water lies the lit- tle town of Huizuaca, totally obliter- ated. More remarkable International pictures of the great Mexico earth- quake in Current Events No, 7, See them. THE BIG MONEY 12 "Under Suspicion" with ORA CAREW and FORREST STANLEY Story by MILDRED CONSIDINE Directed by WM. C. DOWLAN "Lasca" with EDITH ROBERTS and FRANK MAYO Story by FRANK DESPREZ Directed by NORMAN DAWN HARRY CAREY in "A Gun-Fightin' Gentleman" with KATHLEEN O'CONNOR Story by HARRY CAREY and JACK FORD Directed by JACK FORD MARY MacLAREN in "The Pointing Finger" with DAVID BUTLER Adapted from the novel, "No Experience Required" By FRANK R. ADAMS Directed by EDWARD KULL "The Day She Paid" with FRANCELIA BILLINGTON Adapted from the story "Oats for the Woman" By FANNIE HURST Directed by REX INGRAM "The Triflers" with EDITH ROBERTS DAVID BUTLER FORREST STANLEY Story by JOSEPH FRANKLIN POLAND Directed by CHRISTY CABANNE (Continued on page 40) 40- THE MOVING PICTURE WEEKLY- 'The Lion Man" Episode 12 •THE JAWS OF DESTRUCTION" » CAST Stella Kathleen O'Connor Westcott Jack Perrin Enright Henry Barrows Lacey - — Leonard Clapnam Celeste ^t!:*'''i'*®«r^?*2f Lion Man Mack Wnght Bill Harry Ds More WESTCOTT and Stella are in the burning cabin, surrounded by the enraged miners. Sinking to the floor, overcome by the smoke, West- cott and Stella are saved from a terrible death by the Lion Man, who opens up a trap door and takes tiiem to a tunnel below. Revived, West- cott and Stella go to Enright's cabm to recover the mokiey stolen from them. They force Enright and Lacey into a clothes closet and depart with the money, Westcott telling the men that he will return shortly with the Sheriff. Enright and Lacey succeed in escaping from the closet, and be- fore they leave the cabin they place a heavy steel trap before the door, so that whoever enters will step in- to it The jaws of the trap they smear with cyanide, a deadly poison. Celeste, tied to a tree where Stella had left her, is rescued from death from a pack of wolves by the Lion Man, who tells her that he only saved her because she was a woman, and warns her that she and Enright must leave Westcott and Stella alone. Westcott pays off his miners, who gladly return to work. Leaving btel- la at her cabin, Westcott starts for the sheriff. Enright and Lacey chance across the Lion Man, who has removed his head mask to drink at a stream. They obtain this head mask, and com- ing to Stella's cabin, Lacey dons the mask and enters, just in time to save Stella from the advances of Bill, one of Lacey's men. , Stella, taking Lacey for the Lion Man, tells him that she is never go- ing to give up until she has Enright, Celeste and Lacey behind the bars. Lacey, enraged, pulls off his mask, and Stella flees pursued by Enright, Lacey and Bill. Westcott, with the sheriff, returns to Enright's cabin, but as they are about to enter they look off and see Celeste, who has just come up. Stella is overtaken on a woodpile, vvv- and in the fight falls and lands sense- less on a sawing machine below. En- right, Lacey and Bill, coming down to her, decide to leave her where she is, and start the machine going. Westcott and Sheriff decide that Celeste has eluded them, and West- cott starts to open the door of En- right's cabin, with Stella being drawn closer and closer to the sharp teeth of the revolving saw, as the episode ends. Hearst News No. 7. Tanks Engage in Realistic Battle. — Camup Meade, Md. Paris Welcomes New President of France. — Paris, France. Sub-Titles. — President and Madame Deschanel are given ofBcial reception at the Hotel de Villa. Marshal Foch and Madame Foch. Braving the Atlantic With Deep- Sea Fisherman. — Off Boston, Mass, Sub-Titles. — Small boats ride the heavy seas to the Georges Fishing Bank— 200 miles off Boston Light. Some day fish may banish the bean from the Boston breakfast table. Feathered convoys of the fishing fleet. Boston Light Ship — home again ! In the Public Eye. — Leaders of rail- way trainmen leaving the White House after conference with President on threatened strike. — Washington, D. C. Sub-Titles. — Timothy Shea, of the firemen and engineers; E. J. Manion, leader of the railway telegraphers, and B. M. Jewel, head of the A. F. L. Railway Trainmen. Chairman Payen, of the Shipping Board, who planned to sell the thirty German liners seized by America during the war. The Stoivn King's Trail. — Army tanks help metropolis remove unwel- come snow. — New York City. Lansing Resigns at President's Re- quest. Sub-Titles. — Robert Lansing, whose retirement from the Cabinet follows differences with President Wilson. Secretary of State as he appeared at the Versailles peace table with Pres- ident Wilson, where, it is i"eported, the first break between the two occurred. "Snow Kiddies" Like Outdoor Life. — Perrifsburg, N. Y. Sub-Titles. — "Flu" and pneumonia never threaten the sun and air cure youngsters of the J. N. Adams Mem- orial Hospital. Stripped for action. No surplus weight. Heavy Seas Batter the Famous Morro Castle. — Havana, Cuba. "Indoor Sports" Cartoon by "Tad" THE BIG MONEY 12 (Continued from page 39) MONROE SALISBURY in 'The Phantom Melody" with JEAN CALHOUN Story by F. McGREW WILLIS Directed by DOUGLAS GERRARD HARRY CAREY in "Marked Men" with WINIFRED WESTOVER Adapted from the story, "The Three Godfathers" By PETER B. KYNE Directed by JACK FORD MARY MacLAREN in "Rouge and Riches" with ROBERT WALKER Story by W. CAREY WONDERLY Directed by HARRY FRANKLIN JAMES J. CORBETT in "The Prince of Avenue A" with MARY WARREN Adapted from his stage success of the same name by Charles E. and Frank T. Dazey Directed by JACK FORD "The Peddler of Lies" with FRANK MAYO and ORA CAREW \dapted from the Saturday Evening Post Story. "The Peddlar," by Henry C. Rowland Directed by WILLIAM C. DOWLAN MARY MacLAREN in "The Forged Bride" with J. BARNEY SHERRY Story by J. G. HAWKS Directed by DOUGLAS GERRARD A Po^m in Pi Girl luemmle BSITH __ „ ROBERTfVV AMD ^ IM A MAGMIPICENTLY MOUNTED PICTUPIZATION OF THE FAMOUS POEM ^'Here is something out of the ordinary'" CHICAGO JOURNAL. ^'Something new, and real action in the way of a cattle stampede'' WID. Excitement, heart interest and truly magnificent set- tings MOTION PICTURE JOURNAL. Directed by NORMAN D VWN. UNIVERSAL SPECIAL ATTRAC ... CLM0 UNCMM IN MIGUTir voi« to MO 4 I a a o Yburmsf ktioiiv where the moner is ?" UUMAN interest? That's just what you'd expect fascinating Mary Mac Laren — that wonderful heart-appeal artist — in the role of a drudg- ing little orphan who wanted fine clothes, and craved them so keenly that some folks thought she even stole to get them. When you recall Mary MacLsu'en in "Bonnie, Bonnie Lassie," "The Weaker Vessel" and the rest of her delightful comedies, you'll make it a point to see this one right away — and then you'll certainly book it. IN A DELIGHTFUL CHUCKLING COMEDY Di^?iM^ ft Plerty^of htiiuaii MORNING rELEGRAPH DIRECTED By UNIVEI^SAL SPE€i:2iL ATTIi2ieTION A WHALE of a "hit"! A galloping gold-rush! Land-office business! Sweeping the board! Never in all serial history was there anything to equal the rush — never, in our recollection, was any serial offering snapped up with such speed as the Full-House Five. THERE'S a reason. Common business sense was all that was needed to realize that here in the Full-House Five is something positively unparalleled in value — an unprece- dented opportunity to throw the old- fashioned, haphazard, hand-to-mouth serial book- ing into the discard and make sure of your straight year of solid success. THE Full-House Five! Look at this list — five sure-fire big headliners — five of the greatest super-serials Universal, or any one else, ever produced to make the fans gasp — designed on the only plan that can keep your people coming week after week and month after month. If ever or never you played a serial here's something you owe it to yourself to investigate today. Do it NOW, at YOUR UNIVERSAL EXCHANGE ELMO ELMO^I^FEARLESS CORD MOON RIDEI^S* O'CONMOR "THE LION MAN" POLO VANISHING DAGCEH' nn^LCAMP THE DRAGON'S NET' Off ™B SBDDiJia ©DQ ^ttft ©IM?©00SB -THE MOVING PICTURE WEEKLY- ■T A HERO OF THE FILMS Art Acord tells "Hoot" Gibson all about it. "Hoot" looks sympathetic. \]170ULD you break a leg for a pret- ty girl? Or rather, to be quite correct, would you break your leg to save that of a maiden fair? Art Acord, cowboy champion and film hero, the original, in real life, of the late Charles Van Loan's famous western character. Buck Pai-vin, and staiTing in the Universal serial pro- duction, "The Moon Riders," has just spent three weeks in a hospital and i? now walking on crutches for that very act of gallantry. It was in the seventh episode of "The Moon Riders" that Acord, rescu- ing Miss Moore from the clutches of the mountain bandits, swung her on the saddle in front of him, and urged his fleet pinto pony to a swift gallop down a canyon trail. To Art, this feat is like walking across a room. He has won so many prizes for reckless horsemanship, bull-dogging and rop- ing that he uses many of his trophies as ash receivers. But this time the one accident in a thousand occurred. The horse's hoofs slipped on a loose bit of gravel and he reared high to save himself from a fall down the ravine. Art could have hopped off the animal's back in a twinkling, but his first thought was of Miss Moore. Realizing that if he permitted the pony to right himself he would surely slip over the brink of the trail, he drew on the reins with all his strength, lifted Miss Moore to safety, and then the animal fell back- ward from the cruel strain on his mouth, carrying Acord with him. At the hospital they discovered that the film hero's leg- had been broken in two places. Miss Moore escaped with a few slight bruises. Hoot Gibson, crowned king of the "bull-doggers" at the last Pendleton round-up where the best cowboys of the country gather to compete in sports of the range, is telling Art how he too, had a change to make a real- life hero of himself the other day. A steer escaped from the stock yards of a meat packing concern in the out- skirts of Los Angeles and ran amuck through the down-town streets. Pe- destrians climbed telephone poles and scrambled for the first haven of refuge they could find. Hoot happened along- and took in the situation at a glance. As calmly as if he were working at Universal City, he charged the ani- mal, got it by the horns, and threw it to the ground, amid the cheers or the frightened spectators. Hoot was working in a two-reeler called "Held Up In the Makin's," which is a gem of a Western. If yon have a weak five-reeler booked and want to save the day get this film. It will do the trick. " THE LION MAN ' * IS COMPLETED ■yHERE was much rejoicing and jol- lification at Universal City a few days ago when Albert Russell, direct- ing the sensational sei-ial, "The Lion Man," shot the final scene of the eighteenth episode of this chaptered melodrama, bringing to a close a pro- duction that has been eight months in the making. When Jack Perrin and Kathleen O'Connor, stars of the serial finally met in the leafy bower, with their troubles and tribulations things of the past, their enemies thwarted, and the future bathed in a roseate hue, it marked the first peaceful scene in thirty-six reels of slam-bang, whirlwind action. So happy was Director Albert Rus- sell that the serial had finally been completed that he jumped astride the black horse ridden by the Lion Man throughout the story, grasped Kath- leen O'Connor by the waist and lifted her to his side, and together they executed a series of St. Vitus move- ments indicating complete satisfac- tion. "The Lion Man," which is based on the novel by Randall Parrish, "The Strange Case of Cavendish," is one of the most •thrilling episodic melo- dramas produced in a long time. It engaged a cast of unusual distinction, including Kathleen O'Connor, Jack Perrin Barney SheiTy, Gertrude As- tor, Henry Barrows, Leonard Clapham and Mack Wright. The company is taking a rest. Kathleen O'Connor is reveling in woman's favorite indoor sport- shopping. Her shopping list is com- posed of clothes, hats, shoes and the other fixings that make up the femin- ine wardrobe. For the past eight months Miss O'Connor has been playing the lead- ing feminine role in the Universal serial sui-prise, "The Lion Man," ancr she had no opportunity to wear clothes a la mode. A boyish disguise, a rough riding habit, a western out- fit and similar garments made up her costume plot for this production. Now Kathleen is able to do shopping to her heart's content. Tnie, she was immediately cast for the feminine lead in Harry Carey's latest feature, "Bul- let Proof," but her role in this piece is not strenuous. Miss O'Connor was bom in Dayton, Ohio, and came to Los Angeles about three years ago as the result of win- ning a beauty contest conducted by a middle west newspaper. She has been with Universal for almost two years,, first playing opposite James J. Cor- "jett in his serial, ."The MidnUg'ht Man." She also played opposite Hai'- ry Carey in his recent release, "A Gun Fighting Gentleman." \mmmM I No man, woman or child can resist the appeal of these marvelous wild animal pic- tures, produced by a man whose fame as a hunter of big game is world wide. These pictures thrill because they are real. That's why exhibitors wouldn't let us stop with three pictures. They insisted upon more and they are getting them. Throw off the years. Get your audiences back to their kid-days with these six short super-sensa- tions. The Moving Picture Weekly A MAGAZINE FOR MOTION PICTURE EXHIBITORS Published Weekly by the MOVING PICTURE WEEKLY PUB. CO. 1600 BROADWAY, NEW YORK CITY Paul Gulick, Editor. Tarkington Baker. Bun. Mgr. {Copyright, 1920, Universal Film Mfq. Co. All Right Reserved.) Vol. 10. MARCH 13, 1920. No. 4 Cortett as ''Bugs Sees Him EDITORIALLY we cannot refrain from re- peating in these columns the erudite and unregenerate effusions of Mr. Bugs Baer anent the movies and particularly those perform- ers who formerly graced the prize ring, said effu- sions having taken place in the New York Ameri- can. Said Bugs is the very best antidote for sub- way nausea, and is in constant use by all Bronx- ites. Bugs is a great friend of James J. Corbett, star of "The Prince of Avenue A," and his re- marks last week must have been inspired by see- ing this Universal Special Attraction. Here is what he says in part: JN the old days before the boll weevils got into the liquor crop and there weren't thirty rent days in a month, a fighter used to be a guy who fought. 'P'HEN the galloping kinetoscope busted forth and the fighters started to get their hair cut and stall twenty rounds for the movies. ^OW the industry has reached such an excruciating point of development that the camera can spar with Kid Broad and come out uncracked. The Kid is some lens buster and was about the first fighter to capitalize his beatings. The Kid plays pirate parts, sometimes, paling around with Ensign Kid and sometimes driving taxicabs. In gar- den scenes, they bury the Kid to his neck and he plays the cauliflower. JIM CORBETT is the duke of the profession. Jim is al- ways hanging around neighborhoods where lead pipes are trumps. Somebody generally insults an AldeiTnan's honest daughter. Jim takes off his three-ply kid gloves with the lace edging and starts in to sock one gross of assorted sizes and shapes of the very best thugs. As James throws a natural with either mitt, the roughians are soon staggering around like mice who took wood alc^thol in mis- take for rat poison. Jim is a sourball in the close-ups as there ain't enough putty in the world to caulk up his wrin- kles, but he sure can massage 'em pretty with his slap- sticks. In one picture, he irons out two hundred hard- boiled playmates who think that blackjacks are lipsticks. All the pies in the Corbett comedies are made in boiler factories. JN the final fade-out with the Alderman's daughter, Jim's part is played by a substitute who does the kissing and other dare-devil work. A Few Corrections "pAKE nothing for granted that you hear and very little that you see is a good rule to follow. Here are a few corrections on the announced list of Special Attractions which are proclaimed as the S. R. 0. 12. The feature "Jewel" has been withdrawn temporarily at least from this list and will not be released in this list of twelve. Its place will be taken by "Togs," a magazine story by Izola For- rester, with Edith Roberts as the star. The picture will be directed by Jack Ford. They will start as soon as Miss Roberts finishes "The Daring Duchess," on which she is working at the present time, and Jack Ford finishes "The Girl in No. 29," on which he is at present engaged. The seventh of the twelve will be called "Virginia" and will feature Anna Cornwall and Claire Anderson. "A Tokyo Siren," which will have as star Mme. Tsuru Aoki, is now being directed by Norman Dawn instead of by Tod Browning, as was at first intended. Mr. Browning is in New York in connection with the details incident to the first showing of Priscilla Dean in "The Virgin of Stam- boul." H orses are an Item at u niversaJ •yHE semi-annual statement just submitted by Fred Reamer, ranch superintendent at Universal City, re- veals the fact that horses cut almost as important a figure in motion picture productions as do human beings. Although the Universal ranch contains about 150 head of horses, many animals have to be rented at times for film purposes. The statement shows that in the past six months the producing companies at the Big U studios used 14,215 horses. Figuring about 160 working days in that time, it makes an average of ninety horses per day. Of course, there are many days when no horses are used, and other days when anywhere from 100 to 1,000 will be required. In "The Virgin of Stamboul," which is soon to be re- leased, for instance, 300 coal black horses were used for three weeks in filming the desert scenes. There are only 40 horses of this description in the Universal corral, and the rest were rented from outside sources. In addition to the regular stock of animals, each of Harry Carey's flying squadron of rough riders has his own horse, and many of the cowboys engaged in the western dramas ride their own animals. Reamer's department also comprises about 100 different vehicles, including every horse-drawn contrivance from the Roman chariot to the fashionable phaeton of the first years of the present century. A herd of oxen, camels and other hay-eating quadrupeds ai-e also included in Univer- sal's ranch department, which is the largest o\\-ned bv any motion picture plant in the world. -THE MOVING PICTURE WEEKLY- -11 How Joe Martin Came to Charlotte, N.C. DiOTA COK\E WA.-YOVER HERE? '\»^HV It^ OOE MARTIN THE HOVlE. ACTOR - VOU'LL ^imD me in This space Glaojto HEARJ JOE' As t/ie cartoonist sees the Universal monkey comedian, and beloiu the sam.e actor after he had become acclimated and ivas steadily on the job in the Charlotte papers. EXTENDING UNIVERSAL CITY ACTIVITIES at the vast studios at Universal City have increased to such an extent that it has been found necessary to enlarge what Universal officials claim to be the biggest mo- tion picture plant in the world. While President Carl Laemmie was visiting Universal City, recently, he left word with General Manager Tarkington Baker to make room for big things in the spring, and work has already begun on a new stage that will occupy about one-third the area of stage space already covered. The new stage will measure about 400 feet by 140 and will contain a sub- cellar generating plant which will supply light and power for the build- ings known as the main stage, the north stage, the west stage, the old and new light buildings and the new theatre building, and it will easily be the largest single electrical installa- tion ever made in any studio. The switch boards will be forty feet long and sixteen feet high, in two tiers. The current will be supplied from the Edison Company's lines at 15,000 volts and distributed to various transfonner stations at 2200 volts. All the main feeders and branch dis- tributing panels will be located above and below the stage and controlled from switches located at various points on the outer wall. It will be so arranged that the electricion wall be able to control anyone or all the lights from any location in the studio. This will cut out the objectional stage cable running all over the floor and is a feature originated at Universal City. The structure will be known as the new- stage and Sub-Station and will be able to accommodate from sixteen to twenty-four individual sets. Its estimated cost is about $96,000. THREE NEW ALLEN WILD ANIMAL FILMS IJNIVERSAL announces that three more Major Jack Allen animal pictures will be released shortly. The first of these "The Story of the Jaguar" is on the list for March 1st. "The Story of the Wolf" will be re- leased on April 5th while the date for "Tiger Land" is set for May 3rd. Major Allen's pictures have aroused enthusiasm wherever they w-ere shown. Thei'e have been but three re- leased to date, namely: "Trailing the Leopard," "Bear Ti-apping," and "Lion Trapping." Major Allen, internationally known as an adventurer, naturalist and trapper, has studied wild animals for over twenty years. When he signed a contract with Universal to produce a special series of pictures it was not thought at the time that they would prove so successful as the idea was a new one and the public pulse had not been felt. The pictures proved to be so unique that they went over big. Wher- ever they were shown there was an actual demand for more of them. Uni- versal started receiving letters ask- ing for Major Allen's personal ap- pearance at various showings. The first three pictures were pro- duced before the Capitol Theatre had opened its doors in New York. Two of the remaining three, "The Story of the Jaguar" and "Tiger Land" have had pre-release showings at this play- house and the third has also been booked. Universal is receiving an un~ usual number of advance reservations for dates on these pictures because of an unlooked for public interest in Major Allen's unique methods of catching wild animals without rifle or ammunition. Previous to the present series of pictures — he made several, four ot wiaich were shown at the New York Strand and one at the Rivoli. Ip his pictures he demonstrates before the camera how the fiercest jungle beasts may be captured by human methods. Outside of the educational interest to these pictures there is the everpres- ent feature of thrill about them as the scenes are constantly depicting tick- lish moments when the wild animals are on the verge of disregarding their "director" and going on the rampage. Sijc romping sea-shore iweeties-— forty-eight darling dimples. See one and you*ll want to see them all CHASE the grumbles out of your thea- tre. Replace them with roars of laughter and howls of delight. Tickle those near-sighted old gentlemen in the front row by letting these adorable girlies romp all over your screen. Send the kids into shrieks of merriment with the funny lions. Please every last person in your theatre with these Rainbow and Century Comedies. And last, but not least, treat yourself to the finest little helping of cash- ier's receipts in captivity every time you put one of these comedies on your screen. Century Lion Comedies Directed by FRED C. FISH BACK Lions trained by CHAS. GAY Released by UNIVERSAL Let the Century Lions Fill your house! Every one a Roar ! GEE whizz, Jimmie ! Lookit Elmo clean up on that bunch! Throws 'em right over his head! Butieve me, that guy is some strong ! Now he's goin' to rescue the girl! Hully gee! Right acrost that cliff in a auto! Doggone ! They've threw the girl off en the house ! No, she's grabbed aholt! Here comes Elmo! HEY, ELMO! Run through that there room! Goodie! He's got 'er ! Heck, they're knifin' him on the hand ! Aw, say; this place has certainly got a nerve — shuttin' a pitcher off right at the excitinest place! Hey, Jimmie! Save up yer dough for the next episode. We jest gotta see what hap- pened to Elmo the Fearless." 18 EPIXODEf J^a^cie by Oredt Western Prod. Co. Released tKi-u- UNIVERSAL DIRECTED BY J.RM'?GOVVAN CARL LAEMMLE presents Daredevil Locklear in "W HAT Allt ROBBERY" Univ^sal Super-Attraction De Luxe. AS you read this copy hundreds of thousands of people are gasping at the bewildering daring of Ormer Locklear in this marvelous air melodrama. Printers' ink simply won't do justice to our efforts to let you know what a tremendous proven box office attraction this picture is. Get it. or regret it all your born days. "Created a Fuiore*' tw'TPHE picture created such a furore J[ that the attendance made another seven days compulsory at the Superba, one week's run having proven to- tally inadequate to handle the crowds who thronged the lobby of the theatre daily .'*^ LOS ANGELES EXAMINER. ERY soon, in May, to be specific — these two favorites of the screen will appear in a series of five-reel comedy-dramas, to which their popularity and success have long since entitled them. There is no better way to put your patrons in the proper receptive spirit for the bigger, better Lyons-Moran comedies than to play the short ones in which these genial, likable fun-makers created the popular demand for their side-split- ting selves. you iro /aa^A and w^ar ^oool c/oih^s, £Ao sparA//n^ fun of these ap'jlo'£he-/nsfani comedies w/// do the f/rs£ for you and me/ r popu/ar/Sy w/// do fhe second. I Trick Photography THE BIG REASOB WHY WE HAVE competition when you consider quality ie because the other concerns who picture novelties d on • t dig deep enough* — they're too easily satisfied. But the HEW SCREEU MGAZIHE Is never satisfied — not even with the very latest Issue. The MEW SCREEN MAGAZIHE Is eternally striving to give you not only the new but the absorbing — not only the Absorbing but the useful — not only the useful but the diverting. EVERY ISSUE COMPETES WITH THE last one. That's why exhibitors tell us that they will not consider anything else in Its place— because they know the HEW SCREEN MAffAZIUE Is on the Job every min- ute working for their Interests. COMPARE 1 T WITH AMY 0 T H E fi Y 0 D like — you'll find more of the stuff that people are really Interested In — hear more applause — take In more money on it. We find that women's opinions on these things are very valuable so ASK YOUR WIPE HAT SHE THIMZS We'll abide by her decision on the HEW SCREEN MAOAZIHB —because we know we'll winJ fvot^ Newand Wonderfiil Animated Cartoons The Sultan of Turkey once remarked that it was known to all grown men that one of two horses could always run faster than the other — so why all the ex- citement about horse races? The same is true of News Reels. There can be but one "best." There always is one "best." One that gives your theatre more scoops and more beats and more subjects in the course of a week than any other Service. Once you know which News Service this is, there is no longer need for argument. Competition, so far as you are concerned, is deader than the Sultan of Turkey's horse-race. Here are the facts as to the BIG THREE : In Only 8 Months, SIScoopi Between May 1st. and December 1st 1919, a period of eight months, the Big Three the Service that gives you the cream of the news three times a week, gave you no less than 31 separate and distinct scoops. Seven of these were in May— five were m June— four were in July— two were in August —five were in September— three were m tober— three in November and two were in ■ cember. This makes an average of four absoli i, exclusive pictures a month and proves that you u depend on the Big Three for just this kind of ) • service month in and month out. Days ahead! Lys ahead of all competitors. Previous to that, on March 29 It released r^ture of Great Britain's Airship R33 that was sixty days ahead. We beat all competitors in Number of Subjects shown. From May 1st, 1919, to December 31st, a period of eight months, our nearest com- petitor released sixty-nine issues at the rate of two a week. These sixty-nine issues con- tained, in all, 546 subjects — a pretty fair record as news gathering and news pic- turing goes — except for the following fact: In the same eight months International re- leased 16 issues, containing 977 subjects, or seventy per cent more than its competitor. In other words, if you were showing the Big Three you had nearly two chances to one of showing a big news picture ahead of your competitor, leaving out the fact that the Big Three would probably beat its com- petitor anyway. We beat all competitors in ^he Dates of Mutual Subjects As stated above, our nearest competitor issued in eight months 546 subjects. Of these International was ahead on 129 in the date of showing — in other words, was ahead to the extent of twenty-three per cent in the dates of showings of mutual subjects. Now compare this with our competitor's showing on mutual subjects, as given in the next column. In the same period of eight months, Inter- national issued 917 subjects. Of these, our nearest competitor was ahead in only 4.2/10 per cent — in other words. International was nearly six times as enterprising as its near- est competitor in showing your people the news while it's news> the pictures they want to see. Noiv fha/^ you knopy the truth Book the Neivs Sery/ce fhdt proves you re an (Jp-to-Ddfe Shoiuman ; FieUE A S ED GIBSON GALLOPERS "Held Up for the Makin's" "Hair-Trigger Stuff" "Runnin' Straight" "The Sheriff's Oath" "Roarin' Dan" "West Is Best" "The Jay Bird" "The Double Hold Up" "The Lone Hand" OTHER FAVORITES "A Sage Brush Gentleman" (Bobby Burns and Charlotte Merriam) "Kaintuck's Ward" (Bobby Bums and Peggy O'Dare) "Blind Chance" (Bobby Bums and Peggy O'Dare) "The Prospector's Vengeance" (George Field and Mildred Moore) "The Counterfeit Trail" (Ed. Henessey and Magda Lane) VtoQt/ot Hoot Her^ vour money- making grantee 0^ t No matter how Smoll your town you'll make a positive cieon-up with DIRECTED BY ALLEN HOLUBAFt ^opiildfiorj only 220 Glenrock, Wyo., Feb. 10, 1920. A packed house and everybody pleased. "The Right to Happiness" ranks second to none among superproduc- tions — and Dorothy Phillips is a star above stars ! E. A. GROSS, Prop. Empress Theatre. eensus sayjl 359 Granada, Colo., Feb. 15, 1920. "The Right to Happiness" deserves to, rank among the masterpieces of the screen world. It has yet to be equalled. CHAS. LENNOX, Belmont Theatre. r 569 people in this town Ault, Colo., Feb. 14, 1920. Went over great! Truly a big picture and pleased my patrons. C. W. HINE, Princess Theatre. TH E RIGHT TO HAPPINESS" UNIVERSAL- JEWEL SUPER PRODUCTION ^"^"iSys-Herei a picture yoik ttERE'S a story with tha ^ ^ human touch which neve fails in its universal appeal — . story so humanly portrayed a to compel the unstinted praise o every critic — an offering so fille* with native charm, smiles pathos, laughter and tears — s< full of the delightful personaUt of Harry Carey as to be irresis tible. Make it your business t see "Overland Red"— it's th kind of picture that will mak- you want to play every Harr Carey offering you can la} hands on. i/tou/d Ae proud h show. n "There's no denying the strength of this picture." M. P. NEWS. "It's the kind that makes them come back for more." HARRISON'S REPORTS. "A corking good film. Harry Carey is giving us some great pictures these days." EXHIBITOR'S TRADE REVIEW. "Romance, sentiment, heart-appeal — and not a dragging moment. Harry Carey is delightful." NEW YORK REVIEW. 'The whole country should see it.' BILLBOARD. Cwl Laemmie presents THE MOVING PICTURE WEEKLY- The Herald for "The Road to Divorce" Gloria Holt in "The Road to Divorce." NOTES. Can a woman neglect her personal appearance after marriage and still hope to retain her husband's love? That is one problem suggested by "The Road to Divorce," which is to be seen at the Theatre next In this Univei-sal photo- drama, directed by Philip Rosen, Mary MacLaren, the star, plays the role of the wife, Edward Peil is seen as the husband and Bonnie Hill has the part of the "other woman." Many remarkable marine scenes are shown in "The Road to Divorce" the latest production starring Mary Mac- Laren, coming to the The- atre next The boundless ocean is shown in its varying rrioods — the gentle breakers on which gay swimmers are disporting themselves, the rolling swells over which gay yachts are calmly sailing, and a rag- ing storm which shows old Neptune in his angriest mood. DR. MYRON SHAW, a rising young physician, and his wife, thought their happiness was complete when they were married and had settled down in a little seaside cottage. But after a few years the wife neglected her husband and herself in her devo- tion to the little ones. Then Pauline Dallas, beautiful, cul- tured, always correctly dressed, came to visit them. The contrast was hard- ly fair to the young mother. Any one could have noticed the difference. Dr. Shaw began to think that he had NO MORE CHINKS FOR EDDIE PIEL. **r)0 you want me to play a China- *^ man?" That was Edward Peil's queiy when he was called on the telephone by the casting director at Universal City and told that he was wanted for a leading role in support of Mary MacLaren in "The Road to Divorce." He was assured that he was to play an American physician in this photo- drama... "All right," answered the actor. "When shall I report?" It later developed that Edward Peil had promised himself not to play a Chinese character for a year at least. He had scored such a tremendous suc- cess in the role of Evil Eye in Grif- fith's "Broken Blossoms" that he was immediately engaged to play the role of the craiftj' Mongolian with H. B. Warner in "The Pagan God." No sooner was this story released than he received several other offers from di- rectors to play Chinese characters. But he called a halt. He had no in- tention of becoming identified with any single line of parts. "I left the dramatic stage because I grew tired of playing the same part for a season or longer," said Peil later. "I became a screen actor because it afforded me an opportunity to play a new role evei-y few months, and I don't want to become a one-part actor." A trained dog, a cute kitten, a funny monkey, several birds and one or two insects are used by Philip Rosen, Uni- versal dii-ector, to gain bits of hu- man nature effects in the latest Mai-y MacLaren photodrama, "The Road to Divorce," which wnll be shown at the Theatre on outgrown his wife. As the days passed they were all drifting uncon- sciously toward a family tragedy that might have spoiled all their live-:, when the husband was biought to his senses with a violent and heartrending sta}t. The outcome of this powerful story is wonderfully depicted in the Universal masterpiece, "The Road to Divorce," depicted by Philip Rosen and starring Mary MacLaren, sup- ported by Edward Peil, Bonnie Hill, Helen Davidge, Eugenie Forde, and Roy Stecker, which is to be shown at the Theatre on . AND SHE IS STILL DRAWING. gONNIE HILL, who appears in the role of the "other woman" in Mary MacLaren's production, "The Road to Divorce," to be shown at the Theatre on , is one of the stunning beauties of the screen. Coming from one of the first fam- ilies of Virginia, she early developed a taste for painting and came to Green- wich Village, New York. Here she maintained a pretty studio for two years, doing magazine covers and other sketches. Several better known artists finally persuaded her to pose for sketches for Vogue, and thus her classic features and graceful carriage became familiar to millions of readers throughout the country. One of Miss Hill's friends in New York was Madame Nazimova, and it was the Russian actress who suggested to Bonnie Hill that she come to Cali- fornia and appear in photodramas. Just to show her confidence in Miss Hill's ability she gave her an impor- tant role in "The Brat," and when her success on the screen was assured, she was cast for a principal role -with Viola Dana. Universal was quick to appreciate the beauty and talent of the newcomer to the screen and engaged her for o prominent role in "The Peddler of Lies" in support of Frank Mayo, and as soon as this story was filmed she was cast for the part of the fashion- able Boston girl in "The Road to Divorce." Three of the cleverest kiddies on the screen have splendid parts in "The Road to Divorce" the Universal pho- todrama starring Maiy MacLaren which is to be seen at the Theatre next These are Arthur Redden, Gloria Holt and Roy Stecker — the oldest eight years of age and the youngest just past three. THE MOVING PICTURE WEEKLY- 31 Service Page tor "The Road to Divorce" AT A GLANCE SUBJECT— "The Road to Divorce." LENGTH— Five Reels. STAR — Mary MacLaren. PREVIOUS HITS— "A Petal on the Current," "The Unpainted Woman," "The Weaker Vessel," "Bonnie, Bon- nie Lassie," "Rouge and Riches," etc. CAST— Edward Peil, Bonnie Hill, Eu- genie Forde, Helen Davidge, Roy Stecker. DIRECTED BY— Philip Rosen. STORY BYW. Grubb Alexander. SCENARIO BY— J. Grubb Alexander. LOCALE— A New England Village and the Coast of Maine. TIME— The Present. THUMB-NAIL THEME— The story of a New England doctor who thinks he has outgrown his wife just because she is so occupied with domestic affairs that she fails to cultivate her natural charm. The "other woman" happens along and the married pair are nearing a crisis when a threatened tragedy brings the physician to his senses and to a realization that his wife means all the world to him. ADVERTISING PUNCHES. 1 — The popularity of the star. 2 — The fact that the feature was di- rected by Philip Rosen, the man who filmed "The Miracle Man." 3 — The unusual excellence of the supporting cast, including Ed- waid Peil, Eugenie Forde and Bonnie Hill. 4 — The presence in the cast of three of the cleverest youngsters on the screen — Arthur Redden, Gloria Holt and Roy Stecker. 5 — The great lesson brought home by the appealing story. 6 — One of the most remarkable storms at sea ever produced. 7 — The many laughable and tender effects gained by the use of clever birds, animals and children. 8 — Beautiful moonlight, marine and stereoscopic photography. 9 — The many humorous episodes in- cident to a small town wedding. 10 — A story which faithfully mirrors everyday life. CAST Mary Bird Mary MacLaren Nathan Bird William Ellingford Mrs. Bird Alberta Lee Dr. Shaw Edward Peil Aunt Mehitable Eugenie Forde Little Jane Gloria Holt Little Johnny Arthur Redden Pauline Dallas Bonnie Hill Little Son Roy Stecker N»ra Helen Davidge yHE wedding of Mary Bird and Dr. Myron Shaw was a wonderful event for the farming colony on the stern New England coast. All the family relatives were on hand, and Pauline Dallas, Mary's fashionable friend from Boston, was maid of honor. After the wedding Dr. Shaw established his young bride in a pretty cottage by the sea. All Mary's dreams were coming true. It was just like playing house. A few years passed. The stork has visited the Shaw family on two occa- sions and Mary finds so much to oc- cupy her mind and time in the care of the babies that she begins to neglect herself and her husband. The hus- band is often compelled to eat alone because Mary must look after the children. She is too busy dressing the infant to think of adorning herself in her former pretty frocks. Uncon- sciously the two are drifting apart. The husband thinks he has outgrown his wife and Mary is worried over Myron's growing indifference. At this time Pauline Dallas comes to visit them. Pauline is dressed in the height of .fashion. She is inter- ested in politics, in the latest feminist movements — while Mary scarcely has time to read the papers. No wonder the husband makes a mental compari- son of the women, and Mary suffers by contrast. On the final day of Pauline's visit the doctor takes her for a sail. Their proximity tempts Myron to unburden his thoughts, and he tells the Boston girl that he cannot find in his wife the sympathy his higher intellectual na- ture requires. Just as their conver- sation is about to reach the danger point, the doctor's attention is called to the storm which is fast approach- ing. By hard work he manages to make a landing in the semi-darkness. Arriving home, exhausted and drenched, he is informed that Mary had gone for a swim in his absence and had not yet returned. Forgetting all but his wife in his anxiety, he rushes out in the storm to search for Mary. In the raging surf, with the furious storm about him. he realizes what his wife means to him and what life would be without her. When she is finally rescued he carries her ten- derly home, and the few unhappy years are forgotten in the hour of their reunion. ADVERTISING DISPLAY LINES It was not until he thought he had lost his wife that he realized what she meant to him. Then — was it too late? See the powerful story told in "The Road to Divorce." They failed to heed the danger signal on the sea of matrimony. It was not until the breakers were just ahead that the hus- band sensed the danger in "The Road to Divorce." They were moving steadily along "The Road to Divorce." He didn't realize it until his wife was gone. See Mary MacLaren's latest Universal picture. It took a violent upheaval in the life of the young husband to bring him to his senses. He felt that he had outgrown the mother of his children. A family tragedy is narrowly averted in "The Road to Divorce." "A man's best friend in this world is his wife." But it required an impending domestic disaster to make this clear to the young husband in "The Road to Divorce." "Why can't I be beautiful?" Many a wife has said that to herself, struggling to hold back the tears, as she saw life's greatest drama fading away. But the wife in "The Road to Divorce" had saintly beauty of motherhood and her husband finally saw it. Thi9 is^ a good pictuie^ ^ Harrison ':5\[?dg™e)E'i?cm? MORNING TELEGRAPH mill I'"""" .1 ^4^[iY MACLADEN UNIVERSAL SPECIAL ATTRACTION THE MOVING PICTURE WEEKLY- 33 International News. No. 8. Pre-War Industries Resumed in Nea/r East. — Aintab, Armenia. Sub-Titles. — Scenes in Aintab -which the American Near East Relief Com- mitte is restoring to a semblance of prosperity. With the Turk oppression ended the magic rug weavers are at work again. Methods 2,000 years old still prevail. Grinding the mineral dye for colors. No modern washing or wringing machines here. Sample product of the nest rug makers in the world. Atlantic FJfiet Keeps in Fighting Trirru — G^Ulntanam^o Bay, Cuba. Sub-Titles. — Constant target prac- tice makes American gunners the equal of any. A destroyer looks in on the game. Trying out the 14-inch ter- rors. A cheerful dreadnought crew. Coal Rationed to Shivering Aus- Prions (omitted from New Orleans and Atlanta prints). — Vienna, Austria. Sub-Titles. — Hundreds wait in zero weather for their portion of twenty pounds allowed weekly to each family. Transportation being exceedingly scarce, bus riders, too, are rationed by police. Ice Chanvpions in Skating Classic. — Lake Placid, N. Y. Sub-Titles. — The championship race for women. Miss Rose Johnson, the winner. Speed kings of the ice in a lialf mile race. Everett McGowan, the champion. Down the ski slide on a bob sled. High jumping on skis. This doesn't look easy — and it isn't. In the Public Eye. — Karl Seitz, President of the Austrian Republic. — Vienna, Austria. Sub-Titles.— Frank L. Polk, of the State Department, who may succeed Robert Lansing in the cabinet. — Wash- ington, D. C. Henri Rothschild, of the famous banking family, who is taking a leading part in the recon- struction of France. — Paris, France. World War Heroes in Unique Race Meet. — Paris, France. Sub-Titles. — Maimed veterans in a bicycle competition. The winner — a legless veteran of Verdun. Expert Jap Fishermen Make Enor- mous Haul. — San Pedro, Cal. Sub-Title. — Starting on their jour- ney to the frying pan. Hunger in Schools Banished by Penny Lunches. — New York City. Sub-Titles. — Hosts of youngster line up for the noonday treat. Stacks of goodies. One place where a copper is worth something. Keeping Hayti Quiet is the Marines' Job. King Carnival Rules as in Pre-War Days (for New Orleans and Atlanta only) . — New Orleans, La. "A Roaring Love Affair." Rainbow Two- Reel Comedy DOWN on the farm lived old Heze- kiah Pretzel, besides owning vast lands, he had a beautiful daughter. She was young and ambitious like all chickens. Her aim in life was to be- come a movie star or some kind of a shining object. Sapolio (Harry Swett) the man about the farm, was desperately in love with Paulino, the daughter. He neglects his work to play hide and seek with her, upsets the animals and causes a general riot on the farm. The farmer fusses and fumes at Sapo- lio. Sapolio puts the pitchfork down, and innocently sticks it through the farmer's feet. He finally extricates the farmer, by lifting him up with a huge log and throwing him into the hay-pile. Came to this peaceful village, one day, a bold handsome and wily the- spian. One who had tread the hard- boiled railroad ties, and starved for the want of food. Fate leads him, by bumping a mere string of trains into him, into the house of Hezekiah Pretzel. He loses no time in making love to Pauldino, who serves him with deli- cious biscuits, does the "shake the cor- est-cover" dance for him and as meek- ly as a lamb, falls for his marcel- waved hair. Sapolio sitting on the steps outside the house, despairs about the loss of his love. He pets his horse standing nearby and promises to be true to the horse. Our hero actor flees with Pauldina. Sapolio follows later on, and discovers their whereabouts. He enters the room, just in time to save Pauldino from absolute disgrace. He springs at the actor and gives him a terrible beating. He crashes into the wall, which happens to be made of paper, and the secret is out. The couple were rehearsing a scene for a movie act, the director orders Sapolio thrown out, he is not too gently taken bodily and thrown over a high wall. How- ever, you can't keep a good man down, Sapolio returns behind one of the moving pieces of scenery, makes an attempt to grab the girl, but the girl and actor leap out of a nearby win~ dow, leaving a wig in Sapolio's hand. He wakes up to find his horse's tail in his hands and his sweetheart call- ing him to come into the house. The farmer had thrown the actor out, and all ends happily. HARRY CAREY in "OVERLAND RED" By HENRY H. KNIBBS Directed by LYNN REYNOLDS FRANK MAYO in "BURNT WINGS" Adapted from the stage play "THE PRIMROSE PATH," by BAYARD VEILLER Directed by CHRISTY CABANNE MARY MAC LAREN in "THE ROAD TO DIVORCE" By J. GRUBB ALEXANDER Directed by PHILIP ROSEN EDITH ROBERTS in "THE DARING DUCHESS" Directed by HARRY FRANKLIN FRANK MAYO in "THE GIRL IN No. 29" By ELIZABETH JORDAN Directed by JACK FORD HARRY CAREY in "BULLET PROOF" By JOHN FREDERICK Directed by LYNN REYNOLDS TSURU AOKI in "LOCKED LIPS" By CLIFFORD HOWARD Directed by WILLIAM C. DOWLAN EDITH ROBERTS in "TOGS" Directed by JACK FORD HARRY CAREY in "BLACk SHEEP " Directed by LYNN REYNOLDS EDDIE LYONS and LEE MORAN in "EVERYTHING BUT THE TRUTH" By EDGAR FRANKLIN "VIRGINIA" By IDA M. EVANS With CLAIRE ANDERSON TSURU AOKI in "A TOKIO SIREN" By GWENDOLYN LEWIS Directed by NORMAN DAWN Directed by Wm.C. Dowlan UNIVERrAL SPECIAL ATTRACTION THE MOVING PICTURE WEEKLY- 35 "THE LION MAN." Episode No. 13 "When Hell Broke Loose." CAST Stella Kathleen O'Connor Westcott Jack Perrin Enright Henry Barrows Lacey Leonard Clapham Celeste Gertrude Astor Lion Man Mack Wright Bill Harry De Moore CTELLA is saved from a frightful death by two workmen, who rush up and stop the engine of the wood sawing machine, into the jaws of which Setella was being drawn. En- right, Lacey and Bill have run off, but in a moment of anger Lacey draws his gun, fires off and wounds one of the workmen. Stella and the other men flee, and become separated. Westcott is just about to step into the poisoned trap in Enright's cabin as the sheriff, again seeing Celeste, grabs him and they rush out after her. Stella, fleeing from Enright, Lacey and Bill, comes to a high bluff, and despei-ate, she jumps over it, and rolls down an embankment to a ravine be- low. Here she comes across Celeste, who is running from Westcott and the Sheriff, and they straggle. Enright, Lacey and Bill, coming to the top of the bluff, and looking down, see Stella, but not Celeste. They start to shove a big boulder over the bluff. Westcott, who has become parted from the Sheriff, sees this from a distance, and runs up just in time to shove Stella and Celeste from the path of the descending boulder. He and Stel- la return to her cabin. The Sheriff, giving up the chase for Celeste, retunis to Enright's cabin, steps in the poisoned trap and is killed. Enright, Lacey and Bill, with Celeste, come to the cabin, find that the Sheriff is dead and realizze that they must make a getaway at once. But the mining boss brings word that Westcott's miners are so close to his tunnel that their tappings can be heard. All proceed on to the mine to investigate. A blast set off by Westcott's men opens up a hole into Lacey's tunnel and a man is sent to notify Westcott. He and Stella rush dowoi to the mine. They enter the tunnel, as Enright, Bill and Lacey enter the tunnel on the opposite side. A gun fight ensues in the tunnels. Then, backing away, En- right comes across the powder chest in Lacey's tunnel and he and Lacey see a way not only to destroy West- cott and Stella, but the mine as well. Pretending that they have fled from the mine, they place the explosives on the other side of a heavy fire gate, which they close and bar. Westcott and Stella come to this fire gate, and start to batter it down, little realizing that on the other side a heavy charge of explosives is awaiting them, and that the fuse is burning closed and closer. Then, as they begin to break down the door, a tenific explosion en- sues that buries Westcott and Stella with debris and rock. UNIVERSAL CITY MOST COMPLETE STUDIO Superior Advantages Generally Recognized ACCORDING to Sigmund Moos, Manager of the Efficiency Depart- ment at Universal City, and in charge of the leasing companies which are constantly taking advantage of the superior facilities provided by the Big U studios, almost every important producing company on the Pacific Coast has come to Universal City at one time or another for the purpose of filming scenes. On the 600 acres comprised by Un- iversal City, producers can find every facility for the making of fine pic- tures. Characteristic locations repre- senting every quarter of the globe are here reproduced; streets of every na- tionality may be found on its grounds, there are buildings which may be transformed to represent almost any well known stmcture in the world. The property rooms at Universal City can supply any commodity from a toothpick to a locomotive in any desired quantity; the menagei'ie is the largest in the west; the wardrobe de- partment can outfit a nation, and the electrical equipment includes every known device and many which are the sole invention of Universal experts. The Universal ranches, corrals, hills, ravines and other features provide almost every sort of location that may be required in a production, and every foot of the vast plant is thoroughly lighted so that photography can be caiTied on at any time of night or day. Among the producing companies that have taken advantage of the fa- cilities at Universal City are the Paramount-Lasky Film Company, Goldwyn, Vitagraph, Metro, Robert Branton Studios, Brentwood Studios, Fox Film Company, Haworth Picture Corporation, Stuart Paton Company. Christie Comedy Company, Ben Wil- son Productions, McCarthy Produc- tions, Model Comedies, Numa Picture Corporation, Katherine MacDonald Picture Company, J. D. Hampton and B. B. Hampton, Maurice Tourneu>, and the Samuelson Film Company, Ltd. of London. THE FULL- HOUSE FIVE SERIALS "THE MOON RIDERS" with WILLIAM PIGGOT and KARL COOLIDGE by ART ACORD and MILDRED MOORE Directed by REEVES EASON EDDIE POLO in **THE VANISHING DAGGER" by HOPE LORING Directed by EDDIE POLO and EDWARD KULL MARIE WALCAMP in "THE DRAGON'S NET" Directed by HENRY McRAE in Asia "THE LION MAN" Adapted from the Novel •THE STRANGE CASE OF CAVENDISH" by RANDALL PARRISH with JACK PERRIN and KATHLEEN O'CONNOR Directed by ALBERT RUSSELL ELMO LINCOLN in "ELMO THE FEARLESS" by ARTHUR HENRY GOODEN Directed by J. P. McGOWAN A really woifli while piclui^ THE MOVING PICTURE WEEKLY- Hearst News. — 3f THE BIG TWELVE Current Events. No. 7. Sunny South Greets General Per- shing—New Orleans, La. Sub-Titles.— Cavtain Newman, o± the American Legion, presents his former commander with a gold mem- ber^ip card. A talk on "America ^^G'erman City Flooded by Overflow- ing Rhine.— Frankfort, Gemmny. Ch-eatest Air Freighter and Tiniest Air Flivver.— College Point, L. 1. Sub-Titles.— GMmvses of the largest airplane freighter carrier in the pro- cess of construction. And here s a vest nocket joy rider for the clouds. ^ Princess Mary Leads the British Girl Guides.— Norwich, England. Sub-Titles.— King Georges only daughter inspects a crack troop ct "scouts." Princess Mary .and the Mayor of Norwich. Cheering their ^^Two Railroad Wrecks.— FWe killed in a smashup on Southern road.— Trussville, Ala. . . . Sub-Title.— And 18 perish m this crash at Schneicemuel, Germany. . Cuba WelcOTiies New British Mm s- ter. — Havana, Cuba. Trail of Desolation Left by Great Earthquake.— Southe^-n Mexico. Sub-Titles.— T)eso\ate Cozantl&ns— a replica of the Western front. Home- less wanderers amid devastation. Hunting for survivors. Rescui^ng T^-awler from Davy Jones Locker.— Boston, Mass Sub-Titles.— The Pelican, sunk after a collision with a cake of ice. is slowly raised. Pumping out several million ^^Woiven Prep^-e for National Cam- vaiqn. — New York City. Science Fights Plague to Save Eu- rope's Young.— Vienna , Sub-Titles.— Br. Clemens Pirquet, formerly of Johns Hopkins, discovers a new serum treatment for tubercu- losis. An essential part of the cure- American food. The recipe ^ridudes plenty of fresh air. Grateful young- sters offer a prayer of thanks for American aid. . ai • Thrills for Society in Alpine Ice Racing.— St. Moritz, Switzerland. Sub-Titles.— A trotting contest at the famous resort. "Skigoring" this exciting pastime is called. L-ady Ribbesdale, the former Mrs. John Jacob Astor. is an interested spectator. Miss Frenssen, champion bwiss skater, exhibits her skill. No. 8. Religious Freedom for the Near East. — Adana, Armenia. Sub-Titles. — General Dusieu, of the French Army, assuring His Holi- ness, the Armenian Patriarch, that Turkish oppression will no longer be tolerated. The conquered Moslem, too, is free to worship as he pleases — here are the first pictures ever made of the famous Whirling Dervishes. The great Tehelebi, who ranks next to the Sultan in religious and political power. The beautiful Mosque Touebe where the Dervishes worship. A glimpse of the Bosphorus — which the Allies pro- pose to make an international high- way. Dewey's Flagship to Tour the World. — New York City. Sub-Titles.— The famous U. S. S. Olympic in the BrookljTi Navy Yard being "spruced up" for a two-year cruise. Where Admiral Dewey issued his immortal command, "You may fire when you are ready, Gridley." One of the guns that won the battle of Ma- nilla Bay. But it takes weapons like these nowadays. Real Baby Plane Makes Successful Debut. — Redwood City, Cal. Sub-Titles.— Weighing just 150 pounds it is easily handled by one man. And really flies. ''Back to Nature" Kiddies Amid the Snow Clad Alps. — St. Moritz, Switzer- land. Sub -Titles. — The sun bath cure for run down youngsters — it's drastic but effective. Studying in Nature's school. Open-air sports for the con- valescent. On one of the famous Al- pine toboggans. France Pays Tribute to Belgium's Heroism. — Fumes, Belgium. Sub - Titles. — Ex-Prendent Poin- caire. King Albert and Marshal Foch. Through ruined Dixmude. France confers its Croix de Guerre upon the heroic town. Reviewing the famous Fusileers. Rear Admiral Peary Dies.— A re- cent picture of the famous discoverer of the North Vole.— Washington, D. C. Sub-Titles.— The noted explorer (m civilian clothes) looking over an aero- plane intended for an Arctic flight. Testing the warmth of an Arctic flyer's coat. The man who carried the American flag to the top of the world. A Daredevil Leap from Auto to Aeroplane. — San Jose, Cal. Tad's Indoor Sports — Animated Cartoon. "COMMON PROPERTY" Directed by PAUL POWELL "LOOT" By ARTHUR SOMERS ROCHE Directed by WM. C. DOWLAN MARY MAC LAREN in "BONNIE BONNIE LASSIE" By HENRY C. ROWLAND Directed by TOD UBOWNLN6 FRANK MAYO in "THE BRUTE BREAKER" Written and Directed by LYNN REYNOLDS HARRY CAREY in "THE RIDER OF THE LAW" Directed by JACK FORD "THE TREMBUNG HOUR" Directed by GEO. SEIGMANN MONROE SALISBURY in "HIS DIVORCED WIFE" By ELMER ELLSWORTH PEAKE Directed by DOUGLAS GERRARD FRANK MAYO in "A UTTLE BROTHER OF THE RICH" By JOSEPH MEDILL PATTERSON Directed by LYNN REYNOLDS HARRY CAREY in "THE ACE OF THE SAD- DLE" Directed by JACK FORD OLIVE TELL in "THE TRAP" By RICHARD HARDING DAVIS and JULES ECKERT GOODMAN Directed by FRANK REICHER FRITZI BRUNETTE in "THE WOMAN UNDER COVER" By SADA COWAN Directed by GEO. SEIGMANN MONROE SALISBURY in "SUNDOWN TRAIL* By J. G. HAWKES Directed by BOLLIN STURGEON 38- —THE MOVING PICTURE WEEKLY— "ELMO THE FEARLESS." Episode 6 "The Battle Under the Sea." The Stranger Elmo Lincoln Edith Stilwell Louise Lorraine Robert Stilwell, her father, William Chapman Paul Horton Ray Watson Dan Bulger Frank Ellis Guy Uatherton Gordon McGregor Checko V. L. Barnes ^LMO after being hurled from the rope ladder, manages to cling to a jutting rock and pull him- self to safety. He climbs up the face of the cliff and reaches the top. He sees smoke coming from a hole and worms his way through the opening and finds himself looking into the inner cave. Checko has barred the door and refuses admittance to the rest of the gang. Watching him is Edith, terrified by the man's actions. Elmo seizes his chance and drops to Checko's shoulders, knocking him out. He then escapes with Edith up through the chimney. Silver Dick breaks into the cave with his gang and discovers that Edith has escaped. They make preparations to continue their diving operations and start down the ladder to the boat. In the meantime Elmo and Edith swim to the boat and are about to make off with it when the gang comes aboard. Elmo and Edith hide in the cabin. Silver Dick takes charge and the boat is headed for the sunken safe. Checko goes below to get into his diving suit. Elmo grapples with him, choking him to unconscious- ness. He then gets into the diving rig and goes on deck. The gang thinks he is Checko. He goes overboard to salvage the safe. Almost immediately Edith is discovered and the uncon- scious Checko. Realizing that Elmo has played a trick on them, Silver Dick sends down a diver after him. A fight under water follows. Elmo gets en- tangled in the kelp and is helpless. The gangster sends the safe up and follows. The door of the safe is blown and Horton finds the wanted plate. This done, the safe is sent overboard. It sinks down, pinning Elmo to the ocean bed. A great shark is menacing him. The gang heads the boat for the city, taking Edith with them as pris- oner. New Screen Magazine. No. 57. JAMES HUNTER is manager of the Denver Municipal Zoo and in his official capacity he introductes you through the fifty-seventh Number of the Screen Magazine to a number of his pets, ranging from parrots to buffalo. Margaret Wade Grinager, fashion expert shows you what can be extracted for my lady in the way of fashions from the styles of King Arthur's court. We have the Vivian, the Elaine, the Flavia, and the Guin- evere. Under the microscope the skeletons of the various minute animals which inhabited the sea and made possible the coral islands like the Barbadoes take on the wonderful appearance of expertly carved geometric designs. The boys of the vocational schools in Kansas City are permitted by the Board of Education to earn real money while they learn. Thev are shown constructing a building, and after see- ing how easy it is we are ready to laugh with the Laughographs. "When the Cougar Called." Garry Bowes, the Cougar Robert Burns Caroline Madga Lane Mrs. Bowes Dorothy Hagan Ray sweet Charles Dorian Sheriff Chick Morrison 'pHERE was a mystery around the cabin on Thunder Mountain. No- body ever saw its occupant, for the door was always locked. The occu- pant was Garry Bowes, whose mys- terious disappearance from civiliza- tion after a fight with his partner had strained the imagination of all the countryside, but as a matter of fact the partner was alive and well and had offered a reward for the dis- covery of Garry because he wanted to end the feud. Garry heard the cry of the Cougar one night, took his gun, and went out to look for the beast. He didn't find the cougar but he did find a girl lying stunned under a tree whose overhanging branch had swept her from her horse. Garry picked her up and took her to the cabin. When she recovered, she was full of fear lest the sheriff should trace her, and Garry jumped to the idea that Caro- line was outside the law, like him- self. The sheriff did trace her and Garry contrived to hide her, but he didn't hide the evidence of her crime — a bag of jewels which had been stolen from Mrs. Bowes, Garry's mother. So the sheriff took Garry prisoner and Caroline was left in the cabin, but in getting out of her hiding place she upset the lamp and the cabin was burned to the ground. Events proved that Caroline was not a thief, she had discovered that her own brother had stolen the jewels, had recovered them and was taking them back to Mrs. Bowes. And the end of the tale was that Garry found that he wasn't a murderer, and that Caroline wasn't a thief. So he took her home to his mother and everything ended happily. THE BIG MONEY 12 "Under Suspicion" with ORA CAREW and FORREST STANLEY Story by MILDRED CONSIDINE Directed by WM. C. DOWLAN "Lasca" with EDITH ROBERTS and FRANK MAYO Story by FRANK DESPREZ Directed by NORMAN DAWN HARRY CAREY in "A Gun-Fightin* Gentleman" with KATHLEEN O'CONNOR Story by HARRY CAREY and JACK FORD Directed by JACK FORD MARY MacLAREN in "The Pointing Finger" with DAVID BUTLER Adapted from the novel, "No Experience Requ'red" By FRANK R. ADAMS Directed by EDWARD KULL "The Day She Paid" with FRANCELI.\ BILLINGTON Adapted from the story "Oats for the Woman" By FANNIE HURST Directed by REX INGRAM "The Triflers" with EDITH ROBERTS DAVID BUTLER FORREST STANLEY Story by JOSEPH FRANKLIN POLAND Directed by CHRISTY CABANNE (ConUmud on pagt 40) the most ivoncferfu/ repro^ duct ion ofdi ^reat catf/e stampede ever attempted a fascinatingly beautiful romance of the picturesoue days along the Rio Grande a marvelous picturization of the immortal Lasca - the dirt with a soul aflame 40- ■THE MOVING PICTURE WEEKLY- "Stop That Shimmey." Lyons-Moran Star Comedy CAST Eddie Eddie Lyons Lee, Clerk Lee Moran Prop, of Hotel Fred Gamble Leader of Purity Squad Dan Crimmons „ o- t 1 Elsie Cort Bara Sisters , g^^ty Petterson ■pHE small village was all worked up over the arrival of the Bara sisters burlesquers, who were to ap- pear that night at the local show house. The girls arrive just as the Purity Squad have made their de- mands on the proprietor of the Hotel who is also the manager of the Opera House that they will never elect him Mayor if he allows the girls to appear. The girls are urged to give a demonstration of their eve- nings show. Their first number meets with approval of the committee and also looks fine, but their next change in abbreviated costume so terribly shocks them that the girls are told that they cannot appear. The girls go to their rooms. About this time a telegram comes telling the girls that they would be given 30 weeks on the Pan time if they were blondes. They are happy and one of them says "Let's Dye Together." The boys in the hall hear this and thinking that the girls are going to commit suicide tell the committee downstairs and some of the women faint and the boys yell WATER WATER. Some villagers outside hear this and think- ing that there is a fire wagon and ar- riving at the hotel start to play water on the crowd. Picture ends with the breaking down the door just as the girls have finished dying their hair. Current Events. No. 8. Winter Ca/mival in White Moun- tains.— Gorfuwi, N. H. Sub-Titles. — A champion set of Alaskan "huskies." A new kind of a sleigh. A 94 foot ski leap. An Unusual Wreck. — Railroad sta- tion smashed in Southern road crash. — Shreveport, La. The Sphinx Lures the Tiger of France. Sub-Titles. — Ex-Premier Clemen- ceau sails from Marseilles for Egypt despite warnings that death awaits him. Dr. Abdul Said, Egyptian Na- tionalist leader, who warned "the tiger" that he would be slain for aid- ing England in its conquest of the Nile. "I am tired of human beings," said Clemenceau ; "before I die I must see immortalized tranquility — the Sphinx." "I am tired of this turbulent century — the magic relics of another age beckon me." Navy Equal to Any Urged by Ad- miral Benson. — New York City. Sub-Titles. — Admiral Benson, new chief of Shipping Board, who urges expansion of Uncle Sam's naval power. The British Armada which John Bull is increasing at a cost of hundreds of millions of dollars. The Japanese fighting fleet — enormous war profits are being spent upon its expansion in the race for the mastery of the Pa- cific. In the Public Eye. — Bainbridge Colby, former Progressive leader — President Wilson's new Secretary of State. — Washington, D. C. Sub-Titles. — Madame Rehane, fam- ous French tragedienne, who has just been made a Chevalier of the Legion of Honor. — Vincennes, France. Mat- thias Erzberger, who resigned as Ger- man Minister of Finance, after sensa- tional charges of grafting. — Berlin, Germany. Poilu, the famous carrier pigeon which saved Verdun, has been awarded a certificate of honor by the French Government. — Paris, France. Fire Destroys Yachts. — Craft worth a million bui'ned, but Lipton's Sham- rock is saved. — City Island, N. Y. Odds and Ends of the News in France. — Paris, France. Sub-Titles. — Marshal Foch dons a cockade to become a member of the world-famous Academie Frangaise. Socialists hold huge demonstration in favor of peace with Russia. Paris for a moment forgets politics for a great cross country race. America Brings Hope to Children of Poverty. — Konia, Persia. Sub-Titles.— Miss Edith D. Cush- man of the American Near East Re- lief and a group of Armenian orphans saved from starvation. An Armenian Kewpie gets an American bath. Or- phans— their only friend is Uncle Sam. New Sugar Crop to Relieve the Famine. — Santa Cecilia, Cuba. Sub-Titles. — One of the great Cuban plantations. Gathering the 1920 crop to end the American shortage — maybe. Modern machinery plays a large part. But remnants of primitive times still linger. THE BIG MONEY 12 {Continued from page 38) MONROE SALISBURY in "The Phantom Melody" with JEAN CALHOUN Story by F. McGREW WILLIS Directed by DOUGLAS GERRARD HARRY CAREY in "Marked Men'' with WINIFRED WESTOVER Adapted from the story, "The Three Godfathers" By PETER B. KYNE Directed by JACK FORD MARY MacLAREN " in "Rouge and Riches" with ROBERT WALKER Story by W. CAREY WONDERLY Directed by HARRY FRANKLIN JAMES J. CORBETT in "The Prince of Avenue A" with MARY WARREN Adapted from his stage success of the same name by Charles E. and Frank T. Dazey Directed bv JACK FORD "The Peddler of Lies" with FRANK MAYO and ORA CAREW Adapted from the Saturday Evening Post Story. "The Peddlar," by Henry C, Rowland Directed by WILLIAM C. DOWLAN MARY MacLAREN in "The Forged Bride" with J. BARNEY SHERRY Story by J. G. HAWKS Directed by DOUGLAS GEBRABD <*TN view of the tremendous success I A had with 'The Brute Breaker,' I cannot refrain from calling your atten- tion to that fact. "It was certainly gratifying to me to gaze upon the faces of my patrons as they left the theatre, their expressions portrayed such great satisfaction. Here is a play that is bound to meet with favor. I hope this will spread the qual- ity of 'The Brute Breaker' among other exhibitors." O. L. MEISTER, Mgr. Whitehouse Theatre, Milwaukee, Wis. A TREMENDOUS STORY OF MAN'S MIGHT AND WOMAN'S WEAKNESS. "It bristles with fights, heart-interest and suspense. Literally and figuratively, there's a punch in every scene." VARIETY. Adood Hme io start you fiav^ni used any of h/s former pro€jtuchons, says W/D, "thts wouMhe a^pood h^me /o s/ar//' "UARRY CAREY comes into his A own in this picture. 'Marked Men' is one of his best. It is human and at times so powerful it touches every heju^tring." Harrison's Reports. mi§My §oodp/cii£r& (n.P.NEWS) MARKED MEN ti IB. KXN 'iafurday ivenlff^ Post Story GODFATHERS' JACK FORD UKIIVBRSAL SPECIAL ATTRACTION f hrtUs anik suspense HARRI50N'5 REPORTS iiiatnond f^vom iHe ScUurd^ay Cvi^nittg fos^i Story Directed by ivUUam C;£>ou>lan. The morning after a sparkling Lyons-Moran Comedy Cocktail at your theatre --- everybody tells everybody. Don't serve 'em if you don't want 'em to talk! A fresh one mixed every week till May 24 at YOUR UNIVERSAL EXCHANGE LYONS - MORAN '^I'ips like its own Devilm^n ! 1_JERE'S the stuff that grips J ^ 'em hard — right at the very spot your experience tells you you've got to grip 'em — at the start. With the first flash of the very first episode you're going to forget old h. c. of 1. — income tax 'n everythin' in the gripping tug of the story and the rousing rush of these devilmen — these mystifying, marvelous moonriders. See this first chapter, and like millions of fans you'll want to see more; you'll book it as sure as heaven made little ap- ples— it's the kind of super- serial that grips you right through. Note this April release — don't set this M. P. Weekly down without deciding to book "the Moonriders" —it's one of the Full-House Five — the greatest sure-fire super- serials ever made. Make it your Full-house Five— do it NOW. The April I'elea^e Vdll house FIVB // If will make fhe kids shiver I i he simply fall over (hem selves to §'et there when you play a Century Comedy puts into , a program? —the "tickle" they hold for young and old? Lions for the kiddies to make 'em roar — a bunch of dimpled beauties to re- vive the "tired business man" — good wholesome fun — and just a dash of slapstick — that makes you feel like a boy again. Cen- tury comedies? "You said it." 'z)//ec/ecf by FRED.cfishback Lions Trained by CHAS GAV RELEASED THRU Universal HAVE YOU TAKEN OUT YOUR Full-House Five INSURANCE? HAVE you grasped this tremendous op- portunity, for the first time in motion picture history, of insuring record- breaking crowds for your theatre and the chance to bank big profits every single week for a whole solid year? In ''The Full-House Five" you get a quintet of unrivalled serial head-liners — every one of them a crowd- puller, a crowd-pleaser of absolutely proven power. THE thing for you to do, as an exhibitor who knows his business, is to insure your theatre right NOW, not against loss of crowds, but for an unparalleled gain in attendance for twelve good long months. Grab this entire proposition while it is enjoying the force of our advertising campsugn. Forget about all former hand-to-mouth serial book- ings and insure the life of your business with all five of these money-getting serials. POLO LINCOLN O'CONNOR i 1 — thf: moving picture weekly— iiiiiMiiiiiniiiiiiiniiiiiiiiiiinni)iiii!iiiiiiiiiii\\\iiiiMii iiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiriiniiiiMini^ THIRTY - THOUSAND ACRES, WATERED BY THE ROOSE- VELT DAM ARE NOW GROW- ING FINE LONG STAPLE COTTON FOR CORD TIRES Hill': ill mini mil u 1111:1111 II iiiiiiiiiinini hnimiii mi iiiii iim 111 1 1 11 1 1 iii 1 iiimi 111 1 im iniiim iiiniininiiiihiiiiiiT.- A TRAVELOGUE ABOUNDING IN SCENIC WONDERS, SHOWING THE TRANSFOR- MATION OE THE UNPRODUCTIVE ARIZONA COUNTRY INTO MODERN PLANTA- TIONS, WILL BE ISSUED TO EXHIBITORS UNDER THE MOTION PICTURE EXHIB- ITORS OF AMERICA PLAN OF DIRECT PAYMENTS TO EXHIBITORS, PLUS A SUB- STANTIAL PERCENTAGE TO THE NATIONAL ORGANIZATION FOR TAXATION AND CENSORSHIP PURPOSES. "THE GIFT OF HEAVEN," VISUALIZING THE HIS- TORY OF COFFEE WHICH WILL INTEREST EVERY WOMAN IN THE WORLD, WILL BE DISTRIBUTED ON THE SAME DIRECT PAYMENT TO EXHIBITOR PLAN. IF Rip Van Winkle had Jived a century later and had awakened from his Sleepy Hollow sleep a year or a year and a half ago and in Phoenix, Arizona, instead of Tarrytown, N. Y., he would have been surprised far be- yond the vivid imaginative power of Irving to comprehend. He would have seen an arid and useless desert blooming not with roses, but with cotton — long staple cottton which Sea Island alone formerly produced. Then again, in ac- cordance with present day methods of hustle and bustle. Rip would not have had to sleep so long. It required a war to make this change, as it did in Rip's day, but it only required one-twentieth the time. Washington Irving never conceived such a fairy tale as this which is about to be un- folded before your eyes. And it is going to be all the stronger, because it is to be made into a moving picture. Irving would be as surprised at the picture as Rip would be at the miraciilous change. There are today two prosperous, thriving towns in Ari- zona, Goodyear and Litchfield, which are located twenty- five miles west and thirty east of Phoenix, respectively, and which eighteen months ago were a blazing and arid desert. Any one of the paintings of Remington, or at least the background of his pictures, would have been a faithful reproduction of either Goodyear or of Litchfield twelve months ago. Today should a modem Rip Van Winkle return to the spot where Litchfield now stands, or Goodyear, not even his best friend could convince him that the place he knew and the new cities are the same. About eighteen months ago, when the tilt between Democracy and Autocracy was at its highest, every re- source of the United States was called upon to the limit. Among the many commodities necessary to the prosecu- tion of the war none was more essential than automobile tires. Marshal Petain's order, "lis passeron pas," is per- haps the most famous of the war. They shall not pass — and they did not pass, thanks to the poilus of France and — automobile tires. Verdun's defender — Marshal Retain — ordered that one automobile truck per minute should pass a given spot on the way to Verdim's forts, carrying the precious ammuni- tion and food to its brave defenders. The roads were pock- marked with shells. No tires can last long under such conditions. The cry came again and again for more tires — and they came. Cotton is one of the main constituents of automobile tires. Not the cotton of the South — which is short staple cotton and played just as large a part in the war as that which goes into automobile tires — but long staple cotton, which, because of its length, has greater tensile strength and makes a rougher cord. Such cotton was to be had on Sea Island, but not in sufficient quantities to keep satisfied the hungry roads of France. Then began a continent — wide search by soil experts to find a soil which in Nature was like that of Sea Island and suitable for the production of long staple cotton. Not a spot on this continent was overlooked, and finally one of the experts found the land. Not in a fertile well-watered THE MOVING PICTURE WEEKLY— ■7 spot, as one might think, but in the desert. Twenty-five miles from Phoenix, Arizona, the soil technicians came upon land as suitable to long staple cotton raising as any in the world, if water could be secured to irrigate it. Then came the engineers. Roosevelt Dam, the pet pro- ject of the late president, was but 130 miles away and what was 130 miles when the lives of our soldiers and the security of the counti^y hung in the balance! Straightway the engineers went to work, and inside of a month water in prodigious quantities was pouring thi'ough flumes and irri- gation ditches to the thirsty soil. So started Goodyear — a year and a half ago a desei-t — today an oasis blooming in that desert. The story of Litchfield is but a repetition of that of Goodyear. Except that the crisis was past when Litchfield was started. Today 30,000 acres of non-productive land is producing as good long staple cotton as is anywhere in the world pro- duced and two towns, the equal of any that Arizona can boast, are on the map, which all goes as evidence as to how the army back home stood behind the men in the ti-enches. Situated at Silver Lake, Arizona, Roosevelt Dam, so called because it was a favorite project of the late presi- dent, the first appropriations for it being made during his administration, irrigates between two and three hundred thousand acres of othenvise arid land. A leading spirit in the Roosevelt project also was Alexander O. Brodie, formerly lieutenant colonel of Roosevelt's Rough Riders and later governor of Arizona at the time the project gathered full sway, and to whom much credit may be given for the enterprise. The dam was formally opened March 18, 1911, and as attested by the towns of Goodyear and Litchfield as well as other towns of Arizona, it has more than fulfilled its pui-pose of putting hundreds of thousands of acres of othei-wise arid land into the cultivated class. While not the largest dam in the world it is one of that class, and possibly in its ultimate development may be the dam which of all others in the world, releases the greatest single acreage to imgation. Of course in this connection it must be remembered that the Egyptian projects, much larger in their entirety, are actually a series of dams and run- ways and not a single project as is the Roosevelt. The Roosevelt Dam is in fact one solid wall 1,080 feet long at the crest, which is 284 feet above the base. The thick- ness is 168 feet at the bottom and 20 feet at the crest. President Roosevelt lived to see the fruit of one of his many projects, ripen to maturity when the country de- pended on it, in the case of the Roosevelt Dam. With the coming of peace there was no slacking in the work of raising long staple cotton at Goodyear and Litch- field. Indeed, as time goes on, the acreage is constantly being increased and the force of workers augmented. Goodyear, started first and entailing an acreage of some- thing less than 15,000 acres about eighteen months ago, was followed up by rearing Litchfield, Goodyear's twin cotton producing town of Arizona, which in acreage ex- ceeds the area of Goodyear, covering somewhat more than 15,000 acres and being six months younger. The towns are in every way most modem and up-to-date. Fine sewerage systems, good water, electric power, churches, half a dozen modern school buildings, motion pic- ture theatres and clubs and recreation halls for the em- ployees all tend to rank these two new towns with any in the country of their size. In fact, when it was decided to have the history of the Arizona cotton industry recorded in celluloid, it was unani- mously decided to place films of the two towns well to the (Continued on 'page 23.) Left — Breaking ground at Goodyear, Arizona, preparatoryRight — Mexican family picking cotton on ground that 18 to planting cotton. This land was formerly planted in alfalfa, which crop the cotton men alternate with cotton, as cotton cannot be consecutively grovm on land without using up all the nitrates present in the soil. Thus the ligumirwus plant alfalfa is used to replace the nitrates. The larger tractor is a Fitch four-wheel drive and the smaller one is a Fordson. As shown in the picture, the sow and her offspring enjoy eating the upturned alfalfa roots. months ago was a desert. Note the irrigation ditch in the foreground which conveys the life-giving water from the Roosevelt dam, at Silver Lake, Arizona, almost 130 miles away. At this cotton plantation, located at Goodyea/r, Arizona, 25 miles from Phoenix, it has been shown that Mexicans are the equal of negroes in the art of picking cotton. This scene shows but a small portion of the cotton land surrounding Goodyear, which covers 15,000 acres. * «ONNIE, BONNIE LASSIE" is quite the best picture ever al- lotted to Mary MacLaren," says Vir- ginia Dale, in the Chicago Evening Journal. "They don't make them as good as this one very often, nowadays. An attempt to convey the entertain- ing qualities of this picture by a short description of the story is hardly pos- sible. It cannot do it justice," says Harrison, in his Exhibitors' Reports. DIRECTED BY TOD BROWNING I «' i|i|ni|i|i Hill iigji iiBiBigiii "'«nF'~' ■iaik.diBii iiB'T'-— |ini iniiiBiaii iiaii Sill ii|ir"iii:i IIP- ■■i! iinl iiiii I ■in. iiaii imi ii figii igig ifHi ■igi^ gig iiiiBih.gig iigigigigig iigii 'vigig hgii 'Mg mmi ■> ^>i>glgl Biar gigik, ^nig '^nigigigr gigigigii ii|igigigig.. j\km iigii iigii ng w liHL^.ginr iigiBiigir' iigiriigiiir A PICTURE of a different sort, yet fully as strong in its appeal to all classes of patrons, is "The Pointing Finger," the story of an orphan girl who, under stigma, leaves the dreaiy orphanage and has to disguise her beauty to make a living. MacLaren personality dominates this genuinely human little drama. Play it with the assurance that the market offers nothing cleaner or finer. DIRECTED BY EDWARD KULL tt'T^HIS is the best picture Universal ^ has given us in a long time," writes Genevieve Harris in the Chi- cago Evening Post. "A human pic- ture that should suit almost any crowd," says Wid, who further de- clares, "in houses whose audiences are composed largely of working girls, they're going to have 'the grandest little weep ever'." Embodying the world-wide prestige of Fannie Hurst, the author, with the poignant person- ality of its star, "A Petal on the Current" is a production no exhibitor can possibly afford to overlook. DIRECTED BY TOD BROWNING 1 Almost within arm's reach— and "So thriflin^ you hold on tothe chair in front" CHICAGO EXAM INEU «TTE puts you on the edge of your chair with the -n. rescue of a fellow pilot," adds this critic. "Sweeping the skies in pursuit of a runaway plane Locklear stands upright on the upper wing of his own ship — balances himself a mile above the earth while his plane dashes over, under and around the other in an endeavor to get within reach of the hanging ladder. At a dizzy height he crawls out on the tail of his rolling plane — you hear the indrawn breaths of the audience and you hold on to the back of the chair in front. You don't have to be told it's thrilling — you feel it in your spine. Verily, there is something new under the sun." Carl Laemmle ers THEGREAT AIR ROBBERr DIRECTED BY JACQUES JACCARE Qafurin^ Cdi'l Lacmmie offers^ N Jlllll iiy**dfcalatid PHOTOPLAY £L'om £atnoa$ itov^ fay "Me-andababy- and a^diaper -in the middle of a dry lake - , . Ain't tiiat lieli ! HAMY CAREY U AdaptEdfiomfeter B.Kyne^fdmoK Satm-dayEvcRDSt Stoiy The THREE GODFATHERS' Directed by Jack Ford A UNIVERSAL SPECIAL ATTMCTION \ 20 THE MOVING PICTURE WEEKLY — — Publicity for "The Daring Dutchess" FOR THE HERALD r-HARLES WILSHIRE, son of an English duke, renounces his title after a quarrel at home, leaves for America, buys a ranch in the west and severs all past family ties. Be- fore his death, however, he leaves with his lawyer certain documents estab- lishing the identity of his young daughter, Ellen, a typical western girl, who is left to superintend his At the death of her grandfather, the Duke of Wilshire, she is advised that she has fallen heir to an estate and a title and to come to England with the proper papers of identification. Her father's lawyer, having been outwitted by Ellen in a scheme to get possession of her ranch for a frac- tion of its value, plots to palm off a chorus girl as the rightful heir and denies that he has any documents be- longing to the girl or her father. Ellen sails for England, followed on the next steamer by the lawyer. Her titled relatives are shocked at her style and manners, but at a reception the next evening, attired in borrowed finery, she becomes the centre of at- tention and wins the heart of Gerald Knowlton. The arrival of the lawyer with the fair impostor raises a doubt in the minds of Ellen's new-found friends; but the girl contrives in a very ingen- ious way to thwart the plans of her traducers, with the result that her aimt and cousin propose a trip to America to obtain positive proof of Ellen's identity. Arriving at the ranch all complica- tions are cleared up, much to the satisfaction of Gerald Knowlton, who never doubted the girl's genuineness and who had decided to propose to her whether she was the real heiress or not. ADVANCE STORY ^N opportunity to display her skill as a horsewoman as the manager of a Texas cattle ranch and also to looking charming in pretty gowns as the heiress of a big English estate is given Edith ■ Roberts, the pretty Uni- versal star, in her latest Universal picture, "The Daring Duchess," which comes to the Theatre on Miss Roberts established herself as an expert rider when she appeared with Frank Mayo in "Lasca." Later in "The Triflers," a society drama, she showed that she was equally at home in a drawing room and that she could wear pretty evening gowns in a most attractive way. In her latest Universal release, "The Daring Duchess," she appears to advantage both on horseback in Texas and as the center of attraction at an exclusive function in English society circles. Supporting Miss Roberts in her latest picture, which was directed by Harry Franklin, are other Universal favorites including Virginia Ware, Harold Miller, Stanhope Wheatcroft, Kathleen Kirkham, Ogden Crane, Hugh Saxon, Rudolph Christians, Leota Lorraine, Leonard Clapham and Henry Woodward. In "The Daring Duchess," a Texas girl is left an English estate by her uncle, the Duke of Wilshire. Her father, the Duke's brother, had come to America years before and severed all relations with his family. The daughter, played by Miss Roberts, es- tablished her identity after many complications. FOUR STUNNERS 'T'HE four principal feminine mem- bers of "The Daring Duchess," the photodrama announced for next at the Theatre, which includes the charming star, Edith Roberts, are all noted for their ability to wear beautiful clothes be- comingly. Edith Roberts has the reputation of being one of the smartest dressers in the Los Angeles film colony and usually appears in the cafes or so- cial functions in the newest Parisian models. Her modiste, in New York, is always on the lookout for fash- ionable frocks suitable to Miss Rob- erts' petite personality, and there is scarcely a week when the little star does not receive something in the way of a gown, coat or hat from the metropolis. Kathleen Kirkham, who plays the role of Lady Clara in "The Daring Duchess," has many opportunities in this photodrama to wear some stun- ning frocks. Miss Kirkham is the statuesque type and can wear the most daring creations. She has played leading roles with many of the screen stars, and supported Edith Roberts in a former vehicle, "The Triflers." Leota Lorraine was a Chicago so- ciety girl before going in the films, and her pretty gowns attracted much attention when she first flashed on the screen as the heroine of a number of the George Ade fables. Virginia Ware, who plays the dow- ager in this photodrama, specializes in roles of the "grande dame" type and is as well known for her modish attire as for her splendid acting. ABOUT EDITH por a little girl who is still in her teens, who is just five feet tall and who tips the scale at a trifle over a hundred pounds, Edith Roberts has made remarkable strides up the road to success. But beginning her stage career at the age of six, in dramatic and musi- cal performances, and later touring the vaudeville circuit in a sketch in which she acted, sang and danced, she had a fairly good start when, at the age of fourteen, she came to California with the intention of adopt- ing the screen as the scene of her future efforts. Edith Roberts came to Universal City first, and she has never left the film capital since, except for an oc- casional vacation. She required no breaking-in process. She was young, petite and, what was more important, she could act. One or two minor parts gave her camera wasdom and then she was given leading roles in Lyons and Moran comedies. In less than a year she was playing in dramatic features opposite every important Universal star, and two years ago she was promoted to stellar prominence. As a screen luminary she has appeared in such successful productions as "O'Connor's Mag," "The Deciding Kiss," "The Love Swindle," "Beans," "A Taste of Life," "Lasca," "The Triflers" and others. Her latest production is "The Dar- ing Duchess," directed by Harry Franklin, in which she will be seen at the Theatre next £DITH ROBERTS, the Universal star, may be said to have two leading men in her newest feature, "The Daring Duchess," which is to be seen at the Theatre on The two players are Harold Miller and Leonard Clapham. While Harold Miller, in the role of Gerald Knowlton, a scion of British nobility, is the conventional leading man, winning the fair Edith in the end the role of Slim, the foreman of her ranch, played by Leonard Clap- ham, is just as important and, pos- sibly, more colorful. Harold Miller is one of the young- est screen leading men, having acted in films for less than two years. He first gained the attention of producers by his work with Olive Thomas in "Upstairs and Down," and with Frank Keenan in "The World Aflame." He then came to Universal and has since appeared in leading roles in "The Peddler of Lies" and with Mary Mac- Laren in "The Forged Bride." THE MOVING PICTURE WEEKLY- 21 Service Page for "The Daring Duchess" AT A GLANCE SUBJECT— "The Daring Duchess." LENGTH— Five Reels. STAR— Edith Roberts. PREVIOUS HITS— "Beans," "A Taste of Life," "The Love Swindle," "Lasca," "The Triflers," etc. CAST— Kathleen Kirkham, Harold Miller, Stanhope Wheatcroft, Leon- ard Clapham, Ogden Crane, Leota Lorraine, Hugh Saxon, Rudolph Christians, Virginia Ware, Henry Woodward. DIRECTED BY — Harry Franklin. STORY BY— Tarkington Baker. SCENARIO BY— Hal Hoadley. LOCALE — The American West; an English estate. TIME— The Present. THUMB-NAIL THEME— The story of a western-bred girl who falls heir to an English title and fortune which she sets forth to claim — of an unscrupulous lawyer who at- tempts to disqualify the real heir- ess, and of an American girl's method of gaining what is right- fully her own. ADVERTISING PUNCHES 1 — The increasing popularity of Edith Roberts. 2 — The novelty of the story, which cleverly combines western melo- drama with society comedy. 3 — The splendid direction of Harry Franklin. 4 — The excellence of the cast, includ- ing a dozen well-known screen players. 5 — The clever work of a group of American cowboys, headed by Leonard Clapham. 6 — The skillful horsemanship of the star, which won her such high praise in "Lasca. 7 — The amusing scene in which Edith Roberts "cleans" her gang of cowboys in a game of "Mississippi marbles." 8 — The brilliant transformation of the star from a simple ranch girl to a British duchess. 9 — The abundance of hearty laughter provided by the star's delightful comedy acting. 10 — The beautiful settings and un- usual photography. CAST Ellen Edith Roberts Lady Harriett Virginia Ware Martin Saunders Ogden Crane Gerald Knowlton Harold Miller Sir Godfrey Stanhope Wheatcroft Lady Clara Kathleen Kirkham Solidtor _ Rudolph Christians English Butler Hugh Saxon Chorus Girl Leota Lorraine Western Man Leonard Clapham Williams Henry Woodward THE STORY AT the death of the Duke of Wil- shire, his will bequeaths to his cousin, Lady Harriett, and to his nep- hew and niece, Gerald Knowlton and Lady Clara, his entire estate, pro- vided his brother, Charles, who years before had severed his family con- nections and gone to America, has not left a legal heir. Out in Texas, Char- les Wilshire had renounced his title, bought a ranch and, upon his death the estate was operated by his daugh- ter, Ellen, who rode with her cowboys, superintended the work and bossed the establishment. Martin Saunders, who had been her father's lawyer, harbors a grudge against the girl. The mail brings a letter from a London attorney advising her that she is heir to her uncle's estate and to come to England with legal identi- fication. Knowing that her father had left the necessary papers with Saun- ders, she goes to him with the letter. Saunders knows of a girl in a London music hall whom he intends to palm off as the heiress and he tells Ellen that her father had left no papers with him. Ellen starts for London, and she is followed by Saunders on the next steamer. Arriving at the Wilshire estate her titled relatives are shocked at her style and manners, but at a re- ception the next evening, attired in borrowed finery, she becomes the centre of attention. Gerald Knowl- ton is especially interested in the girl, but the next day a bombshell is exploded when Saunders arrives with the music hall girl, properly dressed! for her new role, and presents his pa- pers proving that the girl is the daughter of Charles Wilshire. In her desperation Ellen decides t» return home for more adequate proof of her identity, but finds her funds low. Knowing that Saunders had been anxious to buy her ranch, she proposes to sell him an option on the property for money enough to make the trip. He falls into the trap. They go to a notary where the option is executed. Ellen leaves for America, but the following day the notary, in conver- sation with the Wilshire attorney, is introduced to the chorus girl who is posing as Ellen Wilshire, and informs the lawyer that it is not the Ellen • Wilshire who had executed a paper in his office the previous day. This raises a doubt in the attorney's mind and he advises the family to go to America to get first hand proof as to the Wilshire heiress. Ellen gives them a taste of Ameri- can ranch life and has no difficulty in establishing her identity, especially to Gerald Knowlton. ADVERTISING DISPLAY LINES Clothes do help. An evening gown transformed a little girl fresh from a cattle ranch into the favorite at an exclusive function among English nobility. See Edith Roberts in "The Daring Duchess." Her titled English relatives all turned up their noses when she ar- rived from Texas, where she had been raised. Some feminine noses were still up when she became a social favorite of the nobility. But that's a long story. See it all in "The Daring Duchess." There were two heiresses from Texas claiming the estate of the Duke of Wilshire. So the English went to straighten it out. There was also nobility in Texas. See Edith Roberts in "The Daring Duchess." The cowboys wanted to settle the dispute over the duke's estate in true Texas fashion. It wouldn't have gone well in an Eng- lish court. But Edith Roberts, as the rightful heiress, wins out in "The Daring Duchess." 22 THE MOVING PICTURE WEEKLY- WAKING UP SLEEPY BROADWAY (Continued from page 10.) The best show in town is THE GREAT AIR ROBBERY, at B. S. Moss' Broadway Theatre." This unique stunt attracted tremendous attention. As it was quite an unruly cow it actually stopped traffic several times. The second day of the cow's march proved the last one. The police again interfered and stopped further work along this line. By this time business was picking up nicely at the the- atre. B. S. Moss, owning a string of theatres in New York, decided that he could circularize his other patrons and get them down to see the picture. A cleverly worded "Aerogram" in the form of a telegram was therefore printed. Thousands of these were given away at theatres in all parts of the city. This brought a good deal of extra business. A man dressed in an aviator's uniform and carrying the skull and cross bones insignia of the robber band in the picture on his garments with the sign announcing the ipicture, walked daily through the busy thoroughfares of the city handing out Aerograms to the passing throng. His striking costume attracted a good deal of attention. By his time the picture was going so strong at the Broadway that the manager decided to hold it over for another week. The permit for the street parade having been denied, a plaji was made to frustrate the police in their attempts to stop the exploitation of the picture on the grounds that it interfered with traffic. A Fifth Avenue motor bus was hired to run its regular route daily and carry a special party. The sides of the bus were completely covered with huge signs announcing Locklear and "The Great Air Rob- bery." The Naval and Militia Band sent a contingent of players to ride on top of the bus and furnish the music. This bus travelled up and down Broadway and Fifth Avenue in the thickest of traffic and the music heralded its coming. The idea was not original, but it was exceptional that it could be put over on New York's busiest fashionable drive. In the meanwhile airplanes had been making bombing flights over the city. Among the passengers carried were Miss Agnes Smith of the New York Telegraph, Miss De- light Evans of the Photoplay Magazine and other promi- nent moving picture writers. Besides Miss Bromwell. Ber- trand de Acosta, Eddie Killgore, Casey Jones and other well-known pilots were included in the flying contingent. The New York exploitation stunts were primarily in- tended to acquaint the metropolis that the picture was playing at the Broadway. Interest in "The Great Air Robbery" already had been excited by the widespread pub- licity campaign mentioned above. The newspaper and magazine stories were depended on to draw the people to see the picture. The methods, judging by the crowds which attended, proved very successful. " ' ' lllllllll IIIIIIIIIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII UNIVERSAL CITY SELF-SUSTAINING. IF Universal City was besieged by an invading army the world's film capital would be able to sustain itself indefinitely. The two thousand workers withm its gates could be fed, clothed and cared for without the necessity of leavmg the 680 acres comprising the great producing metropolis. Universal's vast ranch acreage would be put under cultivation to sup- ply food. The immense herd of cat- tle could be slaughtered for meat. T^ie electrical engineering corps un- der Harry Brown could illuminate the biaildings and keep the stnictures warm. The technical department would erect fortifications. The arsenal would supply guns and ammunition. The ranch could mount a full company of cavalry on the best horses in the west. From among the regular Universal employes an arniy of former service men could be i-ecniited that could easily repel invadei's. This force would be officered by former officers of the army who would restmie their rank and supervise the movements of the troops. It is not anticipated that it will ever be necessary for the world's film capital to beat its camera into a sword but the little city of dreams-come- true would give an invading force a very pleasant evening. \et hep] BONNIE HILL A "FAIR VIR- GINIAN" •THEATREGOERS all over the coun- try have been asking questions concerning Bonnie Hill, a comparative newcomer to the screen, who played the haughty society roles with Viola Dana in "Tlie Microbe," with Nazi- mova in "The Brat," and who has now ioined the Universal forces, her first role being a society beauty in "The Peddler," based on the Saturday Eve- ning Post story by Henry C. Row- land. Miss Hill is one of the most beau- tiful women in photoplays, and came to the screen after two years as spe- cial model for Vogue, during which time she attracted the attention of al- most evei-\' important artist in Amer- ica and received numerous offers to go on the musical comedy stage. She can be well described as a statuesque beauty, and there are few women in fildom who can wear stunning clothes with such natural erace. Miss Hill was bom at Peterboro, Virginia, and comes of a socially prominent family in the South. She ioined the Greenwich Village colony in New York just for a lark about four vears aeo. and it was there that she became interested in modeling, at the request of several artist friends. Her success on the screen seems as- sured. —THE MOVING PICTURE WEEKLY- 23 The Wigivam — one of the oddest buildings in the United States. This building, the property of Paul W. Litchfield, after whwn the town of Litchfield, Arizona, is named, is an exact replica of the Pueblo or Cliff Dwelling Indians' homes. Every feature in the houses of the ancient cliff dwellers is present in The Wigwam, even to such minute details as the use of rustic ladders in place of stairways. In the days of the cliff dwellers the ladders were nec^sary in. order that when an enemy appeared the cliff d/weller could mount to the roof or upper stories of his home dragging the ladders after him, thereby making his family and himself immune to the attacks of a lotvly foe. The ancient cliff dwellers also always had on hand a goodly pile of stones on the roofs of their residences from which they selected verp hard ones to hurl down at their enemy to make his scaling of the walls even more impossible. Even this feature has not been neglected in The Wigwam, for on the topmost roof of all reposes a pile of, stones. It serves the purpose of a guest house and is open at all times to visitors to Litchfield and also contains a large directors room where the directors of the plantation hold their meetings. All furniture and woodwork in the building is made of roughly finished wood, and at all times a maid and cook are in attendance. Although ancient in architec- ture, it is mast (modern in appointment, having all the modern conveniences. Electrically lighted throughout, the bulbs are cleverly hidden from view by being placed in inverted pots and pieces of ancient Indian bric-a-brac. Raising Cotton In An Arizona Desert (Continued from page 7.) fore. Harry Levey, general manager of the Industrial and Educational Department of the Universal Film Manufac- turing Company, was called in to make a motion picture record of the entire industry, and already 30,000 feet of this interesting and educating film have been developed and will soon be seen by the motion picture audiences of America. The very fact that cotton is grown in such large quanti- ties in Arizona, will indeed come as a surprise to the American public, which can never think of cotton without associating it with the South and pickaninnies, strumming guitars, and linen clad, white goateed colonels. And the American public cannot think of Arizona without associat- ing it with alkali dust, cactus and other things natural to that southwestern state. But the present educational film, soon to be released, will clear up any misconceptions the public may have as to Arizona. One feature of the film is the Wigwam House, located at Litchfield. The Wigwam House is perhaps one of the oddest buildings in the United States. The property of Paul W. Litchfield, after whom the town is named, and costing almost $100,000 with furnishings, it is an exact replica of the cliff dwelling or Pueblo Indians' home. Every featui-e in the homes of the ancient cliflf dwellmg Indians is faithfully reproduced in The Wigwam, even to such minute details as the use of rustic, mobile ladders in place of stairways. In the days of the cliff dwellers, re- movable ladders were necessary in order that when an enemy appeared the cliff dweller could mount to the roof or upper stories of his home, dragging the ladders after him, thereby making his family and himself immune to the attacks of a lowly foe. Reposing on the roof of every cliff dweller's domicile was also a goodly-sized pile of rocks, which served as ammunition in those primitive days, and from which the cliff dweller could at his leisure select large and particu- larly rough ones to hurl down at his enemy to make his enemy's scaling of the walls even more impossible. Even this feature has not been neglected in The Wigwam, for on the topmost roof of all reposes a pile of stones. How- ever, they are there for ornamental purposes only, and will never be called into play to serve the part of ammu- nition. The Wigwam serves the purpose of a guest house at Litchfield at the close of the day are always made welcome, the directors of the company meet when in that neighbor- hood, and the managers of the plantation meet to discuss matters of business. The latch string at the Wigwam House is always out, and visitors finding themselves in Litchfield at the close of the day are always made welcome. All furniture in this odd house, as well as the woodwork in the building, is made of roughly finished wood, and • although the architecture of the building is, in design, thousands of years old, in appointment it has every con- venience of the most modern sort. Electrically lighted throughout, the bulbs are cleverly hidden from view by being contained in inverted pots and pieces of ancient Indian bric-a-brac of the most curious and artistic sort. To further aid and comfort the weary traveller a maid and native Indian cook, well versed in the Mexican culinary art of making the most delicious tomales, chili con came and tortillas, are on duty. erybodu "A great object lesson." (Mayor H o a n, Milwaulkee). "Every employer and every em- ploye should see it." (Mayor McBride, Brantford). IHEMATOI^ "Superb! Of the ten or twelve really great film dramas that are in a class by themselves this one stands first." (Rev. Carl Pol- son, Chicago.) THE MINISTER; dARLLAEMMLE Offers "A remarkable spectacle." JOS. H. WADE, District S u p t. Dept. of Educa- tion, New York Citv. THE TEACHEDj in Villi versal-)cwd SupGrproducfion III Eveniwfaepe! Saijs "You cannot af- ford to miss it." {Chicago Ev.Post) "It is the duty of every person to Bee it." (Boston Record) "Makes box of- fice records." ( C hicago Ameri- can) THE PRXS^ See it ! Plau it ! "Turned t h o u- sands away." (Strand Theatre, Milwaukee) "Give us more like this." (Loew's Hippo- drovie, Balti- more ) THE EXHIBITOR, THE TRADE HAPPINESS 26 THE MOVING PICTURE WEEKLY- NOTE THE two-reel Western Drama: "When the Couger Called," synop- sis of which appeared last week in the Moving Picture Weekly, has been withdrawn from the program tempo- rarily and "Held Up For the Makin's" has been substituted. The synopsis of this film is in this issue of the Weekly. HOOT GIBSON in "Held Up for the Makin's." (Two-reel Western Drama) CAST The Broncho Kid Hoot Gibson Stella Fielding Mildred Moore "Half Portion" Adams George Field QWING to an unfortunate mix-up in ordering, two towns in the grand and glorious West were deprived of the great indulgence. No, not booze, cigarettes. Goldspur and Lasco, the two towns in question were plumb lo- co for a smoke. The last pack was put up as a prize and the Bronco Kid won it in the closest race of his ca- reer. But over in Goldspur they heard of a small consignment coming on the next stage and decided to go out and meet it. In the meantime, "No-luck" Eddie Fielding had written to his sister to come out and share the prosperity which he anticipated as the outcome of his claim. The next day he found it was worthless. He brooded over this fact a few weeks and decided that he would have to hold up the stage to get money somehow to. support his sister. As luck would, have it he tried to hold up the_ stage the to- bacco was on, not dreaming that his sister would come on that same stage. But he was not startled enough by seeing her to desist, and he got the fatal "box" and escaped. Only his sister had seen him and the Broncho Kid, who had tried a rescue but had been prevented by the beauty of Stel- la. When he learned her story he made a break for Eddie's cabin and surprised him in the act of taking out two cartons of cigarettes. "Terbacer, that's worse than money. They'll lynch you sure if they find that on you." He was right, too. That Goldspur bunch was so rabid that -they decided to hold up the stage themselves. They were like a nest of angry hornets when they found that No Luck Eddie had been ahead of them. They de- scended on the unlucky: Eddie's cabin like a cyclone. But Broncho had planned it all out for the brother of his new divinity. He had blazed a trail with boxes of" cigarettes away from the cabin and up into a hollow blind where they lost themselves, and when each cowboy had a cigarette in his mouth he straightway forgot about the heinous crime of No Luck Eddie Fielding. ' HOOT GIBSON in "The Rattler's Hiss." (Two-reel Western Drama) CAST Larry Donovan "Hoot" Gibson Marjorie Taylor Mildred Moore Zeb Taylor "Tote" Ducrow "Dusky" Walters George Field THE mid-summer life of the Circle C Ranch would have been pretty quiet had it not been for two things — the practical joking of Lari-y Dono- van, the boss of the ranch, and the presence of "Dusky" Walters and his band of outlaws and cattle thieves in the neighborhood. Larry did not know about the band and probably he would have cared less if he had known for all Larry cared about was his lit- tle joke and he carried this to ex- tremes. The only person Larry took seriously was Marjorie Taylor whose father owned the neighboring ranch, and he was willing and anxious to surrender to her for life. One day when he was calling on Marjorie, her father came in with a set of green rattles and a large sized shudder. "That's the fifth rattler IvVe killed to-day!" he declaretV Everyone hated rattlers and the pe- culiar and unmistakable noise that the reptile makes just before he is going to strike would cause a mummy to jump out of its swathings. The episode put a new idea into Larry's head and he began to practice the hiss of the rattler until he had it down fine. He tried it on the gang when he went home, and twenty men jumped forty feet in the air. Just then came word that Dusky Walters had been comered in Turtle Canyon and the whole gang rushed to cut them olf at the pass. Most of the band were captured, but Walters and two of his men came through, though Walters had a bullet in his aim from Larry's gun. He decided to get even with Larry by stealing his girl and taking her to a cabin on the desert. He knew that Larry would follow and he was ready for him. As Larry got to a poisoned spring with his mouth parched and his eyes red and bleary, Walters rose up from the other side of the spring with a gun in either hand. He had the drop but Larry was a quick thinker. The next in- stant Walters heard the dreaded hiss of the i-attler and he jumped just the same as any one else would have jumped. Only when he came down he was looking into Larry's gun. So the rattler's hiss finally brought Lar- ry to the cabin just in time to save the girl from two lieutenants of Wal- ters'. THE FULL- HOUSE FIVE SERIALS "THE LION MAN" Adapted from the Novel "THE STRANGE CASE OF CAVENDISH" by RANDALL PARRISH with JACK PERRIN and KATHLEEN O'CONNOR Directed by ALBERT RUSSELL ELMO LINCOLN in "ELMO THE FEARLESS" by ARTHUR HENRY GOODEN Directed by J. P. McGOWAN "THE MOON RIDERS" by WILLIAM PIGGOT and KARL COOLIDGE with ART ACORD and MILDRED MOORE Directed by REEVES EASON EDDIE POLO in "THE VANISHING DAGGER" by HOPE LORING Directed by EDDIE POLO and EDWARD KULL MARIE WALCAMP in "THE DRAGON'S NET" Directed by HENRY McRAE in Asia MotonluExdusivebutttisi ammiiMiiiniiiiiiMiiiiiiiiniiHiMiiMiMiiiiiiniiHiiiiiiiiiMimiiiMiMiiiiuHiiiuiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiit; T" ■ SULTAN PILiO . IN HIME Mohammed VI., First Turkish Ruler Ever Photographed, Poses for Hearst News. Carl Wallen Tells How He Accom- plished Record Feat in the Throne Room.' ^llllliiil)ilill)ili)llliniiiiHiiili(iiiiiiiiiliMliiiiiiiiii)iiiiHriiiMiiiiiiiiiiiiiiiiiniiiiniiiiiiiiiiiiiiiiiiilR ]^or the first time In tlie'hlaloTy of Turkey, a Sultan haa poae^beforp tt^ camera of an American photog- rajxber — a member of Hearst ICewe. J Thla remarkable conceaalon , ^ made by 'Mohammed VI., -who 18 Uie Fintpidurps Ever taken of siiiiimiiiiuiiiiiiiiiiimiiiiiuuiiiiiiiiniiniiiiiiiiiiiniiiiiiiii£ iniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiimiiuiiiiiiiiiiiiiuiiiiimiuinitt^ ^MiiinniniuiuiuinmuiiiiiiHiiiuiiiniinniiiiinininiiiiiMiiiniiiniuiuiMiMiiiiiiiiiniiiiiiii the most talked o( man in the ( work! ! iMfi' INTEmONAL-HEM ms KOOP! IT'S taking a world of international agitation to get "The Sick Man" out of Europe — and it took the unbeatable enterprise of International News fo do what no other News Service COULD do — bring him to your screen. Just another instance of our exclusive, up-to-the-minute service for up-to- the-minute exhibitors. RELEASED THRU UNIVERSAL •2fr THE MOVING PICTURE WEEKLY- International News. No. 9. The Prince of Wales at Eton Col- lege.— Eton, England. Sub-Titles. — Inspecting the Eton Cadet Corps. Popular with the stu- dents. A cheerful farewell. Then the Prince goes a-hunting. The hounds in full cry. Ship "Turns Turtle."— The U. S. S. Moccasin loses its balance at the Erie station docks. — N. Y. City. Spring Training Begins for the Big Leaguers. — Westlake, La. Sub-Titles. — Connie Mack, famous manager, who will try to bring his Philadelphia Athletics out of the "cel- lar." The Athletics respond to "play ball!" Together again — John Mc- Graw, manager, and Christie Mathew- son, once famous pitcher, who is help- ing train the Giants. The Brooklyn Dodgers limber up with "leap frog." And try a bit of base running. Wal- ter Johnson, greatest of all pitchers, •ut for a new world's record in 1920. Historic Morro Castle Attracts American Visitors. — Havana, Cuba. Sub-Titles. — The old-fashioned gun at Morro Castle from where the first ishot was fired by the Spanish garrison in the war of '98. Sunset in the beau- tiful Havana Harbor. ^ Here's a Baby Seeking Fifty Mil- lion Dollars. — Hanover Square, Lon- don. Sub-Titles. — Introducing "Tony," son of the late Henry Field, Jr., and grandson of Marshal Field, the famous Chicago merchant. "Tony" and his mother, Peggy Marsh, the actress, who is sure her boy is entitled to a big slice of the Field millions. The suit is now in the American courts. New Fighting Craft for Uncle Sam's Navy. — Quincy, Mass. Sub-Titles. — The super-submarine has been endorsed by the General Naval Board — here is one of the S type nearing completion. Launching an aeroplane from a battleship deck — sky fighters will play a large part in future naval operations. But the General Naval Board stands by the dreadnought as the main weapon of the nation. The British "Invasion." — Sir Ernest Glover, of the London Shipping Min- istry, and Lady Glover, are new ar- rivals.— New York City. Sub-Titles. — Lord and Lady Auck- land, formerly Miss Susan Hetheridge, of Jacksonville, Fla., come to visit the old homestead. Guy Nickalls, cham- pion English sculler, here to resume coaching the Yale crew. ' Fire in the "Loop." — Firemen brave tottering walls to conquer blaze in business district. — Chicago, Ills. a' Few Thrills With the Real Movie Heroes. — New York City. Sub-Titles. — International camera- man taking chances on the roof of Manhattan to shoot a fire. Steve Brodie risked a fall once — the camera- man does it daily. This he considers quite comfortable. No war risk insur- ance or hero medals for this. Governor Edwards Signs Jersey "Wet" Bill.— Trenton, N. J, Sub-Titles. — Measure allowing beer containing 3.50 per cent alcohol be- comes a State law. The vital clause — soon to be tested in the United States Courts. Trailer (for New York prints only). — Have you been enumerated? If not, send name, address and number in family to Samuel J. Foley, Super- intendent of the Censor, 461 8th Ave- nue, New York City, and slips will be mailed to you. [ct hepi "Oiling Uncle/ Lyons-Moran Star Comedy. CAST Lee, a Bachelor Lee Moran Eddie Eddie Lyons His Wife Charlotte Merriam Lee's Uncle Fred Gamble The Maid Emma Gerdez pP and Charlotte are happily mar- ried. Lee, a bachelor, lives %vith them. All is serene until Lee gets a wire from his uncle telling that he will arrive that day to visit him and his wife. Lee wonders how he is to get a wife as Uncle believes him to be married. Eddie decides to loan his wife to him for the few hours that Uncle will be with them, Eddie posing as a bach- elor friend who is living with them. Uncle arrives and complications ensue in which Uncle gets suspicious of Ed- die and he finally exposes Eddie to Lee. To save Eddie from the Uncle's wrath, Lee confesses the plot and finally Uncle forgives. HARRY CAREY in "OVERLAND RED" By HENRY H. KMBBS Directed by LYNN REYNOLDS FRANK MAYO in "BURNT WINGS" Adapted from the stage play "THE PRIMROSE PATH," by BAYARD VEILLER Directed by CHRISTY CABANNE MARY MAC LAREN in "THE ROAD TO DIVORCE" By J. GRUBB ALEXANDER Directed by PHILIP ROSEN EDITH ROBERTS in "THE DARING DUCHESS" By TARKINGTON BAKER Directed by HARRY FRANKLIN FRANK MAYO in "THE GIRL IN No. 29" By ELIZABETH JORDAN Directed by JACK FORD HARRY CAREY in "BULLET PROOF" By JOHN FREDERICK Directed by LYNN REYNOLDS TSURU AOKI in "LOCKED UPS" By CLIFFORD HOWARD Directed by WILLIAM C. DOWLAN EDITH ROBERTS in "TOGS" Directed by JACK FORD HARRY CAREY in "BLACK SHEEP " Directed by LYNN REYNOLDS EDDIE LYONS and LEE MORAN in "EVERYTHING BUT THE TRUTH" By EDGAR FRANKLIN **VIRG1NIA" By IDA M. EVANS With CLAIRE ANDERSON TSURU AOKI in "A TOKIO SIREN" By GWENDOLYN LEWIS Directed by NORMAN DAWN THE MOVING PICTURE WEEKLY •29 "THE UON MAN." Hearst News. No. 9. Episode No. 14 ''Desperate Deeds." CAST Westcott Jack Perrin Stella Kathleen O'Connor Enright Henry Barrows Lacey Leonard Clapham Celeste _ Gertrude Astor Lion Man Mack Wright WESTCOTT and Stella, caught in the explosion in the mine, are rescued by the Lion Man. In leav- ing the tunnel they come across the mother lode that has been opened up by the explosion, and realize that they must go to the land office at Quartzite at once and record the mine. But Enright, Lacey and Celeste al- so discover the lode, put up their no- tices and hastily ride for the land office. Some of their men they de- spatch to prevent Westcott and Stella from reaching Quartzite. Westcott and Stella are leaving by auto as these men ride up, open fire on them, and in so doing puncture their gasoline tank. Running out of gasoline, Westcott leaves to obtain some from a ranch house, and Stella is made a captive by the men, who have followed them. Westcott, re- turning, outwits them by a ruse, frees Stella, and they proceed on. The Lion Man, who has overheard Enright, Lacey and Celeste planning to beat Westcott and Stella to the land office, comes to Quartzite, and de- termining to hold the land agent until Westcott and Stella arrive, he goes to his cabin and makes him a prisoner. Enright, Lacey and Celeste hide as they see Westcott and Stella ap- proaching. Finding that the land office will not open for another half hour, Westcott and Stella decide to have a bite to eat. Enright and Celeste decide to go to the land agent's home and return to the office with him. Lacey is de- spatched to get rid of Westcott. He manages to lure him from the restau- rant to which he and Stella had gone, knocks him senseless and throws him into the yard of an alligator farm. Enright and Celeste arrive at the land agent's cabin, and succeed in cornering the Lion Man. Lacey, having gotten rid of West- cott, decides to put Stella out of the way as well. As she is seated by an open window, he tosses in his rope, managing to get it over her shoulders. The other end of the rope is tied to a horse, which is frightened and dashes off, dragging Stella from the restau- rant window. Making the Big Guns for General Pershing. — Watertown, Mass. Sub-Titles. — The General looks over one of the new 12-inch Batignolles. A kettle of future trouble. A 14-inch shell in the making. Pouring the hot metal for a "Jack Johnson." In Bos- ton— the General meets Governor Coolidge. Inspecting the doughboys at Camp Devens. Railroad Returned to Private Own- ers.— Federal Director General Hines who says Government operation saved the nation many millions of dollars. Sub-Titles. — One of the great rail- road yards which goes back to private ownership. A friendly race between electricity and steam. In the Public Eye. — Major R. W. Schroeder, the world's highest flyer, who established an aeroplane altitude record of 36,020 feet. Sub-Title. — Albert Thomas, noted Frenchman, who has been named first chairman of the League of Nations Labor Bureau. Ca/rra/nza's Troops in Dress Parade. — Mexico City, Mex. Sub-Title. — Pictures which dispel the popular conception of the Mexican army as a ragged mob. Artillery re- ported to have been purchased from Japan. Mexican "gobs." Canada Opens New Parliament Building. — Ottawa, Canada. Uncle Scum Crushes the Great Rum Rebellion. — Somewhere in Michigan. Sub-Titles. — On the Iron River front — Major Dalrymple and his brave boys raid the enemy's dugout in the shadow of the village church. "I must uphold the law," says the doughty major, and does it. While the unre- generate of Iron River salvage some of the "casualties." Prosecutor H. S. McDonough says the major just im- agined that rum rebellion, but appar- ently there's no hard feelings. International Presents a Canyon Flight with the U. S. Air Patrol. Sub-Titles. — These inspiring pic- tures of the marvelous Big Bend Gorges in Texas made by Roy Kluber of the International staff. In the Rio Grande Gorge where a miss of the motor means death. Skimming the walls of the great chasm by a matter of inches. The supreme test of an air pilot's nerve — in the Grand Canyon of the Rio Grande with the walls on either side of the plane rising three thousand feet. "Indoor Sports" Cartoon by "Tad." THE BIG MONEY 12 "Under Suspicion" with OKA CAREW and FORREST STANLEY Story by MILDRED CONSIDINE Directed by WM. C. I"»vv LAN "Lasca" with EDITH ROBERTS and FRANK MAYO Story by FRANK DESPREZ Directed by NORMAN DAWN HARRY CAREY in "A Gun-Fightin* Gentleman" with KATHLEEN O'CONNOR Story by HARRY CAREY and JACK FORD Directed by JACK FORD MARY MacLAREN in "The Pointing Finger" with DAVID BUTLER Adapted from the novel, "No Experience Required" By FRANK R. ADAMS Directed by EDWARD KULL "The Day She Paid" with FRANCELIA BILLINGTON Adapted from the story "Oats for the Woman" By FANNIE HURST Directed by REX INGRAM "The Triflers" with EDITH ROBERTS DAVID BUTLER FORREST STANLEY Story by JOSEPH FRANKLIN POLAND Directed by CHRISTY CABANNE (Continued on page 31) PROHIBITION MONKEY" DIRECTED BY VILLIAM CAMPBELL The Latest of the 10096Prooi VNIVERfAL-JEWEL -THE MOVING PICTURE WEEKLY- SI 'ELMO THE FEARLESS." Episode No. 7 "The House of Mystery." CAST y^S the gang heads the boat for the city taking Edith with them as prisoner Elmo's life rope catches in the rudder and he is dragged to safety. He shoots to the surface and drifts in- to the breakers where Stilwell, who has escaped from the caves, sees him. Stilwell plunges into the surf and manages to drag Elmo to safety. They hurry to the city. Horton has taken Edith to Leontine's a notrious gambling resort, where she is im- prisoned. While Horton talks to Le- ontine, Edith cleverly filches the photo from Horton's overcoat. Elmo meets the boat at the Jackknife Bridge. He swings down from the bridge and learns fro mthe captain that Edith has been taken to Leontine's. Stilwell and he again take up the chase. Guy and the gang are on the lookout and attack Elmo and Stilwell in an alley near Leontine's. Stilwell is dragged inside, but Elmo escapes over a high wall, and later manages to get into Edith's room, by way of the fire es- cape. Leontine discovers him and during the fight that follows, Edith and he are shot down a trap to the cellar below. Here they find Stilwell, unconscious. About this time, the police raid the gambling den. During the desperate fight that follows, the chief of police and one of the gang tumble down the trap into the cel- lar. They continue the fight, both pulling guns. Elmo has discovered that several boxes of high explosives are stored there. He attempts to warn the men, but too late. The gangsters shoots, the bullet explod- ing the dynamite. The terrific ex- plosion wrecks the building, burying all beneath the ruins. Screen Magazine. No. 58. go many people who like to brag about the natural wonders of this country know so little about it that they think the Grand Canyon is all that there is here to see. "The Screen Magazine shows the marvelous grandeurs of California's Red Rock Canyon, a gorge which in magnifi- cence, if not in size, is as wonderful as anything in the world. Alon Be- ment, who has been telling men many startling things about themselves by reading the characteristics of their hands, tells the audience of the Screen Magazine the difference be- tween the Constructive, the Executive and the Philosophical hand in a very interesting series of studies. A new adventure of Cinema Luke and a new set of Laughographs bring this num- ber of the Magazine to a happy end. Current Events. NO. 9 First Pictures of an Aeroplane Flight Over the Snow-clad Alps. Sub-Titles.— "Jumping off" from the famous resort, St. Moritz, Switz- erland. Flying 18,000 feet above sea level with an awe-inspiring panorama of majestic mountains below. 'Mid the wintry, fleecy clouds. The snow- footed "Twin Sisters" — Dernina and Bellavista. Making Seamen for the Merchant Marine. — Virgin Islands. Next Winter's Coat.— The poor lit- tle sheep gives up his own garment to clothe you. — Yakim, Wash. Sub-Titles. — A speedy barber — he shaves 150 customers a day. It's a cold, cold world. Battle of Flowers on the Goa) Ri- viera.— Nice, France. Sub-Titles.— The "gem of the Med- itteranean" with the American Y. M. C. A. Casino in the background. Tour- ists from every part of the world take part in the winter carnival. Curiosities of the Sea.— Here's the hermit of the deep — lives all alone in a sea shell. — N. Y. City. Sub-Titles.— And this is the Hippo- camtus Hudscnius, which in plain American means sea horse. Mr. Bar- num said one of these was born every minute. The submarine butterfly. Uncle Sam's Jackies in the British West Indies. — Bridgetown, Barbados. Answering a Raid Call on the Mex- ican Border. — Candelaria, Texas. Sub-Titles. — The bugler sounds "as- sembly." And the 5th Cavalry rapidly gets under way. Through the Pali- sades of the Big Bend. Scouring the border towns — ^but the bandits have vamoosed. Fording the Rio Grande — homeward bound. International Presents the Sultan of Turkey in His Royal Palace. Sub-Titles. — For the first time in the history of the Ottoman Empire a monarch of the rea'm poses for the camera. E. Carl Wallen, Interna- tional staff photographer (at right) who persuaded Mohammed VI to pose and was later awarded the Turkish medal of the Order of Fine Arts. The Sultan and his attendants leave for the palace in Constantinople. In the Throne Room of the Palace — the Sul- tan gives Major Arnold of the Amer- ican Near East Relief, an order for Turkish wheat for the starving Ar- menians— the first "philanthropic" act of his career. The Sultan, being eager to hold his job, tells Major Arnold the Turks are going to behave (perhaps). Some of the Sultan's subjects per- forming the religious rite of "wash- ing- up" for Friday prayers. Friday is the Turkish Sunday — the one day on which it is forbidden to murder Chris- tian Armenians. A glimpse of Con- stantinople— from which the Turk's expulsion is being urged for centuries of misrule. THtlJBlG MONEY 12 (continued from page 29) MONROE SALISBURY in "The Phantom Melody" with JEAN CALHOUN Story by F. McGREW WILLIS Directed by DOUGLAS GERRARD HARRY CAREY in "Marked Men" with WINIFRED WESTOVER Adapted from the story, "The Three Godfathers" By PETER B. KYNE Directed by JACK FORD MARY MacLAREN in "Rouge and Riches" with ROBERT WALKER Story by W. CAREY WONDERLY Directed by HARRY FRANKLIN JAMES J. CORBETT in "The Prince of Avenue A" with MARY WARREN Adapted from his stage success of the same name by Charles E. and Frank T. Dazey Directed by JACK FORD "The Peddler of Lies" with FRANK MAYO and ORA CAREW Adapted from the Saturday Evening Post Story. "The Peddlar," by Henry C. Rowland Directed by WILLIAM C. DOWLAN MARY MacLAREN in "The Forged Bride" with J. BARNEY SHERRY Story by J. G. HAWKS Directed by DOUGLAS t.i.KKARD 6/ LYNN RDEVNOLDi" ''The best Western I have seen since Hector was taught to beg . i JULIAN JOHNSON— PHOTOPLAY "Hats off to Harry Carey for a superb charac'^ rizat cn. ** DRAMATIC MIRROR '"Overland Red' goes right over the top as a human in- te rest drama. * * TRADE REVIEW "A picture you should be proud to show, ' ' HARRISON'S REPORTS Entitled to th e highes t f, ro it e." M. P. NEWS it The Star is mighty pleasing as a "Knight of the Road\'' WID (t Harry Carey scores- -humor and pathos are excellently commingled, ** NEW YORK REVIEW UNIVgPWL SPECIAL ATTPACTION « Chdisty / ^ /• UMIVERSAL SPECIAL Attractiom "Sfrong human in€ex'esf'' . /r urn's on Catl Laemntle ofJers In an adaptation of Bayard Veillcr s PRIMROSE PATH'' 'A picture fha€ will interest'' M.P/STews Has popular appeal .55c. Trade /ievieiV WHEN pretty Joan stole out from her husband's side that night in Paris it was to make the greatest sac- rifice a woman ever can — so tre- mendous a sacrifice that every girl and every woman when you play "Burnt Wings" will ask her- self : "Did she do wrong or right?" — a point so puzzling — so vital, as to make women ask each other: "What do you think?" The picture that sets womenfolk a-talking is the picture that packs your house. "There's always money for a pretty girl in Paris " FOR pulling power, tempting variety and proven appeal it would be hard to find four special attractions to equal this group of selected "Mary Mac- Laren's Own." Play "Rouge and Riches" and give your patrons what very few people can resist — a peep behind the scenes, and a very realistic peep at that. in VED CLOTHES" Tuesday, Jan. 27th Priscilla DeaiL in "SILK-LINED BURGLAR" Thursday, Jan. 29th Mary MacLaren in "BONNIE, BONNIE LASSIE" Saturday, Jan. 31st Dorothy Phillips in "SOUL FOR SALE" Tuesday, Feb. 3rd Mae Murray in "WHAT AM I BID" Every Tuesday Night 2 Reel Comedy Every Thursday Night 1 Reel Feature Every Saturday Night 1 Reel Comedy A sample p^-ogram from the Empire Theatre of Homer City, Pa. H ERE is a letter which speaks for itself. It was received by Herman Stem, manager of the Pittsburgh Exchange, from J. M. Risinger, manager of the Empire Theatre of Homer City, Pa. Homer City will not stack up very big even with the new figures that are coming in from the census enumerators, and the Empire only opens its doors on Tuesdays, Thursdays and Saturdays, but the people in Homer know what is good entertainment and what is not. They know now that Universal is good entertainment. Here is a letter to prove that Universal can supply, unas- sisted, all of the variety and quality that any audience can desire. Jan. 22, 1920. Gentlemen: — I ran a well-known service in the Empire Theatre for more than two years. Recently I made a change in favor of Universal, the theatre being now an exclusive Uni- versal house, and I do not regret having made this change, for everything has worked out to the eminent satisfac- tion of all concerned. My patrons have been more than pleased with the quality of entertainment afforded by Universal pictures, and when they are so well satisfied, why, of course, I am too. I have always been careful about giving recommen- dations, but I feel it is due to the service that I have received from Universal to do so now. "The Brute Breaker," "The Unpainted Woman," "Loot" and "Des- tiny" are to be classed among the best pictures I have run and I anticipate equally fine results from forthcoming pictures. Yours very truly, J. M. RISINGER, Empire Theatre, Homer City, Pa. How He Spent His Hundred Dollars J^ICHOLAS AMOS, top salesman in the Universal Des Moines office in the recent $6,000 drive, found a re- markable way to dispose of the Cen- tury spot which the Universal Ex- change management sent to him as the prize which he had won. If he had bought an automobile with it, or a house and lot, or an airplane, or any of the other conventional things, we would never have been induced to i-un this story about him in the Moving Pictux-e Weekly, but he did something quite out of the ordinary and some- thing which reflects a great deal of credit upon him. Mr. Amos felt that every one of the employees of the Des Moines Ex- change had been instrumental in help- ing him to keep the business of so many exhibitors in line, to hold what he had and to acquire the new ac- counts which put him at the head of the list. He felt that every employee should have an opportunity of shar- ing in the prize which he had won be- cause each one had had a part in win- ning it, so here's what Amos did. He had a little diimer and dance in the exchange to which he invited everj'one of the employees of the Universal, to- gether with their families. The din- ner wasn't elaborate and the music wasn't expensive, but they managed to have a very jolly time and every employee felt as though he personally had been rewarded for the three months drive wliich brought the prize to Ml-. Amos. Incidentally, Mr. Amos felt fully repaid for liis generosity in sharing the prize as he did. We wouldn't be at all surprised to hear that he paid out more for his little show than the amount of the prize. — THE MOVING PICTURE WEEKLY 11 Service Page AT A GLANCE SUBJECT— " The Girl in Number 29." STAR — Frank Mayo. PREVIOUS HITS— "A Little Brother of the Rich," "The Brute Breaker," "Lasca," "The Peddler of Lies," "Burnt Wings," etc. DIRECTED BY— Jack Ford. STORY FROM— "The Girl in the Mirror," Novel by Elizabeth Jordan. SCENARIO BY— Philip Hum. SUPPORTING CAST— Claire Ander- son, Elinor Fair, Harry Hilliard, Ray Ripley, Robert Bolder, Arthur Hoyt, Bull Montana. LOCALE— New York and Long Island. TIME— The Present. THUMB-NAIL THEME— The story of an uninspix-ed playwright whose friends an-ange a real life melo- drama in order to furnish him with a plot; the near- tragedy which re- sults and the turn of events which transforms it into a comedy. ADVERTISING PUNCHES 1 — The ever increasing popularity of Frank Mayo. 2 — The fact that Frank Mayo repre- sents the third generation of dis- tinguished American dramatic stars. 3 — The comedy within a tragedy that makes the story unique. 4 — The popularity of Elizabeth Jor- dan's novel, "the Girl in the Mir- ror," upon which the photoplay is based. 5 — The strength of the supporting cast, which includes Claire Ander- son, Elinor Fair, Harry Hilliard, Robert Bolder, Ray Ripley, Arthur Hoyt and Bull Montana. 6 — The melodramatic climaxes which are transformed into farcical situ- ations. 7 — One of the finest rainstorm effects ever secured. 8 — A thrilling fistic battle between Frank Mayo and Bull Montana. 9 — The direction of Jack Ford, the producer of "Marked Men" and other notable successes. 10 — Actual scenes in a metropolitan theatre on the opening night of a popular success. for "The Girl in No. 29" CAST Laurie Devon _ Frank Mayo Barbara Devon Elinor Fair Rodney Bangs Harry Hilliacd Doris Williams Claire Anderson Jacob Epstein Robert Bolder Ransome Shaw Ray Ripley Shaw's Secretary Bull Montana Devon's Secretary Arthur Hoyt THE STORY LAURIE DEVON and Rodney Bangs wrote a successful play. Laurie was the genius — Rodney the plugger. Devon refused to try to write another — because he was rich. He lacked an incentive. When Laurie looked in his mirror one morning he saw the reflection of a beautiful girl, seated at her window with a revolver raised to her fore- head. She thrilled him. He raced over to her studio apartment around the corner, and prevented her from committing suicide. It was natural, too, that Laurie Devon should appoint himself guardian of this wonderful girl who called herself Doris Williams and seemed to be in constant fear of some terrible influence. The terrible influence proved to be one Ransome Shaw, a villainous per- son who followed Miss Williams every- where and finally decoyed Laurie into a mysterious abode and dumped him into the cellar for the night, during which time Shaw made off with Miss Williams. But Laurie was hot on their trail the next morning, with his speedy roadster, and by night he had traced them to an old farmhouse on Long Island. Disguising himself as a mechanic he cleverly carried off Miss Williams who was being held a pris- oner. All under the cover of night. But just as their getaway seemed certain, Shaw himself showed up, and Laurie for the third time had to fight against fearful odds. While Miss Williams waited in the car, Laurie fought his last fight with Shaw. This time they used revolvers and Laurie saw Shaw crumple up on the ground as he fired his last shot and dashed off to take Miss Williams back to safety. Returning to his apartment after his terrible ordeal, with the girl safe and sound, his friends burst in upon him and tell him that all the harrow- ing events of the past few days had been pre-arranged especially to pro- vide him a thrill and a plot for an- other play, and that all the principals in these episodes, from Miss Williams to Ransome Shaw, were actors en- gaged for the occasion. Laurie then informs them that their little drama had worked fine for it resulted in his killing a man. Miss Williams asked to see the gun. "It's the weapon you took from me," she said, "and it was loaded with blank cartridges." ADVERTISING DISPLAY LINES Frank Mayo, the two-fisted, hard-riding hero of "The Brute Breaker" and "Lasca," is the same steel-muscled fellow in "The Girl in Number 29," if he does wear a "boiled shirt" and dinner jacket. In his mirror he saw the image of a beautiful girl reflected from the window of a nearby building. She held a pistol to her head. But she didn't shoot. See Frank Mayo in "The Girl in Number 29." The delightful mystery, the thrill, and the romance of Elizabeth Jordan's novel, "The Girl in the Mirror," have been en- hanced in "The Girl in Number 29," the Univer- sal film story of the story. He found the girl of his heart in a mirror. See Frank Mayo in "The Girl in Number 29." Fiank Mayo in "The Girl in Number 29" bests Bull Montana, a burly professional wrestler, in one of the most terrific rough-and- tumble fights ever shown on the screen. Laurie always knew he could write a play. After proving it he re- fused to work any more. The plot evolved to stir his ambition fascinating theme for "The Girl in Number 29." ighf there NUMBER TWO of your Full House Five A .. Stoiyby Arthur Heni-y Gooden Dii'ected by J. P. McGowan Made hy Gieat Western Producing Co. Released thru WITH the same mighty punch with which he smashed his way into popularity and universal favor in "Tarzan of the Apes," "The Birth of a Nation," "Intol- erance" and that titanic serial success, "Elmo the Mighty," Elmo, the fighting colossus of the screen, has driven home another terrific wallop. It's his latest mammoth serial thriller, "Elmo the Fearless." Book this huge money-maker now. Leave your com- petitors groggy and hanging to the ropes. It's a knock-out. with the P unch ! How long could she c/ino and the swining tovveni a thousand feet / below ? LINCOLN 5t)P''^y LOUISE LORRAINE Loosing their grip on £dith the fiends cowered before 6lmo like whipped wolves. 18- THE MOVING PICTURE WEEKLY- PublicityiPage for "The Grl in No. 29" BULL MONTANA A PERFECT K. O. TYPE who frank mayo is. •pHE awed portion of the public who have seen Bull Montana, appear- ing in "The Girl in No. 29," now show- ing at the theatre, will readily agree with many film direc- tors, that Montana is the most per- fect type of the abysmal brute, -whatever that is. Bull rather prides himself on being "The Hardest Look- ing Guy," now at large. But under his hairy expanse of chest there beats an over-sized heart, according to those who know him, and many a man whose physiognomy is more — well, orthodox, to put it kindly — would do well to copy Montana's affa- bility and constant good humor. Montana was a professional wrest- ler and "20 minut§ egg" of the New York East Side, when discovered there some four years ago by Douglas Fairbanks. After assuring himself that it was genuine and that a man could really look like that, the irre- pressible "Doug" brought Bull back to Southern California vnth him to show to his friends. Montana ap- peared in Fairbanks' next picture, taking the part of a second story man, a character all the critics agreed the new actor was admirably fitted by nature to represent. After appearing in several ensuing productions, it was soon evident that he could do more than stand in front of a camera to be photographed as one of Natures va- garies. There were certain kinds of parts that he could play and play well. When Jack Ford, the well-known Universal Director, was selecting his cast for "The Girl in No. 29," he en- gaged Montana to play one of the thugs always ready to do the villian's bidding. Montana gets more than one laugh all his own from the au- dience. He is particularly good in his terrific fight with Frank Mayo, the Star of the picture. The short scene in which Bull Mon- tana, who is supposed to be holding the girl a prisoner in an isolated house, succumbs to the witchery of her smile, shows the contrasting re- sults obtainable in facial architec- tures, when the same number of eyes, ears and other features are used in each case. Bull himself, admits that he is a "Hard looking Egg." He was for- merly a professional wrestler and both ears became badly "Cauliflowered" during his mat career. Then there are other characteristics about him that have won him the title of "The Homeliest Man in the World." He is rather proud of it. Miss Anderson is the girl with whom Frank Mayo falls madly in love in "The Girl in No. 29," when he sees her reflection in a mirror. She is that kind of a girl. She has masses of golden hair, and a smile that would light up the darkest of rooms. Although Montana was depicting the brute incarnate in his scene with her, she really wasn't at all fright- ened, for he is affable, good humored, and really a pretty good sort, accord- ing to those who know him. But when he scowls ferociously, and stai-ts after the Hero with a hatchet the most intrepid might easily be- come alarmed. ADVANCE STORY jy|OST screen plays are classed either as dramas, comedies or melo- dramas; but the management at the Theatre promises a melo- dramatic comedy in "The Girl in Num- ber 29," a Universal production star- ring Frank Mayo, which is to be shown on Frank Mayo, who will be well re- membered as the star of "The Brute Breaker," "Lasca" and "A Peddler of Lies" appears in this story as Laurie Devon, a young man of considerable wealth who has turned his literary ability to good use by collaborating wdth a friend, Rodney Bangs, in the writing of a play. When it proves a success he is quite satisfied to rest on his laurels, although his friend, more ambitious, attempts to inter- est him in the writing of other stage stories. When the efforts of Bangs and the theatrical manager prove in- effectual, Rodney enlists the services of Devon's sister, and together they plan to put a thrill into Laurie's life. One morning not long after, Laurie happens to see in his dressing-room mirror the reflection of a young girl evidently in a nearby apartment. She is holding a pistol to her head, ap- parently bent on suicide. Devon nishes to the adjacent building, takes possession of the weapon, and offers to be the young lady's knight errant. She refuses to divulge her secret but intimates that she is pursued by an enemy who is driving her to self de- struction. Then things begin to hap YHE versatility of Frank Mayo, the popular Universal star, is more than ever demonstrated in his latest picture, "The Girl in Number 29," which comes to the The- atre on The photoplay is the Universal production of Eliza- beth Jordan's novel, "The Girl in the Mirror." In "Lasca" the star had the part of a western hero. He showed that he could both ride and shoot. In "The Brute Breaker" he bested the bullies of several north woods lumber camps. In "Burnt Wings," one of his more recent Universal productions, he had the congenial role of a young artist of Paris and New York. In each, the character he portrayed seemed to be the one for which he was best fitted by nature. In "The Girl in Number 29" local theatregoers will have an opportunity to see him as a young man of fashion abundantly abie to look out for himself in a desperate rough-and-tumble fight with a band of thugs. The star is just as likeable in his latest success as in his former pictures. Mayo is an actor by instinct, birth and training. He is the son of Ed- win Mayo, an actor well known on the American stage, and a grandson of the late FVank Mayo, who established himself in the histrionic hall of fame as star of many stage classics and especially with his presentation of "Davy Crockett" and "Puddin' Head Wilson" a generation ago. While still a very small boy the present film idol played child parts in his grandfather's company, although at the age of six he was sent to a military school, where he remained for ten years. The star of "The Girl in Number 29" declares his greatest ambition is first to write his name large on the screen and then return to the stage and uphold the Mayo family's reputa- tion in the spoken drama. pen very swiftly and Laurie finds himself in the midst of a maelstrom of exciting adventure. Just when the entire story threatens to become a tragedy, a curious turn of affairs transforms it to a delightful comedy. Elizabeth Jordan's popular novel, "The Girl in the Mirror," is the basis for this photodrama, which was di- rected by Jack Ford, and in which Frank Mayo is supported by a splen- did cast including Claire Anderson, Elinor Fair, Harry Hilliard, Robert Bolder, Arthur Hoyt, Ray Ripley and Bull Montana. A RE you alive — ? ^ Are you a-w-a-k-e — ? To the money-ful Box-office value of SERIALS? VOU know You can't buck Human nature. And so long as Kids is kids And grown-ups like To feel like kids again They're going to Eat up SERIALS. A HABIT'S ^ A habit And they get it Young And keep it up And come every week Regularly Long after they're Grown-ups If you give them Corking good SERIALS. TF you're alive *• If you're awake You'll investigate The sure-fire pull And The capacity plan of The Full-House Five Even though you've Never before played SERIALS. htesiigiiblp 9S fhe roairii] DIRECTED BY Reeves' Ea^on THE MOONRIDEI^H' LAIIL AWAY like the wind with wild-riding Art Acord, king of the cowpunch- ers. Straight into the cave of the dread devilmen — that night-riding clan whose very mention struck terror into the hearts of the community. Here's the seriaJ far and away, the most unique, hsrpnotizing, fanciful and utterly ab- sorbing chapter picture ever devised. No audience but will revel in it. No exhib- itor but will clean up with it. See it, book it, prove it right in your own theatre. APT ACORD Ntimber Three oFyoiwr nil,l« HOUSE FIVE REIXAS&D APRIL <26 UNIVEP.SAL 22- ■THE MOVING PICTURE WEEKLY- Attends Utica Convention as tke Representative of oov. AlW E. Smith Mr/: Henry Mo/kowitz jy|RS. HENRY MOSKOWITZ, who recently announced her affiliation with the Educational Department of the Universal Film Manufacturing Company, attended the New York State Motion Picture Exhibitors Con- vention at Utica as the representa- tive of Governor Alfi'ed E. Smith. As secretary of the State Reconstruction Commission, and as a member of the State Labor Board, Mrs. Moskowitz came in contact with the motion pic- ture industry, but the Utica conven- tion gave her the opportunity of see- ing the exhibitors at close range. In her report to Governor Smith she calls the New York exhibitors "responsible, conscientious men." "Knowing that I was deeply inter- ested in motion pictures — sufficiently so as to associate my future with the industry — and having on his con- science a regret that he could not at- tend in person, Governor Smith asked me to attend the convention of the New York State League of Motion Picture Exhibitors in Utica as his rep- resentative," said Mrs. Moskowitz in an intei-view yesterday. "I was very glad of this opportunity to view this branch of the industry at close range as I have just come into it, and I had known the exhibitor heretofore at long range only, and as a social worker in- terested in community amusement problems. "In the early days when we first discovered that there was such a thing as commercialized amusement, and that motion pictures then just be- ginning to be shown were likely to prove an important factor in this field, no such group of exhibitors as I found in Utica existed. In those days it was a branch of the industry that people thought 'anybody could run.' It had no problems then other than finding a vacant store, putting in a few seats, covering every possible space where light might enter %vith something as black as you could find, opening the doors letting in the neighborhood, collecting the nickels and fighting the 'uplifters.' "I found in Utica a group of re- sponsible men, conscious of their du- ties in the community and eager to fulfill them. I found men with a real conception that they form the last trench line between the producer and the public, and enthusiastic to give to that public the best that they could find in the field. "Every business has its peculiar problems, and where the social worker has been inclined to look upon the mo- tion picture exhibitor as nothing but a money making man, I wish that a hundred of them could have attended the convention and could have been able to see the seriousness with which they considered whether the time was ripe and whether they could conscien- tiously ask the Legislature to permit them to have children in their houses, and whether they were able to afford the children the kind of protection to which they think them entitled. "I have seen many conventions, and convention psychology is something that is apparent from the moment you enter the door. This convention had enthusiasm written all over it, every individual participating, and the group as a whole was enthusiastic. They were sure they were being served to the utmost of their capacity by their officers; they were conscious of the dignity of their work and they were more than anxious to be an upstand- ing, progressive business group in the community." LAEMMLE'S AMBASSADOR TO THE EASTERN WORLD. {Continued from page 6) a certain film," says James V. Bry- son, of the Universal exchange, "but this time, believe me, it takes real nerve, and plenty of it when you have a boat ticket in your pocket and look at the map and see that it takes you to the other side of the world. And that is just the feeling that's over me now. When I go anywhere I generally wait until I'm there be- fore I commence to talk about it, but this time when I find myself with a ticket and a passport in my pocket and going to a place I've no chance to talk back from, I'm simply forced to say good-by, and go. Often I've wondered how a man ready to be hung must feel when it comes to say good- by to the world forever. With me I'm not exactly saying that but I am saying good-by to those who to me are near and dear, and that's to the men and women in the moving-picture business in this territory, those whom I have dealt \vith and those whom I haven't. "It has been the loyal support and the^ business that the exhibitors of this territory have given me that has made my good luck possible, and I appreciate and cherish those thoughts more than anything else on earth outside of my wife, and can you blame me? No matter whether you have been my customer or not, you are in the business and it's the business as a whole that has made me and given me the job. "And to you, my friends, whether you live in a big to\Kn or a small one, whether you are the owner of one or a dozen houses, if you are the ope- rator or the janitor, and to my com- petitors, I say good-by for now. God bless you now and always, and many thanks for all that you have helped me do, and helping me being recog- nized by the 'boss' and getting a bet- ter job. Drop me a line way out there in Sydney, Australia, and I'll tell you a lot about what's on the other side of the globe." One Xkousand. Cold Hard Dollars Ernest H. Horstman, Treasurer of the Motion Picture Exhibitors of America, Inc., the National Organization of Motion Picture Theatre Owners, is shown above, along with a few of the checks issued this week to exhibitors under the Universal Industrial and Educational Department plan for direct payments to exhibitors for their services in showing high-class industrial and educational pictures WHICH THEATRE AUDIENCES THROUGHOUT THE COUNTRY ARE DEMANDING. ARE YOU GETTINGS YOUR PART OF THIS LEGITI- MATE AND DESIRABLE DISTRIBUTION? If not please write to Mr. Horstman or to Alfred S. Black, President Motion Picture Exhibitors of America, 64 Broadway, Boston. "Harry Levey, general manager of the Industrial and Educational Department of the Universal, tells me that he has a series of costly and interesting educational pictures ready for distribution under the direct-payment-to- exhibitor plan. "Sincerely yours for the good of the exhibitor and the building up of a great national organization." ERNEST H. HORSTMAN, Treasurer. (Countersigned) ALFRED S. BLACK, President. MOTION PICTURE EXHIBITORS OF AMERICA, INC. Vice-Presidents: Marcus Loew, Jake Wells, P. J. Schaefer, Harry Nolan. F. J. Rembusch, Secretary. YOU KNOW THIS WOMAN! Everybody in your town knows her. It costs FIVE DOLLARS to glimpse her, even from a gallery seat! It costs two dollars to buy her phonograph record. Thousands of your peo- ple have bought them. About one in a thou- sand has ever SEIEN her ! Every one WANTS to see her! She'll act for you — you can show her on your screen, at your regular admission prices. Say, Seventeen Cents! GALLI-CURCI THE BRIGHT UGHTS OF BROADWAY! Look at these names: — DAVID BELASCO OTIS SKINNER ROBERT EDESON HENRY MILLER BLANCHE BATES JULIA ARTHUR VIOLET HEMING DAVID BISPHAM MACLYN ARBUCKLE EDMUND BREEZE PHOEBE FOSTER MABEL TALIAFERRO CYRIL MAUDE TOM WISE DANIEL FROHMAN HOLBROOK BLINN TYRONE POWER Two-reel Photoplays de luxe Directed by GEORGE TERWILLIGER Supervision EUGENE SPITZ Released through UNIVERSAL-JEWEL And more of the same calibre — everyone a household name to your audience. It costs at least TWO DOLLARS a seat to see these stage celebrities. YOU can bring everj' one of them to your town — you can show them on your screen — at your regular seat price — and make money. DIAMONDS OR DOUGHNUTS? An unprecedented offer — an opportunity that cannot come again! A chance to show spark- ling gems of two-reelers. Instead of the or- dinary two-for-a-nickel kind you can play any day. What sort of two-reelers are you playing? Here's your opportunity to give your people the finest the world has ever seen — stories that are gems — casts that are stars right through — AND — they're crowd-pullers. LIMITED TO TWELVE An extraordinary opportunity; limited to TWELVE plays. You can't get more. WE can't get more. This galaxy of stars agreed to make these twelve — and these twelve ONLY. It's an opportunity that cannot be duplicated. It's your MONEY-MAKING opportunity— your PRESTIGE-MAKING opportunity. Seize it. Go after this unique Universal-Jewel offer TODAY. DAVID BELASCO Sfa&Mbmeifc-^Series Ih0 man who put the lou^K in laughter Carl Laemmie presents number 8 oF NOWHERE, you'll agree, U NOVELTY quite so scarce as in two-reelers, and nowhere is novelty more welcome. When you are lucky enough to find a gem of a two-reel feature like "ROMEO'S DAD" — with a household nsune like TOM WISE heading it, don't hesitate a moment to follow New York's big Capitol Theatre's exam- ple and book it It's one of the wonderful twelve, star-cast comedy jewels in the Stage Women's Series. TTiey're ''different" and the following celebrities HELEN LOWELL ETHEL STANARD CONRAD NAGEL JACK DEVEREAUX FRANK BEAMISH JACK CAGWIN MALCOLM BRADLEY THEODORE WESTMAN, JR. By Calder Johnstone Directed by George Terwilliger Supervision Eugene Spitz UNIVERSAL-JEWEL Sample^ q/^ !AeroS$ the Alps lies Jt&iy l 'Xi%9 tiKitom^ in Presidential Cbndidtfto^ Bull Runv in Iron County THE MOVING PICTURE WEEKLY— 29 ''No Suck Tking says Editk Roberts A NY man who thinks a woman wears pretty clothes to catch his eye and attract him, is vain, conceited, egotistical and wholly mistaken, says Edith Roberts, the little Universal star recently seen in "Lasca" and "The Triflers." Although she is one of the smartest dressers in the Los Angeles film colony, Miss Roberts boils with rage when it is intimated she has the other sex in mind. "It's just an old time fallacy," she says, "that when a woman does her best to emulate the example of the peacock she is doing it for the sole purpose of attracting and pleasing the opposite sex. Not one man in a thou- sand appreciates the difference be- tween a Paris model and a Sixth Avenue creation— and every woman knows it. Of course, most men can appreciate the general effect of a well groomed woman, but as for distin- guishing between the newest modes and the vintage of the autumn before last, the male sex, as a whole is as ignorant as a Fiji Islander. "But with women it's different. Every well dressed well informed wo- man knows what's what in the matter of dress. Women are their own severest critics and it is to please the members of her own sex that an ac- tress must do her level best to ac- quire the very latest models to wear in pictures that call for fashionable costumes." In "The Daring Duchess," her latest picture. Miss Roberts wears all sorts of feminine garments, from the sim- ple ginghams of a country girl to the Parisian finery of a titled heiress. "The Daring Duchess" is a comedy drama which affords Edith Roberts an opportunity to do, in a new way, those things she did so well in "Lasca," and "The Triflers," besides permitting her to show other phases of her fascinat- ing personality. It tells the story of a girl bom and raised on a western ranch in America who learns that by the death of a relative in England she has fallen heir to a fortune and a title. Packing her humble effects, principally a saddle which she had won as a prize in a riding exhibition, she journeys across the sea, only to find an array of clever people de- termined to cheat her out of her in- heritance. Of course the little Ameri- can wins out in the end, after meet- ing with adventures both humorous and exciting. In Miss Roberts' sup- port are Harold Miller, Rudolph Chris- tians, Stanhope Wheatcroft, Katherine Kirkham, Ogden Crane, Hugh Saxton, Lecta Lorraine and Leonard Clapham. It was written by Tarkington Baker. Edith Roberts in "The Daring Duchess' Harrison Says: — atout ''The Peddler of Lies "pHlS is one of the best society crook plays released lately. The situations combine human interest, thrills, and suspense: The hero, impersonating a peddler, is really a detective, detailed to cap- ture a gang of society crooks. A young girl's brother is suspected as having stolen a valuable diamond. The hero knows the young man is in- nocent. He eventually captures the thieves, who were posing as society people, and were entertained by them. He thus proves the innocence of the young man. He marries the young lady. The picture conveys no bad moral for children. Good for any theatre. KASHIN S LATEST STUNT Putting "The Great Air Robbery" Over in the Holman Theatre of Montreal With a Special Edition EXTRA I SPECIAL I gXTRA SPECIAL IStUF. FROM THE AERO PUBLISHING SERVICE' I Officer Makes Daring Attempt To Rob Aerial Mail ONLY FIFIY Fffil AWAY Ibribiails! AND TOU— A Mile High In The Air Some Sensation above the urth among man-bir* >voo(Xng fenddiv>ng— )hvoi|k a M, KASHIN is a past master in the art of exploitation and that is one reason why he is in such high demand as a big the- atre manager. At the present time he is managing the Holman Theatre in Montreal. The title of "The Great Air Robbery," which was to play the Holman on Feb. 15th, sug- gested a stunt to Mr. Kashin which he had pulled before, but which was particularly adapted to this title. He took out a full page advertisement with the Herald of Mon- treal in the form which is shown above. The cut has been made in two pieces to indicate where the fold in the newspaper comes. You will notice that the top part of the cut looks like a tremendous newspaper sensation, whereas if you see the entire sheet together, the advertisement on the bottom of the cut gives the thing away. Kashin bought 5,000 extra Heralds for this occasion, folded them e * ' . Exhibitors Trade Rarlews Ue* York City. Distinct NoTehy. '•'Once in a vhlle a producar hitt upoa a dlatlnet novelty. In thla cleaa oust be plaoad • 'The Graat Air Robbery". Lob Angela* Sxaalner. New Sensatioii ! "It Intfoduo**-. a ne* genuine sensation in drania, for it suapendE the' actors and audience, toe^ thousands of feet above tha earth. Photoplay. ellbonod ! ' 'A genuine thriller ! Nothing like it has ever beAn prod'jced. Real not faked theae scenes h'^Id you spellbound. Harison'8 Reporta. New TbrUls! ' 'A new kind of thrill fascinating ! It's a foregone conclusion that crowds are going to see ■•The Great Air Robbery' ■ . Los Angeles TlBes. Darederil LO(Xl£AR TkeGrcalAirRobbey' holIman SUN. MON. TUE. VES. Column adv. for all the Montreal papers. THE MOVING PICTURE WEEKLY- 31 lEPMlLL MOST FAMOUS SHOW SOUTH. LAST TWO DAYS MARY PICKFORD in POLLYANNA It's More Than a Play! It's a Rainbow! COMING SUNDAY Princess, Milwaukee — Hart, manager. They liked 'Yaid In Advance" STROHEIM The Best Hated Man on the Screen, in "BUND HUSBANDS" An interesting single column adv. which was used by the Red Mill The- atre of Dallas, Texas. March 3, 1920. Universal Film Mfg. Co., 1600 Broadway, New York. ''I wish to inform you that ''PAID IN AD- VANCE" has made a better impression in this town than any picture that I have played from your office and you know that your specials have all pleased very much. I have had several re- quests to bring ''BLIND HUSBANDS" back, and will probably do so at the first open date I have." HENRY P. NELSON, Capitol Theatre, Elizabeth, N. J. Carl Laemmlc presents i^n j^J^^^^VoNDER Play UNIVERSAL xJEWEL PRODUCTION DE LUXE Los Angeles, Cal., Feb. 6, 1920. It is one picture the exhibitor cannot go wrong on — a picture of the highest quality, with a wonderful story that held our audiences spell- bound and sent them away boosting. Unquestionably one of the big outstanding pictures of the industry. We played "Blind Husbands" double our usual run and broke all box office records. M. GORE, Gore's Enterprises, Lyceum, Grand, Casino, Optic, Regent and Liberty Theatres. r 71 / Ryan, Okla., March 2, 1920. It is a money-getter and will please the public "Blind Husbands" should be shown in every theatre in the United States. I think it is the best attraction I ever played. F. G. SPAIN, Mgr. Folly Theatre. Albuquerque, N. M., Feb. 9, 1920. 1,355 paid admissions to ''Blind Husbands" yesterday agsunst Nazi- mova, Tom Mix, "Desert Gold" and rain! Some record in a town of this size ! PAUL WILUAMSON, Ideal Theatre. 34- THE MOVING PICTURE WEEKLY- Hearst News. No. 10. Hitting the High Sports With the Border Cavalry. — Marsa, Texas. Sub-Titles. — ''Leap frog" riding without stirrup or rein. High jump- ing— part of the cavalry horses' daily schedule. Nothing stops them. "Picture Brides" a California Prob- lem.— San Francisco, Cal. Sub-Titles. — The influx of women from the Orient continues steadily. Japanese girls who have not seen the men they are to marry. A future bride's photograph, furnished by the expectant groom, is her admission to the golden West under the present in- terpretation of the immigration laws. Fire Wrecks Mansion. — Cunei home on Windy City's millionaire row de- stroyed by fire. — Chicago, III. Massacres Renewed as Turks Face Expulsion. Spring Chickens. — At present prices these are worth their weight in gold. — Petaluma, Cal. Sub-Titles. — Chickens — ^both kinds. Chow time. Austria "Exiles" Its Starving Chil- dren.— Vienna, Austria. Sub-Titles. — Hundreds of underfed youngsters are sent to Norway, where food is a bit more plentiful. $25,000 Auto Classic Opens Great New Speedway. — Los Angeles, Cal. Sub-Titles.— The cream of the world's speed demons in the first big race of the year. And this is how the race looked to the International cam- eraman from an aeroplane overhead. Jimmy Murphy, an "unknown," winner of the $10,000, first prize. "Indoor Sports" Ca/rtoon by "Tad." International News. No. 10, France Honors Fair Luxemburg's Ruler. — Thionville, France. Sub-Titles.— The Grand Duchess of Luxemburg is greeted by former Pres- ident Poincare. The Duchess reviews a regiment from the former German Province of Lorraine. New "children of France" freed by the treaty. Billion Candlepower in Greatest Searchlight. — New York City. Sub-Titles.— The huge Sperry light intended for Government lighthouse service. Adjusting the five-foot mir- ror. Piercing the blackness of night — the beam has been seen 100 miles at sea. The towering Municipal Building of Manhattan — a striking night view. Strikers' Children Lead Great Dem- onstration.— San Francisco, Cal. Sub-Titles.— The shipyard strikers march to City Hall. A child presents the petition asking for fair play. Spectacular Blaze Destroys Famous Coffee House. — Anna, Austi-ia. Sub -Title. —"Bas Dricte Cafe," known to many Americans before the war, wrecked in million dollar night blaze. In the Public Eye. — Champ Clarke, famous Democratic congressman, hale and hearty on his 70th birthday. — Washington, D. C. Sub-Titles. — William H. Anderson, chief of the Anti-Saloon League, who promises (or is it threatens?) to keep America dry. — New York City. Gov- ernor Calvm Coolidge of Massachu- sets presents a $500 check to winner of the Boston Advertiser's Washing- ton Essay contest. — Boston, Mass. "League a Fine Dream," says Mar- slial Foch. — London, England. Steamier Ashore. — Atlantic gale drives the S. S. Orient aground on the beach. — Ocean View, Va. Sub -Title. — Who said Chicago was the "Windy City"? This is Boston. Germany On Guard Against New Uprising. — Berlin, Germany. With the Fleet in the Panama Canal. — Colon, Panama. Sub-Titles. — A glimpse of the West breakwater. Dressing "the fighting craft" for a holiday celebration. Sightseeing gobs entering the Canal — Gatum Locks in the distance. An "electric" horse takes a merchant ship through. A Beauty Exhibit from La Belle France. — New York City. Trailer {for New Jersey prints only). — If you want Sunday motion pictures you must say so. The Legis- lature will vote as you demand. Sun- day motion pictures help the moral spirit in your community. New Screen Magazine. No. 59. TUOT all of the famous violins are made in Italy or by Stradivari- ous. The Screen Magazine has dis- covered a modest violin maker who lives in the Cumberland Mountains and is sending many famous fiddles on their musical way. His name is William H. McGee and he has been making violins for a number of years. The fifty-ninth number of the iviagazine shows how Mr. McGee con- structs these instruments, which are the nearest approach to the human voice. Curley maple is the biggest part of the violin, but the tone quality of the instrument depends on the top, which is made of spruce sea- soned for three hundred years. Pat Sullivan comes to life again with a very entertaining cartoon en- titled "Stung," and Mrs. Margaret Wade Grinager exhibits a number of her fascinating models. One is called the Triste, a mourning negligee. The Mascot is an oriental creation, while the Bird of Paradise is an evening gowTi of silver and apricot brocade. An Americanization cartoon by I. Ticktin called "A Stimng Bolshe- victory" gives a patriotic touch which permits one to laugh with equanimity at a strange assortment of proof reader's mistakes which bring the Ma- gazine to a close. Current Events. No. 10. Busy Days at Sea for Merchant Mariners. — Off the West Indies. Sub-Titles. — Pupils in Uncle Sam's Merchant Marine School "learning the ropes." Handling the sails like an- cient salts. Hauling in a "souvenir." London Fire Fighters Reviewed by the Prince of Wales. — London, Eng- land. Sub-Titles. — Medals for the bravest of the brave. Showing the Prince of Wales how they do it. Baptising Time. — Return of warm weather helps the Seventh Day Adven- tists. — Mozley Park, Ga. Making Good Yankees of Oriental Kiddies. — New York City. Championship Meet Ends Great Skiing Season. — Ottawa, Canada. In the Public Eye. — Leon Bourgeois (in fur coat), President of the Leag^ie of Nations, arrives in London for the first meeting. Sub -Titles. — Governor Henry J. Allen, of Kansas, one of the "dark horses" in the presidential race. — Kansas City, Mo. The last picture of Mademoiselle Gaby Deslys, famous ac- tress, taken just before her death. — Nice, France. Martial Law in Irish Capital. — Dub- lin, Ireland. Sub-Titles. — Scenes attending a raid — all the armament of war is used to overawe the Irish population. Vet- erans of the Great War used in large number by England to suppress the agitation for Irish independence. A New ArrivaL — The stork pays a visit to the alligator family. — Jackson- ville, Fla. Sub-Titles. — And here's the young- ster's dad — a nice household pet. A few of his brothers and sisters. Play- time. Batter Up. — The Giants begin train- ing.— San Antonio, Texas. Sub-Titles. — John McGraw, veteran manager, shows how to hit 'em out. Benny Kauf , star batsman, slams that pellet. Warming up. Slide, Kelly, slide. Riding the Surf. — Californian mer- maids set the style for 1920. — Loiig Beach, Cal. Sub-Title.— A "stuffed fish" makes a good water steed. Wing to Wing With tlie Aerio Maniac — Los Angeles, Cal. Sub-Titles. — Locklear's pilots. Lieu- tenants Short and Elliott, do a few stunts for "the fun of it." Close for- mation— we'll say it's close. A naval bird pays a little visit. Their idea of a good time. Just to break the mo- notony— a race with a sea sled. The end of a perfect day. Trailer (for New Jersey prints only). — Sunday is the only day of recreation for many people. Give them motion pictures. Tell your Represent- ative at the Capital to vote for Sunday movies. MARIE IhcWomanWKoKnoWsNo in the SUPER SERIAL- SUPERB NET DirecCed by Henty McRde Filmed in the Orient IT MAKES YOUR FULL HOUSE FIVE COMPLETE 36- THE MOVING PICTURE WEEKLY- "Butting in on Baby.'' Lyon-Moran Star Comedy CAST Eddie Eddie Lyons His Wife Charlotte Merriam Their Baby Griffin Bennett Lee Lee Moran Eddie's Mother-in-Law....Grace Marvin J^DDIE and wife are happy with their little baby until friend Lee arrives to visit them. It appears that Lee has written a book on how to raise babies. Everything the wife does is wrong and things are all in the air when the wife's mother ar- rives and there is friction in regards to raising the baby between Lee and the mother-in-law, terminating with both of them being put out iftid the father and mother deciding that they are themselves capable of raising their own baby. "A Prohibition Monkey." Jewel Special — Two-reel Comedy CAST Girl Dora Rodgers Riley Bob McKenzie Minister Larry McGrath Dance Hall Girl Frank Hayes Drunk _ Alfred McKennon Hh TWO Children l^.-eU fHE town of Beer Bottle Bend is so tough that the babies chew tobacco. It is run in a high, wide and handsome manner by the owner of Riley's saloon. There is a little church in the town that was built in haste many years ago when there happened to be a lull in the festivities. It had been se- curely boarded up for years. Mr. Riley intended that is should remain so for his Sunday business was booming. A travelling evangelist, who learned his profession as a circus performer arrives in the town with Charles Bullephant, a peevish elephant and Joe Martin, a highly cultured oang- outang. He also has Buster, a famous trained horse. With the help of his friends he sets out to make Beer Bottle Bend a church going community. Riley realizes that he has strong competition and tries to upset the skypilot's plans by having his fav- orite dancing girl vamp him. The preacher, who is somewhat of an athelete, takes the toughest of the bar-beetles down the line for a sound thrashing and begins work with his animals. Charley Bullephant stampedes them into the church. Joe Martin dashes around and drags in deliquents. Buster hauls off and flattens out the unruly vdth his last two feet. Within a fortnight Beer Bottle Bend enjoyes a change of heart. On Sunday morning the little church is filled to the brim. The minister hands out large slices of the gospel, the animals stand by for more serv- ice and right again triumps over might. ^. "A Lion's Alliance." Two-reel Century Comedy Written and Directed by Fred Fish- back jy|ERTA and Bud were two great big grown up kinds, claiming as their parents, a four-foot Daddy, and a three-foot Ma. However, they do not escape spankings, etc., from their Dad, who was a near relative of Simon Legree. Buddy catches Dad making love to the nurse and then the fun begins! The nurse had a better half — like all nurses. The better half invites Dad and Bud to come to his beauty par- lor to be improved upon. They go there — are given some nice gentle massages by the chief bully. Blue, the colored heavy-weight champion of the town. When they get through with the treatments, they don't know whether they are on the head or feet. Like all country towns — there was a circus, and while Mert and Bud are chasing each other in and out of the tents, they accidently chase through the lion's cage and leave the door open. The lions escape and some of them find their way into the Beauty Parlor, where several damsels are in- dulging in the Fountain of Youth, etc. A little colored boy, the mascot of the Parlors, tries to escape the lions and hides in a filing cabinet, but Mr. Lion manages to open the draw — Picky escapes through the transom of the door, but not before another lion has discovered him. He is chased for miles and miles by the wicked lions — He gives them the slip and is calmly eating pumpkin pie when his Dad, Blue arrives. All ends in a happy peaceful way — the lions fall into the tank in the beauty parlor and sink to the regions below. HARRY CAREY in "OVERLAND RED" By HENRY H. KNIBBS Directed by LYNN REYNOLDS FRANK MAYO in "BURNT WINGS" Adapted from the stage play "THE PRIMROSE PATH," by BAYARD VEILLER Directed by CHRISTY CABANNE MARY MAC LAREN in "THE ROAD TO DIVORCE" By J. GRUBB ALEXANDER Directed by PHILIP ROSEN EDITH ROBERTS in "THE DARING DUCHESS" By TARKINGTON BAKER Directed by HARRY FRANKLIN HARRY CAREY in "BULLET PROOF" By JOHN FREDERICK Directed by LYNN REYNOLDS FRANK MAYO in "THE GIRL IN No. 29" Bv ELIZABETH JORDAN Directed by JACK FORD TSURU AOKI in "LOCKED UPS" By CLIFFORD HOWARD Directed by WILLIAM C. DOWLAN EDITH ROBERTS in "TODD— HIS DIARY" Directed by JACK FORD HARRY CAREY in "CROSSED CLAIMS" Directed by LYNN REYNOLDS EDDIE LYONS and LEE MORAN in "EVERYTHING BUT THE TRUTH" By EDGAR FRANKLIN "VIRGINIA" By IDA M. EVANS With ANNA CORNHILL TSURU AOKI in "A TOKIO SIREN" Bv GWENDOLYN LEWIS Directed by NORMAN DAWN EDDIE o O and keep your hou^ packed lo capacity all summer •The VANim men No4oF Vbur PULL MOUSE FIVE YOUR NEAREST GET VOURDETAILS NOW PROM UNIVERSAL EXCHANGE 38- -THE MOVIKG PICTURE WEEKLY- "THE LION MAN." Episode No. 15 *'The Furnace of Fury." CAST Stella Kathleen O'Connor Westcott Jack Perrin Enright Henry Barrows Lacey Leonard Clapham Celeste Gertrude Astor Lion Man Mack Wright WESTCOTT has been left senseless in the yard of an alligator farm, and some of the hungry animals are surrounding him. Stella is being dragged helpless behind a frightened horse. The Lion Man, just about to be unmasked by Enright and Celeste, breaks away from them, dashes out of the lajid agent's cabin, in which he had been caught, and as the horse that is dragging Stella passes by, he makes a flying mount on it. Then, turning and picking up Stella, he rides on. Stella tells him that something may have happened to Westcott, and that she must get back to the land office at once. The Lion Man takes her back, but seeing Lacey and one of his men in front of the land office, Stella goes around to the side and climbs in a window. When the land agent comes, she grabs his gun as he en- ters, bolts the door, and forces him to draw up the papers recording West- cott's mine. Enright and Celeste, who have come to the land office, see this through a window, and with Lacey start to smash in the door. The Lion Man, passing the alligator farm, hears Westcott's calls for help and rescues him. Westcott then starts for the land office. Stella has the mine recorded as En- right and the others break in. Then Westcott appears, and he and Stella leave, well satisfied. In the meanwhile the body of the Sheriff has been discovered in En- right's cabin, and a telephone mes- sage is sent to the deputy at Quart- zite to place Enright and Celeste un- der arrest, the informer stating that they have gone to the land office. The deputy rushes to the land office, asks i^ft Mr. Enright and a Miss La Rue }i^e "been there, and Enright, see- ing Westcott and Stella driving away, points thetn?Qut as the parties wanted. The deputy obtains a machine, gives chase and Westcott and Stella are captured. They protest that they are innocent, but the deputy places them in jail. Enright, Celeste and Lacey, realiz- ing that the deception will soon be dis- covered, decide to hide out, and they go to an old pottery works, in which a gang of moonshiners are using the pottery business only as a blind for their illegal operations. That night the Lion Man assists Westcott and Stella to escape and they start on foot for Topaz. But coming to a house, they decide to try to rent some horses. Enright and Celeste, seeing them as they enter the moonshiners' house, lock thapi in. Westcott and Stella try to figlu their way out. A drunken cowboy discloses to the deputy that he obtained his liquor at the old pottery works, and with a posse the deputy starts for there. Westcott and Stella are hurled through a trap door into the room where the pottery is being baked. Both are senseless, and Lacey, half drunk and hearing the deputy and his men above, throws them on the mov- able track that leads into the roaring furnace. ''Light Hearts and Leaking Pipes." Two-reel Rainbow Comedy AFTER a week of wild battles, the O'Reilly family spend a harmon- ious Sunday, Mother Reilly washing, Father Reilly smoking the pipe of peace and baby Reilly getting into all kinds of mischief. But father just couldn't be quiet, so he starts a scrap with his wife and runs out of the house, with \vifey dashing after him, bread knife in hand. Monday, at work, in his plumber shop, right next to his home, O'Reilly cooks some spaghetti on his smelting stove. He plays around with the spaghetti and throws it against the door, it forms a caricature of his wife. He takes the whole dish of spaghetti and throws it at the door, just then friend wife opens the door and gets the contents of the dish in her face. Another wild and vicious battle takes place. O'Reilly smells gas, and sees it coming up from the cellar, he lights a candle and at- temps to go dowTistairs and investi- gate, flame, gas, explosion — no more O'Reilly. A tenant in the next house, is hav- ing a tete-a-tete with a handsome young fellow, when O'Reilly butts in to fix the radiator. Just then there is a knock on the door, and Madam becomesfrightened, she tells the young fellow her husband is at the door, he hides in the closet; other fellow comes in makes love to Madam, discovers hat, she tells him belongs to plumber, another knock, another fellow, until four men, all of whom claim to be her sweetheart, then the real husband comes home and a battle royal en-* sues. A rip roaring chase follows with a humorous ending. THE BIG MONEY 12 "Under Suspicion" with ORA CAREW and FORREST STANLEY Story by MILDRED CONSIDINE Directed by WM. C. DOWLAN "Lasca" with EDITH ROBERTS and FRANK MAYO Story by FRANK DESPREZ Directed by NORMAN DAWN HARRY CAREY in "A Gun-Fightin' Gentleman' with KATHLEEN O'CONNOR Story by HARRY CAREY and JACK FORD Directed by JACK FORD MARY MacLAREN in "The Pointing Finger" with DAVID BUTLER Adapted from the novel, "No Experience Required" By FRANK R. ADAMS Directed by EDWARD KULL "The Day She Paid" with FRANCELIA BILLINGTON Adapted from the story "Oats for the Woman" By FANNIE HURST Directed by REX INGRAM "The Triflers" with EDITH ROBERTS DAVID BUTLER FORREST STANLEY Story by JOSEPH FRANKLIN POLAND Directed by CHRISTY CABANNE (Continued on page 40) •THE MOVING PICTURE WEEKLY- 39 "OiUng Uncle" "Stop That Shimmie" "Wives and Old Sweethearts" "Officer, CaU a Cop" "The Latest in Pants" "Old Clothes For New" "Non-Skid Love" "Ain't Nature Wonderful?" "Bungled Bungalows" "In the Sweet Dry and Dry" "Some Shimmiers" LYONS -MO RAN STAR COMEDIES - ONE A WEEK 4a THE MOVING PICTURE WEEKLY- "Finger Prints.* Two-reel Western Drama CAST Steve Hatton Bob Reeves Dolly Dorothy Woods Tampa Joe Scott Turner Sheriff Chick Morrison Bud Thomas J. Russell Powell A REAL live actress, stranded in a little mining town and needing money to get out, started a mani- cure parlor in the deserted barber ghop of the hotel. Next to the bar- ber shop was the Express Office. Steve Hatton a v*randering, irrespon- ing money was found in Joe's place, and Steve was set free. Dolly was so sorry that her sleuthing had sent an innocent man to jail, but her ex- cuse was that she needed the reward. So Steve offered to share the reward with her — if she would take him, along vdth it. And she did. sible cowpuncher, drifted into the town and saw Dolly at work. He fell hard and spent most of his time and money getting manicured. But Dolly wasn't kind to him. So Steve went to Tampa Joe's Dive and gambled — lost most of his remaining money and then went to Bud Thomas of the hotel and offered to be the barber. Bud tried him out, and the first cus- tomer was the sheriff. Steve started in on his head with the clippers, got interested in Dolly and forgot the sheriff until he had clipped a four- inch trail across the sheriff's head. This made the Sheiiff mad and he had it in for Steve and got him fired. Steve went back to Tampa Joe's and this time cleaned out the outfit. Among his winnings was a bill with an ink stain on it, which the Sheriff had paid in to the Express office. The Express office was broken into and Steve's fingerprints were found on the window sill where the entry was made. Dolly had an idea that she could match up the finger prints, so she told the sheriff and then started getting prints of her clients' fingers, while she was manicuring. Steve's prints matched up with those on the window, and Steve was too afraid of being laughed at, to tell them that his marks got on the sill when he climbed up to look at Dolly. So Steve was taken to jail, searched, and the ink-stained bill found in his pocket. The Sheriff told Steve that he had himself paid the bill to the Express Company and that it must have been in the safe the night of the robbery. Then Steve knew it was Tampa Joe who had done the dirty work as he had won that bilj from Joe, so Steve made a getaway over to Joe's Dive, fell on his neck and handed him over to the ^eriff, The rest of the n^ss< "ELMO THE FEARLESS.' Episode No. 8 "The Fatal Crossing." CAST The Stranger Elmo Lincoln Edith Stilwell Louise Lorraine Robert Stilwell her father, William Chapman Paul Horton Ray Watson Dan Bulger Frank Ellis Guv Hatherton ...... Gordon McGregor Checko V. L, Barnes AS the walls of the cement cage closed against Elmo's huge strength the rope on the wheel which the men were striving to turn snapped from the terrific strain and Elmo was rgain free. He made the best of his way to the roof of Madame Leontine's notorious resort and swung to the roof of the next building. His only regret was that he could not find Edith or her father. But with one-half of the photograph in his pocket he de- cided to go to Big Bear and find the place indicated in the photograph. He hires a car at a garage and starts out on the journey. Paul Horton, who comes in to get the photograph learns that Elmo is headed south with the other part of the precious document and sends Dan Bulger in pursuit. His car being more powerful he overtakes Elmo and a brush ensues on the bank of a precipice over which one of the cars topples. Elmo hires another car and continues. Meantime Edith Stilwell feigns ill- ness in order to find her father whom she suspects is in the same house but in a different room. She is so suc- cessful in her acting that she over- hears Leontine tell the others that she is going to put the photo in the safe. She is almost discovered in the act of listening but Leontine declares that she is too ill to be dangerous. Seeing that he was unable to over- take Elmo in the car, Bulger catches a fast fi-eight and manipulates the engineer in such a way that he is able to run down Elmo at the crossing. THE BIG MONEY 12 (Continued from page 38) MONROE SALISBURY in "The Phantom Melody" with JEAN CALHOUN Story by F. McGREW WILLIS Directed bv DOUGLAS GERRARD HARRY CAREY in "Marked Men" with WINIFRED WESTOVER Adapted from the story, 'The Three Godfathers" By PETER B. KYNE Directed by JACK FORD MARY MacLAREN in "Rouge and Riches" with ROBERT WALKER Story by W. CAREY WONDERLY Directed by HARRY FRANKLIN JAMES J. CORBETT in "The Prince of Avenue A" with MARY WARREN Adapted from his stage success of the same name by Charles E. and Frank T. Dazey Directed bv JACK FORD "The Peddler of Lies" with FRANK MAYO and ORA CAREW Adapted from the Saturday Evening Post Story. "The Peddlar," by Henry C. Rowland Directed by WILLIAM C. DOWLAN MARY MacLAREN in "The Forged Bride" with J. BARNEY SHERRY Story by J. G. HAWKS Directed by POUGLAS GEBBABC A Gasper ! ^^You can hear the audience catch its breath.'' CHICAGO HERALD AND EXAMINER CARL LAEMMLE presents THE GREAT AIR ROBBERY" featuring LOCKLEAR Directed by JACQUES JACCARD UNIVERSAL-JEWEL PRODUCTION DE LUXE EDITH UOBEKTS IN MeR nVE R)OT HlGNN^ UNIVERSAL SPECIAL ATTRACTION / ■ HIIIIIIAIMIIIIIIMIIlliilliuriii awoman'5 tremendoua sacrifice - a hit on ihc sia^c - - a iriumph on ihc scmn THE MOVING PICTURE WEElCLY— Y17HY do you suppose exhibitors all over this nation are snapping up our ^Tull House Five" proposition; filling their serial requirements for a whole year ahead in a way that was never heard of before in the picture business? There must be a reason. There IS a reason — the reason of the men who are doing the buying, not the selling. "The Full House Five" means that you can unload all your serial worries for a whole year on us and know to a certainty that you're going to be "right" at the end of the year. You're getting five serial stars that have been found to be infallible money makers. Take advantage of the only opportunity ever offered to quit your hand-to-mouth serial buying. Put yourself comfortably, securely and profitably in the hands of the biggest company in the business — which never made an unsuccessful serial. If you're in the picture business to make money, don't let another hour go over your head till you've struck a bee-line for our nearest exchange for complete details. Write or telegraph us direct if you want to. But do something about it today — because that's what the other fellow is doing. FUIL HOUSE FIVE RUN competitors off their feet! CAN you imagine a more power- ful crowd pulling star to fill the second number of your "Full House Five" than Elmo Lincoln? Look back at his record of world-wide successes. "Tarzan of the Apes," "The Birth of a Nation," "Intoler- ance," "Ehno the Mighty." What chance has any competitor while you are running his latest and best thriller, "Elmo the Fearless"? This serial is setting big kids and little kids wild in every neighborhood in the land. Your community is no excep- tion. Grab Elmo today. Directed by J. P. McGOWAN ditW-lincoln The Fearle/v Never was a Sensation like this ! ART ACORD never had to win his spurs in pictures. He just jumped in with 'em on. He's won more cowboy rodeo championships than probably any broncho buster in the West. On top of that he's a real actor. So he and serials came together as naturally as bread and butter. "The Moon- riders" is the weirdest, rippingest wild-west romance ever made. Nobody ever before heard of such a fascinating feature as the Devil Men, against whom he fights. With this serial on your screen the only way to keep crowds out of your theatre is to burn it down. • An astounding Superserial of brain, brawn and bravery- of catacomb^ cliffs and Devil - men's desperate deeds. The CowpuncherKin 4- THE MOVING PICTURE WEEKLY- Finish Your Year in a Blaze of Glory! with EDDIE POLO the Herculean Idol of the Serial Fan in THE VANISHING DAGGER " THE punch in any Eddie Polo serial sim- ply packs a theatre to the fire escapes. Soon you'll get "The Vanishing Dag- ger," the greatest serial thriller Daredevil Polo ever made. It takes the spectator around the world in search of a charmed dagger which has done worse than murder. If you haven't arranged for this fighting, furious Polo serial feature in your theatre, do it— NOW. Directed by EDDIE POLO and EDWARD KULL ARIE WALCAMP the Woman who knows no Fear, in Her huge Overseas thriller "THE DRAGON'S NET'' Directed by Henry McRae MARIE WALCAMP is creating a furore of popularity in the Orient where she is making her gigantic overseas serial thriller, "The Dragon's Net." Here's the Woman Who Knows No Fear in a Serial that Knows No Peer. Its start- ling romance, steeped in Oriental mysticism, will enthrall you. And it's the final punch of the 'Full House Five." Don't admit you haven't got it. GET ITl Don't Say 'two reeler' s" -- say 4CTI0N WESTERNS riie speedy Hoot Gibson Kind Book this week's Speedboy "THE TEXAS KID" OPEN TO EXHIBITORS ONLY $250.00 for the BEST NAME fof THE GREATEST NOVELTY REEL EVER PRODUCED What the Reel Is Within a few weeks Universal will release a 1000-foot novelty reel. This release will consist of a number of startlingly odd and original subjects. The entire world is be- ing combed for material which will present an irresistible appeal to photoplay patrons possessing even the most jaded of appe- tites. It will be a combination of himior, travel and adventure. It will contain ex- amples of marvelous trick photography, the like of which the industry has hereto- fore never seen. The Name We Want We want a NEW NAME that will present an irresistible appeal to photoplay patrons of every degree, from the type of audience ences which attend the palatial picture pal- aces, to those whose sole amusement re- sort is the 200-seat house. The name should be short and distinctive. Under no circumstances will a name in which the word "magazine" appears be considered. Terms of the Contest This contest is for the single prize of $250. It is open to Exhibitors only. There are no other prizes. There is no limit on the num- ber of names you may suggest IF MORE THAN ONE EXHIBITOR SUGGESTS THE NAME SELECTED BY THE JUDGES, AN AMOUNT EQUAL TO THAT OF THE PRIZE WILL BE AWARDED TO EACH OF THE WIN- NERS. Contest Period The contest for this $250 iNize for the best name to be given Universalis wonder- reel, opens with the publication of this ad- vertisement in the current issue of this paper. IT CLOSES FRIDAY, APRIL 30th. All suggestions must be in the hands of Universal by midnight of that date. Write your saggestions on one side of the paper only, and be sure to give the name and address of your theatre. Write clearly and legibly. Lists of names not containing the name and address of your theatr« will not be considered. THE JUDGES In selecting the judges for this contest, Universal has obtained the services of three men who are known wherever motion pictures are shown. ^ Their decision will be announced as soon as possible after the closing of the contest They are: S. BARRETT McCORMICK, Managing Director, Circle Thea- tre, Indianapolis. WM. A. JOHNSTON, Motion Picture News, New York City. JAMES L. HOFF, Moving Picture World, York aty. New IMPORTANT " forwarding your Ibts of names, be sure to address them care Hal UTII \JM\ I t\l\ I Modes, Universal FUm Manufacturing Company, 1600 Broadway, ==^== New York City. THE MOVING PICTURE WEEKLY 7 Famous Writer Opposes Censorship yHOSE who are familiar with the recent activities of the National Board of Review in formulating plans in co- operation with the Authors' League to combat state cen- sorship, may not be surprised at the news contained in this caption. That a man of Walter Pritchard Eaton's literary standing should share vrith his confreres their views on this subject seems at first thought natural. As Everett Dean Martin, chairman of the National Boaixl, has put it, "The trouble with all this cen- sorship is that there is no limit beyond which it may not be carried .... Do you realize that if Chaucer or Shakespeare or Tolstoi or Keats or Shelley or Fielding or Macaulay or even Ibsen were alive in America today his writings would be under the ban as ob- scene and not peraiitted to circulate through the mails? The motion pic-, ture is a new form of ex- pression. . . . Let us be extremely careful that we do not allow obsolete and provincial prejudices to forever prevent the appearance of great dramatic artists capable of using the motion pic- ture as Milton and Pet- rarch used poetry, and Ibsen the drama;" ' and as the Authors' League put it in a recent state- ment of their position in the matter, "Legalized censorship of the film is . . . not less dangerous than a censorship of the press or the stage, for it places a ban upon ideas . . . Great as has been the improvement of the film in recent years, it would be greater and more rapid were the menace of censorship eliminated and the art allowed to develop along its natural lines, governed by com- mon sense and the good taste of American people." But to those who know Mr. Eaton as a none too gentle critic of even the best motion picture productions, the fol- lowing letter from him in the Pittsfield Berkshire Eagle of March 9, called forth by the attempt of Massachusetts reformers to fasten a censorship on that State, appears of particular significance. Mr. Eaton argues against cen- sorship not only because of the fetters it casts around the development of thought, but because, in Mr. Eaton's own words, and as the National Board of Review has repeated- ly emphasized, it "cuts to the fundamental right of men and women to enjoy their leisure in their own way, and the fundamental necessity for artists to be free and un- trammeled in their expression, in their choice of subject, if art is to make any progress whatever, or stand for any- thing except pious hokum." Mr. Eaton's letter follows: AUTHORS' LEAGUE DISAPPROVES a meeting of the Author's League leading authors of the country took a unanimous position against state censorship of pictures. Now that some of the best modem novels and more important magazine contributions are being adapted to motion picture form, the authors realize that they cannot afford to have their literary works when translated to the screen mutilated by the stupid action of politically appointed censors. The following is a state- ment of the position which the Authors' League adopted: "Legalized censorship of the film is a dangerous depart- ure in a free country. It is no less dangerous than a censorship of the press or the stage, for it places a ban upon ideas. The indecent, improper and immoral film can be eradicated by the same methods as are used against indecent, improper and immoral books or plays. It may make the passing of films a matter of political influence and result in consequent abuse of power. It does not re- flect public opinion, but merely the professional views of the censors themselves. The experiment which has been tried in other states does not warrant such a radical de- parture from the principles upon which our Government is founded. Nor does there appear to be the necessity for that departure. Great as has been the improvement of the film in recent years, it would be greater and more rapid were the menace of censorship eliminated and the art allowed to develop along its natural lines, governed by common sense and the good taste of the American people." Among those present at the meeting were Henry Sydnor Harrison, George Creel, George Middleton, Rex Beach, James Hopper, Juliet T. Bottle, Gelett Burgess, Arthur Somers Roche, Channing Pollock, Leroy Scott, Orson Low- ell, Percy Mackaye, Cleves Kinkead, Rupert Hughes. To the Editor of the Eagle: In the last Eagle which has succeeded in breaking through the drifts, I read a communication from some woman who is evidently issuing propaganda (evei-j'body is a propagandist these days) for a state censorship of mo- tion pictures. Nobody can successfully accuse me of any great love for, or undue sympathy with, the movies, but I see no rea- son why the millions of patrons of the silent drama have not quite as good a right to their en- tertainment as the pa- trons of the spoken di'ama. State, or any other kind of ofiicial cen- sorship, is a mediaeval relic. In all its history, it has never succeeded in doing anything except blunder and obstmct. No one man, and no group of men, ever has been, or ever will be competent to say what is good and what is bad for their fel- low men to see — not, at least, until all men and women are just alike, and all meat is meat for all men; which time, praise God, is still far away. The official cen- sor, meddling with mor- als and art, invariably hits what is true, i. e., what is art, and passes what is false, hence what is not art. The long his- tory of the British drama, for example, has been a constant battle between progress, as ex- emplified by the real dramatists, and reaction and stupidity on the part of the Lord Chamberlain. It is a striking case in noint that one of the vile, sinful wicked, abomina- ble films your correspon- dent cited as being the sort the censor would forbid in Massachusetts was "Broken Blossoms," which chances to be one of the few films that give us a hope the movies may yet evolve something truly artistic, something with genuine beauty and passion. Yes, indeed, I quite agree, it was ex- actly the sort of film a censor would forbid! Quite reason enough never to have a censor. But it cuts deeper than that. It cuts to the fundamental right of men and women to enjoy their leisure in their own way, and the fundamental necessity for artists to be free and untrammeled in their expression, in their choice of subject, if art is to make any progress whatever, or stand for anything except pious hokiun. If the time has come in Massachusetts when the people cannot be trusted to enjoy themselves without going to the devil, it is quite too late to bother with salvation by censorship. Sheffield, March 7. WALTER PRITCHARD EATON. TRADE REVIEW in ii^o wonderfully huwda> tW wonderfully liuni^n Cawrcy Art 'T HAT wonderful thing we call "per- sonality"— that makes some folks so human — so likeable — is just about the hardest thing to put across on the screen — yet that's exactly what Harry Carey has achieved in these two delightfully human stories — so perfectly portrayed in the Harry Carey human way that you feel they are real — the kind of picture that people come to see again and again. "MARKED MEN ■A picture you should be YTOud to show." Harrison's Reports. "The stuff that melts the heart and ties knots in th* throat." Ex. Trade Review. mmi» REV from ihe Story by HtNPy HWMM KNIRBS Dir^^^tedby LVKK F. KLVNOIDS NAMCfiP MEN* Adapted from PETER 3. KVNE'S "THE THREE OODPATHERS* Direet^d by JACK TORO "MARKED MEN' "Wof)nen will admire this picture, everybody ivill uHint to see it." Billboard. "So dramatic, so sipiple, s» human — it is r0O^ tm- pressive." Gfiiemg* Post. The Moving Picture Weekly A MAGAZINE FOR MOTION PICTURE EXHIBITORS Published Weekly by the MOVING PICTURE WEEKLY PUB. CO. 1600 BROADWAY, NEW YORK CITY Paul Gulick, Editor. (Copyright, 1920, Universal Film Mfg. Co. All Rights Reserved.) Vol. 10. APRIL 17, 1920. No. 9. Tke New Line Up On Tke S. R. O. Twelve J^ID you ever stop to think what a remarkable organization it re- quires to turn out twelve pictures of the high standard of excellence de- manded of the S R O Twelve, and not put out one bad one ? You just try to shoots twelve bulls-eyes in a row, roll twelve strikes on a dry alley, or babe- ruth twelve home runs over the fence. You get the idea. Thank you. We start- ed out to sell exhibitors twelve big, popular, photoplays with both dravdng power and satisfying power. You, exhibitor, took them, booked them on the strength of the stars, the titles and the magic of the Universal's name and reputation for making good on its promises. Your faith was justified, just as it has always been when placed in the Universal organization, just as it was when so many of you booked the Full Houee Fire of serials. You may be wondering by this time why we are saying this. Most of you believe it or you would not be booking our special attractions. Here's why. We had to make a few changes in the order and titles of the S R 0 12 and that gave us an opportunity to say what we would not for the world have said until we were certain, — that there is not one single one of the S R 0 12 that is not fully up to what we have claimed for it in our advertising. Oh, yes, the changes. 'Virginia," Ida M. Evan's story, in which Ann Cornwall appears as the star has been changed to "The Path She Chose." "Dodd's Diary" in which Edith Rob- erts will be seen will be called "Alias Miss Dodd." Here is a slightly changed order of release. THE S. R. O. TWELVE HARRY CAREY in "Overland Red." FRANK MAYO in "Burnt Wings." MARY MacLAREN in "The Road to Divorce." EDITH ROBERTS in "Her Five Foot Highness." TSURU AOKI in "Locked Lips." HARRY CAREY in "Bullet Proof." FRANK MAYO in "The Girl in No. 29." ANNA CORNWALL in "The Path She Chose." LYONS-MORAN in "Everything But the Truth." TSURU AOKI in "A Tokio Siren." HARRY CAREY in "Human Stuff." EDITH ROBERTS in "Alias Miss Dodd." Do You know wkat Laughographs Are? QH, well, if you don't you have never seen a Screen Magazine, and we will have to tell you. Here are a sample lot and they are as good an answer as we know how to give. Show a person what you have to sell him and if that won't sell him, — Gee, what will? So here are a few, taken from a recent Screen Magazine. Each Screen Magazine has some up-to-date and thoroughly interesting features that your people will heartily enjoy. Amusing errors will creep into the news columns of the daily papers, in spite of the small armies of copyread- ers on the lookout for them. Here are a few which appeared recently. "Owing to the lack of space and the rush of the Herald's prize contest, sev- eral births and deaths will be post- poned until next week, or until a later date." — Lusk Herald. "Although the ballet girls appeared only twice on the stage, they per- formed well and an opportunity shoxild be given the audience to see more of them." Butler (Penn.) Citizen. "She is charged with seizing Mrs. James Crocker by the dress, trying to pull her over the fence into the yard of a negro woman, and slapping and striking her on the resistance." — Nashville Tennesseean. "The local basketball team will wear their new shirts on Friday night. The trousers have not yet arrived^"-=— Michigan City News. The Trade "THRILLING" "A great big production with a thrilling story that will spread like wildfire. Possesses the elements of adventure, romance and villainy in just the right proportions." WJP'S DAILY "RECORD-BREAKING'' "Its success should be record-break- ing. The producers boosted this picture smd delivered the goods. You can do the same.*' MOTION PICTURE- JOURNAL "VERITABLE WHIRLWIND" "The rezJ thing in thrills and spec- tacular punch. The final reel is a veritable whirlwind of dynamic ac- tion. EXHIBITORS TRADE REVIEW Press 3^^^^ "A MONEY MAKER" "Will prove a box office jewel. As a money maker it's there with all that is necessary. Go about exploit- ing it in a big way. One big adver- tising smash on this and it'll be over with a bang." WID'S DAILY "BATTLES THRILLING" "Priscilla Dean does the best work of her career. The battle scenes are thrilling in the extreme." DRAMATIC MIRROR "A FINE SPECTACLE" "A fine spectacle of generous treatment and a dash of melodrama to give it flavor." MOVING PICTURE WORLD "Splendid sets and desert exte- riors, and an excellent star and sup- porting cast. A big feature and will be well liked." MOTION PICTURE NEWS ^ 300,000 POOPOcnoN 01 tv)it Oircctcd by TOO oftowme The "Priscilla Dean's new vehicle is a spring fever cure." N. Y. ILLUSTRATED NEWS "It U filled with thrills." N. Y. TRIBUNE "One of the best p>roductions of its type ever offered. Massive, cost- ly and convincing." N. Y. EVENING MAIL "Among the truly big pictures of the year." BROOKLYN DAILY TIMES "ACTION" "Spirited action through a swirl- ing atmosphere of desert sands, Arabs, steeds shod with fire, and all the color which flourishes under the crescent." N. Y. GLOBE "MIGHTY EXCITING" "A grand and glittering Oriental picture in many colorful reels. Mighty exciting." SPECTACULAR" "Action of a spectacular kind, striking silhouettes, wild races over the desert sands." N. Y. EVENN.e S^N N. Y. MORNING TELEGRAPH A Big Exhibitor says: To Whom It May Concern: Believing that one exhib- itor can profit by the discreet judgment of another, we take this opportunity of com- menting on the VIRGIN OF STAMBOUL, the Universal production featuring Pris- cilia Dean. After having reviewed the picture personally, I imme- diately concluded that it was THE picture for our House^ and at once got in touch with Mr. Levine, Manager of the Exchange. We booked this feature at a record film rent- al, but are confident that our expenditure will bring excel- lent results, for a production of this type is seldom seen. The VIRGIN OF STAM- BOUL will be shown at the ALHAMBRA Theatre the first week of May. Very truly yours, (Signed) George Fischer, Manager Alhambra Theatre^ Milwaukee, Wis. Advertising ''Tke Great Air Rokkery m Tke Air m Brooklyn From THE CHAT ( Yes, it's Brooklyn.) WATCH THE SKY ON MARCH 27: FREE PASSES IN THE AIR. RESIDENTS of the uptown section will be gaz- ing skyward on the morning of March 27. The cause will not be a new serial phenome- non nor will there be a visitor from Mars making his presence known. Interest will be just as de- cided, nevertheless, for promptly at 11 o'clock fifty toy balloons, each containing a free pass, will be released from the roof of the Electra Theatre at 1160 Broadway, at the direction of the managing director, Maxwell M. Chetkin, who has taken this means to advertise the presentation of Lieut. Locklear, the daredevil of the air, in his famous picture, "The Great Air Robbery," at this theatre on Wednesday, March 31. The passes will be secured to these rubberized spheres and to those who capture the latter will be accorded the privilege of attending the perform- ance on March 31, either in the afternoon or eve- ning. The novel method in which Mr Chetkin pro- poses to bring to the attention of the people that Lieut. Locklear in his screen thriller will be soon within their midst has been adopted mainly be- cause the story has its principal actions in the air. It is a story that holds one from the moment the first picture is flashed before the audi- ence. An incident that fairly bristles with intense excitement is shown in the rescue of a fellow pilot from a runaway plane. While his own machine dashes giddily a mile above the earth over, under and around the other machine, Lieut. Locklear is seen to crawl to the tail of his plane. The sway- ing ladder of the runaway is his objective point and in his endeavor to grasp it he defies death in a manner that is almost beyond belief. Another interesting feature of the afternoon and evening performance will be a concert by the U. S. Naval Band of twenty-four pieces, under di- rection of Commander Taylor. As guests of Mr. Chetkin there will be representatives of the Aero Club of America and the aerial branch of the U. S. Army. A collation will be served tollowing the afternon performances, to the members of the band and invited guests. AnJ You Can Do It Too ON this page is reproduced a stunt which any one can imitate in exploiting "The Great Air Robbery," and that is the reason it is being reproduced. Maxwell M. Chetkin is manager of the Electro Theatre, which is located in Brooklyn. It is one of the chain of theatres operating through the Marilynn Amusement Company. As you will see by the arti- cle in the first column, Chetkin went somewhat out of his way to electrify Brooklyn, and in the column directly below this you will see the result. This just proves once again that exploitation pays in propor- tion to the cleverness and originality of the stunt. This one can easily be arranged in any town or city of the United States. Go ahead and do it. Tkis ^A^as Tke Result My Dear Mr. Bear: — (Can't blavte him for transposing the middle letters of the name.) It is with gratification that I write you advising you that my stunt was the big- gest winner yet. I simply crowded them in from the moment I had my doors open until 10:30 at night. Traffic was stopped, the street my theatre is on was black with people who desired admission and could not get in. 'The Great Air Robbery" properly advertised is bound to bring big results. Kindly extend to Mr. Rozenzweig my kindest regards. Yours, etc., MAXWELL M. CHETKIN. jSee him Uniqu e Action Amazing Adventures Wonderful Photo ^raphy Inspiring Settings SlmplyTbrilM atch em with his barehands T Bring back those boyhood Thrills! Remember how you used to stand round- eyed and awe-stricken before the cages of those poor moth-eaten creatures who came with the circus? How your heart was in your mouth at every unexpected movement? These wonderful animal hunt pictures will bring back those thrills, intensified a thou- sandfold. You see Major Allen catch the beasts in all their wild freedom, beauty and ferocity— with hLs bare hands. No cruelty- just the glorious thrills that only wild ani- mals can give. Every theatre in the land should play these remarkable pictures. See about them today! MajorALLENS ANIMAL HUNT PICTURES ALREADY RELEASED. "Lion Trapping." "Bear Trapping." "Trailing the Leopard." "The Story of the Jaguar." "The Story of the Wolf." Introducing PrisciUa Dean in ''Tke Virgin of StamtouF' at a Trade Skowmg and Lunckeon at tke Mor- rison Hotel, Ckicago. ,1 David Belasco Galli Curci Otis Skinner Julia Arthur Blanche Bates Nance O'Neill Maclyn Arbuckle Carl ILaemmle the tiimmi^ o^pmsenim'^ Henry Miller Montagu Love Thomas A. Wise Cyril Maude Violet Heming Mabel Taliaferro Robert Edeson Yvette Guilbert Tyrone Power Mildred Holland Edmund Breese Enid Markey Gail Kane Jane Grey Chrystal Heme and many others. THE STAGE WOMEN S SERIES RELIEF DIRECTED BY GEORGE TEPWILLlGBn EUGENE SPITZ Bix>ad:way to youv town You can do it! You can show what no ex- hibitor has been able to show before — the big stars of Broadway's speaking stage — the bright- est lights of the Great White Way — New York's great headliners — the world's most distinguished players. You can startle your town by announcing the screen ap- pearance at your theatre of celebrities like GALLI CUR- CI, BELASCO, HENRY MILLER and a score of other magnet names. You can do it through the wonderful Stage Women's Series — twelve masterpiece playlets — sparkling two-reel gems written by the country's best talent for the special appearance of these mighty stars. Hundreds of theaters, large and small, are seizing this extraordinary opportunity — make that big opportunity YOUR OWN! Released thru UNIVERSAL- JErWl^ Henry Miller and Blanche Bates now playing at the Henry Miller Theatre. HENRV MILLQB T/ie Star who has made many Stars- Didyou see"DaddyLonglegsC OTIS The world famous create/ of "K I SMELT" AND SIX OTHER AStorini STAGE Two -reel pMc. Otis Skinner and Constance Binney-- names 'to conjure with. BLANCHE BATES TTieStar whom every woman goes' to see - CONSTANCE BINNEY The beautiful girl star of "39 East' UNDOUBTEDLY here's your grand opportunity to give your patrons a special season of unusual at- tractions— plays that have earned the name of "half-hour masterpieces" — celebrities never before assembled on the screen — stars available only through the Stage Women's Series — names which wiU pull crowds you've never dreamed of. If you have not realized this opportunity to get out of the rut — to show your patrons the very finest talent the speaking stage can boast — the opportunity to attract a clien- tele you've never attracted be- fore— investigate it NOW at your Universal Exchange. It costs you nothing to look into this propositin. It will pay to do it. DlRECTeO BY GEORGE TERWILLIGER SUP»ER-V/ IS lOtM EUGENE SPITZ CELEBRITIES cveiy part women's IK.H1L/IBF plays de Luixe 26 THE MOVING PICTURE WEEKLY- The Brilllanjt- Youn^ Star The Moving Picture World Says about "HER FIVE-FOOT HIGHNESS":- Reviewed ty Robert C. McElravy This is a top-notch production of its kind** T HIS five-reel Universal produc- tion, "Her Five-Foot High- ness," will add materially to Edith Roberts' list of admir- ers. It affords her opportunities for varied acting, which she makes the most of. In the beginning she appears as a boisterous ranch girl, who wears chaps and shoots craps with the cow- boys. Later she goes to England to claim her inheritance, when she ap- pears as a more demure miss, invading the baronial halls of her ancestors like a timid "Peg O' My Heart." But her courage reasserts itself when occasion demands, and she wins out on her rights as an unafraid American girl. This is a top-notch production of its kind. There have been multitudes of similar stories, dealing with Anglo- American relations, and there will doubtless be hundreds more of them, but it has never been the experience of the reviewer to see a better one than this. It has the broad underlying gen- eral appeal, the romantic plot mate- rial, a splendid contrast of settings and a thoroughly agreeable cast of characters. The pictures of quiet, cul- tured home life in England, disturbed by the appearance of one real claim- ant, and a second false one, are admir- ably done. While familiar in its general outline, the plot has a number of original situa- tions and keeps the spectator guessing. The humorous touches are also good. JOHN LEITCH John Leitcli is the author of "MAN TO MAN, THE STORY OP INDUSTRIAL DEMOCRACY." Next to the Bible this book tells the biggest story ever told— and It is the Bible ap- plied to the industrial con- ditions of 1920. John Leitch is playing the leading part in the great pic- ture now being produced by the Industrial and Educa- tional Department. Harry Levey is himself directing the feature and is putting all of his ability and every ounce of his energy into making it the outstanding HUMAN INTEREST picture for all time. The whole future of the United States is bound up in the establishment of a happy relation between the em- ployer and the employee. "MAN TO MAN" does this very thing — and the story is one of vitally entertaining interest. 28- -THE MOVING PICTURE WEEKLY- Publicity for Carey in "Bullet Proof ADVANCE STORY. 'J'HE virile romance of the west and the vigorous tales of the outdoors will never grow stale so long as Harry Carey remains to depict them on the screen. This bright star of the Uni- versal films has just finished another of his smashing Western stories, enti- tled "Bullet Proof,' which will have its showing at the Theatre on Mr. Carey is a screen favorite whose popularity grows with every new production. He seemed to have reached: his greatest height in "Mark- ed Men;" then he topped the record with "Overland Red." Now comes "Bullet Proof," by John Frederick, di- rected by Lynn Reynolds, and enacted by a company of sterling players, in- cluding J. Farrell McDonald, Charles LeMoyne, Kathleen O'Connor, Robert McKim, Beatrice Bumham, Joe Har- ris, Fred Gamble, Bob McKenzie and Carey's well known routrh riders. "Bullet Proof" is promised as some- thing different in a Carey production. The opening scenes showing him studying for a career as teacher among the lawless folks of the frozen north and perfecting his body as well as his spiritual self. When the call comes to avenge his father's death it finds him a man of vigor and strength, able to more than hold his own under all conditions. How Pierre leaves the cabin to see his dying father, how he starts on his trail of vengeance, how he is over- come by the avalanche and rescued by a gang of bandits, how he allies him- self with this band that he may better trace the criminal and how he finally achieves his object and finds the path to happiness and love — these incidents form the backbone of what has been declared to be an ideal Carey screen production. REGARDING THE STAR. j^OT because he can ride like a whirlwind, shoot straight as an aiTow or make a lariat do everything but talk has Harry Carey wormed his way into the affections of theatrego- ers throughout the world. His hold on the public goes deeper than that. Not only is it because he is a finished actor, or because of his irresistible smile, Carey's great popularity is due to the fact that he is human and knows human nature. His ways are unaffected, his acting is real and his smile comes from the heart. Whether Carey plays the role of a hardened criminal or a perse- cuted hero the audience is in sympa- thy with him at evei-y tum. Harry Carey's thousands of "fan" letters daily cover the entire human race. School teachers and convicts, grandmothers and tots who have just mastered the art of writing, debu- tantes and shop girls — all have fallen victims to the spell of the Carey per- sonality and the Carey grin. Carey is a New Yorker, the son of a prominent jurist and himself edu- cated to a legal career. But he be- came an actor instead, and later a playwright, stamng in his own melo- dramas. He came to the screen when it was emerging from an experiment to an art, and he has grown with its evolution. Harry Carey has been a Universal star for several years, and each pro- duction has increased his popularity. His recent releases were "A Gun Fightin' Gentleman," "Marked Men," and "Overland Red," and he is soon to appear here in his latest feature, "Bullet Proof," at the Theatre. DIRECTING AN AVALANCHE. [y^AKING the side of a mountain be- have and perform before a camera is a man's-size job, according to Lynn RejTiolds, who directed "Bullet Proof," Harry Carey's latest Universal starring vehicle now b^ng shown at the Theatre. In "Bullet Proof" a girl is trapped by a landslide. While the hero is try- ing to extricate her the whole side of the mountain gives way and both of them are buried as the many tons of dirt and rocks move down the slope uprooting giant trees and sweeping away everything in their path. The difficulty of controlling a land- slide and having it start moving at just the right time is obvious. The greatest care had to be taken to see that no one was really trapped by the great mass of earth or struck by the huge boulders that went crashing to the bottom. When everything was fixed for the big scene cameras were trained on the spot from a number of different points. Then heavy charges of dyna- mite, set off simultaneously at differ- ent places, started the landslide. One cameraman was so anxious for a good "close-up" that he got directly in the path of the avalanche, losing a $3,000 camera and barely escaping injury. Reynolds is getting the habit of using the elements and the great events of nature in his pictures. In "The Brute Breaker," a recent Uni- versal success, in which Frank Mayo was starred, he staged a real forest fire in the mountains of Southern Cali- fornia. It was a big job to have the fir eappear real and yet not destroy valuable time and property. ADVANCE NOTES. Harry Carey can always be depend- ed upon for a strong, virile photo- drama of the great outdoors. His last two productions, "Marked Men" and "Overland Red," are still pleasantly remembered, and his newest feature "Bullet Proof," written by John Fred- erick: and directed by Lynn Reynolds, will be shown at the Theatre. Harry Carey, the popular film star, has been seen in many unusual char- acter roles of late. In "Marked Men" he appeared as a convict and in "Over- land Red" as a tramp. In his newest feature, "Bullet Proof," announced for next at the _ Theatre, he will be seen in the i-ole of a young man who tunis bandit to avenge his fathei-'s death. Robert McKim, the Beau-Brummel of screen villains and the super-heavy of the films, has an admirable role in support of Harry Carey in that popu- lar star's newest feature, "Bullet Proof," coming to the Theatre next McKim is here seen as McGuirk, the invulnerable rider of the plains, whose charm is broken when he is wounded by Pierre — the character portrayed by Harry Carey. Lynn Reynolds, the screen producer who excels in photodramas of the great outdoors, is the director who is i-esponsible for "Bullet Proof," Harry Carey's latest starring vehicle, which will be seen at the Theatre next Mr. Rej-nolds di- rected such potent dramas as "The Brute Breaker" and "Overland Red," and he has used the same type of punch in the newest Carey produc- tion. One of the most engaging charac- ters drawn in any photoplay of late is ' that of Jackie Boone in Harrv Carej^'s latest feature, "Bullet Proof," coming to the Theatre on Jackie is the daughter of the leader of the Boone gang of ban- dits> and she has been broug'ht up as a boy from childhood. The role is cleverly played by Beatrice Bumham. -THE MOVING PICTURE WEEKLY-, -29 Service Page for Bullet Proof 99 AT A GLANCE SUBJECT— "Bullet Pi-oof." STAR— Harry Carey. PREVIOUS HITS— "The Ace of the Saddle," "A Gun Fightin' Gentle- man," "Marked Men," "Overland Red," etc. DIRECTED BY— Lynn F. Reynolds. STORY BY— John Frederick. SCENARIO BY— Lynn F. Reynolds. SUPPORTING CAST — Kathleen O'Connor, J. Farrell McDonald, Robert McKim, Beatrice Burnham, Charles LeMoyne, W. H. Ryno, Fred Gamble, Joe Harris, Capt. Ander- son. LOCALE— The American Northwest. TIME— The Present. THUMB-NAIL THEME— The story of a young man who turns bandit to avenge his father's death; of a strange luck charm which saves him from many perils, and of a love which leads him back to the straight path. CAST Pierre Winton Harry Carey Father Victor W. Y. Ryno Father Jacques Fred Gamble Mary Brown Kathleen O'Connor Jim Boone J. Farrell McDonald Jackie Boone Beatrice Burnham Dick Wilbur Bob McKenzie 3 Bandits Joe Harris Capt. Anderson Charles Le Moyne McGuirk Robert McKim THE STORY jpiERRE leaves the guardianship of Father Victor to go to the bed- side of his dying father at Morgan- town. He carries a silver cross as a luck charm. Pierre's father has been shot by McGuii'k who held the whole region in terror. Pierre promises to avenge his father's death. Trying to save a girl from the storm, both are buried by an avalanche and only by a miracle is he saved by Jim Boone's gang of outlaws, to which Pierre is taken into membership. No trace of Mary Brown is found. Pierre becomes interested in Jac- queline, or Jackie, Boone's daughter, who is more man than woman. They become great pals. McGuirk, the supergunman warns Pierre to leave the country. The Boone gang quails under the threat, but Pierre follows McGuirk to Gaffney's saloon, calls him from an inner room and wounds him, which breaks McGuirk's charm — and his heart. For a year no more is heard of McGuirk, during which time Red Pierre becomes a great power — and Jackie becomes a woman. Dick Wilbur, son of- a member of the Boone gang, induces Pierre to take Jackie to a dance. There Pierre meets Mary again — and he is desper- ately in love with her, for he had al- ways treated Jackie as a brother. Dick is in love with Mary, but she still remains true to the memory of Pierre. At the dance love and jeal- ousy are rampant. Then one by one the Boone gang disappears. McGuirk has come back. Jackie and Pierre prepare for the in- evitable conflict. When Dick learns that Mary loves only Pierre, he agrees to lead her to Pierre's hiding place, but McGuirk overtakes him enroutc and instead of killing Dick, sends him out into the wilderness. Meanwhile Mary' wanders on and reaches the cabin where Jackie de- ceives her into thinking Pierre has been deceiving her while living with another. Pierre arrives and learns that Mary has been there, and that McGuirk had followed Mary up the mountain. Pierre goes galloping up the moun- tain calling for McGuirk and finally they meet. Pierre draws a flicker faster than McGuirk and Mary and Pierre go east to take up a new life. ADVERTISING PUNCHES 1 — The remarkable drawing qualities of the star. 2 — The novelty of the outdoor story, by John Frederick. 3 — The powerful direction of Lynn Reynolds, who produced "The Brute Breaker" and "Overland Red." 4 — The presence in the cast of J. Farrell McDonald, Charles Le- Moyne and Joe Harris — Carey's support in "Marked Men." 5 — The amusing scene of the cowboys and bandits at a fancy dress ball. 6 — An avalanche and mountain storm — Nature doing her bit for the camera. 7 — Two extreme types of leading women supporting the star. 8 — The duel between Harry Carey and Robert McKim, the super- heavy of the films. 9 — A lively sparring bout between Harry Carey and a well-known pugilist. 10 — Daring horsemanship and thrill- ing gunplay by Carey and his fly- ing squadron of roughriders. ADVERTISING DISPLAY LINES If you had faced eternity clasping the gird you loved in your armb had been buried alive with her by a mountain avalanche, and had escaped, thinking her dead, could you ever for- get her? Harry Carey couldn't in "Bullet Proof." Harry Carey, that outdoor hero of "Marked Men," "Overland Red," and other Universal productions, is the same manly, human, likeable chap in "Bullet Proof." A terrific landslide that uproots giant trees and sends huge boulders crashing down a mountainside is one of the thrilling features of "Bullet Proof," Harry Carey's newest Universal picture. Their souls nursed but a single thought — their hearts but one am- bition. Each had sworn to kill the other. After six long years they met. For the startling climax, see "Bullet Proof," with Harry Carey. She loved him, that man who had stood with her on the brink of eternitj% refusing to save himself alone. Crime, lies, noth- ing could affect that love. See Kathleen O'Connor with Harry Carey in "Bullet Proof." MAC tho5e million ::e^$'^erecl .life EXHIBITOR'S HEKALD. Millions of young women today believe there is a sliort cut to ricbes via the rouge and grease-paint route. Here's a realistic pic- ture of life behind the scenes — fascinating and with just the sort of ending you'll like. That's why those million girls are going to see it. "A picture that deserves praise* \ MORNING TELEGRAPH. There's an unexpected twist in the plot of this human interest story of pretty Peggy and the clever fingered old forger, that tells yon here Is something new. "Quite the best picture Mary Maclaren kas had in some time," says the Chicago Tribune. 1\KM)6 DIVODCE "It is life' \ HARRISON'S REPORTS. The story is just human— a drama just such as might happen in life—and most faithfully portrayed. It is life with its joys and sor- rows—and its sunshine. It is a love affair, with no fiendish plots to mar it. YOU SHOULD SEE IT," says Harrison. UNIVERSAL SPECIAL ATTRACTION The Cleveresir animated character thai ever lived. For President ! Cinema Luke' \burc^a pirate profiteer I do all the work and you QQi all the laughs." Vho's the star in this comedy outfit anyway!? Hear em lau^h between laughs" Dravind board! I took it for a,, ouija plank!'' 1 "S .. J So TTiarveloias everyhody asks- ' Do your daylight How is' it done ^ saving carfy" Draw niQ a chock for a change' Where do you go Ociobcrl? EXCLUSIVELY in If you know CINEMA LUKE — if you've seen a sample of the deliciously clever cartooned humor and laughable an- tics of Leslie Elton's astonishing creation, you don't need this ad — you're already sold on the proposition, for you know the fun your audience gets out of Luke, you know he's a fea- ture they look forward to, you realize what he means to your box office in making regular patrons out of casual ones. BUT — if you've never met Cinema Luke, take our frank advice — make it your special business to see him at your Universal Exchange. It's time well spent. It means money to you, for, apart from the many other worth-while features, you'll book Cinema Luke — he's a feature in himself. Tke UNIVERSAL NEW SCREEN MAGAZINE GOOD , 34- THE MOVING PICTURE WEEKLY- THE BIG TWELVE "COMMON PROPERTY" Directed by PAUL POWELL "LOOP' By ARTHUR SOMERS ROCHE Directed by WM. C. DOWLAN MARY MAC LAREN in "BONNIE BONNIE LASSIE" By HENRY C, ROWLAND Directed by TOU BBUWNING FRANK MAYO in "THE BRUTE BREAKER" Written and Directed by LYNN REYNOLDS HARRY CAREY in "THE RIDER OF THE LAW" Directed by JACK FORD "THE TREMBUNG HOUR" Directed by GEO. SEIGMANN MONROE SALISBURY in "HIS DIVORCED WIFE" By ELMER ELLSWORTH PEAKE Directed by DOUGLAS GERRARD FRANK MAYO in "A UTTLE BROTHER OF THE RICH" By JOSEPH MEDILL PATTERSON Directed by LYNN REYNOLDS HARRY CAREY in "THE ACE OF THE SAD- DLE" Directed by JACK FORD **ELMO THE FEARLESS." OLIVE TELL in "THE TRAP" By RICHARD HARDING DAVIS and JULES ECKERT GOODMAN Directed by FRANK REICHER FRITZI BRUNETTE in "THE WOMAN UNDER COVER" By SADA COWAN Directed by GEO. SEIGMANN MONROE SALISBURY "SUNDOWN TRAIL" By J. G. HAWKES Directed by BOLLIN STURGEON Episode No. 11 **The Temple of the Dragon." CAST The Stranger Elmo Lincoln Edith Stilwell Louise Lorraine Robert Stilwell, her father William Chapman Paul Horton Ray Watson Dau Bulger Frank Ellis Guy Hatherton Gordon McGregor Checko .-— V. L. Barnes 'J'HE stray shot had also caused an explosion in the gas filled shaft, so that Edith and Elmo were now easy prey for Horton and his accom- plices. But fortunately, Mr. Stilwell escapes them. Elmo and Edith are taken to Wu Ling Fang's gambling den by the gang, and are securely locked in. The gang plans to put Elmo in the Temple of the Dragon. This is a room in which is stationed the figure of a dragim automatically breathing forth a poison vapor fatal to anyone who inhales it. Wu Ling Fang who would commit any deed for money, had promised to have Elmo meet his death here, provided he were paid one thousand dollars. Meanwhile, the chinaman had not been leaving Edith entirely alone and ^vas making all sorts of advances to her. Edith realized that it would be futile to resist him, and that her only chance lay in her ability to out- wit him, Twelve o'clock is the hour set for Ehno's doom; the hour is fast ap- proaching and still we see no way in which he is to escape death from the poisoned vapor. Nor do we know what hideous crime 'is being perpetrated against Edith, for the gang is cer- tai.n)v set on getting her out of the way also. "A Jazzy Janitor." Two-Reel Rainbow Comedy Featuring Zip Monberg and Virginia Warwick Directed by Wm. H. Watson yHE Hotel Sternbilt was the kind of a hotel where a man would take his mother-in-law with perfect con- fidence. At this hotel they had an official chauffeur known as Zippy Zeke. When the yearly train pulled in, Zip handed out the hotel's card read- ing: Hotel Sternbilt — Meals if you can afford them. Electric light 3 times a week. We have rooms without bath for Gentlemen, but we give the ladies a bath. He hands a card to a young lady of the "one-night stands" fame. She ac- cepts his invitation and stops at the hotel. But Zip had a wife who was hard- boiled and on to all these "city" tricks. She discovers Zip peeping through the keyhole in the actorine's room. She chases him down to their own quar- ters, starts to throw everything that is movable at him. He ducks a chair; the chair hits the gas and water pipes and breaks them. He fixes them, but when Actorine goes to light the gas to heat her curling irons, water spouts out and when one of the male guests tries to leave the water run for a bath, gas comes out, and so a very funny mixup takes place throughout the hotel. The Mayor of this towTi was one of those "clean-up" kids and would not allow a person to even look at water on Sunday, it was a liquid. He dis- covers that his Chief of Police has been in the habit of gambling and sets spies all around to catch him. But the Chief cannot resist the filthy-nine spots and is caught in a raid. In the same game, was Zip, his luck was with him and he cleaned up, but the cops came and took it away! After a humorous chase after the cops and Zip's wife after him, the wife catches them all and knocks them over with a sledge hammer. She re- vives Zip after discovering that he has so much money in his pocket and thanks him for bringing the dough home to her. New Screen Magazine. No. 61. ■yniS number of the magazine opens with a wonderful shot of strange rock formation in the California des- ert They range from pillars seven- ty-five feet high to minarets, pedestals and mounds in the shape of temples and mosques and sometimes of hu- man figures. These strange pheno- mena can be seen only two hundred miles from Los Angeles. Margaret Wade Grinager in her fashion studies gives her "Alice Through the Looking Glass" number in that all of her examples are chil- dren's frocks. Cinema Luke imder the direction of Leslie Elton has an encounter with a horse of ink and comes near decapitat- ing him. Charles H. Clark of New York, in- ventor, whose genuine has been ex- pended on the canoe, has contrived a way to right an overturned canoe when it is capsized in the water. This is a useful thing to know in case you are addicted to canoeing and are not an extremely careful person. An unusually funny collection of laughographs concludes the maga- zine. §top!Thc manl» to Udwe —not ^ your dcM^icr. IF any exhibitor is neglecting to play Marie Wal- *■ camp in her nine two-reel Western whirlwinds it's high time he began to realize on their money- making power. Marie Walcamp is the screen's greatest outdoor woman player. You get her in stories that spit fire— ^that cling to your memory for days. Don't neglect these just-the-right-length pic- tures that enrapture every audience. As fast as a prairie fire — ^and twice as thrilling. See about them right now! 'Tempest Cody Hits the Trail." "Tempest Cody FUrts with Death.' "Tempest Cody Rides WUd." "Tempest Cody's Man Hunt." 'Tempest Cody Plays Detective." •Tempest Cody Gets Her Man." "Tempest Cody Turns the Tables." Tempest Cody Bucks the Trust." "Tempest Cody, Kidnaper." Spur and Saddle Scries 36- THE MOVING PICTURE WEEKLY- JOE MARTIN Says- *^The difference between Apes 'n Humans is--' we get nuts to eat 'n THEY get 'em to buy ouija boards'' ^ MR.4&MRS. JOE MARTIN COMEDIES "A BABY DOLL BANDIT" "MONKEY STUFF" "OVER THE TRANSOM" "A JUNGLE GENTLEMAN" "THE JAZZ MONKEY" "THE GOOD SHIP ROCK'N RYE" Directed by Fred C. Fishback and by William Campbell JOE and the Missus! Hear the youngsters in your audience roar with delight at their in- imitable mimicry — note the fun your grown-ups get out of these almost human laugh pro\iders — mark how you yourself can't help taking a peep every time Joe or his bride are "cutting up" on your screen. There's a reason. They're COMEDY aU the way through. UNIVERSAL - JEWEL ■THE MOVING PICTURE WEEKLY- ■37 "THE LION MAN." Episode No. 18. "In the Nick of Time." CAST Stella Kathlt .a O'Connor Enright Henry Barrows Celeste Gertrude Astor Westcott Jack Perrin Lion Man Mack Wright Frederick Cavendish J. Barney Sherry Gant Albert MacQuarrit gTELLA is helpless on the mouth of the canon, but the old canon mis- fires and for the time being she is saved. The Rattler swears that the canon will not again misfire, adjusts the priming pan, and is about to go for more powder, as Stella, some- what revived, drops down from the canon and tries to rush out. Enright seizes her, and the Rattler rushes to aid him as a bullet from Celeste in the room above kills him. Enright startled, is momentarily attracted by this, and Stella succeeds in rushing out. Obtaining a horse she rides off and Enright despatches a bandit after her, with orders to kill her at once if he can overtake her. Westcott, Lion Man and Celeste, cornered in the upstairs room, are trying to hold the bandits out. The pigeon despatched by the Lion Man in the previous episode arrives at the haunted house. The mysteri- ous hands receive the note from it and then the man of mystery, whose face we do not see, calls the office of the Arizona Border Rangers. A troop of rangers stai-ts out for the stronghold. Stella is overtaken by the bandit, who is about to deal a fatal thrust with his knife as he drops dead — shot by the rangers who have ridden up. Stella leads the squad on towards the bandits stronghold. Westcott, the Lion Man and Celeste are just about beaten down as the squad of rangers, led by Stella, ride up, and the bandits are killed and captured. Enright is placed under ar- rest. And then, to the astonishment of all, a figure rides up, and they recognize Frederick Cavendish. Frederick Cavendish was supposed to have been murdered, and his body destroyed in the fire that ravished his home the night of the society circus. But he explains that he left the house, and that it must have been a burglar, who closely resembled him, who had been buried in the burning house. And though none of them re- ally knew it, this was the actual case. A burglar had entered shortly after Frederick Cavendish had left, was working at the safe when he was in- terrupted by John Cavendish, who was determined to obtain the will that his uncle had just made disinheriting him. John Cavendish had dealt the burglar a blow that had killed him, and thinking that he had murdered his uncle, he fled. Shortly after, the fire broke out, and the deception was never discovered. Enright, who realizes that all is lost, attempts to escape, but is shot and killed by one of the rangers. Cavendish states that now all the enemies are accounted for but Celeste, and asks that she " be placed under arrest. Stella, however, pleads for her, saying that she had saved her life. And the Lion Man, who, while Caven- dish remained hidden at the haunted house, has acted as his agent, tells Cavendish that Celeste is his wife, and begs that he forgive her. Cavendish relents, and Celeste is overjoyed to find that she is freely forgiven by all. Once more back in the city, West- cott calls on Stella and displays a let- ter from Cavendish. This states that the mine at Topaz has been sold, and that the sum of five hundred thousand dollars has been placed in the bank to the credit of James Westcott and his partner, Stella Donovan. The Lion Man and Celeste, deciding to start life anew together, have settled down happily on a small farm. Westcott asks Stella if she has forgotten the promise that when all their troubles wereover she would then consider marrying him. She tells him that she has not, and that she has really ex- pected to marry him all the time. "Somebody Lied." Lyons-Moran Star Comedy CAST Eddie Eddie Lyons Lee Lee Moran Lee's Fiancee Charlotte Merriam Eddie's Fiancee Alma Bennett JT is Eddie's wedding day and he has been out celebrating with Lee the night before. His girl sends him a letter accusing him of flirting and calls off the marriage. Eddie con- sults Lee and implores him to square things. Lee sets about it and lies— profici- ently. Eddie tells a different story and they are in slang parlance — bawled up. The gii'ls discover the discrepancy in their stories and arouse suspicion by their action. The boys cuestion them sharply and find that they too were "stepping out" the night before. A policeman happens in and arrests them all for speeding and there are no innocents in the oarty. Everybody is forgiven and each has an exalted opinion of the other's abil- ity to juggle the truth. International News, No. 13. The Latest From Paris in Gorgeovs Negligee. — By Lady Duff Gordon. Sub - Titles. ■ — Russian boots — the newest footwear. And the Spring walking suit. Million Dollar Fire Destroys Great Oil Refinery. — Tulsa, Okla. In the Public Eye. — Introducing Baton Camillo R. Avexanna, the new Ambassador from Italy.— Washington, D. C. Bicycle Speed Kings Thrill Vast Crowds. — Newark, N. J. Foreword. — These films- — obtained from the secret archives of the. former Imperial German Government — con- stitute the first motion picture presen- tation in America of the greatest sea story of the war. Sub-Titles. — Eluding the mighty armadas of the Allies, the raider Moewe, disguised as a peaceful . mer- chantman, roamed the Atlantic ^or many months and sent to the bottom two hundred thousand tons of Allied shipping. The most thrilling incidents in the official motion picture history of the raider's amazinsr career, are here- with presented. The hunt begins. Safely past the blockade the Moewe scours the Atlantic for unwary prey. Hanging the lookout — with one man always on watch. Ship ahoy! But the expected prey is an innocent Nor- wegian bark and the Moewe lets he - go. Captain Dohna lectures the Moewe crew of the strenuous cam- paign ahead. And drives away thoughts of the ever-pursuing Ally warships with a strenuous programme of gymnastics. In which the roughest neck wins. But serious work looms. The speedy Moewe overtakes the Brit- ish steamer Yarrowdale. Introducing a critical chapter in the Great War by bringing America to the verge of con- flict months before she finally joined the Allies. For among the prisoners transferred to the Moewe in a heavy sea are many Americans. Over these prisoners — most of them American negro muleteers — the United States threatened war and obtained their re- lease. Three British officers are among the guests to be quizzed. Over- crowding forces the Moewe to transfer the prisoners back to the Yarrowdale for a long journey to Germany under a prize cre\v. A thrilling rescue. The Moewe, unlike its sister raiders of the underseas, made scrupulous efforts to avoid loss of life. A captive crew board the Moewe for examination. And then another real prize — the p-reat freighter Governor blunders into the Moewe trap. A few minutes lee- way for the crew to abandon ship and the Moewe's hidden guns bore its mes- sage of destruction. The shot sets afire a thousand tons of explosives, and the Governor plunges to its doom. ays OF A CjOOD TIM LYONC AMD MODAh <>&NUIME= COlVlEzDI&=Q ONfc (QUALITY ONLY - THt Dt9T « 40 ' THE MOVING PICTURE WEEKLY- International News, No. 14. Fire AccwtLpaiiies Great Alid-West Cuctione.' — lUmoits. Atluetic Instruction for Our Future Generals. — Ccutnp Bemung, Ga. Sub-Titles. — West i'ointers practic- ing setting-up exercises to teach to the new army. Liearning scientific wiest- ling. "i'rohibition" swiinnuiig — its penectly dry. _ In tlie Public Eye. — General Per- shing sees some perfectly good cham- pagne wasted — and just smiles! — i^laladeipkia. Pa. Sub-Titles. — King George of Eng- land meets some college athletes. — Ktchmond, Englarui, His ex-royal highness Archduke Joseph of Hun- gary. Now he's just plain Joe Haps- burg. — Budapest, Hunguiy. The live Socialist Assemblyman expelled by the Assembly of the New York Legisla- ture.— Albany, N. Y. Dangerous Spills Mark S'wift Steeplechase. — Cheltenham, England. Applying Science to A^d Health, of Babies.— San Francisco, Cal. International Reveals a Thnlling Chapter in Exploits of the Moewe. Sub-Titles. — These films, displayed for the first time in America, aie from the secret archives of the former Im- perial German Government. The vivid episodes herewith depicted comprise the second installment of the official motj;6n picture history of the German cruiser Moewe which sent scores of Allied ships to their graves in the At- lantic. The "Lone Wolf of the Sea" continuing its depredations, comes upon the unsuspecting S. S. Cambrian Range. And the boarding crew re- turns with the report that contraband has been found. "Sink her" is the or- der and a bomb in the hold does the deadly work. Next on the death list the British tramp Brecknockshire. The boarding crew returns after a hurried examination. The Brecknock- shire's captain — his crew has been safely transferred — watches his ship's doom as a "guest" of the Moewe's commander. Von Dohna. A torpedo flashes in its merciless errand. And the Brecknockshire settles to its fate. A brief lull — then the freighter St. Theodore looms into view. A prize in- deed— for in the St. Theodore's hold are 7,000 tons of American coal and the Moewe's supply is low. Coaling at sea — a job replete with danger. Next! On the alert for prey or pursuer. And in the hazy distance looms the beau- tiful full-rigged sailing ship Nantes. Off to decide her fate. A beauty of the seas — soon to be sacrificed. For the boarding party returns with the usual verdict. But first, the French sailors with their kits are brought aboard. Then a single shot. And the majestic Nantes, full sail bravely ex- tended, bows proudly to her fate. The third installment of the amazing his- tory of the Moewe will appear in the next International News No. 15. "One He Man." Two-Reel Western Drama CAST "Snake" Royce, leader of a band of gun runners Charles Wheelock Tina McGowan, daughter of a homesteader Josephine Hill The Stranger Jack Perrin Tim McGowan 'Tote" Ducrow JN some way which was a mystery to him, old Mr. McGowan had be- come implicated with a scheme of "Snake" Royce's. "Snake" was the leader of a band of gun runners but his main object with the old man was to run off his daughter Tina. His love making was of that rough sort, however, that defeated its own object and when he saw that diplomacy was hopeless, he decided on stern meas- ures. These, however, were inter- rupted by a stranger who was familiar with every hill and canyon of the country but unknown in his official capacity to the citizens of Snake Head. He unceremoniously dumped Royce out of the cabin. Tina was immensely impressed with the stranger's appearance and domi- neering manner and when her father appeared upon the scene, she intro- duced him probably as her rescuer, but old man McGowan was terror stricken when he heard of the en- counter with Royce. He made a con- fession to his daughter and the Stran- ger and as a result the new arrival in Snake Head started out single handed to run up the gang. In the meantime, Royce instructed his men to go into town and capture McGown dead or alive and when McGowan appeard in the village he was shot in the back and had only time to inform the sheriff that it was Royce's gang who got him, before he died. The Stranger was dumbfounded on arriving at the cabin to discover that Royce had taken advantage of the unprotected condition of the cabin to carry off Tina and when the sheriff's posse drove up to surround the cabin, they were greatly mystified to see three bandits roped and hog-tied filing glumly out of the cabin, lead by the stranger. "I don't know what's your name or business, stranger, but I am saying you are 'One he Man'," exclaimed the sheriff, "My name is just plain Jones and my business at present is propos- in'." And from Tina's expression it looked as though he were going to be successful again. "ELMO THE FEARLESS. ' Episode No. 12 "Crashing Through." CAST The Stranger Elmo Lincoln Kdith Stilwell IvOuise I.>orraine Kobert Stilwell, her father William Chapman Paul Horton Ray Watson Dan Bulger Frank Ellis (iuy Hatherton Gordon McGregor Checko V. L. Barnes jj^DITH and Elmo make a miraculous escape from the jaws of the dra- gon and reaching the roof of the house, they have to pick their way from roof to roof in a dangerous fash- ion. Edith, in fact, loses heart and wants to give up, and Elmo encour- ages her to go on. The gang, however, soon gets wind of the attempted getaway and starts in pursuit and a mad fight ensues on the roof. In the midst of it all, the precious piece of photograph drops to the street below and is picked up by "Blind Toney" a beggar of the streets who pretends blindness. Elmo gets away with Edith in a wagon owned by the Chink followed by part of the gangsters in an auto, while Horton tries to extract the piece of photograph from the beggar. New Screen Magazine. No. 62. j^EW Screen Magazine No. 62, opens with an interesting exposition of the Sperry searchlight, the newest in- vention of Elmer A. Sperry. This searchlight is operated by an elec- trical controller, and displaces the old hand method. It has a candle power of 1,280,000,000 and can in its in- tensity melt lead. There is a final flash of the New York sky-line at night under the gaze of the Sperry searchlight. Next the magazine treats of the Castor Bean, showing how it was a factor in winning the war, and tell- ing a bit of its history; how it was known as early as 259 B. C. and be- ing lost subsequently for centuries, finally capie to light again in 1764. Cinema Luke under the direction of Leslie Elton provides an entertain- ing few moments. Luke emerges from an ink bottle to quarrel with Elton over a misfit coat and Elton providing a dog, a fight starts between Luke and the dog. We are next taken to Japan where we watch the Japanese family at a meal and where the solemnity of the meal is compared with the jollity of that of the average American family, and we see the children at play and an evening scene of the whole family. The Magazine closes with some mirth-provoking laughographs. Sure Fire! m 9 1 1 - C#lM»lll«aft|llliT»l 1 — 0 ■ i VOLJO NO. 12 MAY e I 4 1 • THE MOON MDERS flell drive f mif PPM ZVAHISUmC DACCEP" mtm roup op youp tull- house five THE BUSINESS REASON fix SERI AIv NUMBER fyJB. reason for making this a SERIAL NUMBER of the Moving Picture ^ Weekly is that serial-making and serial-showing pay us and pay you and pay well. IF exhibitors could not make money with Universal serials — which are the best serials made — Universal would not make another serial. People may laugh at the serial idea — but people laugh at lots of things they don't know anything about — until they find they're losing money by not having them, and then they stop laughing and get them. •THE proof that Universal serials will make money for you is the fact that Universal is producing to-day twice as many serials a year as we did only two years ago and three times as many as we did only three years ago. Every foot we make we sell, and if we can sell it you can sell it, because the simple fact of production shows that the market is widen- ing every day. Read the following pages, and you'll know why it is widen- ing. Because Universal brains, money, talent and long experience have taken the guess-work out of the seria' business. m-tiom Caii LdGmmlG PrGsident - Universal Rim Manufdctun'ng Company THERE is one curious fact connected with the business of making and showing serials — that some people persist in thinking it a gamble. Serial-making is not a gamble. Serial-making, on the contrary, is the safest side of the pic- ture industry — when you know how to make it safe. The Universal has reduced serial-making to an exact science. We make only what we know will please. In that way you are able to sell everything we make — and sell it at a bigger profit than the profit you get from other pro- ducers. Some exhibitors there are who do not run se- rials. They are making a big mistake. Their first mistake is in thinking that the grown- ups may not like them. But — the opinion of the grown-ups dep>ends on the quality of the serial. If you give them the kind of serial that Universal was the first to produce and stands first in to-day — the Star-and-Story Chapter Play of Quality — you'll not find one who can take his or her eyes off the screen while the episode is running. The exhibitor who does not run serials makes another big mistzJce when he does not realize that children love serials and that it is the chil- dren who make fans of their parents — who get them stzu^ed going to features as well as chap- ter-plays. What does this exhibitor think of the man who not only runs serials but also runs a different serial every day in the week? Does he think this other exhibitor is losing money? If he does I suggest that he call on the serial-every- day man and try to verify his belief. I think he will learn some things that will surprise him. ie-ShouldeiTalkon Because this exhibitor who runs a different se- rial every day in the week went into the se- rial line only because he found that it paid. Be- cause whenever he added another serial day to the week he found that week's receipts higher than the last. Because he found he had the trade — and he took advantage of it. Now, of course, not every house can run a se- rial every day, but every house in the land can run one every week and a great many can run two and three a week. If you are running only one Universal serial a week, suppose you try another on my personal recommendation — the overlapping releases of the Full-House Five will permit you to do that — and see how you come out. If it doesn't pay you I'll cheerfully buy you a new hat — and hats "has riz." On the next few pages you will find some of the reasons why Universal has been the most suc- cessful of all the concerns producing serials. You'll see that it's because we have the knowl- edge and the equipment and the stars. Building a serial is exactly like building a build- ing. You've got to know how to do it — and you've got to have the machinery — and you've got to have the expert help. Lacking these three things, your serial — and your building — will probably fall down. In pages 6 to 11, inclusive, you'll see that we have the equipment — on pages 14 and 15 you'll find the brains— on subsequent pages you'll see our Stars and their Chapter-Plays, now running or to come. Below this Straight-from-the-shoulder Talk on a mighty important feature of your business and mine you'll see a snapshot of my farewell to Miss Walcamp, just before she sailed for the Orient to make her great Overseas Serial, "THE DRAG- ON'S NET." She said to me then: "Mr. Laemmle, you have given me everything to work with that any human being could possibly want in order to make a successful serial. I thank you and I think every exhibitor will thank you for putting this feature of the business on a business- like footing — and I'm going to make a picture for you that the biggest theatre in the land will book on sight." TAex waaf wJiat th^ mm when theywmtitf PEOPLE want serials simply because they want 'em. And they want 'em to-day more than ever before. The proof of that is the fact that Universal is making more serials every year and is finding it easier to sell the increase than it was to sell the smaller production several years ago. IT isn't necessary to try to figure out why they want them — you simply know the demand is there — and you supply it. Probably it is because Universal has put the serials on an entertainment plane where it ap- peals to men and women of every class no less than to children. We know of no more sensible reason, and we have the facts on our own sales to prove it. FOR one thing, life has speeded up in the past few years, and everybody, young or old, wants action. They want big changes of scene, such as Universal se- rials give them — leaps across the continent or across the sea — vigorous flashes of action in every kind of surroundings — quick switches from the palaces of the rich to the haunts of the lowly, from city to forest, from humming street to burning desert, from the mountains to the sea. They want all these things — they want 'em quick — they want 'em fast — they want 'em well done. They want what they want when they want it — and we give it to them. know wluit iffwr want mif we give it to rhem ^lEW any epbode of each of the FULL-HOUSE FIVE V — your year's run of Universal serials — and you'll find in every one exactly the elements necesszu'y to pop- ular success, put there not by guesswork, but by hard work. And yet every one of the FULL-HOUSE FIVE is different from every other one — each one picked out with something unique. PUTTING aside the always-different story— "THE LION MAN" is the AH-Star Serial, with one of the strangest characters ever screened. "EILMO the FEIAR- LESS" is built on the tremendous physical strength of Elmo Lincoln, a never-failing source of attraction. "THE MOON RIDERS," on the other hand, has as something unique, as faiscinating a band of weird wild-riding out- laws as the mind of man ever conceived. Then comes POLO, the man with the punch in his personality as well as his fist, in "THE VANISHING DAGGER"— a serial hero so vigorous in his fine direct-action methods that they never tire of him. Last of the FULL-HOUSE FIVE comes MARIE WALCAMP, the Woman who knows No Fear, to show your audiences what a woman can do when it comes to feats of reckless daring and death-defying personal risk. YOU won't need to call on any other serial producing concern to give you variety in Star, Story or Punch while you can get this wide range in the FULL-HOUSE FIVE. It's all here in these five wonder-serials — zJl to be booked at one booking for fifty-two weeks of biggest profits. We know what they waqt and give it to them. Uoiversal Star The Evidence The Brass Bullet. Lucille Love. The Trey o' Hearts. The Master Key. Liberty. The Lure of the Circus. Graft. The Mystery Ship. The Broken Coin. The Gray Ghost. The Lion's Claws. The Red Ace. The Voice on the Wire. Elmo the Mighty. The Great Radium Mystery. The Midnight Man. The Red Glove, etc*} etc* ONLY Success counts, suid the organization with years of Serial success behind it is naturally the organization you ajre out to do business with TO-DAY. No other company, you'll agree, can ap- proach Universalis established record in Serials. Glance through this partial list of Chapter Play triumphs. Instantly it reminds you of weeks and weeks of steady PROFITS. And why? Because those se- rials STOOD THE TEST. They made money for us in the only way a serial can — by making money for YOU. COMMON business sense tells you that unless the EXHIBITOR found Universal serials profitable Universal could not a£Ford to go on producing them, let alone INCREASING its serial output. And we are still in the serial business and, mark this, in- creasing our serial production every year- — making more and better serials all the time. This year Uni- versal gives you FIVE serials in one complete group alone — the best serials it ever made, planned and de- signed to meet the increased demand. COULD we a£Ford to invest the huge sums re- quired to make even that single group unless we were absolutely sure of getting our invest- ment back plus interest through YOUR success? It stands to reason that we could not. But we are sure of our ground. We need make no fulsome promises. We point you to UniversaJ's record — a record we are out to sustain — to better — a record BUILT ON SUC- CESS. and- Staru Serials BUILT for Success — YOUR success, because nothing short of that satisfies us — nothing less can pay us. ask yourself why Universal goes on investing mill- ions of dollars every year in Serials. It is because with us serial making is not a gamble, but an exact science — a skilled business — made so by years of experience and the "know-how" proficiency that comes of long success. Uni- versal leaves nothing to chance. Every factor for suc- cess must be provided — story, direction, thrills, suspense, heart-interest— every element that experience has taught us goes to the making of profitable serials. Universal BUILDS FOR SUCCESS. THIS year has already proved that once more. The FULL-HOUSE FIVE is a proven success— the greatest in Universal's serial history, with two of the biggest releases yet to come! Exhibitor after exhibi- tor is telling us here is the best proposition Universal ever gave him, for it is built on the plan that insures your Solid Year of uninterrupted patronage. Have you been play- ing serials in the old haphazard, hand-to-mouth way, be- cause you knew no other? Investigate to-day— don't take chances on the year — make it a sure success. Triumphs of Today "The Lion Man" "Elmo ilie Fearless* "The Moon Riders* "TheVanlsMnd Dagger" "The Drac^on's Net" iiMiiiiiiiiiiiiiiiiiiiiiiiiiiim^^^^^^^^ Universal City — Tke Sen ^Vkere Serial Protlems Are Solved on Paper — Tke Execu- tive Building This is the headquarters of the Serial Capital of the World and contains the administrative oflSces. Directors, leading players and writers assemble here to confer before and during the filming of a serial. S«S... .,.......«..»"•••■■ -s Wkere Serial Stars Get and Enjoy tkeir Fan Letters — Post Office and Cafeteria Thousands upon thousands of letters from admirers reach Universal's serial stars during the course of a year. The post-oflSce here shown is one of the most popular buildings in Universal City. Stars congregate to get their "fan letters," and enjoy them with their meals in the adjoining cafe- teria. Tke Derious Oiae Tke Hospital )f Serials — Accidents are unavoidable during the making of thrilling serials. Any player who meets with a mishap that looks serious is hurried to Universal City's thoroughly equipped hospital, where he is given the best of atten- tion. It is an extremely necessary though hardly popular place with the serial companies. it!lliHiiiiiiiiniiiiiHiiiiiiiiiiiiiiiiiiiiiii((i((i(niiiiiiu(iiniiii(»^ al Capital of tne ^kVorld Tke Serial Company Takes Its Along Here is one of the wonders of serial making — a portable power plant, de- signed expressly to be taken on loca- tion. It is a great achivement in pic- ture making, and is one of the reasons why Universal can support its claim of being the best equipped serial pro- ducer in the worli Serial Players Lining Up for Guns Every sort of fire-arm under the sun, from a bell-mouthed blunderbuss to a modem cannon, is available at the ar- mory at Universal City. Here shown is a long line of serial players re- ceiving guns and side arms before starting on location. A Portable "Cyclone" Ready Xo Go on Serial Location This is the machine that makes the wind that blows a gale that thrills the crowds in the hurricane and cy- clone scenes in Universal serials. A mighty ingenious contrivance, isn't it? On the next page you will see how it works on location. ■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■raniBiiinBmniiMimiiiimvraaniiiiBminwm THE FOUR-FOOTED SUPPORT AWAITING ACTION J^O outdoor serial is complete without the support never fail to enter into the spirit services of the players shown above, f^.j^f ^{wL^^p T,, o . action. Universars vast herd of horses These faithful, four-footed members of the ^ould supply a Cavalry troop. AluiniraniliniinnillllinnaniininiiimiiainiaiBiiBHanMBanBiranraiiininaiaaiiatitaBBraaaiiiiiaiaMiiiini'S A HIGHWAY OF SERIAL FAME QNE of the principal thoroughfares at Universal City, used by serial companies going to and coming from location. Often- times parts of the street itself are employed for exciting scenes. It's a main-traveled highway to serial stardom. amuiiiiiiiiiiHnMiiiBiiiniiirarain THE HOME OF THE FULL HOUSE FIVE ^ TREE-TOP view of the main section of » reproduce on short notice anything from the Universal City. Here are housed hun- I Alps Mountains to an Eiffel Tower. End- dreds of thousands of dollars' worth of [ less equipment plus superior skill. There equipment. Its skilled artisans are ready to | is the secret of Universal's serial success. ^iiniimiiiiiiiiiiiiiiiniiiiinnniiiniiniiiiiiiiiiiiiiimin 4 ■uuHMwnuumnnnui^ READY FOR A NEW EPISODE y^HEN a Universal serial company starts on loca- tion every player is keen for the work of a new day — right on his toes for anything to come. If by some daring piece of work he covers himself with glory he comes back well pleased. If he receives a bruised head he accepts it with good grace, but his ardor and love of the work never flag for an instant. ^ERE is one of the mammoth film drying machines, accommodating thousands of feet of celluloid, which Universal sets aside for serials. Just imagine the myriads of thrills that are wrapped around one of these huge cylinders when the combined work of all the serial cameramen is hung up to dry I ■aHgaaBiHiBBaaBBeiiaiHaBaHiiaiaiaiBaqiaaiBDiaEiQiiSHaaaHiHliii PUTTING CYCLONE ATMOS- PHERE INTO A SERIAL "THIS picture shows the baby cy- clone-on-wheels hard at work during the filming of a desert sand- storm. This is the sort of thing that puts realism into every Uni- versal serial. It represents a small part of our wonderful array of equipment of which you exhibitors get the benefit when you book our serials. WHY WE CALL 'EM "LIGHTNING" SERIALS UERE'S a Universal City Jove hurling his home-made thun- derbolt for a terrific electric storm. Our electrical equipment is the most complete in the world and makes it possible for us to give you such realistic effects in serials. The MoViNG Picture Weekly A MAGAZINE FOR MOTION PICTURE EXHIBITORS Published JWeekly by the MOVING PICTURE WEEKLY PUB. CO. 1600 BROADWAY, NEW YORK CITY Paul Gulick, Editor. (Copyright, 1920, Universal Film Mfg. Co. All Rights Reserved.) Vol. 10. MAY 8, 1920. No. 12. THE NEWS OF THE WEEK IE promised you a serial number of the Moving Picture Weekly, and here it is. If you opened the book at this page, turn back to page one, after reading this page and the next one, and go right through the book from cover to cover. Every page is important, and it is most advisable to read the pages in their proper order. This magazine was planned carefully to give you, Mr. Exhibitor, in logical, easily read and straightforward language the low down on the Universal's success^ and what it means to you in dollar^ and sense. The careful reading of this book may mean the success for the first time of a hot summer season. But even if you have booked The Full-House Five, read the book anyway. You'll plan your vacation with a lighter, more confident heart. WHOLE lot of exhibitors have come to that happy date when they are starting "The Moon Riders." In a few weeks we expect a flood of letters telling us what a whale of a serial this is. It is starting at the right time to carry your people just thropgh the summer, and if any serial ever made 'wiU give you an unusually big summer business, "The Moon Riders" will do it. The star is Art Acord, the handsome, daring giant cowboy who broke into the movies as Buck Pai-vin. A million people know him as Buck because they know about the late Charlie Van Loan's interesting character. Art's leading lady is Mildred Moore, a Zieg- feld Follies beauty, who has made the transition from silk hip socks to spurred hip boots without dropping a stitch. Reeves Eason, a whirlwind of a director, has put a wonderful amount of pep and punch into this serial dish, which is seasoned with a dash of devilmen. The ac- tion got so fast and furious that Art Acord, radio champ and circus rider that he is, broke his leg and was in the hospital at Universal City and the serial held up for four weeks. But Art saved Miss Moore at the expense of his leg, and the Full-House Five plan of production and re- lease gives us a leeway of more than four weeks in production. They were still able to let ihe exchangeThave their first few episodes in advance to show to you. If you saw them, you booked them, if you were lucky enough to get a date. If you did not see them, get right do\vn' to your Universal exchange and take a peek. Then you can look forward to your trip to Havana. ]DDIE POLO has been pretty busy of late making a serial for you called "The Vanishing Dagger." He took a trip to England and France to get the scenes that were needed. But that didn't bother the Universal. They are willing to spend the money to get results, and "Hie Vanishing Dagger" is a resultful serial. The Universal starts it in the summer just for you. They could have started it in the fall and you would have cheerfully paid twice the money you are going to pay for the Polo serial. You know a whole lot of producers who would have held back this serial, if they had been so fortunate as to have a Polo to offer you. But the Universal thinks of the exhibitor too. The Universal is in the business to stay just the same as you are. And you are the people they want to stay in business with. So there you are, and if there is any mystery about the reciprocal way in which you are treated by Universal exchanges this statement will cleaf it up. HE Vanishing Daggei-" was written by Hope Lor- ing, and Polo himself directed it. He's a care- ful and mighty enthusiastic director too. After he finishes this serial, and he is almost through now, he is going to produce another for Universal which he declares will top them all. Have to go some, Eddie, say we. NEW serial is being prepared for Elmo Lincoln, the rope busting strong man star of "Elmo the Mighty" and "Elmo the Fearless," the two Uni- versal serials which followed his work in "Tarzan of the Apes," The new chaptered screen drama will be called "The Lightning's Eye." The story and scenario are by Phillip Hubbard and A. H. Gooden, who wrote "Elmo the Fearless." The first episode, "The Radium Ray," al- ready is in production. He will be supported by Louise Lorraine, who was his leading lady in "Elmo the Fear- less." Louise had a dual role in that picture, and just to get even with her Elmo plays both the hero and the vil- lain in "The Lightning's Eye." 1RICH VON STROHEIM, Universal's meteoric di- rector, whose "Blind Husbands" created a stir in the film world several months ago, has come to New York to supervise the final cutting and edit- ing of his latest creation, "The Devil's Pass Key," a Uni- versal-Jewel production of Parisian life, loves and in- trigues. I Chicago Convention Endorses Universals Direct Payment Plan Chicago, 111., April 28, 1920 (Special to the Moving Picture Weekly) R. H. Cochrane: The convention of independent exhibitors in session at Congress Hotel to-day formed a permanent national association and greatly appreciate the offer of Universal Film Mfg. Com- pany for their clear cut and straight forward statement made by your representatives, Berman and Levey on the floor of the Convention Hall this afternoon, in which they declared Universal being heart and soul with the independent exhibitors in their fight against the producing com- panies who are building and buying theatres. It was further voted and will so be enforced that the independent exhibitors shall cancel and refrain from buying service from any producer who has not declared himself to the effect that he will not buy or operate theatres in competition to the independent exhibitors. Your handsome offer of support backed by Mr. Laemmle's offer of financial aid to put our asso- ciation on its feet is deeply appreciated. The names of the men selected to-day is an evidence of the calibre of our newly organized association. The exhibitors of this convention have been asked and have given us their promise that they will cancel and refrain from purchasing any further film service from any producer who is operating theatres in competition with us. We are sincere and propose to fight it out on these lines until the issue is decided. The following names compose our executive commit- tee Mr. H. C. Farley, Empire Theatre, Montgomery, Ala. ; Mr. M. Vanpraag, Central Garden, Kansas City, Kansas; Mr. D. W. Chamberlain American Amusement Co., 527 First Avenue, Minneapolis, Minn. ; Mr. Sig Samuels, Criterion Theatre, Atlanta, Ga. ; Mr. Louis F. Blumen- thal, 1600 Broadway, New York City, New York; Mr. L. T. Lester, Rivoli Theatre, Colum- bus, S. C. ; Carl Kettler, West Palm Beach, Fla. ; Mr. John Manheimer, Attornev at Law, 215 Montague Street, Brooklyn, New York; Mr. W. C. Patterson, Criterion Theatre, Atlamta, Ga.; Mr. A. F. Brentlinger, Bankers and Merchants Theatre Co., Fort Wayne, Ind.; Mr. Harry W. Kress, Piqua Amusement Co., Piqua, Ohio; Mr. H. M. E. Pasmezoglu, 302 Chest- nut Street, St. Louis, Mo. ; Mr. C. E. Whitehurst, Baltimore, Md. ; Mr. M. A. Cho3mski, Allied Amusement Association, 1313 Consumers Bldg., Chicago, 111.; Mr. F. Rembusch, 40 Ohio Street, Indianapolis, Ind.; Mr. E. T. Peter, Box 212, Dallas, Texas; Mr. Lawrence E. Lund, 1125 Broadway, Oakland, California. Thanks again and again from every exhibitor present. FRANK REMBUSCH, Chairman Independent Exhibitors Ass'n. of America. REEVES EASON It's a mighty fine director who turns out a humdinger like "The Moon Riders" with its strange Devilmen. Just another instance of the novelty, the unusualness you get in a Universal serial. J. P. McGOWAN "The Lure of the Circus?" Yes, it's the same J. P. McGowan, and he's gone himself one better in The Full-House Five, for he directed "Elmo the Fearless." HENRY McRAE The veteran. He knows the Orient like a book. He's put it all into the magnificent Overseas Serial, '*The Dragon's Net." It's Marie Walcamp's newest triumph. AL RUSSELL The expert whose direction of the All-Star Serial, "The Lion Man,' started the Full-House Five with a roaring success. POLO Yes, Eddie himself! For what is there Eddie can't do? Athlete, star, and some director you'll agree when you play "The Vanish- ing Dagger." Universal Serials are Directed mOU know as well as we do the vital importance of talented direction. You associate best pictures with best directors. But do you realize that Serials demand not merely best directors, but specialists? Select the finest director of any other kind of photoplay and he might very easily ruin a serial. Special- ization in serial production has given Universal the cream of the serial directors, and the magnitude of our output enables us to i retain them — the most talented the industry can boast — the men I with the brains and the experience and expert skill to ensure suc- cess. That is why the Full House Five is the huge success we meant it to be — best stars, best stories, best direction. Exclusively by Serial Specialists Miracle--Just Good Business By the application of a well-founded business principle — quantity pro- duction and distribution — Universalis Full-House Five plan has put the serial business on a common sense basis at last. The underlying ideas of our plan are — (a) To make more money for exhibitors and for ourselves. (b) To insure exhibitors a full year of uninterrupted profits — with only one booking. (c) To arrive at some good, workable, dependable plan for mak- ing and handling serials in years to come. Has the Full-House plan succeeded? It has— TREMENDOUSLY ! The figures of our sales department show that the entire proposition has taken exhibitors by storm. Showmen say the idea has given them an insight into a brand-new world of showmanship. WHY? Because they saw that this was the first opportunity ever of- fered to free themselves from slip-shod, take-a-long-chance methods of buying serials, and to rid themselves of the worry of doing business with unknown, unproven, unequipped fly-by-night concerns. They know that with one sledge-hammer blow of real business tactics we had knocked all the worry out of serials for all time. They knew that Universal, a concern putting hundreds of thousands of dollars in money, brains, equipment, reliability and reputation, could not afford to take the remotest chance of making a "dud" serial. They knew that every serial of the Full-House Five was made according to every rule of "know-how" and "know why" that seven long prosperous years of se- rial making had taught us. They knew we had selected five world-famous stars of repeated proven ability to draw crowds. The Full-House Five plan has proven to be so tremendously good that we intend to repeat it next year — and the next — just the same as you would cling to any successful business method. You exhibitors have shown us that the principle of the plan was sound and sane. We purpose that you shall receive a lion's share of its profits. If you have not yet booked the Full House Five, go or write this very min- ute to the nearest Universal Exchange. You'll find out something that >vill be a revelation in your business. You'll have to do it lightning quick if you expect to beat your competitor. Remember, he's reading this page too! SERIAL CHART THE LION MAN Dec. 29 (1919) 1 Jan. 5 (1920) 2 Jan. 12 3 Jan. 19 4 Episode Jan. 26 5 Feb. 2 6 Feb. 9 7. Feb. 16 8. Feb. 23 9. Mar. 1 10. Mar. 8 11. Mar. 15.- 12. Mar. 22 13 Mar. 29 14 Apr. 5 15. Apr. 12 16. Apr. 19 17. Apr. 26 18 May May May May May June ELMO THE FEAEESS 3.. 10.. 17.. 24.. 31.. 7., .. 1 .. 2 3 - 4 .. 5 - 6 ... 7 ... 8 .. 9 ...10 ...11 ...12. .13... .14... .15... .16... ..17.. ..18.. Episode THE MOON RIDERS of your 1920 FULL HOUSE FIVE One Solid Year of Money-Making Universal Serials Episode THE VANISHING DAGGER Episode Booking ONE Full Year of Continuous Profits FIVE Serial Masterpieces NO Worries That' s our Common Sense, Good Business Plan that Exhibitors Are Endorsing — EVERYWHERE June 14 8 June 21 9 June 28 10 July 5 11 July 12 12 Julv 19 13 ;|::;:::::::::;:::::::::|^:;:;:;:;::::;::::::::::;:::;: j THE DRAGON'S NET AuK. 16 17 10 Aug. 23 18 11. Aug. 30 12.. Sep. 6 13.. Sep. 13 .14.. Sep. 20 15. Sep. 27 16. Oct. 4 17. Oct, 11 18.. Oct. 18.. Oct. 25.. Nov. 1.. Nov. 8.. Nov. 15.. Nov. 22.. Nov. 29.. Dec. 6.. . 2 . 3 .. 4 . 5 . 6 .. 7 . 8 . 9 .10 .11 .12 .13 .14 .15 .16 1 Episode Dec- 13 17 Dec. 20 18 aCONNOEL CivAPHAM LOOK at this galaxy of stars — each a headliner — idols and pets of the serial fans every one. "Forget the expense," we said when we secured the wonderful story of "The Lion Man" — the strangest char- acter that ever the imagination con- ceived. "Nothing short of an all-star cast can do such a story justice." Never in our experience has there been a serial with such a wealth of big star parts, and that is why you get The Lion Man with such star names as Kathleen O'Connor, Jack Perrin, J. Barney Sherry, Henry Barrows, Leonard Clapham and others of the calibre that pulls money into your box-office. Exhibitor after exhibitor tells us of the roaring success of The Lion Man. It justifies every promise we made for it — every penny of the big sum we spent in its making. It's the first of the FULL HOUSE FIVE, the greatest super-serials Universal ever produced. Play "The Lion Man" and you'll surely play them all. JACK IXpeeted 'by tei^StafCkst! THAT exhibitor hit the nail on the head when he said: •'What I particularly like about The Lion Man IS the knack this fantastic char- acter has of jumping into the scene at the psychological moment to add the extra snap to the excitement when you're at fever heaf with the episode's climax. That's what touches the spot." Che imu MAN A Blisi Money Star in a Big-Money Serial I LRE ADY our sales department is re- porting amazing figures on this se- rial, signifying more strongly than I words that Elmo Lincoln, the Fight- ing Colossus of the Screen, is repeating on a bigger scale than ever before all his tremen- dous previous success. He is the man who smashed his way into popularity in "The Birth of a Nation" and kept it at fever heat with "Intolerance," **Tarzan of the Apes," *The Kaiser, the Beast of Berlin," and packed the leading theatres of every State in the Union with his former chapter-thriller, "Elmo the Mighty." His last serial was built expressly to display Lincoln's enormous strength and acting ability. No exhibitor who wants to make money will overlook "Elmo the Fearless." ELMO LINCOLN Titan of the Screen in ELMO The FEARLESS Directed by J, P. McGowan iM^lNTOlERANCC Read This Testimony From ADELPHl THEATRE Clark St. b> FMet Ave ALBANY PARK THEATRE Lswience 6f Kedtic Avex CALO THEATRE CUrk St.* Balmoral Ave, CHATEAU THEATRE Broadway Grace St. COLUMBUS THEATRE 63rd St. & Ashland Ave. CEOWN THEATRE 1605-13 Weat Division St. COMMERCIAL THEATRE 92ndSt. fit'CoSEHuercial Ave, COSMOPOLITAN THEATRE 7938 South Halsted Si. FROLIC THEATRE S5th St. 6f EIIU Avt. KENWOOD THEATRE 1225 E. 47tb Street LANE COURT THEATRE C St. (itARRiaoiv 3874 TKt-IPHONBS^ " 397S ( •■ 3876 ASCHER BROTHERS Amusement Enterprises 1716-1726 Consumers Buildhxc 220 south state street OAKLAND SOUARLTHEATRF, DreXiHoOaltwood Ulvdj FtKRELSS THEATRE 3S>55 Gr.nd Blvd. ROSEWOOW THEATRE Moctrosc Ave. fir LiDCoJn $>t TERMINAL THEATRE Lawreoee firSpaulding Avcs. THE CI!*CINNATJ THEATRt CiociDflati. Ohio WEST ENGLEWOOD Tlieetr« 63rd St V Manbfield Ave, CHICAGO -larch Thirty YL-ct, ri r. e t e er. T r e r t y , Ux^ Morris Hellaan, Manager ^hovi Reel Department Uaiveieal Flla; •Exch^iges/ Ir.c, Dhicago, ■ 111 , • Frieriu Heiiaan:- • Te -have juct -used' the third epiacde of ~i::o TK? TEAELt:SS serial in all cf cur theatres-- an i 1' has proven to be one of the beet serl ale ''t-h.-.- we have ever. used. It ie a real ccx office attraction.. Trusting that the next eerir:l will b'? ae -g,bod as this OHfj, I ac Your a very txuly/ /SCH'SE EROT^ERF FFTEH^RISFS, FEB \ :a:LC I ELMO LINCOLN Chicago's Biggest Serial Users |£ regard this letter as a mighty fme tribute from the men who operate the biggest chain of motion pic- ture theatres in Chicago. These men are serial experts from the exhibitor's standpoint. They are buyers for a great amusement organization as wide in its scope as a chain of big business concerns. They have to buy closely and buy right. They can not afford to buy any- thing but the very best serials the market affords. More- over they can not aflFord to recommend a serial unless they have proved beyond the shadow of a doubt that it comes up to their rigid requirements. So when showmen of the en- viable recognition that Ascher Brothers enjoy in the exhibi- tors' field declare in emphatic terms that "Elmo the Fear- less" is one of the best serials they ever used — so good that they are running it in all their houses, every other exhibi- tor in the country who is playing to human nature can bet his bottom dollar that he can't go wrong with it. Don't fail to cash in heavy on the latest fighting, two-fisted serial thriller of Ellmo Lincoln, the fighting Colossus of the Screen. He never fails to make money for exhibitors — anywhere. Directed by J. P. McGowan «ELMO ™' FEARLESS*" Qm\ with D IGHT at the start these weird devil- men and moonriders swoop on to your screen from the fastnesses of their catacombed cliffs with a whirlwind rush that carries the fans off their feet. Never was there a serial that set such a hot pace at the very time when you need it most — right at the start. And, mark you, it keeps up the speed right through. Never a fan who glimpses the first epi- sode but will be there with his dimes for next week's big chapter. HE novelty of the story, the snap and dash with which the action breezes past, the death-daring feats of ART ACORD, the Cow Boy King, the "differ- ent" note that pervades the whole eigh- teen episodes, make "The Moon Riders'* an irresistible chapter-play that no serial devotee is going to miss. Released April 26, you need to make it your immediate business to sample this astonishing se- rial— see for yourself, and you'll agree that here is the finest kind of INSUR- ANCE for your right-through-the-sum- mer business. 1© Weird Devil men 9 irne9i9tible 69 the reaping pugh of it9 wild outlaw eharaeter? Their lair was the cata- combed cliffs of the lawless West — their business cattle piracy, depredation and deviltry. Their faces were covered by ghostlike, gleaming white skulls— they dressed in the garb of Indians. KING OF THE COWPUNCHEIS? &pporteciiy MILDISED MOOKE-BEATKICE D0M1N6UEZ AND A HOST OF EXPERIENCED UN IVEISS-AL §EISIAL PLAYEKg" m-eefed byWE^Y.^ EAS^ON IT'S packed with 'em! If you think that Universal must, long ago, have used up all the thrills in its repertory, go see ART ACORD in "THE MOOXRIDERS" and you'U get next to a brand-new crop of dare-dev- iltry— put over with a dash and a whirl that will show you that here's a new serial star who's going to stand 'em on their heads — your audiences as well as the viUains! It's ACORD'S personality and punch that do it, plus those fantastic, gripping characters, the moonriding devilmen. THERE'S no bunk about the dangers ACORD goes through — a broken leg recently testified to the speed at which "THE MOONRIDERS" runs under his vig- orous lead.. Book this great serial for the third of the five that will crowd your house for a year, all booked on one contract, the new and the sensible plan. t?IDEF?S JMBER THt?EE OF YOUR )hh HOUSE FIVB. HOW WE §ELL "THE THE NEWPAPEP AD9 WHEN you book a Universal pic- ture you have behind you the full co-operation of our exploi- tation staff to help you get every ob- tainable dollar of profit out of your investment. We see to it that the newspaper ads., for instance, are the very best skilled writers can get up- powerful in wording, forceful in de- sign— drawn (not photographs, mark you) so as to be exactly what you need— practical, USE-able EFFEC- TIVE— all in readiness for you to in- sert the name of your theatre — the ads will do the rest. 2 Col men I OON PIDEK' FOP YGU. THE PO?TEP9. TIME and again exhibitors write us their appreciation of Universal's aids to put- ting the picture over — posters the most attractive that artist can design or lithog- rapher execute — six sheets, threes and ones, all with the crowd pulling punch, and a wealth of smaller stuff to make your busi- ness boom. Here's the kind of material to do it with. Use it — circus it for "The Moon Riders." You'll pack your theatre to the doors. e .SHEET 24Y 3 SHEET ASHEET ddie Sim THE plain logical reason wliy Ed- die Polo has become the Hercu- lean idol of the screen is because he has everj^ quality that goes to the making of a great serial star. He proved it in "The Broken Chain," "The Gray Ghost," "The Bullseye," for instance. Greatest proof of all is the wonderful hold Polo has on mill- ions of fans throughout the country. That is the reason why the easiest thing we know is to sell a Polo serial and why the surest thing the fan knows is that he is going to see Polo every time he plays, and that is the common sense business reason why you will want to show him in his new, big, astounding serial, "The Vanish- ing Dagger." Mtet S@ffl AN YOU — can ANY exhibitor with his ear to the ground for the ^ kind of attraction that will (1) make money for him, (2) delight and gratify the public, (3) bui!d up patronage and prestige for his house, afFord to overlook THE picture of the year, the attraction the whole motion picture industry is talking about? More — "The Virgin of Stamboul" not only comes to you as the most widely advertised pro- duction of to-day, but more important still, LIVES UP to everything that has been said for it. Wid told you so to start with ; exhibitor after exhibitor is telling you the same thing straight from the shoulder — be- cause the goods are there, the crowds are tfiere, the money is there. If you don't credit what other exhibitors are saying, telegraphing, writ- ing, there is ONE SURE TEST — see this picture for yourself — what- ever else you leave undone, do this one thing, for yourself. — SEE ! 'THE VIRGIN OF STAMBOUL." PICTURE OF THE YEAR. ALL SAY BEST THEY EVER SAW* FRANK McCarthy, Mgr., Rex and Strand Theatres, Beloit, Wis, For HIKDAHIK ..jWiYE^ UNIVERSAL-JEWEL P% 111 I M Fl PRODUCTION D£liU;[EJi^.A«JLA^ Jl^ AJk i»HOPE bb.WiY[(! /^NCE in a great while you find a pic- ^"'^ ture which compels men and women alike — whose story is so truth- like and is presented in such masterly fashion as to be irresistible-convinc- ing. Because "It deals with Life as it is," to quote from one of a thousand exhibitor letters, BLIND HUSBANDS stands out as one of those infrequent pictures which possess the double ap-^ peal, that draw husband and wife alike^ — the kind, as every exhibitor knows, that packs houses and boosts bank ac- counts. "It can't be praised too highly." Strand Theatre, Kensington, Pa^ "Book this picture everywhere. It deals with Life as it is. It is truly the biggest drawing power of the season." Lyric Theatre, Mineral Springs, Ark. "It is unquestionably one of the big out- standing pictures of the motion picture in- dustry. It has a wonderful story that holds you spellbound, and sends you away boosting. We played BLIND HUSBANDS to capacity and double our usual run." Gore's Enterprises, Los Angeles. USBANDS% dnderPlay i The Moving Picture Weekly A MAGAZINE FOR MOTION PICTURE EXHIBITORS Published Weekly by the MOVING PICTURE WEEKLY PUB. CO. 1600 BROADWAY, NEW YORK CITY Paul Gulick, Editor. (Copyright, 1920, Universal Film Mfg. Co. All Rights Reserved.) Vol 10. MAY 29, 1920. No. 15 News Reel Policy Wins J^XHIBITORS all over the country are recognizing more and more the growing importance of the news reel and its relations to the newspaper stories of the day, it was pointed out recently by Harry M. Berman, general manager of exchanges for Universal, upon his retum from a tour of the middle west for the pui-pose of inves- tigating the news reel situation. "I found that the live wire exhib- itors," said Mr. Berman, "are realiz- ing more and more the importance of having up-to-date news reels in their houses, news reels that flash pictorial gists of important events almost as soon as the events are chronicled in the daily papers. "Exhibitor after exhibitor told me that patrons now have the habit of asking, 'When are you going to show pictures of the Mexican Revolution?' or 'Are you going to show picture of that big train wreck in the East?' and similar inquiries proving that they anticipate news pictures of the day's events. "International News Sevrice is one of the first news reel publishers to take cognizance of this awakening in- terest in day to day news reels. By its recent change in policy affecting the release of news reels, the I. N. S. has taken the first great step towards puttinjr news reels on a live news basis. "On my trip through the middle west I was accompanied by R. V. An- derson of the International News Service. We made Chicago, Minne- apolis, Cleveland, Cincinnati and Pitt.sburgh. We found that the news twice-a-week release of the Interna- tional News reels, has won for this i-eel a place on the programs of first class houses which scorned the older weekly releases. It is a satisfying commentary on the trend of screen news that the more frequent release of news reels is meeting with such popular favo«." Big Stunt in Small Town BANNON, manager of the New Plaza Theatre, West New Brigh- ton, Staten Island, New York, has a small theatre in a small town, but he is a fii-m believer in going the limit in exploitation. When he booked "The Great Air Robbery" the big Universal picture starring Lieutenant 0. L. Locklear, Bannon set his mind on having Lock- lear himself for a personal appear- ance. He would have succeeded, if the daring aviator had not at that time been three thousand miles away — in CalifoiTiia. Bannon was undaunted, however, and went around looking for the next best aviator he could find. He finally met P. F. Collins, one of the crack airmen of the Curtiss Aeroplane Company, and arranged for Collins to take him upon the opening day of his run of "The Great Air Robbery., and fly over West New Brighton and the nearby towns. Bannon figured on pulling an addi- tional stunt. He advertised for a man willing to make a parachute leap from an aeroplane soaring over his town. He was deluged with applications. Complications with the local police authorities and the Curtiss company, put an end to this plan however. Instead, Bannon arranged a large canvas sign, which he exhibited in We.st New Brighton. It read aas fol- lows: LOOK OUT STATEN ISLAND! The Aerial Mail Bandits in THE GREAT AIR ROBBERY Will Bomb You From the Skv, APRIL 23 If you hear a Curtiss Aeroplane DON'T LOOK UP! On the specified date, Bannon, piloted by Collins, in a big Curtiss scout bi-plane, flew from the Long Island aviation field, across New York Bay and circled over his theatre, drop- ping dodgers advertising the picture, and a certain number of free tickets. The stunt got much local newspaper publicity and filled Bannon's theatre to capacity. Motion r'lctures Not Guilty 'J'HIS is the verdict based on reports fi 'om chief probation officers of juvenile courts throughout the United States on the relation of motion pic- tures to juvenile delinquency. Last year the National Board of Review with the cooperation of the American Probation Association asked these officers for a frank statement of their opinion and experience in this con- nection. Forty-two of the officers so ad- dressed replied. Of these, twenty- seven held that the movies are not di- rectly responsible for cases of juvenile delinquency. Ten were non-committal and five pronounced the movies guilty. The replies of those who exonerated the motion picture were far more con- vincing than the replies of relatively few which were unfavorable. Take for instance this; "I have been in this work for fourteen years and have had occasion to deal with thousands of de- linquents. ... Of the thousands of boys and girls arraigned in our court, there have been very few who testified, or of whom our investigators could leam that they committed the wrong in question because of the so-called baleful effects of the pictures they had seen." Again another officer says: "Parents always have excuses in court when confronted by the judge and charged with lack of responsibility, and the movies are so popular it is natural they should rest the blame there rather than on the real cause. It is interesting to note that two of the five officei-s who indicted motion pictures as in their opinion an im- portant direct cause of juvenile delin- quency are in states having legal boards of censorship, namely, Ohio and Pennsylvania. This bears out the con- tention of the National Board of Re- view that motion pictures intended for adults cannot be made fit for young people by any amoimt of censoring and that therefore the only way of meeting the problem of young people with respect to the films, is by means of special performances. Souses \m:K^cimkedL ftomil. Tlie^ liouses use all k of Ihe IMversdl Pfo^fdiiL- 12 THE MOVING PICTURE WEEKLY- Films Permanent m Advertising Harry Levey, manager of Univer- sal-Industrial Films. IWIERCHANTS from the Drapers' Chamber of Trade of the United Kingdom, who are touring the United States under the auspices of the Na- tional Retail Dry Goods Association, were presented last Tuesday evening with a motion pictui'e "close-up" of themselves. The presentation was made at the Capitol Theatre, "the world's largest theati'e," where more than forty mem- bers from the Drapers' Chamber of Trade were entertained by Harry Levey, manager of Universal Indus- trial Films. Mr. Levey filmed the mer- chants upon their arrival in New York on Friday of last week. This film was shown on the screen of the Capitol Theatre on Tuesday evening, in conjunction with the regular per- formance there, and extra bits of the film, showing a miniature likeness of each merchant, were distributed among the merchants. There was also shown on the screen a composite film of portions of indus- trial and educational pictures made by the Industrial Department of the Universal Film Company, in connec- tion with the educational work being done by stores throughout the coun- try to train their employees to a better knowledge of their work and its requirements. The Universal In- dustrial Department has made a great number and variety of such films, and these pictures have done much to promote efficient work among the employees of the shops. As the Merchants from the Drapers Chamber of Trade of the United Kingdom are touring the United States for the pui-pose of observing American meth- ods of shop management and sales- manship training, the composite film shown them Tuesday night was chosen as the best method of acquainting them with American ideals along that line. Steps in the making of silk, silvenvare, stockings, hooks and eyes, corsets, pins, shoes, and leather soles were shown. . These are only small parts of films showing the complete mechanism of these processes. The complete pictures, the only ones of their kind made, are distributed through the Department Store Circuit of the National Retail Dry Goods As- sociation. E. B. Weeks, F. Gross, Lewis Moore, F. W. Cook, F. Chiesman, A. N. Hol- lely, C. P. Webber, Chas. T. Coleing, D. M. Rose, T. W. Hardwick, F. H. Barber, W. J. Hunter, Fred Longley, F. Matthew, John Boardman, Lewis Lyne, A. W. Thomas, J. Lancaster, F. Okey, W. J. Hopton, Miss D. Cook are the visitors from England. Lewis Hahn, National Director of the Na- tional Retail Dry Goods Association, New York; Homer Curtis, Secretary of the same Association; Donal Dey of Syracuse; P. A. Bergner, Peoria, 111.; S. F. Izard, Elmira, N. Y.; Z. Himelhoch, Detroit, Mich.; Mrs. Lu- cinda W. Prince, Boston, Mass.; Roger W. Allen, Nugent's Bulletin, New Yoi-k City; Mrs. Roger W. Allen, and James Goold, Women's Wear, New- York City, are the local entertain- ment committees. D rapers from London See Universal Industrials •pHAT the motion picture has come to be not only a spectacular success in the advertising world, but that it has come to stay was the keynote of an address delivered by Hari-y Levey, manager of the Industrial and Educa- tional Department of the Universal Film Manufacting Co., to a prominent body of advertising writers last Tuesday night. Mr. Levey was specially invited to open the weekly meet- ing of the League of Advertising Women. Emphasizing the place that the motion picture has attained in the ad- vertising of the day, the program at this meeting was devoted exclusively to motion pictures. In asking Mr. Levey to address those present, the Pro- gram Committee said: "We feel that there should be this short preliminary talk, and we know of no one better qualified than you to give it." Mr. Levey spoke on "The Role the Motion Picture Plays in the Advertising of To- day." "The Silken Web," a new motion picture made by him to exploit a certain brand of silk stockings, was shown. "The motion picture has achieved a pennanent place in the advertising of to-day," Mr. Levey said. "It has estab- lishetl its position by reason of the fact that the Universal Film Company has built up a concrete policy of weaving entertaining and interesting films that include a certain amount of advertising message that is beneficial to ex- hibitor, audience, and advertiser. In these films are used stories purchased in the same manner as those for photo- plays. Only recently the Industrial Department paid $2,500.00 for a story written by a prominent author and sold in book form. "The pictures are released regularly by the Universal Exchanges under a direct payment noUcy, whereby the ex- hibitor gets a fair return for the use of his screen and for booking with Universal." "We are in receipt of many letters from Exhibitors all over the country, telling us that Universal Industrial and Educational Films released in this manner are very well received by their patrons, and they are constantly being asked for more of such pictures. "I believe that the future will bring forth much greater growth in the industrial advertising motion picture, and that such films will be internationally impoi-tant factors in advertising." THE MOVING PICTURE WEEKLY- IS Ask the man who Played It **The Great Air Robbery'' I UNIVERSAL-JEWEL PRODUCTION DE LUXE I 14 THE MOVING PICTURE WEEKLY- Amazing Production'* "*THE GREAT AIR ROBBERY^ is one of the most amazing productions ever achieved. It attracted so much attention and caused so much com- ment that the Park theatre extended the engagement/^ Youngs town (O.) Vindicator.. Thrills Unnumbered** "Thrills unnumbered are furnished in *The Great Air Robbery,* with the daredevil Locklear in the role of the chief thriller. He performs his mid-air sensation of leaping from one airplane to another and crawls out on the tail of a plane thousands of feet above the earth. The picture is an excellent ex- ample of the nth degree of thrill feat- ure, well produced and well photo- graphed." New York Ev. Mail. 100% "THE GREAT AIR ROBBERY' ranks one hundred per cent high as a novelty thriller. It is gripping throughout with an interesting plot and all of it actually pictured." Cleveland Plain Dealer. See LOCKLEAR OF THE SKIES in THE MOVING PICTURE WEEKLY = SL Louis A Thousand Shut Out! Loew*s Garrick, St. Louis, Mo.) April 23, 1920. Universal Film Co., 1600 Broadway, New York, N. Y. Gentlemen:— I feel sure it will interest you to know that the pre- vious house record of the Loew-Garrick theatre was COMPLETELY OBLITERATED this week on the en- gagement of "THE GREAT AIR ROBBERY." Prior to the run of "THE GREAT AIR ROBBERY" the largest attendance on any attraction was that achieved by June Caprice when she made a PERSONAL APPEAR- ANCE during the run of her picture. A close second to this was FRANK MAYO in "THE BRUTE BREAKER." LOCKLEAR, however, EXCEEDED THE MARK REGISTERED by Miss Caprice by several hundred dol- lars. I will admit that the TREMENDOUS RECEIPTS on "THE GREAT AIR ROBBERY" were a BIG SUR- PRISE to me. I would add also that MORE THAN A THOUSAND PEOPLE were UNABLE TO GAIN ADMISSION at the first matinee. (Signed) ARTHUR MUSCOWITZ, Manager. 'THE GREAT AIR ROBBERY 16 THE MOVING PICTURE WEEKLY- Everything" f and then some ^ LIEUTENANT LOCKLEAR excels himeslf in this wondrous produc- tion. ^*The Great Air Robberty^* is all that one could imagine, and then some. INTERWOVEN in a subtle plot of ^ strong dramatic force, it carries the acutest thrills of intrepid, death-defy- ing daredevilism. One can almost hear the whirring of the machines in skyland. The view of the U. S. aerial mail field at night, with its scores of planes is a masterpiece in itself. The rescue is a stirring scene. The pretty love plot has all the charm of true romance. It is a drama that must be visualized to realize. LOS ANGELES RECORD Directed by JACQUES JACCARD ot a Serial A UNIVERSAL - JEWEL PRODUCTION DE LUXE THE MOVING PICTURE WEEKLY ■ 17 Cleveland Had to Stop Selling Standard Theatre, Cleveland, O., Jan. 12, 1920. Universal Film Co., 1600 Broadway, New York, N. Y. Gentlemen:— "THE GREAT AIR ROBBERY" broke all records for attendance and receipts at this theatre, although in opposition to "Soldiers of Fortune," Wallace Reid, Norma Talmadge and Anita Stewart. We were THREE TIMES COMPELLED TO STOP SELLING TICKETS. It's the greatest picture Universal ever made. (Signed) THEO. G. COVALL. ^(i'TT HIS is a genuine thriller. Nothing Uke it has ever been produced. The nearest to it is "The Grim Game" but "The Great Air Robbery" is far superior in readism and thrills. This picture is novel. It presents unusual ad- vertising values. It will without doubt give uni- versal satisfaction." HARRISON'S REPORTS. "THErDrAT AIDDADDroV" UNIVERSAL-JEWEL uKl A 1 Am rUddiLIi I production de luxe 18- THE MOVING PICTURE WEEKLY— iVo Fake! No Substitute! No Camouflage! ^^'^ I 'HIS up-to-date filmization of an airship robbery eclipses all past efforts as a screen thriller. "Talk of suspense! The picture is over-run- ning with thrills and of the sort never before attempted on the screen. "The solar plexus punch is delivered more than once, but once would be enough to swing any picture of this calibre to success. The crowds will be discussing the tremendous stunt performed by the fearless Lockklear, who climbs out on the wings of his airplane thousands of feet above the earth and pulls himself up by a rope ladder to his enemy, who jeopardized his life in this unusual climax of thrilling adventure. "It's genuine stuff, too, no FAKE— NO SUB- STITUTE—NO CAMOUFLAGE." The Billboard. Lifts You Out of Your Seat! CHICAGO HERALD & EXAMINER THE MOVING PICTURE WEEKLY— 19 Milwaukee ''Receipts went even higher than LOCKLEARr "THE GREAT AIR ROBBERY" with two weeks' engagement broke record of the season. THE RECEIPTS WENT EVEN HIGHER THAN LOCK- LEAR ever did. Send us TWENTY OF THIS KIND a year and we will be well satisfied with the season's profits. Am so plesised that I want to go on record as saying that IF ANY EXHIBITOR HAS A DOUBT OF THE DRAWING POWER OF THE GREAT AIR ROBBERY let him -WIRE ME. HARRY HART, Princess Theatre, Milwaukee, Wis. ^'T^HE GREAT AIR ROBBERY^ marks a NEW ERA in filmdom. A thousand seemingly insur- mountable obstacles were overcome before it became a reality. There are few people who have not heard of LOCKLEAR — the ONLY man who hats ever accom- plished the hazardous feat of CHANGING FROM ONE FAST-MOVING PLANE TO ANOTHER IN MID-AIR. Impressive, effective, *The Great Air Robbery' carries a thrill in every hundred feet of film." Los Angeles Express. "THErDrAT AIP PHRRFPY" universaljewel UUl A 1 Am KUddlK I production de luxe 2a —THE MOVING PICTURE WEEKLY The Big Punch ! LOCKLEAR puts the BIG PUNCH into the picture new kinds of thrills — and all shown with the clearest detail and most excellent photography." Los Angeles Times. A Gasper! **At a dizzy height he crawls out on the tail of his rolling plane — you hear the in-drawn breaths of the audience and you hold on to the back of the chair in front." Chicago Herald Examiner. Thrills & Chills! "An absorbing story is told as environment for Locklear's exploits that would be difficult to equal." Pittsburg Post "We bet you'll get more thrills and chills up and down your spine to the square minute than you've had in a long time." Ex-Trade Review. It's Staged in the Clouds! CHICAGO EVENING POST -THE MOVING PICTURE WEEKLY— 21 Nearly Nine Dollars a Seat! in Los Angeles FIVE THOUSAND TWO HUNDRED AND FIFTY-NINE DOLLARS ($5259.00) on the week with THE GREAT AIR ROBBERY, al- though seating capacity is only 600; Nearly NINE DOLLARS A SEAT ! Superba Theatre, Los Angeles. Patrons sure to make a beaten path to every theatre door. M. P. News. So crammed with thrills it must be placed in a class by itself. Exhibition Trade Review. Once in a while a producer hits on a distinct novelty. In this class must be placed "The Great Air Robbery." Los Angeles Examiner. Two hours of the most engrossing situations and hair- raising climaxes and most picturesque flashes ever pro- jected on a screen. Los Angeles Express. rPPAT ATP PHRRPPV" universal-jewel Imt A 1 AIR KUoDCK I produqion de luxe THE MOVING PICTURlu WEEKLY Says Genevieve Harris in the Chicago Evening Post: - "Go see 'The Great Air Robbery' and you get all the thrills of an airplane trip without its dis- comforts. This production is literally "staged in the clouds." The picture is very clever, the exploits of Locklear of course being the big feature, but the camera man who dared the dangers, and the director, too, deserve great credit. "Locklear's performance in changing from one plame to another thousemds of feet above the earth and climbing out on to the wings of his plane are clearly shown zmd are sure to give you many moments of excitement. "The story, too, is out of the ordinary with the great merit, of course, in its thrills. The picture is six reels in length, but for once six reels did not seem too long. I should not have minded watching another reel or two of Lock- lear's stunts." A Great Performance New Sensation in Drama!" PHOTOPLAY THE MOVING PICTURE WEEKLY Even in Zero Weather! Enthusiasm! Standing room only at opening of "GREAT AIR ROBBERY" even with zero weather and audience wearing their wraps. Next day still bigger. Expect to break rec- ords this week. CHARLES FEINLER, Colonial Theatre, Wheeling, W. Va. The way in which Locklear, former army avi- ator, takes his life in his hand on the frail edge of an aeroplane wing, will make your hair stand on end, in fact it's just out of the ques- tion to sit still as you watch him. For originality, photography and thrills we commend you to this feature. Exhibitor's Trade Review. Directed by J4CQUES JACCARD The rescue of the kidnapped girl features Locklear's feat of changing planes in mid air. There is a thrill to this because it is real — not fake — and many other equally exciting mo- ments in the well-staged action. Cleveland News Leader. "THE roc AT AID DHDRroV" UNIVERSAL-JEWEL uKEAl AIKIvUddLIxI production de luxe 24 THE MOVING PICTURE WEEKLY Unqualified Endorsement* * "Its photography is perfect. *The Great Air Robbery' is full of thrills and exciting action, commanding one's undivided attention. A truly remarkable production, and the Cleve- land Aviation Club is glad to express its un- qualified endorsement. REX L. UDEN, "Secretary." A Real Wooper ! A real "whooper" b "The Great Air Robbery," a master- piece of originality, splendidly photographed and its direction a lasting tribute to the skill of Jacques Jaccard, while the work of the principads and sup- porting cast deserves unlimited praise. Ex. Trade Review. You Should Not Miss It! "You should not miss the most spectacular aeroplane melo- drama ever shown on the screen, in which the beauty, the historical significance and the symbolic meaning of the scenes make it greater than any melodrama plot." New York Globe. 'The Crowds are Going to Seelf * LOS ANGELES TIMES THE MOVING PICTUEE WEEKLY —25 No Town Too Small! Elxhibitors will not make a mistake in book- ing THE GREAT AIR ROBBERY. It is Population something great! I pUyed it two days ^ and despite the rain and cold I played to a On/v Ij^nO ' packed house each night. KJmy lOUU. J ALEXANDER, Electric Theatre, Nocona, Texas. "Send us more like THE GREAT AIR ROB- C IC7 BEIRY. It brought big business to us both days. OylO i It's an exceptionally fine production." P^nols ED. N. KAISER & SON, M^^jy^j El Monterey Theatre, tlCTB • San Luis Obispo, Cal. Census " '"^^ Great Air Robbery* is all that the pro- „ ducer claims for it. No manager can go wrong OOyS in playing this picture. It turns them away.'* 4^2 ^' P- ILGENFRITZ, Lyric Theatre, Mineral Springs, Ark. rOFAT AID DHDRUDV'' UNlVERSALJEWa iilUiA 1 Am KUddlH I production de luxe 2fr THE MOVING PICTURE WEEKLY— Without even a Parachute f between him and • "He was a piker compared with LOCKLEAR was that fellow Icarus who attempted to fly — Locklear, recently of the U. S. Aviation Serv- ice, and now doing his hair-raising feats for the movies. Thousands and thousands of feet above the earth — a desperately uncomfortable thing to land from that dizzy height — he steps out on \ the body of the beetle, the tail of the kite, and reaching coolly for the rope ladder which the heroine lets down from her plane, soaring dan- gerously above him, he hoists himself up to her rescue. This, mind you, in the high ether, without even a parachute between him and eternity." New York News. "It is 'different.' The *fan' who said motion pictures are all alike reck- oned without 'The Great Air Robbery'." N. Y. Morning Telegraph. "Reel after reel of excitement in this exceedingly original photoplay." The BiUboard. "You Can't Afford to Overlook It " M. P. NEWS -THE MOVING PICTURE WEEKLY 27 Money Talks! '^Raised my price and stood them up.'* M. L. LEVINE, Ideal Theatre, Corsicana, Texas. "Wonderful picture. Patrons said they would pay in- creased admission to see such a picture.'' E. COHEN, Casino Theatre, Chicago, Ills. "Book it. Big business. Everyone pleased." J. P. SWICKARD, University Theatre, Los Angeles. "Seating capacity, 600. Seven days' receipts, $5,259." Superba Theater Los Angeles. "Smashed all records for attendance and receipts." Standard Theatre, Cleveland. Broke all records with *The Great Air Robbery' against the strongest kind of opposition." Ansonia Theatre, Butte, Mont. rorAT AiDDnDDrov universal-jewel Imt A 1 Am KUDDlLti I production de luxe THE MOVING PICTURE WEEKLY- O matter how many pictures of the up- ^ per roadway may be taken in the fu- ture, THE GREAT AIR ROBBERY is number ONE and WILL REMAIN number ONE. ••••T T contains the most AMAZING aerial pho- tography yet made, and the feats of Lieut. Locklear are chronicled by camera work which is not only THRILLING in its revelations, but ASTONISHING for iU steadiness and clarity. <•<. A TREMENDOUS number of planes are '•'•'T'HIS photoplay introduces A GENUINE ^ NEW SENSATION IN DRAMA, for is suspends actors, and auditors, too, in an in- tangible element thousands of feet above the earth. •.'•U'ERE is something WORTH GOING A LONG WAY TO SEE." in all the details of its operations. GREAT AIR ROBBERY UNIVERSAL-JEWEL PRODUCTION DE LUXE Hit em with these MARKED MEN" ^^T^ HE stuff it's made of!" There's the ■■■ answer to the gi'ipping hold "Marked Men" has for milUons who are seeing it — and seeing it, mark you, more than just once. "It is composed," says the Exhibitor's Trade Review, "of the stuff that melts the heart and ties knots in the throat, a dash of humor of a highly original nature and as pretty a ro- mance as you could wish. If you can thrill to simple emotions," it adds, "and plain speech that means volumes — if you have not a heart of steel, 'Marked Men' will appeal to you." And more — it's a real money getter — big town or small — a crowd builder — exhibitor after exhibitor proves it. If you are not con- vinced, see 'Marked Men' for yourself. The only possible question for you then will be "How soon can I play it?" Directed by JACK FORD wm\ — UNIVERSAL SPECIAL ilami Carey Hits 1 OVERLAND PED JUST to show he could do it again, Harry Carey rolled up his sleeves and gave you what Wid tells you is "A picture you should be proud to show. It is one of those that set every heart stiing to vibrating and makes the picture patron come back for more." You know as well as we do what a picture of that calibre means. It means money in your box office, and scores of delighted exhibitors have shot us their good news to prove it — "Crowds waiting early to get in." It's the same story here, there and everywhere — because "Over- land Red" is the real goods. As one critic says — "Harry Carey is giving us wonderful pictures these days," pictures any exhibitor will tell you he cannot afford to miss. Make it a double killing. If ever or never you've played Harry Carey you'll make money and you'll ma.ke patronage too with "Marked Men" and "Overland Red." Directed by LYNN F. REYNOLDS ATTRACTIONS C O carefully did we choose the fifty- six pictures deemed good enough to include in the list on the opposite page that we feel justified in declar- ing that every testimonial used could apply equally as well to any picture. These testimonials, together with our booking records, won for these pic- tures their places in the list. This gives you concrete proof that you can't go wrong on a single picture in the list. And the more of them you play the greater your reward will be. EVERYBODY PLEASED" "Everybody pleased with 'Under Suspicion.' Drew good and was good." M. L. LEVINE. Ideal Theatre, Corsicana, Texas. "GET IT" " 'Loot' is some pic- ture. By far the one best bet. Get this." WILL F. KRAHN, Lorin Theatre, Berkeley, Cal. FRANCELIA BILLINGTON "DON'T HESITATE'; "A good title and a good picture. Don't hesitate to book 'The Day She Paid.'" CHAS. H. RYAN, Garfield Theatre, Chicago, 111. "EXCELLENT PICTURE" " The Day She Paid' an excellent picture. Has good moral and ends well." L W. RUST. Crystal Theatre, Crosby, Texas. A Good Picture is Just "IT'S " The Fire Flingers,' well I can't go too strong on that. My people are talking about it yet. It's a knockout. I wanted to go out on the street and drive em in to see it, and thats no lie." STAN BROWN, Metropolitan Theatre, Grand Forks, N. Dak. "SURE A PIPPIN" "'The Trembling Hour' is sure a pippin. Our patrons were more than pleased. Ran this picture against 'Broken Blossoms' and knocked the op- position cold." J. H. VAUGHN, Orpheum Theatre, Maquoketa, Iowa. Fift,y-six Selected Pictures — Fifteen National HARRY CAREY The Rider of the Law An Ace of the Saddle Outcasts of Poker Flat Riders of Vengeance Bare Fists A Fight for Love Three Mounted Men Roped Hell Bent PRISCILLA DEAN Pretty Smooth The Exquisite Thief A Silk Lined Burglar The Wicked Darling The Wildcat of Paris Kiss or Kill FRANK MAYO Burnt Wings The Peddler of Lies The Brute Breaker A Little Brother of the Rich DOROTHY PHILLIPS The Risky Road The Mortgaged Wife The Talk of the Town MARY McLaren Rouge and Riches Tlpie Pointing Finger Bonnie Bonnie Lassie A Petal on the Current The Weaker Vessel The Amazing Wife Creaking Stairs Vanity Pool Bread The Model's Confession The Unpainted Woman EDITH ROBERTS The Triflers Lasca MONROE SALISBURY The Phantom Melody His Divorced Wife Sundown Trail The Man In the Moonlight The Sleeping Lion The Light of Victory FRANCELIA BILUNGTON The Day She Paid FRITZIE BRUNETTE The Woman Under Cover MAE MURRAY What Am I Bid? The Scarlet Shadow Danger Go Slow Modem Love The Delicious Little Devil Her Body In Bond The Bride's Awakening ORA CAREW Loot Under Suspicion KENNETH HARLAN The Trembling Hour JAMES J. CORBETT The Prince of Avenue A RUPERT JULIAN The Fire Flingers HERBERT RAWLINSON Smashing Through One Screen After Another 34- THE MOVING PICTURE WEEKLY- If they're New to You, they re Good as Gold * - r A lobby display made by the Whitehouse Theatre, Milwaukee, for "The Right To Happiness." See the next page ^RE you one of the exhibitors who is just tumbling over himself to book the very latest picture on the market or are you one of the exhib- itors who is looking for pictures to please his audience? If you are one of the former, you are going to have a hard time this sumMer; if you are one of the latter, you will be able to profit very materially by a plan which the Universal Film Manufacturing Company has developed and which will be unfolded in a short time. It is the biggest boon for exhlb-:ors, who can see further than the next week, which any film company has ever devised. On this page are shown several dis- plays of Jewel pictures which have been among the biggest money mak- ers the Universal Film Manufacturing Company has put out. In connection with the display of the White House Theatre, Milwaukee, take a glance at page 35 and note the enthusiasm which this house discloses toward Universal produc::ions. BEAT THEM ALL April 26th, 1920. Universal Film Ecxhanges, 918 Locust Street, Des Moines, Iowa. Dear Mr. Haines: I thought I would drop you a line to let you know that I went over the top with the "GREAT AIR ROBBERY." We have run several big pictures and the "GREAT AIR ROBBERY" beat them all. We had them standing in front of the Theatre for one hour waiting for the second show. Every one pleased. With best wishes, I remain, Yours very truly, (Signed) C. W. MORGAN, Murray, Iowa. Exhibitors, regardless of size of town, wiW make money by running it. Yours for t)usiness, J. E. CRAVEN, Mgr., Crystal Theater, Kellogg, Iowa. If you haven't played a feature, it is as new as though it were first run. A LAST YEAR'S LETTER Kellogg, Iowa. May 26, 1919. Universal Film Service, Des Moines, Iowa. Gentlemen: — I ran the Mildred Harris production, "FOR HUSBANDS ONLY" on May 17th, and it is a sure Jewel. I wish to say that it was the biggest thing I ever pulled off, from a financial stand- point. The picture was fine, and we turned away more people than saw the picture. Frolic Theatre, Frisco, showing "Forbidden" and "The Midnight Man" ''THE HOUSE THArS DIFFERENT" 165-187-189 THird St. M I LWAUKEE. WIS. Feb. 9., 1920. "The house that's difFerent" WHY? Seating arrangement is reversed, the screen being fever the front entrance thereby afFord- ing a better view of the picture. Ventilating System, the only one of its kind in the world, driven by two 50 H. P. motors, delivers 95,000 cubic feet of pure, fresh air per minute, cooled in summer and heated in winter. Absolute Safety This theatre embodies every prin- ciple known to the expert mind to insure the public against disaster by Fire or Panic. INTERIOR Illumination accomplished through lights in the floor — no ceiling illumination whatsoever, consequently no glare in the eyes of the patrons. White Glass Veneered front, the only building in the world so constructed, hence the name — Whitehouse. Seating Capacity Two thousand. Outside Decoration Front ornamented with 3.$80 electric lights. Mr. George Levine, Manager, Universal Film Exch.. Inc . , Milwaukee, Wise. Dear Sir: Photoplays have come, and photo pleys have gone, hut I still have to meet an equal to Harry Carey in M&.I1KED MEN, the Universal production shown at the WhiteHouse Theatre, on Feb. 5, 6, and 7. I was kept busy at my office during its entire run, by people who enjoyed these performances, congratulating me and expressing their great satisfaction, urging me to continue booking pictures imbued with that unusual attraction as displayed in MA.RESD MEN. I am writing you this letter, for I feel that these words of pr6ise, belong only to the UNIYEBSAL, for having produced such a picture. The unique lobby display created a great sensation, and practically every person who stopped to look at it, went in to see the performance. Having shown a picture of this nature at Theatre, it will be difficult for me to please my patrons from now on, unless you can furnish me with more and more pictures like it. THE MOTION PICTURE WORLD IS IK URGENT NEED OF THEIVI. May we count on the Universal in this respe ct ? Very truly yours. Manager , Whitehouse Theatre, 36 —THE MOVING PICTURE WEEKLY- International News No. 25. British Troops Aice Menacing Crowds in Turkish Capital. — Constan- tinople, Turkey. (Omitted from At- lanta prints.) Stib-Titles. — The rifle butt is an ef- fective traffic regulator. The female of the specie is the most troublesome. The British fleet at anchor in the Bos- phorus. Georgia School Boys Training for Officers Stage Big Parade. — Atlanta, Ga. (For Atlanta prints only. Sub-Title.— The Reserve Officers' Training Corps in dress parade. May Time Is Dancing Time. — Biyn Mawr school girls in joyous outdoor revels. — Bryn Mawr, Pa. In the Public Eye. — Franklin D'Olier, National Commander of the American Legion, and women who are aiding Illinois Posts' membership drive. — Chicago, His. Sub-Titles. — Introducing Dr. Slav- ko Y. Giouitch, envoy to Washington from the Serbs, Croats and Slovenes. — Washington, D. C. Phya Prabba Karavongse, representing modernized science. Felix M. Warburg, the noted philanthropist, the leading figure in the campaign to save Eui-ope's war sufferers. — New York City. Gold Star Mothers. — Tribute paid to heroic women whose boys gave all for America. — New York City. Sub-Title. — A living monument to their immortal sons. With the Speed Demons. — On a dusty track daredevil racers establish new records. — Fresno, Cal. Sub-Title. — At San Francisco the Olympic Club vidns the national water polo championship. Young Old-Timers dine. — No statesman under 75 allowed at "Uncle Joe" Cannon's 84th birthday dinner. — Washington, D. C. Sub-Title. — The foi-mer Speaker of the House and Vice-president Mar- shall. (Question — What's in those bottles in the rear?) -lust Uncle Joe — hale and hearty at 84. Resolute's Trial Trip Shows U. S. Cup Defender in Top Notch Form. — Bristol, R. I. Sub-Titles. — Off on her first trip — with Captain Adams at the wheel. Displaying a bit of the form that spells hard luck for Mr. Lipton. Kentucky Derby, Greatest Turf Classic, Thrills Croicd of 75,000. — Louisville, Ky. Carranza Deposed as Revolt Over- turns Mexican Government. — Mexico City, Mexico. Sub-Titles. — Carranza and his staff, now reported fugitives. Before his downfall — Carranza reviews his ti'oops, who have since deserted to the standard of Obregon. An intimate character .study of the depo.sed presi- dent. Mexico's new "man of the hour" — the one-armed General Obre- gon. The marines — as usual — are or- dered "south" to be ready to rescue hundreds of Americans imperilled by the chaos in Mexico. — Philadelphia, Pa. Once more — off to the "front." Major A. E. Simon, in chai-ge of the new expeditionary forces. "Indoor Sports" Cartoon by "Tad." "His Friend's Tip" Lyons-Moran Star Comedy CAST SJokTr"^:;;;:: ^""^BiuT^" stenographer ZZ^Frim. filSg^ P"''^*'"^" Hal Mathews EDDIE and his wife had planned on a vacation. Eddie had saved up -whic^i'"''''t fifty dollars, with Avhich to make their trip on. He starts dovvn to^^^l to secure tickets when he meets his pal Lee who advises S to buy Florence Oil Stock as it is a sure h L"^- ^-^ he can make I big wad quick and then take a re^ two-fifty in Florence Oil Stock He goes home and tells his ^vife he is go- ing to postpone their vacation. Lee goes home and finds out that Eddie's wife has talked his wife into taking I vacation. Lee promises to take his wte on a trip within the next few usys. Lee goes over to Eddie's hoise and while he IS gone the broker calls up and gets Lee's wife on the phone. He tells her that Florence Is .sinking rapidly and that the &oys must come to her aid at once. Lee's wife is sus- picious and thinks the broker is re- to a girl. She i-usnes over to i^ddies house and asks who Florence IS. Lee explains that Florence is the name of his stenographer and the two boys i-ush out and go over to Lee's house. They call the proker and he tells them the stock is flopping fast and that they must i«ise more money to protect their margin. While the boys are still trjing to figure out how to raise the money, the broker calls up Eddie's house where the two wives are in conference. He tells Eddie's wife that Florence must be covered at once, starting the sus- picion all over again with the two wives. The boys come back and Eddie takes his wife's fur and Lee takes his wife's ring, both telling their wives they are taking the stuff down to be cleaned. They go to broker's office and get sten- ographer to go out and pawn stuff. Wives follow the boys. They meet stenographer and recognize stuff. They have the stenographer arrested and taken to the .station. The .steno- grapher calls the office and tells the broker. The broker sends the boys to rescue her. The boys anive and find their wives at the police station. They try to explain but with no luck. The police sergeant orders them arrested. A telegiam arrives from the broker telling them Florence has gone up and they are millionaires. They are for- given by their wives and everything is Jake. "THE MOON RIDERS" Episode 7 "The Menacing Monster" CAST Buck Ravelle Art Acord Anna Mildred Moore Baldwin Charles Newton Egbert George Field Uarpee Tote Du Crow Rose Beatrice Dominguez ^NNA, watching Buck fight w ith the man on the ledge, sees them fall to the bridge below. The outlaw- meets his death, and Buck, struggling with the guard of the bridge, hurls him into the canyon. Rescuing Anna, they proceed to the horse cave, mount two of the horses and start out, pur- sued by three bandits. In the meantime Egbert and the foreman arrive at Baldwin's, and Baldwin forces them to accompany him back. They view the chase from a ledge, and the bandits, esp\ing re- inforcements, flee, so that Buck and the party return to the ranch, where they find Warpee awaiting them ready to arrange the tenns of the com- promise. He refuses them an exten- sion, and Baldwin, accepting the offer of a loan from Buck, the latter starts out immediately to Los Angeles to ar- range details, so that he can make it in time to hold the option. Egbert, fearing the homestead is slipping from him, insists on accompanying Buck, suggesting that they go around to his place so that he can collect some of his things. There Buck is at- tacked by three bandits and rendered unconscious by Egbert, who, believing him dead, takes his papers and sets out for Los Angeles. But Buck, com- ing to life later, seizes a horse in a frenzied effort to make the train, and as it passes him springs on to it. But the three bandits, who had pursued him, anticipated his action, and jump- ing on also, knocked him off before he had time to recover from his iump. Buck falls senseless on the track di- rectly in front of an approaching switch engine. A 5 ft. STAR ^ 5000 ft. M6Si^?un: FUN II Have You Played Them Yet? IS^TRIFLERS DIRECTED BY CHRISTY CABANNE HER riVE-FMT HICpHNESS Directed by Harry Franklin. t.w'T'HEY catch 'em young," said one Exhibitor speak- ing of Universal stars, "and give me Youth every time for snap and *go' and ginger and stepping on the gas for sheer joy." See "HER FIVE-FOOT HIGH- N^:SS," for example, with its breezy, attractive little Star set- ting a hot pace even for her hard-riding, crap-shooting ranchmen — and she's just as full of roguish 'pep' and tantalizing fun when she hops overseas and pulls the dearest whiskers out of the staid old rules of English So- ciety. Play Edith Roberts and hear 'em ask for more. Win^om^ DIRECTED BY NORMAN DAWN A Qirla Qun and: "Full to the brim of rapid-iire action furnished by the star, whose series of wild and startling adventures, with real thrilling action, comprise the greater part of the picture." M. P. NEWS. Deeply and Darkly \ t? th Qyjut/ nun ii% hn A4aptAtion of ElizAbctK Jordan's i%ov^l fh^Cirl m the Hirror ' Directed by #ack f Orci. alaxy of Mystery Comedy DomancG ARELY do you get so much crowd-com- pelling stuff packed into a special attrac- tion. "A liberal dash of comedy to start with," says the M. P, World, "followed by tense drama, original situations and incidents of the sort that will mystify and please, and a return to comedy at the end." More — there's a whale of a fistic mix-up with the kind of wallops Frank Mayo gave 'em when you played "The Brute Breaker." A peach of a romance, too, as you'd expect in a Jordan novel. "Moves with unusual swiftness, played with enthusiasm and should score heavily with the fans," says the Exhibitor's Trade Review. 40- ■THE MOVING PICTURE: WEEKLY- International News No. 26. New Republic In Asia. — Colonel V. G. Haskell, U. S. A., "rules" nation created by the Allies. Sub-Titles. — Colonel Haskell and his family. On an inspection tour. Escorted by the Geor^an ffuard of honor. The new republic's citizens — the ragged army of poverty. Besieg- ing an "old clothes" wagon. Down On the Farm. — Three million pounds of pork chops kept at home by railroad car shortage. — Seattle, Wash. Sub-Titles. — Some nearby neigh- bors. No country life — or "prohibi- tion" for Pete. Peeps at the News in British Isles. Sub-Titles. — Prince Albert "under- studies" Wales on "popularity" tour. — Tyneside, England. Joe O'Neill, Irish leader, is taken from prison to hospital, dying from a self-enforced hunger strike. — Dublin, Ireland. Queen Alexandria attends the wed- ding of Lady Dorothy Cavendish. King George sees "The Suburban" in which his own horse loses. Blind vet- erans of the war march on Parliament to demand n'ustice. — London, England. Doctor Nature Cures 'Em. — Young- sters win back health on ferryboat converted into an open-air hospital. — Ne7v York City. Sub-Title. — Some appetite ! And they almost like school. Ready for the Big Race. — Trial trip shows Vanitite in trim for yacht cup classic. — City Island, N. Y. Sub-Title. — At New Orleans, La. — motor boats break speed record. Zionists Parade. — Former army men head great procession to aid movement for new Palestine. — New York City. Sub-Titles. — Soldiers of the famous "Lost Battalion." Nathan Straus, the noted philanthropist (in center). Jerusalem — where the Zionists hope to establish a Jewish nation. At Cleve- land, Ohio, the Independent Order of B'nai Brith holds ei-eat convention. Adolph Kraus, of Chicago, National President. Two delegates from Con- stantinople— Dr. Markus and H. Reis- ser. Judge Josiah Cohen, Pennsyl- vania iurist. Well, Look Who's Here.— The bath- ing girls are grabbing the spotlight again. — Most any beach, soon. European Glimpses. — First — Danes celebrate return of German Schleswig decreed by popular vote. — Flensbourg, New Denmark. Sub-Titles. — The city in holiday dress. President Deschanel reviews the famous Garde Republicaine. — Paris, France. Germans stage their own "Olympic" meet. — Berlin, Ger- many. Great inventor tries out heli- coplane, intended to fly straight up — but it doesn't. — Gentilly, France. Off To Mexico A^atn.— Battleship Oklahoma quits Atlantic fleet under hurry-up orders. — New York City. Sub-Titles. — Taking aboard beans and such for the marines. The big guns — ready for work. A last glimpse of Grant's Tomb — through a 14-inch gun barrel. Southward bound. Pass- ing the destroyers at sea. "An Artist's Muddle" Rainbow Comedy 'P'WO artists are both in love with the same girl who is married to a sailor, which fact they do not know. The husband, returning from the war, meets one of the artists (the heavy), and finds out that he knows the girl. The heavy gets the girl in the other artist's studio in order to get him in bad and tells the husband, who is hiding outside, to come in when he sneezes. The girl poses but the artist displea.sed with the pose, tells the heavy to sit down and asks him how he likes the pose. The artist walks to the door and when the fatal sneeze oc- curs, the sailor rushes in to find his wife with the heavy. The heavy gets even with the artist by getting the girl and the sailor in another room and telling the artist that the girl is in there with a strange man. When the artist sees the couple he begins a bat- tle, but realizing his mistake a chase ensues. There follows a lively time in which a hot tamale .stand plays an important part and the chasing is continued until the very end. New Screen Magazine No. 68. Vincennes, quaintest of French towns, situated on the Seine, is re- nowned for its market place. Here may be seen merchandise of all kinds and vendors of all kinds, but the mar- ket place serves other purposes as well, for during the war it was the common meeting place of the towns- folk to talk over the newest happen- ings. That the ancients were as adept at artisanship as the modems is proven by the fact that they too practiced the delicate art of making thin gold mem- bi-anes used in gilding domes, gold let- tering etc., and they practiced it well. It is a most exacting process and re- quires a thorough concentration. The bat, one of the most dreaded of animals, has an interesting exis- tence. The bat hibernates in damp dark caves, and is not keen on warm weather. The most interesting part of this animal is its wings, which ai'e tinly marvelous. New Screen Magazine No. 68 closes with assortment of "laughographs" and an animated called "Monkey Shines.' THE FULL- HOUSE FIVE SERIALS "THE UON MAN" Adapted from the Novel •THE STRANGE CASE OF CAVENDISH" by RANDALL PARRISH with JACK PERRIN and KATHLEEN O'CONNOR Directed by ALBERT RUSSELL ELMO LINCOLN in ELMO THE FEARLESS" by ARTHUR HENRY GOODEN • Directed by J. P. McGOWAN "THE MOON RIDERS" by WILLLAM PIGGOT and KARL COOLIDGE with ART ACORD and MILDRED MOORE Directed by REEVES EASON EDDIE POLO in "THE VANISHING DAGGER" by HOPE LORING Directed by EDDIE POLO and EDWARD KULl MARIE WALCAMP in *THE DRAGON'S NET' Directed by HENRY McRAB «HOOT" GIBSON IN THE KNOWN-BY-THE-BRAND ACTION-FUL TWO REELERS **Root for Hoot The Smiling Whirlwind** SMILE and the A CTION that Win! ^OU get them BOTH — the ^ SMILE with psrsonality-ful HOOT GIBSON, and that sweep- 'em-oflF-their-feet fast ACTION every time you play one of these speedy Westerns. Nothing ever like them to whip the breezes through your delighted summer audiences ! ACTION WESTERNS UNIVERSAL MADE arniouTUGss Gommd p-peseutat^ou of ^ (. , ^ MASTER PICTURE The voice of the temptress — fcup husband will never know A pictupe of Paris the wicked — and Papis the wonderful — better than "Blind Husbands" DEVHIRMIKEir UMirERSAL-IEWCL PRODUCTIOMpeIUXE TELL your ^irl patrons that in "ROUGE AND RICHES" they see the adventures of a home girl who tries the stage as a get-rich- quiclc-route, and watch them ail flocic in. Let the young women in your clientele know that there's Romance writ large in "THE FORGED BRIDE," and see their curi- osity pull them in. Every wife, too, will rejoice with the homey little wife who escapes the dread journey along "THE ROAD TO DIVORCE." Three superb box office at- tractions with this fascinating star in each contrasting role at her delightful best. UNIVERSAL SPECIAL ATTRACTIONS 00 "A real production, and if anyone but Universal had it, it would be listed as an extra special at an advance in rental." FRED McCOY, Liberty Theatre, Ft. Scott, Kans. UNIVERSAL SPECIAL ATTRACTIONS " 'Overland Red' first Carey picture I ever played, but the crowds were waiting to get in. Had to stop selling tickets. Patrons immensely pleased with picture. Splen- did performance." GUY L. WONDERS, Wilson Theatre, Baltimore. 2 THE MOVING PICTURE WEEKLY What a few of the Wise One's Tl TELEGRAMS H.M. HERMAN Genl Mgr Exchange Universal Film 1600 Broadway NYC WE OPENED TODAY WITH VIRGIN OF STAMBOUL TO RECORD BREAKING CROWDS EVERY ONE OF OUR PA- TRONS ENTHUSIASTIC OVER THIS PRODUCTION AND CLAIM IT IS THE BEST PICTURE THEY HAVE EVER SEEN AND THAT PRISCILLA DEAN HAS NO PEER ON THE SCREEN. THE UNIVERSAL FILM MGR. CO. HAVE AGAIN DEMONSTRATED THAT THEY CAN PRODUCE PIC- TURES THAT SURPASS ALL OTHERS STRAND THEATRE, Charlotte, N. C. Mr. Geo, Levine, Mgr., ' May 2, 1920. Universal Film Exchange, Inc., 133 Second St., Milwaukee, Wis. VIRGIN OF STAMBOUL OPENED AT PALACE THEATRE TO- DAY TO BIGGEST BUSINESS OF THE YEAR CONGRATULATE YOU ON THIS WONDERFUL PRODUCTION. GIVE US MORE OF THESE. MGR. E. G. HAMER, Racine, Wis. May 5, 1920. Mr. George Levine, Mgr., Universal Film Exchanges, Inc., Milwaukee, Wis. JUST CLOSED FOUR DAY SUCCESSFUL RUN OF THE BIG- GEST PICTURE EVER SHOWN IN BELOIT THE VIRGIN OF STAMBOUL PUBLIC LAUDING PRAISE OF PRODUCTION. ELABORATE SETTINGS AND MUSCIAL SCORE ALL SAY IT IS THE BEST PICTURE THEY EVER SAW FRANK MC CARTHY MGR. REX AND STRAND THEATRE BELOIT, WIS. Took Care of Itself Universal Tilm Mf};. Co., New York In answer to your letter with reference to playing "The Virgin of Stamboul," I must admit that we did nothing remarkable in ex- ploiting this picture. We figured the picture would take care of it- self and it did. As you will note, we used a special stage setting, dressing our oboe player up as a Turk, used incense and every- thing that goes with a Turkish harem, except the girls. We used the newspapers fiveiy and kept continually harping on the fact that it has taken Universal eleven months to make the pic- ture and that it cost $500,000. In one ad we left the last ought off, which looked terrible, but sounded reasonable. Your local Exchange in\ited about 150 ex- hibitors from over the state to our theatre, in order that they might see how we put it over. Our music was highly effective and made the last reel, especial- ly, very realistic. Our business was highly satisfactory and we congratulate you upon ha\ing made a most excellent produc- tion. THE SOUTHERN THEATRE CO., J. A. ]Maddox. Mgr.. Columbus, O. Ran Two Days Mr. Herman Stern, Universal Film Exchanges, Inc., 1018 Forbes St., Pittsburgh, Pa. I -wish to compliment the L^ni- versal Film Company on their wonderful production the "Vir- gin of Stamboul." As you know, my house is not a two-day house, but never-the-less when you sold me the idea of nmning this pic- ture two days, I was doubtful as to whether it would go over, but I am pleased to advise that I made fifty per cent more with "The Virgin of Stamboul" than with any other large production I have run so far. (Signed) N. ROSEN, Park Theatre, Butler St., Pittsburgh, Pa THE MOVING PICTURE WEEKLY- ink of "The Virgin of Stamboul" THE TALK OF THE TOWN The Universal Film Co., 1600 Broadway, New York, N. Y. Gentlemen: As the official Press Agent of the Lynn Olympia Theatre, which has a seating capacity of 3,500 I take pleas- ure of writing you these few lines to inform you of the great success of your pr(>iduction, Priscilla Dean had in "The Virgin of Stamboul," which was shown here the first three days of this week. It was the opinion of the several thousand people who saw the picture that Miss Dean was at her best, in fact, the production was the talk of the town. I thought myself that Miss Dean did some wonderful acting. I deemed it best to drop you a line just to inform you that it made a deep im- pression upon the minds of Greater- Lynn Theatre goers. Trusting that I will hear from you from time to time, I remain, Very truly yours, Francis P- ("Tip") O'Neill, The Lynn, Mass., Telegram-News. WHAT THEY DID at the Lincoln Theatre, Union Hill, to put over "The Virgin of Stamboul." The Lincoln Theatre is one of the best bets in the chain of theatres owned by the Hannp and Blumenthal Enter- prises. They will play the picture in their other houses YOU may be interested to know how we put "The Virgin of Stam- boul" over at the big Lincoln Theatre at Union Hill, N. J., so that it played to standing room only for three days. For a week in advance of the show- ing we exhibited large paintings in the lobby, arranged with electric drop lights shaded above them, in much the same manner as paintings are shown in an art gallery. Slides were also shown at each perfonnance for many days in advance of the first play date and the Saturday preceding the Monday opening we used a half page smash advertisement in the two daily newspapers of largest circula- tion in Hudson county, at the same time carrying readers and two inch ads on several different pages an- nouncing a special Harem dance fea- ture. From Saturday until the following Wednesday, the last day of showing, we saw to it that each newspaper carried a good amount of reading matter. Most of this was of the regulation amusement type but they also carried a re-written story of the Sheik in search of his lost fiancee un- ders a news head. The girl ushers were costumed in Turkish outfits and set the whole town talking. The theatre was well perfumed with Garden of Allah in- cense and it was burning on the stage throughout the showing of the picture. A nature dancer was engaged to "go on with the picture." We ran the film up until that portion of the sec- ond reel which shows the dance in the Harem, when the picture was stopped, screen raised disclosing a Harem set with the costumed girl ushers laying about in the back- ground and the spot light on the dancing girl who then performed her dance. When she was finished the picture was immediately flashed back on the screen and went through to the finish. This presentation made a great hit. It can be worked in with this feature to perfection, enhancing it's value and providing a real novelty. We called our dancing girl "Resha," after the Sheik's favorite as shown in the film and we billed her heavily as the girl who did the Harem dance in the fea- ture, using such lines as "Personal appearance of Resha," performing on the stage the dance she does in the feature picture." The dancing girl stunt, the unusual billing, the costuming of the ushers, etc., etc., backed up by a remarkably fine motion picture such as "The Vir- gin of Stamboul" is, packed the Lin- coln at every performance, we "Stood 'em up," and they were satisfied to stand and see our show. (Signed) R. W. Baremore, Publicity Mgr. Lincoln Theatre. THE SHRINE BOOKED IT. I-JERMAN STERN, Universal's Pittsburgh exchange manager, established a precedent in that teiTi- tory recently when he sold the big Priscilla Dean picture, "The Virgin of Stamboul," to the Pittsburgh Mys- tic Shrine. Joe Mackerel, Potentate of the Shrine of Pittsburgh, was persuaded to visit the Universal projection rooms one Sunday afternoon. He saw "The Virgin of Stamboul." Be- fore leaving the Universal office he had contracted for a regular booking of the big oriental picture for a show- ing in the Mystic Shrine Mosque, one of the largest buildings of its kind in America. He notified every Mason in the Pittsburgh territory to be on hand. The crowd that poured into the Mos- que on May 7 and the enthusiasm with which they greeted the picture, was ample verification of his be- lief that the Universal picture had a particular appeal to Shriners. It was the first time a feature pro- duction ever had been shown in the Shriner's temple. WANTS MORE LIKE IT. Herman Stern, Manager, Universal Film Exchanges, Inc., 1018 Forbes Street, Pittsburgh, Pa. Dear Mr. Stern: Give us more pictures like "THE VIRGIN OF STAMBOUL" in Canons- burg. As you are aware, this is a very small town and I have a very small house, but nevertheless, there is no picture of the caliber of "THE VIRGIN OF STAMBOUL" too big for me to play. I am more than sat- isfied with the business I did on this picture and may ask for a return en- gagement. With best wishes, I remain. (Signed) Very truly yours, Earle W. Fovsythe, Mgr., Star Theatre. SIMPLY GRAND Universal Film Mfg. Co., 1600 Broad- way, New York City, N. Y. Dear Sirs: I had the pleasure of viewing your late masterpiece "The Virgin of Stamboul," with dainty Priscilla Dean and must admit that this is truly a wonderful production. You have left out nothing in this monster production that would mar its supreme achievement, 'tis truly a beautiful picture and Miss Dean is simply grand in her portrayal of the part of the Virgin. With very best wishes to you and the continued success of the Uni- versal films I beg to remain. Yours very tnaly, (Signed) M. Meriwilher, Mgr. Rex Theatre, Winston-Salem, N. C. The Moving Picture Weekly A MAGAZINE FOR MOTION PICTURE EXHIBITORS Published Weekly by the MOVING PICTURE WEEKLY PUB. CO. 1600 BROADWAY, NEW YORK CITY Paul Gulick, \E' 8- THE MOVING PICTURE WEEKLY— HARRY CAREY in "BLUE STREAK McCOY" First of his Big Eight in the Great Forty- Eight ' I ^HE man who shows big houses how Httle houses make money — nothing truer was ever said of that finest of all Western character portrayers, HARRY CAREY. With eight big, vigorous outdoor productions of this hugely popular star coming up you will look forward to the com- ing year with that many weeks picked out for certain success. "BLUE STREAK McCOY" is his first— on July 26th — a story by H. H. Van Loan, directed by Reeves Eason. The Great Forty-Eight — New Star Series — Special Attractions THE MOVING PICTURE WEEKLY- CARMEL MYERS in "IN FOLLY'S TRAIL " First of her Splendid Eight in the Great Forty-Eight Th IGHT heart-appeal features — some in character — ^ some "straight" — all made captivating by Youth and Beauty and Personality — that's the program for CARMEL MYERS— whose return to the screen will be greeted by the heart-felt applause of millions of picture- goers. The first release of her eight in "The Great Forty- eight" will be August 26th— "IN FOLLY'S TRAIL," directed by Rollin Sturgeon, from the story by Katherine Lieser Robbins. The Great Forty-Eight — New Star Series — Special Attractions It)- -THE MOVING PICTURE WEEKLY- EDITH ROBERTS in A Great Drama of the Southern Seas First of her Eight Beauti- f u 1 Love Stories in the Great Forty- Eight LOVE stories, pure but not simple — eight of them. Complicated by clever surprise twists — invigorated by the youth and personal charm of this beautiful young star — made delightful to eye and mind through perfect direction. Watch for EDITH ROBERTS and the first of her splendid eight — a gorgeously staged, tremendously absorbing drama of the southern seas made from a story by Ralph Stock, directed by Norman Dawn. The Pho- tography alone in this production will open your eyes. The Great Forty-Eight — New Star Series — Special Attractions -THE MOVING PICTURE WEEKLY- FRANK MAYO in "THEREDIANE" First of his Eight Splendid Features in the Great Forty- Eight A7IGOROUS, but clean cut— virile, but a finished actor ▼ in either dress coat or mackinaw, FRANK MAYO comes to your audiences in "The Great Forty-eight" in eight productions packed with modern realism, action and red-blooded romance. The first of these is "THE RED LANE," directed by Lynn Reynolds, the same man who made "The Brute Breaker" for you, and will be re- leased July 12th. Your whole year holds out no surer promise of splendid entertainment than these eiffht his Mayos. ^ The Great Forty-Eight -New Star Series— Special Attractions 12- THE MOVING PICTURE WEEKLY- LYONS and MORAN in "LALALUCIIE 9f First of their Eight Modern Comedy Dram- as in the Great Forty-Eight THE day of the comedy drama a la mode is here — and LYONS & MORAN are here — in "The Great Forty-eight" — with eight hugely amusing, perfectly dressed "young msuried folks" productions that are fifty-fifty thrills and chuckles. You saw them — played them in "Everything but the Truth," their first Special Attraction and you know well what they can do. You'll be more than ready to book these two nationally popular comedians of the better sort in every one of their new eight, starting August 16th with "LA, LA LUCILE," made from the famous operetta and directed by THEMSELVES. The Great Forty-Eight — New Star Series — Special Attractions II II My Every Day S.DO MONDAY S.RQ TUESDAY sno. WEDNESDAY S.R.O. THUESDAY S.RO. FRIDAY SATURDAY SCO. SUNDAY SRjO. "This production opened to a packed matinee and continued S R Q every day throughout the entire week. This is one of but two features that ever maintained such a remarkable record. The picture was the talk of the town. Interest was begun with the first few feet of film and increased in intensity. I wish to thank you for your cooperation. Your acces- sories were very helpful in putting it over. (Signed) C. A. PEDRICK, Clune's Pasadena Theatre Profit 60 Per Cent! Gross $8964 Expense $5564 Profit $3400 "The phenomenal business enjoyed by the Superba Theatre playing THE VIRGIN OF STAMBOUL' prompts me to write you my appreciation of such a tre- mendous spectacle and the business it brought me. Priscilla Dean broke all records in the history of the Su- perba the first week, with second week practically as big. Mind you, we seat only 647, so these figures speak vol- umes. Our week's business ending April 17 exceeded any previous week by $3,900! Our week's gross was $8,964." ARTHUR S. WENZEL, Mgr. Superba Theatre, Los Angeles. lis Profits 50*7o More "A wonderful production— THE VIRGIN OF STAM- BOUL.' My house is not a two-day house, and when you sold me the idea of running this picture two days, I was doubtful as to whether it would go over, but I am pleased to say that I MADE FIFTY PER CENT MORE PROFIT with THE VIRGIN OF STAMBOUL' than with ANY OTHER big production I have ever run — and I have run the biggest productions produced. Make more pictures of this sort and my DATE BOOK IS OPEN FOR YOU ANY TIME." N. ROSEN, Park Theatre, Pittsburg, Pa. I UNIVERSAL JEWEL ||$500,000 PRODUCTION DELUXE Story by H. H. VAN LOAN Directer by TOD BROWNING **Peerlessr» 'Virgin of Stamtour opened to record breaking crowds.' Every one of our patrons enthusiastic over tkis production and claim it IS tic best picture tbey bave ever seen and tbat PRISCILLA DEAN HAS NO PEER ON THE SCREEN. Uni- versal bas again demon- strated it produces pic- tures tbat surpass all otbers. ' Strand Tbeatre, Cbarlotte, N. C. 'Supreme Achievemenr' A truly wonderful pro- duction! You have left nothing out of this monster production that would mar its SU- PREME ACHIEVE- MENT. Tis truly a heautif ul picture and Miss Dean is simply grand m her portrayal of the part of the Virgin. ' M. Meriwilher, Mgr. Rex The atre, ^SVinston-Salem, N.C. 18 THE MOVING PICTURE WEEKLY Stars P^Dollars! CURCI TYRONE MONTAGU LOVE BLANCHE BATES YOU get them both in this unprece- dented series of two reelers — stars that you can give your patrons in no other way; for the reason that almost without exception these stage celebrities consented to play in this series ONLY. The natural desire, not only of your regular patrons, but of thousands of others, too, to see on the screen these big stage personages, cannot fail to bring the dollars to your box-ofiice. Directed by George Terwilliger with the skilled supervis- ion of Eugene Spitz, the series comes to you limited to twelve playlets spe- cially written for the art of these mas- ter players and with a star in every role. Names like GALLI CURCI, TYRONE POWER, BLANCHE BATES and the rest of the forty stars are known the world over. Get out of the rut — give your patrons something distinctively different. In- vestigate— then book, at your Univer- sal Exchange. Released through Universal-Jewel THE STAGE WOMEN'S WAR RELIEF SERIES Two-Reel Photoplays de Luxe v^. ■••liiiilnlHIUIIIIllllHIIMIIHIIIIjjjlllMI''"^ >•" ■■■■■■IIIIIIIIM "It's a picture that TURNS THEM AWAY. 'The Great Air Robbery' is all that the pro- ducers claim for it, and no manager can go wrong by playing it." E. P. ILGENFRITZ, Lyric Theatre, Mineral Springs, Ark. ''Don't be afraid to book this picture. It's a DANDY." J. F. ALKER, Mabton Theatre, Mabton, Wash. "Book 'The Great Air Robbery.' A good pic- ture with good drawing power." , FRANK ALLEN, Rose Theatre, Byron, Ills. "A fine puller. Something different from the ordinary run of pictures." N. FOSTER, Elite Theatre, Otsego, Mich. «